APO RESEARCH · REPORT
Greeting Cards
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Product & engineering
Understand the product.
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Selected research
Market Structure
Global Greeting Cards Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Global Greeting Cards key players include Hallmark Cards, American Greetings, etc. Global top two manufacturers hold a share over 85%.
USA is the largest market, with a share about 35%, followed by UK, and Japan, both have a share about 45 percent.
Read the full market overview
In terms of product, Everyday Greeting Cards is the largest segment, with a share over 60%. And in terms of application, the largest application is Personal Cards, followed by Business Cards.
This report provides an overview of the global Greeting Cards market in terms of sales, revenue, and price, analyzing global market trends using historical revenue and sales data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Greeting Cards and sales in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Greeting Cards sales, revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering sales, revenue, and price—for 2021-2032, and evaluates and forecasts the Greeting Cards market size, projected growth trends, production technologies, key applications, and end-use industries.
Greeting Cards Segment by Company
Hallmark Cards
American Greetings
Card Factory
Schurman Retail Group
CSS Industries Inc.
Avanti Press
Simon Elvin
Myron Manufacturing Corp.
Moo
Herbert Walkers Ltd
Greeting Cards Segment by Type
Seasonal Greeting Cards
Every Day Greeting Cards
Greeting Cards Segment by Application
Business Cards
Personal Cards
Greeting Cards Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Greeting Cards market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Greeting Cards and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Greeting Cards.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Provides an overview of the Greeting Cards market, including product definition, global market growth prospects, market size, sales, and average price forecasts (2021-2032).
Chapter 2: Provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Greeting Cards manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Greeting Cards in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Revenue of Greeting Cards in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Seasonal Greeting Cards
- Every Day Greeting Cards
Applications
- Business Cards
- Personal Cards
Companies covered
- Hallmark Cards
- American Greetings
- Card Factory
- Schurman Retail Group
- CSS Industries Inc.
- Avanti Press
- Simon Elvin
- Myron Manufacturing Corp.
- Moo
- Herbert Walkers Ltd
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Greeting Cards Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Greeting Cards Market Size Estimates and Forecasts (2021-2032)
- 1.4 Global Greeting Cards Sales Estimates and Forecasts (2021-2032)
- 1.5 Global Greeting Cards Market Average Price (2021-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
2 Global Greeting Cards Market Dynamics
- 2.1 Greeting Cards Industry Trends
- 2.2 Greeting Cards Industry Drivers
- 2.3 Greeting Cards Industry Opportunities and Challenges
- 2.4 Greeting Cards Industry Restraints
3 Greeting Cards Market by Manufacturers
- 3.1 Global Greeting Cards Revenue by Manufacturers (2021-2026)
- 3.2 Global Greeting Cards Sales by Manufacturers (2021-2026)
- 3.3 Global Greeting Cards Average Sales Price by Manufacturers (2021-2026)
- 3.4 Global Greeting Cards Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Greeting Cards Key Manufacturers Manufacturing Sites & Headquarters
- 3.6 Global Greeting Cards Manufacturers, Product Type & Application
- 3.7 Global Greeting Cards Manufacturers Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Greeting Cards Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Greeting Cards Players Market Share by Revenue in 2025
- 3.8.3 2025 Greeting Cards Tier 1, Tier 2, and Tier 3
4 Greeting Cards Market by Type
- 4.1 Greeting Cards Type Introduction
- 4.1.1 Seasonal Greeting Cards
- 4.1.2 Every Day Greeting Cards
- 4.2 Global Greeting Cards Sales by Type
- 4.2.1 Global Greeting Cards Sales by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Greeting Cards Sales by Type (2021-2032)
- 4.2.3 Global Greeting Cards Sales Market Share by Type (2021-2032)
- 4.3 Global Greeting Cards Revenue by Type
- 4.3.1 Global Greeting Cards Revenue by Type (2021 VS 2025 VS 2032)
- 4.3.2 Global Greeting Cards Revenue by Type (2021-2032)
- 4.3.3 Global Greeting Cards Revenue Market Share by Type (2021-2032)
5 Greeting Cards Market by Application
- 5.1 Greeting Cards Application Introduction
- 5.1.1 Business Cards
- 5.1.2 Personal Cards
- 5.2 Global Greeting Cards Sales by Application
- 5.2.1 Global Greeting Cards Sales by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Greeting Cards Sales by Application (2021-2032)
- 5.2.3 Global Greeting Cards Sales Market Share by Application (2021-2032)
- 5.3 Global Greeting Cards Revenue by Application
- 5.3.1 Global Greeting Cards Revenue by Application (2021 VS 2025 VS 2032)
- 5.3.2 Global Greeting Cards Revenue by Application (2021-2032)
- 5.3.3 Global Greeting Cards Revenue Market Share by Application (2021-2032)
6 Global Greeting Cards Sales by Region
- 6.1 Global Greeting Cards Sales by Region: 2021 VS 2025 VS 2032
- 6.2 Global Greeting Cards Sales by Region (2021-2032)
- 6.2.1 Global Greeting Cards Sales by Region (2021-2026)
- 6.2.2 Global Greeting Cards Sales Forecasted by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Greeting Cards Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.3.2 North America Greeting Cards Sales by Country (2021-2032)
- 6.3.3 U.S.
- 6.3.4 Canada
- 6.3.5 Mexico
- 6.4 Europe
- 6.4.1 Europe Greeting Cards Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.4.2 Europe Greeting Cards Sales by Country (2021-2032)
- 6.4.3 Germany
- 6.4.4 France
- 6.4.5 U.K.
- 6.4.6 Italy
- 6.4.7 Netherlands
- 6.5 Asia Pacific
- 6.5.1 Asia Pacific Greeting Cards Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.5.2 Asia Pacific Greeting Cards Sales by Country (2021-2032)
- 6.5.3 China
- 6.5.4 Japan
- 6.5.5 South Korea
- 6.5.6 Southeast Asia
- 6.5.7 India
- 6.5.8 Australia
- 6.6 South America, Middle East and Africa
- 6.6.1 South America, Middle East and Africa Greeting Cards Sales Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.6.2 South America, Middle East and Africa Greeting Cards Sales by Country (2021-2032)
- 6.6.3 Brazil
- 6.6.4 South Africa
- 6.6.5 Saudi Arabia
- 6.6.6 Turkey
- 6.6.6 Argentina
- 6.6.6 UAE
- 6.6.6 Egypt
- 6.6.6 Chile
7 Global Greeting Cards Revenue by Region
- 7.1 Global Greeting Cards Revenue by Region
- 7.1.1 Global Greeting Cards Revenue by Region: 2021 VS 2025 VS 2032
- 7.1.2 Global Greeting Cards Revenue by Region (2021-2026)
- 7.1.3 Global Greeting Cards Revenue by Region (2027-2032)
- 7.1.4 Global Greeting Cards Revenue Market Share by Region (2021-2032)
- 7.2 North America
- 7.2.1 North America Greeting Cards Revenue (2021-2032)
- 7.2.2 North America Greeting Cards Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.3 Europe
- 7.3.1 Europe Greeting Cards Revenue (2021-2032)
- 7.3.2 Europe Greeting Cards Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.4 Asia-Pacific
- 7.4.1 Asia-Pacific Greeting Cards Revenue (2021-2032)
- 7.4.2 Asia-Pacific Greeting Cards Revenue Share by Country: 2021 VS 2025 VS 2032
- 7.5 South America, Middle East and Africa
- 7.5.1 South America, Middle East and Africa Greeting Cards Revenue (2021-2032)
- 7.5.2 South America, Middle East and Africa Greeting Cards Revenue Share by Country: 2021 VS 2025 VS 2032
8 Company Profiles
- 8.1 Hallmark Cards
- 8.1.1 Hallmark Cards Company Information
- 8.1.2 Hallmark Cards Business Overview
- 8.1.3 Hallmark Cards Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.1.4 Hallmark Cards Greeting Cards Product Portfolio
- 8.1.5 Hallmark Cards Recent Developments
- 8.2 American Greetings
- 8.2.1 American Greetings Company Information
- 8.2.2 American Greetings Business Overview
- 8.2.3 American Greetings Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.2.4 American Greetings Greeting Cards Product Portfolio
- 8.2.5 American Greetings Recent Developments
- 8.3 Card Factory
- 8.3.1 Card Factory Company Information
- 8.3.2 Card Factory Business Overview
- 8.3.3 Card Factory Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.3.4 Card Factory Greeting Cards Product Portfolio
- 8.3.5 Card Factory Recent Developments
- 8.4 Schurman Retail Group
- 8.4.1 Schurman Retail Group Company Information
- 8.4.2 Schurman Retail Group Business Overview
- 8.4.3 Schurman Retail Group Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.4.4 Schurman Retail Group Greeting Cards Product Portfolio
- 8.4.5 Schurman Retail Group Recent Developments
- 8.5 CSS Industries Inc.
- 8.5.1 CSS Industries Inc. Company Information
- 8.5.2 CSS Industries Inc. Business Overview
- 8.5.3 CSS Industries Inc. Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.5.4 CSS Industries Inc. Greeting Cards Product Portfolio
- 8.5.5 CSS Industries Inc. Recent Developments
- 8.6 Avanti Press
- 8.6.1 Avanti Press Company Information
- 8.6.2 Avanti Press Business Overview
- 8.6.3 Avanti Press Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.6.4 Avanti Press Greeting Cards Product Portfolio
- 8.6.5 Avanti Press Recent Developments
- 8.7 Simon Elvin
- 8.7.1 Simon Elvin Company Information
- 8.7.2 Simon Elvin Business Overview
- 8.7.3 Simon Elvin Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.7.4 Simon Elvin Greeting Cards Product Portfolio
- 8.7.5 Simon Elvin Recent Developments
- 8.8 Myron Manufacturing Corp.
- 8.8.1 Myron Manufacturing Corp. Company Information
- 8.8.2 Myron Manufacturing Corp. Business Overview
- 8.8.3 Myron Manufacturing Corp. Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.8.4 Myron Manufacturing Corp. Greeting Cards Product Portfolio
- 8.8.5 Myron Manufacturing Corp. Recent Developments
- 8.9 Moo
- 8.9.1 Moo Company Information
- 8.9.2 Moo Business Overview
- 8.9.3 Moo Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.9.4 Moo Greeting Cards Product Portfolio
- 8.9.5 Moo Recent Developments
- 8.10 Herbert Walkers Ltd
- 8.10.1 Herbert Walkers Ltd Company Information
- 8.10.2 Herbert Walkers Ltd Business Overview
- 8.10.3 Herbert Walkers Ltd Greeting Cards Sales, Price, Revenue and Gross Margin (2021-2026)
- 8.10.4 Herbert Walkers Ltd Greeting Cards Product Portfolio
- 8.10.5 Herbert Walkers Ltd Recent Developments
9 Value Chain and Sales Channels Analysis
- 9.1 Greeting Cards Value Chain Analysis
- 9.1.1 Greeting Cards Key Raw Materials
- 9.1.2 Raw Materials Key Suppliers
- 9.1.3 Manufacturing Cost Structure
- 9.1.4 Greeting Cards Production Mode & Process
- 9.2 Greeting Cards Sales Channels Analysis
- 9.2.1 Direct Comparison with Distribution Share
- 9.2.2 Greeting Cards Distributors
- 9.2.3 Greeting Cards Customers
10 Concluding Insights
11 Appendix
- 11.1 Reasons for Doing This Study
- 11.2 Research Methodology
- 11.3 Research Process
- 11.4 Authors List of This Report
- 11.5 Data Source
- 11.5.1 Secondary Sources
- 11.5.2 Primary Sources
- 11.6 Disclaimer
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