APO RESEARCH · REPORT
Social Business Intelligence
Social business intelligence uses data from social media and analyzes the data using big data analytics to obtain important business insights on the market. It is also used to know the market reputation for products. It unifies several business tools such as business intelligence, knowledge management, social networking, project management, collaboration, social media monitoring, and analytics to give a new interface for organizations to understand their business environment more thoroughly. It provides reliable data and aids enterprises to connect with new customers and resolve operational conflicts in a faster and better way than traditional business intelligence does. The demand for Social Business Intelligence was triggered by the introduction of a wide range of social networking services, increased competition, and globalization of business process, digitalization, and decentralization of information flow.
Product & engineering
Understand the product.
Social business intelligence uses data from social media and analyzes the data using big data analytics to obtain important business insights on the market. It is also used to know the market reputation for products. It unifies several business tools such as business intelligence, knowledge management, social networking, project management, collaboration, social media monitoring, and analytics to give a new interface for organizations to understand their business environment more thoroughly. It provides reliable data and aids enterprises to connect with new customers and resolve operational conflicts in a faster and better way than traditional business intelligence does. The demand for Social Business Intelligence was triggered by the introduction of a wide range of social networking services, increased competition, and globalization of business process, digitalization, and decentralization of information flow.
Selected research
Industry Research
Social Business Intelligence Industry Research Report 2026
Market perspective
Social business intelligence uses data from social media and analyzes the data using big data analytics to obtain important business insights on the market. It is also used to know the market reputation for products. It unifies several business tools such as business intelligence, knowledge management, social networking, project management, collaboration, social media monitoring, and analytics to give a new interface for organizations to understand their business environment more thoroughly. It provides reliable data and aids enterprises to connect with new customers and resolve operational conflicts in a faster and better way than traditional business intelligence does. The demand for Social Business Intelligence was triggered by the introduction of a wide range of social networking services, increased competition, and globalization of business process, digitalization, and decentralization of information flow.
IBM, Oracle, SAP and SAS Institute are the top 4 players of Social Business Intelligence, with about 60% market shares.
Report Scope
Read the full market overview
This report quantifies the global Social Business Intelligence market in terms of revenue (US$ million) and, where applicable, service volume (K Units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Social Business Intelligence.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Social Business Intelligence Market by Company
IBM
Oracle
SAP
SAS Institute
Adobe Systems
Attensity Group
Beevolve
Clarabridge
Crimson Hexagon
Evolve24
HP
Kapow Software/ Kofax
Lithium Technologies
NetBase Solutions
Radian6/Salesforce
Sysomos
Cision
Social Business Intelligence Segment by Type
On-Premises
Cloud
Social Business Intelligence Segment by Application
SMEs
Large Enterprises
Government Organizations
Social Business Intelligence Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Social Business Intelligence market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Social Business Intelligence and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Social Business Intelligence.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Social Business Intelligence companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- On-Premises
- Cloud
Applications
- SMEs
- Large Enterprises
- Government Organizations
Companies covered
- IBM
- Oracle
- SAP
- SAS Institute
- Adobe Systems
- Attensity Group
- Beevolve
- Clarabridge
- Crimson Hexagon
- Evolve24
- HP
- Kapow Software/ Kofax
