APO RESEARCH · REPORT
Disposable Underwear
This report studies the disposable underwear market. Disposable underwear is a type of incontinence product that are used by individuals who suffer from urinary or fecal incontinence that results in urine or fecal leakage as a result of daily activities or during sleep. Both urinary and fecal incontinence are not diseases in their own right, rather, they are symptoms of a larger medical problems that require medical attention.
Product & engineering
Understand the product.
This report studies the disposable underwear market. Disposable underwear is a type of incontinence product that are used by individuals who suffer from urinary or fecal incontinence that results in urine or fecal leakage as a result of daily activities or during sleep. Both urinary and fecal incontinence are not diseases in their own right, rather, they are symptoms of a larger medical problems that require medical attention.
During this treatment period, disposable underwear is often used to protect the wearer's clothing/bedding, as well as preventing infections and skin ailments by preventing this material from spreading to sensitive areas. Disposable underwear is typically made with absorbent, waterproof materials that can contain leaks during daily activities or overnight use.
Selected research
Industry Research
Disposable Underwear Industry Research Report 2026
Market perspective
This report studies the disposable underwear market. Disposable underwear is a type of incontinence product that are used by individuals who suffer from urinary or fecal incontinence that results in urine or fecal leakage as a result of daily activities or during sleep. Both urinary and fecal incontinence are not diseases in their own right, rather, they are symptoms of a larger medical problems that require medical attention.
During this treatment period, disposable underwear is often used to protect the wearer's clothing/bedding, as well as preventing infections and skin ailments by preventing this material from spreading to sensitive areas. Disposable underwear is typically made with absorbent, waterproof materials that can contain leaks during daily activities or overnight use.
The classification of disposable underwear includes brief and underwear. The proportion of Brief is about 62%.
Read the full market overview
USA region is the largest consumption of disposable underwear, with a consumption market share nearly 37%. Europe is the second largest consumption place of disposable underwear, enjoying market share nearly 22%.
Kimberly Clark, Essity, First Quality, Domtar, Hengan Group and Medline are the key manufacturters of Disposable Underwear, with about 46% market shares.
Report Scope
This report quantifies the global Disposable Underwear market in terms of revenue (US$ million) and, where applicable, sales volume (M Units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/M Units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Disposable Underwear Market by Company
Kimberly Clark
Essity
First Quality
Domtar
Hengan Group
Medline
P&G
Cardinal Health
Hartmann
Unicharm
Hakujuji
Principle Business Enterprises
McKesson
Fuburg
COCO Healthcare
Chiaus
Daio Paper
Disposable Underwear Segment by Type
Brief
Underwear
Disposable Underwear Segment by Sales Channel
Supermarkets & Malls
E-Commerce
Others
Disposable Underwear Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Disposable Underwear market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Disposable Underwear and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Disposable Underwear.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Disposable Underwear manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Disposable Underwear by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Disposable Underwear in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by sales channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Brief
- Underwear
Applications
- Supermarkets & Malls
- E-Commerce
- Others
Companies covered
- Kimberly Clark
- Essity
- First Quality
- Domtar
- Hengan Group
- Medline
- P&G
- Cardinal Health
- Hartmann
- Unicharm
- Hakujuji
- Principle Business Enterprises
- McKesson
- Fuburg
- COCO Healthcare
- Chiaus
- Daio Paper
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Disposable Underwear Market Size (2021-2032)
- 2.2.2 Global Disposable Underwear Sales (2021-2032)
- 2.2.3 Global Disposable Underwear Market Average Price (2021-2032)
- 2.3 Disposable Underwear by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Brief
- 2.3.3 Underwear
- 2.4 Disposable Underwear by Sales Channel
- 2.4.1 Market Value Comparison by Sales Channel (2021 VS 2025 VS 2032)
- 2.4.2 Supermarkets & Malls
- 2.4.3 E-Commerce
- 2.4.4 Others
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Disposable Underwear Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Disposable Underwear Sales (M Units) of Manufacturers (2021-2026)
- 3.3 Global Disposable Underwear Revenue of Manufacturers (2021-2026)
- 3.4 Global Disposable Underwear Average Price by Manufacturers (2021-2026)
- 3.5 Global Disposable Underwear Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Disposable Underwear, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Disposable Underwear, Product Type & Application
- 3.8 Global Manufacturers of Disposable Underwear, Established Date
- 3.9 Global Disposable Underwear Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Kimberly Clark
- 4.1.1 Kimberly Clark Company Information
- 4.1.2 Kimberly Clark Business Overview
- 4.1.3 Kimberly Clark Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Kimberly Clark Disposable Underwear Product Portfolio
- 4.1.5 Kimberly Clark Recent Developments
- 4.2 Essity
- 4.2.1 Essity Company Information
- 4.2.2 Essity Business Overview
- 4.2.3 Essity Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Essity Disposable Underwear Product Portfolio
- 4.2.5 Essity Recent Developments
- 4.3 First Quality
- 4.3.1 First Quality Company Information
- 4.3.2 First Quality Business Overview
- 4.3.3 First Quality Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 First Quality Disposable Underwear Product Portfolio
- 4.3.5 First Quality Recent Developments
- 4.4 Domtar
- 4.4.1 Domtar Company Information
- 4.4.2 Domtar Business Overview
