APO RESEARCH · REPORT
Manuka Honey
Manuka honey, produced in Australia and New Zealand by bees that pollinate the Manuka bush, is one of the most unique and beneficial forms of honey in the world. The honey is commonly sold as an alternative medicine. There are many Manuka honey uses that range from healing sore throats and digestive illnesses, to curing Staph infections and gingivitis.
Product & engineering
Understand the product.
Manuka honey, produced in Australia and New Zealand by bees that pollinate the Manuka bush, is one of the most unique and beneficial forms of honey in the world. The honey is commonly sold as an alternative medicine. There are many Manuka honey uses that range from healing sore throats and digestive illnesses, to curing Staph infections and gingivitis.
Selected research
Industry Research
Manuka Honey Industry Research Report 2026
Market perspective
Manuka honey, produced in Australia and New Zealand by bees that pollinate the Manuka bush, is one of the most unique and beneficial forms of honey in the world. The honey is commonly sold as an alternative medicine. There are many Manuka honey uses that range from healing sore throats and digestive illnesses, to curing Staph infections and gingivitis.
Global Manuka Honey key players include Comvita, Manuka Health, Watson & Son, etc. Global top three manufacturers hold a share about 80%.
Asia-Pacific is the largest market, with a share over 70%, followed by Europe, and North America, both have a share about 25 percent.
Read the full market overview
In terms of product, UMF 10+ is the largest segment, with a share over 30%. And in terms of application, the largest application is Digestion and inflammation treatment, followed by Wound-care and skincare products, etc.
Report Scope
This report quantifies the global Manuka Honey market in terms of revenue (US$ million) and, where applicable, sales volume (MT), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/MT) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Manuka Honey Market by Company
Comvita
Oha Honey
Manuka Health
Wedderspoon
Arataki Honey
Manuka Doctor
NZ Gold Health
New Zealand Honey Co
WildCape
Manuka Honey Segment by Type
UMF 5+
UMF 10+
UMF 15+
UMF 20+
Others
Manuka Honey Segment by Application
Digestion and Inflammation Treatment
Wound-care and Skincare Products
Others
Manuka Honey Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Manuka Honey market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Manuka Honey and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Manuka Honey.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Manuka Honey manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Manuka Honey by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Manuka Honey in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- UMF 5+
- UMF 10+
- UMF 15+
- UMF 20+
- Others
Applications
- Digestion and Inflammation Treatment
- Wound-care and Skincare Products
- Others
Companies covered
- Comvita
- Oha Honey
- Manuka Health
- Wedderspoon
- Arataki Honey
- Manuka Doctor
- NZ Gold Health
- New Zealand Honey Co
- WildCape
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Manuka Honey Market Size (2021-2032)
- 2.2.2 Global Manuka Honey Sales (2021-2032)
- 2.2.3 Global Manuka Honey Market Average Price (2021-2032)
- 2.3 Manuka Honey by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 UMF 5+
- 2.3.3 UMF 10+
- 2.3.4 UMF 15+
- 2.3.5 UMF 20+
- 2.3.6 Others
- 2.4 Manuka Honey by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Digestion and Inflammation Treatment
- 2.4.3 Wound-care and Skincare Products
- 2.4.4 Others
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Manuka Honey Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Manuka Honey Sales (MT) of Manufacturers (2021-2026)
- 3.3 Global Manuka Honey Revenue of Manufacturers (2021-2026)
- 3.4 Global Manuka Honey Average Price by Manufacturers (2021-2026)
- 3.5 Global Manuka Honey Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Manuka Honey, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Manuka Honey, Product Type & Application
- 3.8 Global Manufacturers of Manuka Honey, Established Date
- 3.9 Global Manuka Honey Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Comvita
- 4.1.1 Comvita Company Information
- 4.1.2 Comvita Business Overview
- 4.1.3 Comvita Manuka Honey Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Comvita Manuka Honey Product Portfolio
- 4.1.5 Comvita Recent Developments
- 4.2 Oha Honey
- 4.2.1 Oha Honey Company Information
- 4.2.2 Oha Honey Business Overview
- 4.2.3 Oha Honey Manuka Honey Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Oha Honey Manuka Honey Product Portfolio
- 4.2.5 Oha Honey Recent Developments
- 4.3 Manuka Health
- 4.3.1 Manuka Health Company Information
- 4.3.2 Manuka Health Business Overview
- 4.3.3 Manuka Health Manuka Honey Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Manuka Health Manuka Honey Product Portfolio