- Lithium Technologies
- NetBase Solutions
- Radian6/Salesforce
- Sysomos
- Cision
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Social Business Intelligence by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 On-Premises
- 2.2.3 Cloud
- 2.3 Social Business Intelligence by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 SMEs
- 2.3.3 Large Enterprises
- 2.3.4 Government Organizations
- 2.4 Assumptions and Limitations
3 Social Business Intelligence Breakdown Data by Type
- 3.1 Global Social Business Intelligence Historic Market Size by Type (2021-2026)
- 3.2 Global Social Business Intelligence Forecasted Market Size by Type (2027-2032)
4 Social Business Intelligence Breakdown Data by Application
- 4.1 Global Social Business Intelligence Historic Market Size by Application (2021-2026)
- 4.2 Global Social Business Intelligence Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Social Business Intelligence Market Perspective (2021-2032)
- 5.2 Global Social Business Intelligence Growth Trends by Region
- 5.2.1 Global Social Business Intelligence Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Social Business Intelligence Historic Market Size by Region (2021-2026)
- 5.2.3 Social Business Intelligence Forecasted Market Size by Region (2027-2032)
- 5.3 Social Business Intelligence Market Dynamics
- 5.3.1 Social Business Intelligence Industry Trends
- 5.3.2 Social Business Intelligence Market Drivers
- 5.3.3 Social Business Intelligence Market Challenges
- 5.3.4 Social Business Intelligence Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Social Business Intelligence Players by Revenue
- 6.1.1 Global Top Social Business Intelligence Players by Revenue (2021-2026)
- 6.1.2 Global Social Business Intelligence Revenue Market Share by Players (2021-2026)
- 6.2 Global Social Business Intelligence Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Social Business Intelligence Head Office and Area Served
- 6.4 Global Social Business Intelligence Players, Product Type & Application
- 6.5 Global Social Business Intelligence Manufacturers Established Date
- 6.6 Global Social Business Intelligence Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Social Business Intelligence Market Size (2021-2032)
- 7.2 North America Social Business Intelligence Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Social Business Intelligence Market Size by Country (2021-2026)
- 7.4 North America Social Business Intelligence Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Social Business Intelligence Market Size (2021-2032)
- 8.2 Europe Social Business Intelligence Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Social Business Intelligence Market Size by Country (2021-2026)
- 8.4 Europe Social Business Intelligence Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Social Business Intelligence Market Size (2021-2032)
- 9.2 Asia-Pacific Social Business Intelligence Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Social Business Intelligence Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Social Business Intelligence Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Social Business Intelligence Market Size (2021-2032)
- 10.2 South America Social Business Intelligence Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Social Business Intelligence Market Size by Country (2021-2026)
- 10.4 South America Social Business Intelligence Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Social Business Intelligence Market Size (2021-2032)
- 11.2 Middle East & Africa Social Business Intelligence Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Social Business Intelligence Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Social Business Intelligence Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 IBM
- 12.1.1 IBM Company Information
- 12.1.2 IBM Business Overview
- 12.1.3 IBM Revenue in Social Business Intelligence Business (2021-2026)
- 12.1.4 IBM Social Business Intelligence Product Portfolio
- 12.1.5 IBM Recent Developments
- 12.2 Oracle
- 12.2.1 Oracle Company Information
- 12.2.2 Oracle Business Overview
- 12.2.3 Oracle Revenue in Social Business Intelligence Business (2021-2026)
- 12.2.4 Oracle Social Business Intelligence Product Portfolio
- 12.2.5 Oracle Recent Developments
- 12.3 SAP
- 12.3.1 SAP Company Information
- 12.3.2 SAP Business Overview
- 12.3.3 SAP Revenue in Social Business Intelligence Business (2021-2026)
- 12.3.4 SAP Social Business Intelligence Product Portfolio
- 12.3.5 SAP Recent Developments
- 12.4 SAS Institute
