APO RESEARCH · REPORT
Greeting Cards
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Product & engineering
Understand the product.
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Selected research
Industry Growth & Trends
Global Greeting Cards Industry Growth and Trends Forecast to 2032
Market perspective
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Global Greeting Cards key players include Hallmark Cards, American Greetings, etc. Global top two manufacturers hold a share over 85%.
USA is the largest market, with a share about 35%, followed by UK, and Japan, both have a share about 45 percent.
Read the full market overview
In terms of product, Everyday Greeting Cards is the largest segment, with a share over 60%. And in terms of application, the largest application is Personal Cards, followed by Business Cards.
Report Scope
This report provides a structured, data-driven view of the global Greeting Cards market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Greeting Cards market size, estimates, and forecasts are presented in terms of sales volume (K Units) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Greeting Cards market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Greeting Cards.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Greeting Cards market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Greeting Cards Market by Company
Hallmark Cards
American Greetings
Card Factory
Schurman Retail Group
CSS Industries Inc.
Avanti Press
Simon Elvin
Myron Manufacturing Corp.
Moo
Herbert Walkers Ltd
Greeting Cards Segment by Type
Seasonal Greeting Cards
Every Day Greeting Cards
Greeting Cards Segment by Application
Business Cards
Personal Cards
Greeting Cards Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Greeting Cards market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Greeting Cards and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Greeting Cards.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Greeting Cards manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Greeting Cards in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Seasonal Greeting Cards
- Every Day Greeting Cards
Applications
- Business Cards
- Personal Cards
Companies covered
- Hallmark Cards
- American Greetings
- Card Factory
- Schurman Retail Group
- CSS Industries Inc.
- Avanti Press
- Simon Elvin
- Myron Manufacturing Corp.
- Moo
- Herbert Walkers Ltd
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Greeting Cards Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Greeting Cards Sales Estimates and Forecasts (2021-2032)
- 1.3 Greeting Cards Market by Type
- 1.3.1 Seasonal Greeting Cards
- 1.3.2 Every Day Greeting Cards
- 1.4 Global Greeting Cards Market Size by Type
- 1.4.1 Global Greeting Cards Market Size Overview by Type (2021-2032)
- 1.4.2 Global Greeting Cards Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Greeting Cards Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Greeting Cards Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Greeting Cards Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Greeting Cards Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Greeting Cards Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Greeting Cards Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Greeting Cards Industry Trends
- 2.2 Greeting Cards Industry Drivers
- 2.3 Greeting Cards Industry Opportunities and Challenges
- 2.4 Greeting Cards Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Greeting Cards Revenue (2021-2026)
- 3.2 Global Top Players by Greeting Cards Sales (2021-2026)
- 3.3 Global Top Players by Greeting Cards Price (2021-2026)
- 3.4 Global Greeting Cards Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Greeting Cards Major Company Production Sites & Headquarters
- 3.6 Global Greeting Cards Company, Product Type & Application
- 3.7 Global Greeting Cards Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Greeting Cards Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Greeting Cards Players Market Share by Revenue in 2025
- 3.8.3 2025 Greeting Cards Tier 1, Tier 2, and Tier 3
4 Greeting Cards Regional Status and Outlook
- 4.1 Global Greeting Cards Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Greeting Cards Historic Market Size by Region
- 4.2.1 Global Greeting Cards Sales in Volume by Region (2021-2026)
- 4.2.2 Global Greeting Cards Sales in Value by Region (2021-2026)
- 4.2.3 Global Greeting Cards Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Greeting Cards Forecasted Market Size by Region
- 4.3.1 Global Greeting Cards Sales in Volume by Region (2027-2032)
- 4.3.2 Global Greeting Cards Sales in Value by Region (2027-2032)
- 4.3.3 Global Greeting Cards Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Greeting Cards by Application
- 5.1 Greeting Cards Market by Application
- 5.1.1 Business Cards
- 5.1.2 Personal Cards
- 5.2 Global Greeting Cards Market Size by Application
- 5.2.1 Global Greeting Cards Market Size Overview by Application (2021-2032)
- 5.2.2 Global Greeting Cards Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Greeting Cards Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Greeting Cards Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Greeting Cards Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Greeting Cards Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Greeting Cards Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Greeting Cards Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Hallmark Cards
- 6.1.1 Hallmark Cards Company Information
- 6.1.2 Hallmark Cards Business Overview
- 6.1.3 Hallmark Cards Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Hallmark Cards Greeting Cards Product Portfolio
- 6.1.5 Hallmark Cards Recent Developments
- 6.2 American Greetings
- 6.2.1 American Greetings Company Information
- 6.2.2 American Greetings Business Overview
- 6.2.3 American Greetings Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 American Greetings Greeting Cards Product Portfolio
- 6.2.5 American Greetings Recent Developments
- 6.3 Card Factory
- 6.3.1 Card Factory Company Information
- 6.3.2 Card Factory Business Overview
- 6.3.3 Card Factory Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Card Factory Greeting Cards Product Portfolio
- 6.3.5 Card Factory Recent Developments
- 6.4 Schurman Retail Group
- 6.4.1 Schurman Retail Group Company Information
- 6.4.2 Schurman Retail Group Business Overview
- 6.4.3 Schurman Retail Group Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Schurman Retail Group Greeting Cards Product Portfolio
- 6.4.5 Schurman Retail Group Recent Developments
- 6.5 CSS Industries Inc.
