Selected research
Industry Growth & Trends
Global Movie and Streaming Brand Licensing Industry Growth and Trends Forecast to 2032
Market perspective
According to APO Research, the global Movie and Streaming Brand Licensing market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Movie and Streaming Brand Licensing is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Movie and Streaming Brand Licensing is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Movie and Streaming Brand Licensing is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global companies in the Movie and Streaming Brand Licensing market include The Walt Disney Company, Hasbro, Warner Bros. Discovery, The Pokémon Company, Mattel, Paramount, NBCUniversal, Toei Animation and Sanrio, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Movie and Streaming Brand Licensing market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Movie and Streaming Brand Licensing market size, estimates, and forecasts are presented in terms of revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Movie and Streaming Brand Licensing market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Movie and Streaming Brand Licensing.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading companies in the global Movie and Streaming Brand Licensing market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue and gross margin data by manufacturer for 2021-2026, enabling benchmarking of scale, profitability, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Movie and Streaming Brand Licensing Market by Company
The Walt Disney Company
Hasbro
Warner Bros. Discovery
The Pokémon Company
Mattel
Paramount
NBCUniversal
Toei Animation
Sanrio
Authentic Brands Group
WildBrain
Bandai Namco Entertainment
Jazwares
Sony
Spin Master
SEGA Corporation
Toho
Moomin Characters
Alpha Group
Movie and Streaming Brand Licensing Segment by Type
Film Licensing
Streaming Platform Licensing
Movie and Streaming Brand Licensing Segment by Application
Merchandise
Content Distribution
Home Entertainment
Others
Movie and Streaming Brand Licensing Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Movie and Streaming Brand Licensing market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Movie and Streaming Brand Licensing and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Movie and Streaming Brand Licensing.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2021-2025, 2026-2031). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Movie and Streaming Brand Licensing companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Film Licensing
- Streaming Platform Licensing
Applications
- Merchandise
- Content Distribution
- Home Entertainment
- Others
Companies covered
- The Walt Disney Company
- Hasbro
- Warner Bros. Discovery
- The Pokémon Company
- Mattel
- Paramount
- NBCUniversal
- Toei Animation
- Sanrio
- Authentic Brands Group
- WildBrain
- Bandai Namco Entertainment
- Jazwares
- Sony
- Spin Master
- SEGA Corporation
- Toho
- Moomin Characters
- Alpha Group
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.3 Global Movie and Streaming Brand Licensing Market Size Overview by Region 2021 VS 2025 VS 2032
- 1.4 Global Movie and Streaming Brand Licensing Market Size by Region (2021-2032)
- 1.4.1 Global Movie and Streaming Brand Licensing Market Size by Region (2021-2026)
- 1.4.2 Global Movie and Streaming Brand Licensing Market Size by Region (2027-2032)
- 1.5 Key Regions Movie and Streaming Brand Licensing Market Size (2021-2032)
- 1.5.1 North America Movie and Streaming Brand Licensing Market Size Growth Rate (2021-2032)
- 1.5.2 Europe Movie and Streaming Brand Licensing Market Size Growth Rate (2021-2032)
- 1.5.3 Asia-Pacific Movie and Streaming Brand Licensing Market Size Growth Rate (2021-2032)
- 1.5.4 South America Movie and Streaming Brand Licensing Market Size Growth Rate (2021-2032)
- 1.5.5 Middle East & Africa Movie and Streaming Brand Licensing Market Size Growth Rate (2021-2032)
2 Movie and Streaming Brand Licensing Market by Type
- 2.1 Type Introduction
- 2.1.1 Film Licensing
- 2.1.2 Streaming Platform Licensing
- 2.2 Global Movie and Streaming Brand Licensing Market Size by Type
- 2.2.1 Global Movie and Streaming Brand Licensing Market Size Overview by Type (2021-2032)
- 2.2.2 Global Movie and Streaming Brand Licensing Historic Market Size Review by Type (2021-2026)
- 2.2.3 Global Movie and Streaming Brand Licensing Market Size Forecasted by Type (2027-2032)
- 2.3 Global Movie and Streaming Brand Licensing Market Size by Regions
- 2.3.1 North America Movie and Streaming Brand Licensing Market Size Breakdown by Type (2021-2026)
- 2.3.2 Europe Movie and Streaming Brand Licensing Market Size Breakdown by Type (2021-2026)
- 2.3.3 Asia-Pacific Movie and Streaming Brand Licensing Market Size Breakdown by Type (2021-2026)
- 2.3.4 South America Movie and Streaming Brand Licensing Market Size Breakdown by Type (2021-2026)
- 2.3.5 Middle East and Africa Movie and Streaming Brand Licensing Market Size Breakdown by Type (2021-2026)
3 Movie and Streaming Brand Licensing Market by Application
- 3.1 Type Introduction
- 3.1.1 Merchandise
- 3.1.2 Content Distribution
- 3.1.3 Home Entertainment
- 3.1.4 Others
- 3.2 Global Movie and Streaming Brand Licensing Market Size by Application
- 3.2.1 Global Movie and Streaming Brand Licensing Market Size Overview by Application (2021-2032)
- 3.2.2 Global Movie and Streaming Brand Licensing Historic Market Size Review by Application (2021-2026)
- 3.2.3 Global Movie and Streaming Brand Licensing Market Size Forecasted by Application (2027-2032)
- 3.3 Global Movie and Streaming Brand Licensing Market Size by Regions
- 3.3.1 North America Movie and Streaming Brand Licensing Market Size Breakdown by Application (2021-2026)
- 3.3.2 Europe Movie and Streaming Brand Licensing Market Size Breakdown by Application (2021-2026)
- 3.3.3 Asia-Pacific Movie and Streaming Brand Licensing Market Size Breakdown by Application (2021-2026)
- 3.3.4 South America Movie and Streaming Brand Licensing Market Size Breakdown by Application (2021-2026)
- 3.3.5 Middle East and Africa Movie and Streaming Brand Licensing Market Size Breakdown by Application (2021-2026)
4 Global Market Dynamics
- 4.1 Movie and Streaming Brand Licensing Industry Trends
- 4.2 Movie and Streaming Brand Licensing Industry Drivers
- 4.3 Movie and Streaming Brand Licensing Industry Opportunities and Challenges
- 4.4 Movie and Streaming Brand Licensing Industry Restraints
5 Competitive Insights by Company
- 5.1 Global Top Players by Movie and Streaming Brand Licensing Revenue (2021-2026)
- 5.2 Global Movie and Streaming Brand Licensing Industry Company Ranking, 2024 VS 2025 VS 2026
- 5.3 Global Movie and Streaming Brand Licensing Key Company Headquarters & Area Served
- 5.4 Global Movie and Streaming Brand Licensing Company, Product Type & Application
- 5.5 Global Movie and Streaming Brand Licensing Company Commercialization Time
- 5.6 Market Competitive Analysis
- 5.6.1 Global Movie and Streaming Brand Licensing Market CR5 and HHI
- 5.6.2 Global Top 5 and 10 Movie and Streaming Brand Licensing Players Market Share by Revenue in 2025
- 5.6.3 2025 Movie and Streaming Brand Licensing Tier 1, Tier 2, and Tier 3
6 Company Profiles
- 6.1 The Walt Disney Company
- 6.1.1 The Walt Disney Company Company Information
- 6.1.2 The Walt Disney Company Business Overview
- 6.1.3 The Walt Disney Company Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.1.4 The Walt Disney Company Movie and Streaming Brand Licensing Product Portfolio
- 6.1.5 The Walt Disney Company Recent Developments
- 6.2 Hasbro
- 6.2.1 Hasbro Company Information
- 6.2.2 Hasbro Business Overview
- 6.2.3 Hasbro Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.2.4 Hasbro Movie and Streaming Brand Licensing Product Portfolio
- 6.2.5 Hasbro Recent Developments
- 6.3 Warner Bros. Discovery
- 6.3.1 Warner Bros. Discovery Company Information
- 6.3.2 Warner Bros. Discovery Business Overview
- 6.3.3 Warner Bros. Discovery Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.3.4 Warner Bros. Discovery Movie and Streaming Brand Licensing Product Portfolio
- 6.3.5 Warner Bros. Discovery Recent Developments
- 6.4 The Pokémon Company
- 6.4.1 The Pokémon Company Company Information
- 6.4.2 The Pokémon Company Business Overview
- 6.4.3 The Pokémon Company Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.4.4 The Pokémon Company Movie and Streaming Brand Licensing Product Portfolio
- 6.4.5 The Pokémon Company Recent Developments
- 6.5 Mattel
- 6.5.1 Mattel Company Information
- 6.5.2 Mattel Business Overview
- 6.5.3 Mattel Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.5.4 Mattel Movie and Streaming Brand Licensing Product Portfolio
- 6.5.5 Mattel Recent Developments
- 6.6 Paramount
- 6.6.1 Paramount Company Information
- 6.6.2 Paramount Business Overview
- 6.6.3 Paramount Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.6.4 Paramount Movie and Streaming Brand Licensing Product Portfolio
- 6.6.5 Paramount Recent Developments
- 6.7 NBCUniversal
- 6.7.1 NBCUniversal Company Information
- 6.7.2 NBCUniversal Business Overview
- 6.7.3 NBCUniversal Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.7.4 NBCUniversal Movie and Streaming Brand Licensing Product Portfolio
- 6.7.5 NBCUniversal Recent Developments
- 6.8 Toei Animation
- 6.8.1 Toei Animation Company Information
- 6.8.2 Toei Animation Business Overview
- 6.8.3 Toei Animation Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.8.4 Toei Animation Movie and Streaming Brand Licensing Product Portfolio
- 6.8.5 Toei Animation Recent Developments
- 6.9 Sanrio
- 6.9.1 Sanrio Company Information
- 6.9.2 Sanrio Business Overview
- 6.9.3 Sanrio Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.9.4 Sanrio Movie and Streaming Brand Licensing Product Portfolio
- 6.9.5 Sanrio Recent Developments
- 6.10 Authentic Brands Group
- 6.10.1 Authentic Brands Group Company Information
- 6.10.2 Authentic Brands Group Business Overview
- 6.10.3 Authentic Brands Group Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.10.4 Authentic Brands Group Movie and Streaming Brand Licensing Product Portfolio
- 6.10.5 Authentic Brands Group Recent Developments
- 6.11 WildBrain
- 6.11.1 WildBrain Company Information
- 6.11.2 WildBrain Business Overview
- 6.11.3 WildBrain Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.11.4 WildBrain Movie and Streaming Brand Licensing Product Portfolio
- 6.11.5 WildBrain Recent Developments
- 6.12 Bandai Namco Entertainment
- 6.12.1 Bandai Namco Entertainment Company Information
- 6.12.2 Bandai Namco Entertainment Business Overview
- 6.12.3 Bandai Namco Entertainment Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.12.4 Bandai Namco Entertainment Movie and Streaming Brand Licensing Product Portfolio
- 6.12.5 Bandai Namco Entertainment Recent Developments
- 6.13 Jazwares
- 6.13.1 Jazwares Company Information
- 6.13.2 Jazwares Business Overview
- 6.13.3 Jazwares Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.13.4 Jazwares Movie and Streaming Brand Licensing Product Portfolio
- 6.13.5 Jazwares Recent Developments
- 6.14 Sony
- 6.14.1 Sony Company Information
- 6.14.2 Sony Business Overview
- 6.14.3 Sony Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.14.4 Sony Movie and Streaming Brand Licensing Product Portfolio
- 6.14.5 Sony Recent Developments
- 6.15 Spin Master
- 6.15.1 Spin Master Company Information
- 6.15.2 Spin Master Business Overview
- 6.15.3 Spin Master Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.15.4 Spin Master Movie and Streaming Brand Licensing Product Portfolio
- 6.15.5 Spin Master Recent Developments
- 6.16 SEGA Corporation
- 6.16.1 SEGA Corporation Company Information
- 6.16.2 SEGA Corporation Business Overview
- 6.16.3 SEGA Corporation Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.16.4 SEGA Corporation Movie and Streaming Brand Licensing Product Portfolio
- 6.16.5 SEGA Corporation Recent Developments
- 6.17 Toho
- 6.17.1 Toho Company Information
- 6.17.2 Toho Business Overview
- 6.17.3 Toho Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.17.4 Toho Movie and Streaming Brand Licensing Product Portfolio
- 6.17.5 Toho Recent Developments
- 6.18 Moomin Characters
- 6.18.1 Moomin Characters Company Information
- 6.18.2 Moomin Characters Business Overview
- 6.18.3 Moomin Characters Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.18.4 Moomin Characters Movie and Streaming Brand Licensing Product Portfolio
- 6.18.5 Moomin Characters Recent Developments
- 6.19 Alpha Group
- 6.19.1 Alpha Group Company Information
- 6.19.2 Alpha Group Business Overview
- 6.19.3 Alpha Group Movie and Streaming Brand Licensing Revenue, Global Share and Gross Margin (2021-2026)
- 6.19.4 Alpha Group Movie and Streaming Brand Licensing Product Portfolio
- 6.19.5 Alpha Group Recent Developments
7 North America
- 7.1 North America Movie and Streaming Brand Licensing Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2 North America Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 7.3 North America Movie and Streaming Brand Licensing Market Size Forecast by Country (2027-2032)
8 Europe
- 8.1 Europe Movie and Streaming Brand Licensing Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2 Europe Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 8.3 Europe Movie and Streaming Brand Licensing Market Size Forecast by Country (2027-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Movie and Streaming Brand Licensing Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2 Asia-Pacific Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 9.3 Asia-Pacific Movie and Streaming Brand Licensing Market Size Forecast by Country (2027-2032)
10 South America
- 10.1 South America Movie and Streaming Brand Licensing Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2 South America Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 10.3 South America Movie and Streaming Brand Licensing Market Size Forecast by Country (2027-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Movie and Streaming Brand Licensing Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2 Middle East & Africa Movie and Streaming Brand Licensing Market Size by Country (2021-2026)
- 11.3 Middle East & Africa Movie and Streaming Brand Licensing Market Size Forecast by Country (2027-2032)
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
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