APO RESEARCH · REPORT
Sports Betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
Product & engineering
Understand the product.
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
Selected research
Industry Growth & Trends
Global Sports Betting Industry Growth and Trends Forecast to 2032
Market perspective
Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
According to APO Research, the global Sports Betting market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
Report Scope
Read the full market overview
This report provides a structured, data-driven view of the global Sports Betting market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Sports Betting market size, estimates, and forecasts are presented in terms of revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Sports Betting market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Sports Betting.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading companies in the global Sports Betting market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue and gross margin data by manufacturer for 2021-2026, enabling benchmarking of scale, profitability, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Sports Betting Market by Company
FanDuel
DraftKings
William Hill
BetMGM
BetRivers
888 Holdings
Kindred Group
Bet365 Group
Betfred
Sports Interaction
Caliente
Sports Betting Segment by Type
American Football
Basketball
Baseball
Soccer
Hockey
Others
Sports Betting Segment by Application
Online Sports Betting
Land-Based Sports Betting
Sports Betting Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Sports Betting market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Sports Betting and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Sports Betting.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2021-2025, 2026-2031). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Sports Betting companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- American Football
- Basketball
- Baseball
- Soccer
- Hockey
- Others
Applications
- Online Sports Betting
- Land-Based Sports Betting
Companies covered
- FanDuel
- DraftKings
- William Hill
- BetMGM
- BetRivers
- 888 Holdings
- Kindred Group
- Bet365 Group
- Betfred
- Sports Interaction
- Caliente
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.3 Global Sports Betting Market Size Overview by Region 2021 VS 2025 VS 2032
- 1.4 Global Sports Betting Market Size by Region (2021-2032)
- 1.4.1 Global Sports Betting Market Size by Region (2021-2026)
- 1.4.2 Global Sports Betting Market Size by Region (2027-2032)
- 1.5 Key Regions Sports Betting Market Size (2021-2032)
- 1.5.1 North America Sports Betting Market Size Growth Rate (2021-2032)
- 1.5.2 Europe Sports Betting Market Size Growth Rate (2021-2032)
- 1.5.3 Asia-Pacific Sports Betting Market Size Growth Rate (2021-2032)
- 1.5.4 South America Sports Betting Market Size Growth Rate (2021-2032)
- 1.5.5 Middle East & Africa Sports Betting Market Size Growth Rate (2021-2032)
2 Sports Betting Market by Type
- 2.1 Type Introduction
- 2.1.1 American Football
- 2.1.2 Basketball
- 2.1.3 Baseball
- 2.1.4 Soccer
- 2.1.5 Hockey
- 2.1.6 Others
- 2.2 Global Sports Betting Market Size by Type
- 2.2.1 Global Sports Betting Market Size Overview by Type (2021-2032)
- 2.2.2 Global Sports Betting Historic Market Size Review by Type (2021-2026)
- 2.2.3 Global Sports Betting Market Size Forecasted by Type (2027-2032)
- 2.3 Global Sports Betting Market Size by Regions
- 2.3.1 North America Sports Betting Market Size Breakdown by Type (2021-2026)
- 2.3.2 Europe Sports Betting Market Size Breakdown by Type (2021-2026)
- 2.3.3 Asia-Pacific Sports Betting Market Size Breakdown by Type (2021-2026)
- 2.3.4 South America Sports Betting Market Size Breakdown by Type (2021-2026)
- 2.3.5 Middle East and Africa Sports Betting Market Size Breakdown by Type (2021-2026)
3 Sports Betting Market by Application
- 3.1 Type Introduction
- 3.1.1 Online Sports Betting
- 3.1.2 Land-Based Sports Betting
- 3.2 Global Sports Betting Market Size by Application
- 3.2.1 Global Sports Betting Market Size Overview by Application (2021-2032)
- 3.2.2 Global Sports Betting Historic Market Size Review by Application (2021-2026)
- 3.2.3 Global Sports Betting Market Size Forecasted by Application (2027-2032)
- 3.3 Global Sports Betting Market Size by Regions
- 3.3.1 North America Sports Betting Market Size Breakdown by Application (2021-2026)
- 3.3.2 Europe Sports Betting Market Size Breakdown by Application (2021-2026)
- 3.3.3 Asia-Pacific Sports Betting Market Size Breakdown by Application (2021-2026)
- 3.3.4 South America Sports Betting Market Size Breakdown by Application (2021-2026)
- 3.3.5 Middle East and Africa Sports Betting Market Size Breakdown by Application (2021-2026)
4 Global Market Dynamics
- 4.1 Sports Betting Industry Trends
- 4.2 Sports Betting Industry Drivers