- 6.5.1 CSS Industries Inc. Company Information
- 6.5.2 CSS Industries Inc. Business Overview
- 6.5.3 CSS Industries Inc. Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 CSS Industries Inc. Greeting Cards Product Portfolio
- 6.5.5 CSS Industries Inc. Recent Developments
- 6.6 Avanti Press
- 6.6.1 Avanti Press Company Information
- 6.6.2 Avanti Press Business Overview
- 6.6.3 Avanti Press Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Avanti Press Greeting Cards Product Portfolio
- 6.6.5 Avanti Press Recent Developments
- 6.7 Simon Elvin
- 6.7.1 Simon Elvin Company Information
- 6.7.2 Simon Elvin Business Overview
- 6.7.3 Simon Elvin Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Simon Elvin Greeting Cards Product Portfolio
- 6.7.5 Simon Elvin Recent Developments
- 6.8 Myron Manufacturing Corp.
- 6.8.1 Myron Manufacturing Corp. Company Information
- 6.8.2 Myron Manufacturing Corp. Business Overview
- 6.8.3 Myron Manufacturing Corp. Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 Myron Manufacturing Corp. Greeting Cards Product Portfolio
- 6.8.5 Myron Manufacturing Corp. Recent Developments
- 6.9 Moo
- 6.9.1 Moo Company Information
- 6.9.2 Moo Business Overview
- 6.9.3 Moo Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Moo Greeting Cards Product Portfolio
- 6.9.5 Moo Recent Developments
- 6.10 Herbert Walkers Ltd
- 6.10.1 Herbert Walkers Ltd Company Information
- 6.10.2 Herbert Walkers Ltd Business Overview
- 6.10.3 Herbert Walkers Ltd Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 Herbert Walkers Ltd Greeting Cards Product Portfolio
- 6.10.5 Herbert Walkers Ltd Recent Developments
7 North America by Country
- 7.1 North America Greeting Cards Sales by Country
- 7.1.1 North America Greeting Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Greeting Cards Sales by Country (2021-2026)
- 7.1.3 North America Greeting Cards Sales Forecast by Country (2027-2032)
- 7.2 North America Greeting Cards Market Size by Country
- 7.2.1 North America Greeting Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Greeting Cards Market Size by Country (2021-2026)
- 7.2.3 North America Greeting Cards Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Greeting Cards Sales by Country
- 8.1.1 Europe Greeting Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Greeting Cards Sales by Country (2021-2026)
- 8.1.3 Europe Greeting Cards Sales Forecast by Country (2027-2032)
- 8.2 Europe Greeting Cards Market Size by Country
- 8.2.1 Europe Greeting Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Greeting Cards Market Size by Country (2021-2026)
- 8.2.3 Europe Greeting Cards Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Greeting Cards Sales by Country
- 9.1.1 Asia-Pacific Greeting Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Greeting Cards Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Greeting Cards Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Greeting Cards Market Size by Country
- 9.2.1 Asia-Pacific Greeting Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Greeting Cards Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Greeting Cards Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Greeting Cards Sales by Country
- 10.1.1 South America Greeting Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Greeting Cards Sales by Country (2021-2026)
- 10.1.3 South America Greeting Cards Sales Forecast by Country (2027-2032)
- 10.2 South America Greeting Cards Market Size by Country
- 10.2.1 South America Greeting Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Greeting Cards Market Size by Country (2021-2026)
- 10.2.3 South America Greeting Cards Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Greeting Cards Sales by Country
- 11.1.1 Middle East and Africa Greeting Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Greeting Cards Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Greeting Cards Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Greeting Cards Market Size by Country
- 11.2.1 Middle East and Africa Greeting Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Greeting Cards Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Greeting Cards Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Greeting Cards Value Chain Analysis
- 12.1.1 Greeting Cards Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Greeting Cards Production Mode & Process
- 12.2 Greeting Cards Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Greeting Cards Distributors
- 12.2.3 Greeting Cards Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst