Selected research
Industry Research
Movie and Streaming Brand Licensing Industry Research Report 2026
Market perspective
The global Movie and Streaming Brand Licensing market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Movie and Streaming Brand Licensing market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Movie and Streaming Brand Licensing market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Movie and Streaming Brand Licensing market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Movie and Streaming Brand Licensing include The Walt Disney Company, Hasbro, Warner Bros. Discovery, The Pokémon Company, Mattel, Paramount, NBCUniversal, Toei Animation and Sanrio, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Movie and Streaming Brand Licensing market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Movie and Streaming Brand Licensing.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Movie and Streaming Brand Licensing Market by Company
The Walt Disney Company
Hasbro
Warner Bros. Discovery
The Pokémon Company
Mattel
Paramount
NBCUniversal
Toei Animation
Sanrio
Authentic Brands Group
WildBrain
Bandai Namco Entertainment
Jazwares
Sony
Spin Master
SEGA Corporation
Toho
Moomin Characters
Alpha Group
Movie and Streaming Brand Licensing Segment by Type
Film Licensing
Streaming Platform Licensing
Movie and Streaming Brand Licensing Segment by Application
Merchandise
Content Distribution
Home Entertainment
Others
Movie and Streaming Brand Licensing Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Movie and Streaming Brand Licensing market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Movie and Streaming Brand Licensing and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Movie and Streaming Brand Licensing.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Movie and Streaming Brand Licensing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Film Licensing
- Streaming Platform Licensing
Applications
- Merchandise
- Content Distribution
- Home Entertainment
- Others
Companies covered
- The Walt Disney Company
- Hasbro
- Warner Bros. Discovery
- The Pokémon Company
- Mattel
- Paramount
- NBCUniversal
- Toei Animation
- Sanrio
- Authentic Brands Group
- WildBrain
- Bandai Namco Entertainment
- Jazwares
- Sony
- Spin Master
- SEGA Corporation
- Toho
- Moomin Characters
- Alpha Group
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Movie and Streaming Brand Licensing by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Film Licensing
- 2.2.3 Streaming Platform Licensing
- 2.3 Movie and Streaming Brand Licensing by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Merchandise
- 2.3.3 Content Distribution
- 2.3.4 Home Entertainment
- 2.3.5 Others
- 2.4 Assumptions and Limitations
3 Movie and Streaming Brand Licensing Breakdown Data by Type
- 3.1 Global Movie and Streaming Brand Licensing Historic Market Size by Type (2021-2026)
- 3.2 Global Movie and Streaming Brand Licensing Forecasted Market Size by Type (2027-2032)
4 Movie and Streaming Brand Licensing Breakdown Data by Application
- 4.1 Global Movie and Streaming Brand Licensing Historic Market Size by Application (2021-2026)
- 4.2 Global Movie and Streaming Brand Licensing Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Movie and Streaming Brand Licensing Market Perspective (2021-2032)
- 5.2 Global Movie and Streaming Brand Licensing Growth Trends by Region
- 5.2.1 Global Movie and Streaming Brand Licensing Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Movie and Streaming Brand Licensing Historic Market Size by Region (2021-2026)
- 5.2.3 Movie and Streaming Brand Licensing Forecasted Market Size by Region (2027-2032)
- 5.3 Movie and Streaming Brand Licensing Market Dynamics
- 5.3.1 Movie and Streaming Brand Licensing Industry Trends
- 5.3.2 Movie and Streaming Brand Licensing Market Drivers
- 5.3.3 Movie and Streaming Brand Licensing Market Challenges
- 5.3.4 Movie and Streaming Brand Licensing Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Movie and Streaming Brand Licensing Players by Revenue
- 6.1.1 Global Top Movie and Streaming Brand Licensing Players by Revenue (2021-2026)
- 6.1.2 Global Movie and Streaming Brand Licensing Revenue Market Share by Players (2021-2026)
- 6.2 Global Movie and Streaming Brand Licensing Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Movie and Streaming Brand Licensing Head Office and Area Served
- 6.4 Global Movie and Streaming Brand Licensing Players, Product Type & Application
- 6.5 Global Movie and Streaming Brand Licensing Manufacturers Established Date
- 6.6 Global Movie and Streaming Brand Licensing Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Movie and Streaming Brand Licensing Market Size (2021-2032)
- 7.2 North America Movie and Streaming Brand Licensing Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 7.4 North America Movie and Streaming Brand Licensing Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Movie and Streaming Brand Licensing Market Size (2021-2032)
- 8.2 Europe Movie and Streaming Brand Licensing Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 8.4 Europe Movie and Streaming Brand Licensing Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Movie and Streaming Brand Licensing Market Size (2021-2032)
- 9.2 Asia-Pacific Movie and Streaming Brand Licensing Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Movie and Streaming Brand Licensing Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Movie and Streaming Brand Licensing Market Size (2021-2032)
- 10.2 South America Movie and Streaming Brand Licensing Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 10.4 South America Movie and Streaming Brand Licensing Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Movie and Streaming Brand Licensing Market Size (2021-2032)
- 11.2 Middle East & Africa Movie and Streaming Brand Licensing Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Movie and Streaming Brand Licensing Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 The Walt Disney Company
- 12.1.1 The Walt Disney Company Company Information
- 12.1.2 The Walt Disney Company Business Overview
- 12.1.3 The Walt Disney Company Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.1.4 The Walt Disney Company Movie and Streaming Brand Licensing Product Portfolio
- 12.1.5 The Walt Disney Company Recent Developments
- 12.2 Hasbro
- 12.2.1 Hasbro Company Information
- 12.2.2 Hasbro Business Overview
- 12.2.3 Hasbro Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.2.4 Hasbro Movie and Streaming Brand Licensing Product Portfolio
- 12.2.5 Hasbro Recent Developments
- 12.3 Warner Bros. Discovery
- 12.3.1 Warner Bros. Discovery Company Information
- 12.3.2 Warner Bros. Discovery Business Overview
- 12.3.3 Warner Bros. Discovery Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.3.4 Warner Bros. Discovery Movie and Streaming Brand Licensing Product Portfolio
- 12.3.5 Warner Bros. Discovery Recent Developments
- 12.4 The Pokémon Company
- 12.4.1 The Pokémon Company Company Information
- 12.4.2 The Pokémon Company Business Overview
- 12.4.3 The Pokémon Company Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.4.4 The Pokémon Company Movie and Streaming Brand Licensing Product Portfolio
- 12.4.5 The Pokémon Company Recent Developments
- 12.5 Mattel
- 12.5.1 Mattel Company Information
- 12.5.2 Mattel Business Overview
- 12.5.3 Mattel Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.5.4 Mattel Movie and Streaming Brand Licensing Product Portfolio
- 12.5.5 Mattel Recent Developments
- 12.6 Paramount
- 12.6.1 Paramount Company Information
- 12.6.2 Paramount Business Overview
- 12.6.3 Paramount Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.6.4 Paramount Movie and Streaming Brand Licensing Product Portfolio
- 12.6.5 Paramount Recent Developments
- 12.7 NBCUniversal
- 12.7.1 NBCUniversal Company Information
- 12.7.2 NBCUniversal Business Overview
- 12.7.3 NBCUniversal Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.7.4 NBCUniversal Movie and Streaming Brand Licensing Product Portfolio
- 12.7.5 NBCUniversal Recent Developments
- 12.8 Toei Animation
- 12.8.1 Toei Animation Company Information
- 12.8.2 Toei Animation Business Overview
- 12.8.3 Toei Animation Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.8.4 Toei Animation Movie and Streaming Brand Licensing Product Portfolio
- 12.8.5 Toei Animation Recent Developments
- 12.9 Sanrio
- 12.9.1 Sanrio Company Information
- 12.9.2 Sanrio Business Overview
- 12.9.3 Sanrio Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.9.4 Sanrio Movie and Streaming Brand Licensing Product Portfolio
- 12.9.5 Sanrio Recent Developments
- 12.10 Authentic Brands Group
- 12.10.1 Authentic Brands Group Company Information
- 12.10.2 Authentic Brands Group Business Overview
- 12.10.3 Authentic Brands Group Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.10.4 Authentic Brands Group Movie and Streaming Brand Licensing Product Portfolio
- 12.10.5 Authentic Brands Group Recent Developments
- 12.11 WildBrain
- 12.11.1 WildBrain Company Information
- 12.11.2 WildBrain Business Overview
- 12.11.3 WildBrain Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.11.4 WildBrain Movie and Streaming Brand Licensing Product Portfolio
- 12.11.5 WildBrain Recent Developments
- 12.12 Bandai Namco Entertainment
- 12.12.1 Bandai Namco Entertainment Company Information
- 12.12.2 Bandai Namco Entertainment Business Overview
- 12.12.3 Bandai Namco Entertainment Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.12.4 Bandai Namco Entertainment Movie and Streaming Brand Licensing Product Portfolio
- 12.12.5 Bandai Namco Entertainment Recent Developments
- 12.13 Jazwares
- 12.13.1 Jazwares Company Information
- 12.13.2 Jazwares Business Overview
- 12.13.3 Jazwares Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.13.4 Jazwares Movie and Streaming Brand Licensing Product Portfolio
- 12.13.5 Jazwares Recent Developments
- 12.14 Sony
- 12.14.1 Sony Company Information
- 12.14.2 Sony Business Overview
- 12.14.3 Sony Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.14.4 Sony Movie and Streaming Brand Licensing Product Portfolio
- 12.14.5 Sony Recent Developments
- 12.15 Spin Master
- 12.15.1 Spin Master Company Information
- 12.15.2 Spin Master Business Overview
- 12.15.3 Spin Master Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.15.4 Spin Master Movie and Streaming Brand Licensing Product Portfolio
- 12.15.5 Spin Master Recent Developments
- 12.16 SEGA Corporation
- 12.16.1 SEGA Corporation Company Information
- 12.16.2 SEGA Corporation Business Overview
- 12.16.3 SEGA Corporation Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.16.4 SEGA Corporation Movie and Streaming Brand Licensing Product Portfolio
- 12.16.5 SEGA Corporation Recent Developments
- 12.17 Toho
- 12.17.1 Toho Company Information
- 12.17.2 Toho Business Overview
- 12.17.3 Toho Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.17.4 Toho Movie and Streaming Brand Licensing Product Portfolio
- 12.17.5 Toho Recent Developments
- 12.18 Moomin Characters
- 12.18.1 Moomin Characters Company Information
- 12.18.2 Moomin Characters Business Overview
- 12.18.3 Moomin Characters Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.18.4 Moomin Characters Movie and Streaming Brand Licensing Product Portfolio
- 12.18.5 Moomin Characters Recent Developments
- 12.19 Alpha Group
- 12.19.1 Alpha Group Company Information
- 12.19.2 Alpha Group Business Overview
- 12.19.3 Alpha Group Revenue in Movie and Streaming Brand Licensing Business (2021-2026)
- 12.19.4 Alpha Group Movie and Streaming Brand Licensing Product Portfolio
- 12.19.5 Alpha Group Recent Developments
13 Report Conclusion
14 Disclaimer
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