- 4.3.5 Manuka Health Recent Developments
- 4.4 Wedderspoon
- 4.4.1 Wedderspoon Company Information
- 4.4.2 Wedderspoon Business Overview
- 4.4.3 Wedderspoon Manuka Honey Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Wedderspoon Manuka Honey Product Portfolio
- 4.4.5 Wedderspoon Recent Developments
- 4.5 Arataki Honey
- 4.5.1 Arataki Honey Company Information
- 4.5.2 Arataki Honey Business Overview
- 4.5.3 Arataki Honey Manuka Honey Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Arataki Honey Manuka Honey Product Portfolio
- 4.5.5 Arataki Honey Recent Developments
- 4.6 Manuka Doctor
- 4.6.1 Manuka Doctor Company Information
- 4.6.2 Manuka Doctor Business Overview
- 4.6.3 Manuka Doctor Manuka Honey Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Manuka Doctor Manuka Honey Product Portfolio
- 4.6.5 Manuka Doctor Recent Developments
- 4.7 NZ Gold Health
- 4.7.1 NZ Gold Health Company Information
- 4.7.2 NZ Gold Health Business Overview
- 4.7.3 NZ Gold Health Manuka Honey Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 NZ Gold Health Manuka Honey Product Portfolio
- 4.7.5 NZ Gold Health Recent Developments
- 4.8 New Zealand Honey Co
- 4.8.1 New Zealand Honey Co Company Information
- 4.8.2 New Zealand Honey Co Business Overview
- 4.8.3 New Zealand Honey Co Manuka Honey Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 New Zealand Honey Co Manuka Honey Product Portfolio
- 4.8.5 New Zealand Honey Co Recent Developments
- 4.9 WildCape
- 4.9.1 WildCape Company Information
- 4.9.2 WildCape Business Overview
- 4.9.3 WildCape Manuka Honey Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 WildCape Manuka Honey Product Portfolio
- 4.9.5 WildCape Recent Developments
5 Global Manuka Honey Market Scenario by Region
- 5.1 Global Manuka Honey Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Manuka Honey Sales by Region: 2021-2032
- 5.2.1 Global Manuka Honey Sales by Region: 2021-2026
- 5.2.2 Global Manuka Honey Sales by Region: 2027-2032
- 5.3 Global Manuka Honey Revenue by Region: 2021-2032
- 5.3.1 Global Manuka Honey Revenue by Region: 2021-2026
- 5.3.2 Global Manuka Honey Revenue by Region: 2027-2032
- 5.4 North America Manuka Honey Market Facts & Figures by Country
- 5.4.1 North America Manuka Honey Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Manuka Honey Sales by Country (2021-2032)
- 5.4.3 North America Manuka Honey Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Manuka Honey Market Facts & Figures by Country
- 5.5.1 Europe Manuka Honey Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Manuka Honey Sales by Country (2021-2032)
- 5.5.3 Europe Manuka Honey Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Manuka Honey Market Facts & Figures by Country
- 5.6.1 Asia Pacific Manuka Honey Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Manuka Honey Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Manuka Honey Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Manuka Honey Market Facts & Figures by Country
- 5.7.1 South America Manuka Honey Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Manuka Honey Sales by Country (2021-2032)
- 5.7.3 South America Manuka Honey Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Manuka Honey Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Manuka Honey Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Manuka Honey Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Manuka Honey Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Manuka Honey Sales by Type (2021-2032)
- 6.1.1 Global Manuka Honey Sales by Type (2021-2032) & (MT)
- 6.1.2 Global Manuka Honey Sales Market Share by Type (2021-2032)
- 6.2 Global Manuka Honey Revenue by Type (2021-2032)
- 6.2.1 Global Manuka Honey Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Manuka Honey Revenue Market Share by Type (2021-2032)
- 6.3 Global Manuka Honey Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Manuka Honey Sales by Application (2021-2032)
- 7.1.1 Global Manuka Honey Sales by Application (2021-2032) & (MT)
- 7.1.2 Global Manuka Honey Sales Market Share by Application (2021-2032)
- 7.2 Global Manuka Honey Revenue by Application (2021-2032)
- 7.2.1 Global Manuka Honey Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Manuka Honey Revenue Market Share by Application (2021-2032)
- 7.3 Global Manuka Honey Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Manuka Honey Value Chain Analysis
- 8.1.1 Manuka Honey Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Manuka Honey Production Mode & Process
- 8.2 Manuka Honey Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Manuka Honey Distributors
- 8.2.3 Manuka Honey Customers
9 Global Manuka Honey Analyzing Market Dynamics
- 9.1 Manuka Honey Industry Trends
- 9.2 Manuka Honey Industry Drivers
- 9.3 Manuka Honey Industry Opportunities and Challenges
- 9.4 Manuka Honey Industry Restraints
10 Report Conclusion
11 Disclaimer
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