- 4.3 Sports Betting Industry Opportunities and Challenges
- 4.4 Sports Betting Industry Restraints
5 Competitive Insights by Company
- 5.1 Global Top Players by Sports Betting Revenue (2021-2026)
- 5.2 Global Sports Betting Industry Company Ranking, 2024 VS 2025 VS 2026
- 5.3 Global Sports Betting Key Company Headquarters & Area Served
- 5.4 Global Sports Betting Company, Product Type & Application
- 5.5 Global Sports Betting Company Commercialization Time
- 5.6 Market Competitive Analysis
- 5.6.1 Global Sports Betting Market CR5 and HHI
- 5.6.2 Global Top 5 and 10 Sports Betting Players Market Share by Revenue in 2025
- 5.6.3 2025 Sports Betting Tier 1, Tier 2, and Tier 3
6 Company Profiles
- 6.1 FanDuel
- 6.1.1 FanDuel Company Information
- 6.1.2 FanDuel Business Overview
- 6.1.3 FanDuel Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.1.4 FanDuel Sports Betting Product Portfolio
- 6.1.5 FanDuel Recent Developments
- 6.2 DraftKings
- 6.2.1 DraftKings Company Information
- 6.2.2 DraftKings Business Overview
- 6.2.3 DraftKings Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.2.4 DraftKings Sports Betting Product Portfolio
- 6.2.5 DraftKings Recent Developments
- 6.3 William Hill
- 6.3.1 William Hill Company Information
- 6.3.2 William Hill Business Overview
- 6.3.3 William Hill Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.3.4 William Hill Sports Betting Product Portfolio
- 6.3.5 William Hill Recent Developments
- 6.4 BetMGM
- 6.4.1 BetMGM Company Information
- 6.4.2 BetMGM Business Overview
- 6.4.3 BetMGM Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.4.4 BetMGM Sports Betting Product Portfolio
- 6.4.5 BetMGM Recent Developments
- 6.5 BetRivers
- 6.5.1 BetRivers Company Information
- 6.5.2 BetRivers Business Overview
- 6.5.3 BetRivers Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.5.4 BetRivers Sports Betting Product Portfolio
- 6.5.5 BetRivers Recent Developments
- 6.6 888 Holdings
- 6.6.1 888 Holdings Company Information
- 6.6.2 888 Holdings Business Overview
- 6.6.3 888 Holdings Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.6.4 888 Holdings Sports Betting Product Portfolio
- 6.6.5 888 Holdings Recent Developments
- 6.7 Kindred Group
- 6.7.1 Kindred Group Company Information
- 6.7.2 Kindred Group Business Overview
- 6.7.3 Kindred Group Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.7.4 Kindred Group Sports Betting Product Portfolio
- 6.7.5 Kindred Group Recent Developments
- 6.8 Bet365 Group
- 6.8.1 Bet365 Group Company Information
- 6.8.2 Bet365 Group Business Overview
- 6.8.3 Bet365 Group Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.8.4 Bet365 Group Sports Betting Product Portfolio
- 6.8.5 Bet365 Group Recent Developments
- 6.9 Betfred
- 6.9.1 Betfred Company Information
- 6.9.2 Betfred Business Overview
- 6.9.3 Betfred Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.9.4 Betfred Sports Betting Product Portfolio
- 6.9.5 Betfred Recent Developments
- 6.10 Sports Interaction
- 6.10.1 Sports Interaction Company Information
- 6.10.2 Sports Interaction Business Overview
- 6.10.3 Sports Interaction Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.10.4 Sports Interaction Sports Betting Product Portfolio
- 6.10.5 Sports Interaction Recent Developments
- 6.11 Caliente
- 6.11.1 Caliente Company Information
- 6.11.2 Caliente Business Overview
- 6.11.3 Caliente Sports Betting Revenue, Global Share and Gross Margin (2021-2026)
- 6.11.4 Caliente Sports Betting Product Portfolio
- 6.11.5 Caliente Recent Developments
7 North America
- 7.1 North America Sports Betting Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2 North America Sports Betting Market Size by Country (2021-2026)
- 7.3 North America Sports Betting Market Size Forecast by Country (2027-2032)
8 Europe
- 8.1 Europe Sports Betting Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2 Europe Sports Betting Market Size by Country (2021-2026)
- 8.3 Europe Sports Betting Market Size Forecast by Country (2027-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Sports Betting Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2 Asia-Pacific Sports Betting Market Size by Country (2021-2026)
- 9.3 Asia-Pacific Sports Betting Market Size Forecast by Country (2027-2032)
10 South America
- 10.1 South America Sports Betting Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2 South America Sports Betting Market Size by Country (2021-2026)
- 10.3 South America Sports Betting Market Size Forecast by Country (2027-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Sports Betting Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2 Middle East & Africa Sports Betting Market Size by Country (2021-2026)
- 11.3 Middle East & Africa Sports Betting Market Size Forecast by Country (2027-2032)
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
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