- 12.4.1 SAS Institute Company Information
- 12.4.2 SAS Institute Business Overview
- 12.4.3 SAS Institute Revenue in Social Business Intelligence Business (2021-2026)
- 12.4.4 SAS Institute Social Business Intelligence Product Portfolio
- 12.4.5 SAS Institute Recent Developments
- 12.5 Adobe Systems
- 12.5.1 Adobe Systems Company Information
- 12.5.2 Adobe Systems Business Overview
- 12.5.3 Adobe Systems Revenue in Social Business Intelligence Business (2021-2026)
- 12.5.4 Adobe Systems Social Business Intelligence Product Portfolio
- 12.5.5 Adobe Systems Recent Developments
- 12.6 Attensity Group
- 12.6.1 Attensity Group Company Information
- 12.6.2 Attensity Group Business Overview
- 12.6.3 Attensity Group Revenue in Social Business Intelligence Business (2021-2026)
- 12.6.4 Attensity Group Social Business Intelligence Product Portfolio
- 12.6.5 Attensity Group Recent Developments
- 12.7 Beevolve
- 12.7.1 Beevolve Company Information
- 12.7.2 Beevolve Business Overview
- 12.7.3 Beevolve Revenue in Social Business Intelligence Business (2021-2026)
- 12.7.4 Beevolve Social Business Intelligence Product Portfolio
- 12.7.5 Beevolve Recent Developments
- 12.8 Clarabridge
- 12.8.1 Clarabridge Company Information
- 12.8.2 Clarabridge Business Overview
- 12.8.3 Clarabridge Revenue in Social Business Intelligence Business (2021-2026)
- 12.8.4 Clarabridge Social Business Intelligence Product Portfolio
- 12.8.5 Clarabridge Recent Developments
- 12.9 Crimson Hexagon
- 12.9.1 Crimson Hexagon Company Information
- 12.9.2 Crimson Hexagon Business Overview
- 12.9.3 Crimson Hexagon Revenue in Social Business Intelligence Business (2021-2026)
- 12.9.4 Crimson Hexagon Social Business Intelligence Product Portfolio
- 12.9.5 Crimson Hexagon Recent Developments
- 12.10 Evolve24
- 12.10.1 Evolve24 Company Information
- 12.10.2 Evolve24 Business Overview
- 12.10.3 Evolve24 Revenue in Social Business Intelligence Business (2021-2026)
- 12.10.4 Evolve24 Social Business Intelligence Product Portfolio
- 12.10.5 Evolve24 Recent Developments
- 12.11 Google
- 12.11.1 Google Company Information
- 12.11.2 Google Business Overview
- 12.11.3 Google Revenue in Social Business Intelligence Business (2021-2026)
- 12.11.4 Google Social Business Intelligence Product Portfolio
- 12.11.5 Google Recent Developments
- 12.12 HP
- 12.12.1 HP Company Information
- 12.12.2 HP Business Overview
- 12.12.3 HP Revenue in Social Business Intelligence Business (2021-2026)
- 12.12.4 HP Social Business Intelligence Product Portfolio
- 12.12.5 HP Recent Developments
- 12.13 Kapow Software/ Kofax
- 12.13.1 Kapow Software/ Kofax Company Information
- 12.13.2 Kapow Software/ Kofax Business Overview
- 12.13.3 Kapow Software/ Kofax Revenue in Social Business Intelligence Business (2021-2026)
- 12.13.4 Kapow Software/ Kofax Social Business Intelligence Product Portfolio
- 12.13.5 Kapow Software/ Kofax Recent Developments
- 12.14 Lithium Technologies
- 12.14.1 Lithium Technologies Company Information
- 12.14.2 Lithium Technologies Business Overview
- 12.14.3 Lithium Technologies Revenue in Social Business Intelligence Business (2021-2026)
- 12.14.4 Lithium Technologies Social Business Intelligence Product Portfolio
- 12.14.5 Lithium Technologies Recent Developments
- 12.15 NetBase Solutions
- 12.15.1 NetBase Solutions Company Information
- 12.15.2 NetBase Solutions Business Overview
- 12.15.3 NetBase Solutions Revenue in Social Business Intelligence Business (2021-2026)
- 12.15.4 NetBase Solutions Social Business Intelligence Product Portfolio
- 12.15.5 NetBase Solutions Recent Developments
- 12.16 Radian6/Salesforce
- 12.16.1 Radian6/Salesforce Company Information
- 12.16.2 Radian6/Salesforce Business Overview
- 12.16.3 Radian6/Salesforce Revenue in Social Business Intelligence Business (2021-2026)
- 12.16.4 Radian6/Salesforce Social Business Intelligence Product Portfolio
- 12.16.5 Radian6/Salesforce Recent Developments
- 12.17 Sysomos
- 12.17.1 Sysomos Company Information
- 12.17.2 Sysomos Business Overview
- 12.17.3 Sysomos Revenue in Social Business Intelligence Business (2021-2026)
- 12.17.4 Sysomos Social Business Intelligence Product Portfolio
- 12.17.5 Sysomos Recent Developments
- 12.18 Cision
- 12.18.1 Cision Company Information
- 12.18.2 Cision Business Overview
- 12.18.3 Cision Revenue in Social Business Intelligence Business (2021-2026)
- 12.18.4 Cision Social Business Intelligence Product Portfolio
- 12.18.5 Cision Recent Developments
13 Report Conclusion
14 Disclaimer
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