APO RESEARCH · REPORT
Greeting Cards
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Product & engineering
Understand the product.
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Selected research
Industry Research
Greeting Cards Industry Research Report 2026
Market perspective
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Global Greeting Cards key players include Hallmark Cards, American Greetings, etc. Global top two manufacturers hold a share over 85%.
USA is the largest market, with a share about 35%, followed by UK, and Japan, both have a share about 45 percent.
Read the full market overview
In terms of product, Everyday Greeting Cards is the largest segment, with a share over 60%. And in terms of application, the largest application is Personal Cards, followed by Business Cards.
Report Scope
This report quantifies the global Greeting Cards market in terms of revenue (US$ million) and, where applicable, sales volume (K Units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Greeting Cards Market by Company
Hallmark Cards
American Greetings
Card Factory
Schurman Retail Group
CSS Industries Inc.
Avanti Press
Simon Elvin
Myron Manufacturing Corp.
Moo
Herbert Walkers Ltd
Greeting Cards Segment by Type
Seasonal Greeting Cards
Every Day Greeting Cards
Greeting Cards Segment by Application
Business Cards
Personal Cards
Greeting Cards Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Greeting Cards market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Greeting Cards and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Greeting Cards.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Greeting Cards manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Greeting Cards by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Greeting Cards in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Seasonal Greeting Cards
- Every Day Greeting Cards
Applications
- Business Cards
- Personal Cards
Companies covered
- Hallmark Cards
- American Greetings
- Card Factory
- Schurman Retail Group
- CSS Industries Inc.
- Avanti Press
- Simon Elvin
- Myron Manufacturing Corp.
- Moo
- Herbert Walkers Ltd
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Greeting Cards Market Size (2021-2032)
- 2.2.2 Global Greeting Cards Sales (2021-2032)
- 2.2.3 Global Greeting Cards Market Average Price (2021-2032)
- 2.3 Greeting Cards by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Seasonal Greeting Cards
- 2.3.3 Every Day Greeting Cards
- 2.4 Greeting Cards by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Business Cards
- 2.4.3 Personal Cards
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Greeting Cards Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Greeting Cards Sales (K Units) of Manufacturers (2021-2026)
- 3.3 Global Greeting Cards Revenue of Manufacturers (2021-2026)
- 3.4 Global Greeting Cards Average Price by Manufacturers (2021-2026)
- 3.5 Global Greeting Cards Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Greeting Cards, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Greeting Cards, Product Type & Application
- 3.8 Global Manufacturers of Greeting Cards, Established Date
- 3.9 Global Greeting Cards Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Hallmark Cards
- 4.1.1 Hallmark Cards Company Information
- 4.1.2 Hallmark Cards Business Overview
- 4.1.3 Hallmark Cards Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Hallmark Cards Greeting Cards Product Portfolio
- 4.1.5 Hallmark Cards Recent Developments
- 4.2 American Greetings
- 4.2.1 American Greetings Company Information
- 4.2.2 American Greetings Business Overview
- 4.2.3 American Greetings Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 American Greetings Greeting Cards Product Portfolio
- 4.2.5 American Greetings Recent Developments
- 4.3 Card Factory
- 4.3.1 Card Factory Company Information
- 4.3.2 Card Factory Business Overview
- 4.3.3 Card Factory Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Card Factory Greeting Cards Product Portfolio
- 4.3.5 Card Factory Recent Developments
- 4.4 Schurman Retail Group
- 4.4.1 Schurman Retail Group Company Information
- 4.4.2 Schurman Retail Group Business Overview
- 4.4.3 Schurman Retail Group Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Schurman Retail Group Greeting Cards Product Portfolio
- 4.4.5 Schurman Retail Group Recent Developments
- 4.5 CSS Industries Inc.
- 4.5.1 CSS Industries Inc. Company Information
- 4.5.2 CSS Industries Inc. Business Overview
- 4.5.3 CSS Industries Inc. Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 CSS Industries Inc. Greeting Cards Product Portfolio
- 4.5.5 CSS Industries Inc. Recent Developments
- 4.6 Avanti Press
- 4.6.1 Avanti Press Company Information
- 4.6.2 Avanti Press Business Overview
- 4.6.3 Avanti Press Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Avanti Press Greeting Cards Product Portfolio
- 4.6.5 Avanti Press Recent Developments
- 4.7 Simon Elvin
- 4.7.1 Simon Elvin Company Information
- 4.7.2 Simon Elvin Business Overview
- 4.7.3 Simon Elvin Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Simon Elvin Greeting Cards Product Portfolio
- 4.7.5 Simon Elvin Recent Developments
- 4.8 Myron Manufacturing Corp.
- 4.8.1 Myron Manufacturing Corp. Company Information
- 4.8.2 Myron Manufacturing Corp. Business Overview
- 4.8.3 Myron Manufacturing Corp. Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Myron Manufacturing Corp. Greeting Cards Product Portfolio
- 4.8.5 Myron Manufacturing Corp. Recent Developments
- 4.9 Moo
- 4.9.1 Moo Company Information
- 4.9.2 Moo Business Overview
- 4.9.3 Moo Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Moo Greeting Cards Product Portfolio
- 4.9.5 Moo Recent Developments
- 4.10 Herbert Walkers Ltd
- 4.10.1 Herbert Walkers Ltd Company Information
- 4.10.2 Herbert Walkers Ltd Business Overview
- 4.10.3 Herbert Walkers Ltd Greeting Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Herbert Walkers Ltd Greeting Cards Product Portfolio
- 4.10.5 Herbert Walkers Ltd Recent Developments
5 Global Greeting Cards Market Scenario by Region
- 5.1 Global Greeting Cards Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Greeting Cards Sales by Region: 2021-2032
- 5.2.1 Global Greeting Cards Sales by Region: 2021-2026
- 5.2.2 Global Greeting Cards Sales by Region: 2027-2032
- 5.3 Global Greeting Cards Revenue by Region: 2021-2032
- 5.3.1 Global Greeting Cards Revenue by Region: 2021-2026
- 5.3.2 Global Greeting Cards Revenue by Region: 2027-2032
- 5.4 North America Greeting Cards Market Facts & Figures by Country
- 5.4.1 North America Greeting Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Greeting Cards Sales by Country (2021-2032)
- 5.4.3 North America Greeting Cards Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Greeting Cards Market Facts & Figures by Country
- 5.5.1 Europe Greeting Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Greeting Cards Sales by Country (2021-2032)
- 5.5.3 Europe Greeting Cards Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Greeting Cards Market Facts & Figures by Country
- 5.6.1 Asia Pacific Greeting Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Greeting Cards Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Greeting Cards Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Greeting Cards Market Facts & Figures by Country
- 5.7.1 South America Greeting Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Greeting Cards Sales by Country (2021-2032)
- 5.7.3 South America Greeting Cards Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.7.7 Colombia
- 5.8 Middle East and Africa Greeting Cards Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Greeting Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Greeting Cards Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Greeting Cards Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Greeting Cards Sales by Type (2021-2032)
- 6.1.1 Global Greeting Cards Sales by Type (2021-2032) & (K Units)
- 6.1.2 Global Greeting Cards Sales Market Share by Type (2021-2032)
- 6.2 Global Greeting Cards Revenue by Type (2021-2032)
- 6.2.1 Global Greeting Cards Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Greeting Cards Revenue Market Share by Type (2021-2032)
- 6.3 Global Greeting Cards Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Greeting Cards Sales by Application (2021-2032)
- 7.1.1 Global Greeting Cards Sales by Application (2021-2032) & (K Units)
- 7.1.2 Global Greeting Cards Sales Market Share by Application (2021-2032)
- 7.2 Global Greeting Cards Revenue by Application (2021-2032)
- 7.2.1 Global Greeting Cards Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Greeting Cards Revenue Market Share by Application (2021-2032)
- 7.3 Global Greeting Cards Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Greeting Cards Value Chain Analysis
- 8.1.1 Greeting Cards Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Greeting Cards Production Mode & Process
- 8.2 Greeting Cards Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Greeting Cards Distributors
- 8.2.3 Greeting Cards Customers
9 Global Greeting Cards Analyzing Market Dynamics
- 9.1 Greeting Cards Industry Trends
- 9.2 Greeting Cards Industry Drivers
- 9.3 Greeting Cards Industry Opportunities and Challenges
- 9.4 Greeting Cards Industry Restraints
10 Report Conclusion
11 Disclaimer
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