- 4.4.3 Domtar Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Domtar Disposable Underwear Product Portfolio
- 4.4.5 Domtar Recent Developments
- 4.5 Hengan Group
- 4.5.1 Hengan Group Company Information
- 4.5.2 Hengan Group Business Overview
- 4.5.3 Hengan Group Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Hengan Group Disposable Underwear Product Portfolio
- 4.5.5 Hengan Group Recent Developments
- 4.6 Medline
- 4.6.1 Medline Company Information
- 4.6.2 Medline Business Overview
- 4.6.3 Medline Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Medline Disposable Underwear Product Portfolio
- 4.6.5 Medline Recent Developments
- 4.7 P&G
- 4.7.1 P&G Company Information
- 4.7.2 P&G Business Overview
- 4.7.3 P&G Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 P&G Disposable Underwear Product Portfolio
- 4.7.5 P&G Recent Developments
- 4.8 Cardinal Health
- 4.8.1 Cardinal Health Company Information
- 4.8.2 Cardinal Health Business Overview
- 4.8.3 Cardinal Health Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Cardinal Health Disposable Underwear Product Portfolio
- 4.8.5 Cardinal Health Recent Developments
- 4.9 Hartmann
- 4.9.1 Hartmann Company Information
- 4.9.2 Hartmann Business Overview
- 4.9.3 Hartmann Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Hartmann Disposable Underwear Product Portfolio
- 4.9.5 Hartmann Recent Developments
- 4.10 Unicharm
- 4.10.1 Unicharm Company Information
- 4.10.2 Unicharm Business Overview
- 4.10.3 Unicharm Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Unicharm Disposable Underwear Product Portfolio
- 4.10.5 Unicharm Recent Developments
- 4.11 Hakujuji
- 4.11.1 Hakujuji Company Information
- 4.11.2 Hakujuji Business Overview
- 4.11.3 Hakujuji Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Hakujuji Disposable Underwear Product Portfolio
- 4.11.5 Hakujuji Recent Developments
- 4.12 Principle Business Enterprises
- 4.12.1 Principle Business Enterprises Company Information
- 4.12.2 Principle Business Enterprises Business Overview
- 4.12.3 Principle Business Enterprises Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Principle Business Enterprises Disposable Underwear Product Portfolio
- 4.12.5 Principle Business Enterprises Recent Developments
- 4.13 McKesson
- 4.13.1 McKesson Company Information
- 4.13.2 McKesson Business Overview
- 4.13.3 McKesson Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 McKesson Disposable Underwear Product Portfolio
- 4.13.5 McKesson Recent Developments
- 4.14 Fuburg
- 4.14.1 Fuburg Company Information
- 4.14.2 Fuburg Business Overview
- 4.14.3 Fuburg Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Fuburg Disposable Underwear Product Portfolio
- 4.14.5 Fuburg Recent Developments
- 4.15 COCO Healthcare
- 4.15.1 COCO Healthcare Company Information
- 4.15.2 COCO Healthcare Business Overview
- 4.15.3 COCO Healthcare Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 COCO Healthcare Disposable Underwear Product Portfolio
- 4.15.5 COCO Healthcare Recent Developments
- 4.16 Chiaus
- 4.16.1 Chiaus Company Information
- 4.16.2 Chiaus Business Overview
- 4.16.3 Chiaus Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.16.4 Chiaus Disposable Underwear Product Portfolio
- 4.16.5 Chiaus Recent Developments
- 4.17 Daio Paper
- 4.17.1 Daio Paper Company Information
- 4.17.2 Daio Paper Business Overview
- 4.17.3 Daio Paper Disposable Underwear Sales, Revenue and Gross Margin (2021-2026)
- 4.17.4 Daio Paper Disposable Underwear Product Portfolio
- 4.17.5 Daio Paper Recent Developments
5 Global Disposable Underwear Market Scenario by Region
- 5.1 Global Disposable Underwear Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Disposable Underwear Sales by Region: 2021-2032
- 5.2.1 Global Disposable Underwear Sales by Region: 2021-2026
- 5.2.2 Global Disposable Underwear Sales by Region: 2027-2032
- 5.3 Global Disposable Underwear Revenue by Region: 2021-2032
- 5.3.1 Global Disposable Underwear Revenue by Region: 2021-2026
- 5.3.2 Global Disposable Underwear Revenue by Region: 2027-2032
- 5.4 North America Disposable Underwear Market Facts & Figures by Country
- 5.4.1 North America Disposable Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Disposable Underwear Sales by Country (2021-2032)
- 5.4.3 North America Disposable Underwear Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Disposable Underwear Market Facts & Figures by Country
- 5.5.1 Europe Disposable Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Disposable Underwear Sales by Country (2021-2032)
- 5.5.3 Europe Disposable Underwear Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Disposable Underwear Market Facts & Figures by Country
- 5.6.1 Asia Pacific Disposable Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Disposable Underwear Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Disposable Underwear Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Disposable Underwear Market Facts & Figures by Country
- 5.7.1 South America Disposable Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Disposable Underwear Sales by Country (2021-2032)
- 5.7.3 South America Disposable Underwear Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Disposable Underwear Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Disposable Underwear Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Disposable Underwear Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Disposable Underwear Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Disposable Underwear Sales by Type (2021-2032)
- 6.1.1 Global Disposable Underwear Sales by Type (2021-2032) & (M Units)
- 6.1.2 Global Disposable Underwear Sales Market Share by Type (2021-2032)
- 6.2 Global Disposable Underwear Revenue by Type (2021-2032)
- 6.2.1 Global Disposable Underwear Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Disposable Underwear Revenue Market Share by Type (2021-2032)
- 6.3 Global Disposable Underwear Price by Type (2021-2032)
7 Segment by Sales Channel
- 7.1 Global Disposable Underwear Sales by Sales Channel (2021-2032)
- 7.1.1 Global Disposable Underwear Sales by Sales Channel (2021-2032) & (M Units)
- 7.1.2 Global Disposable Underwear Sales Market Share by Sales Channel (2021-2032)
- 7.2 Global Disposable Underwear Revenue by Sales Channel (2021-2032)
- 7.2.1 Global Disposable Underwear Sales by Sales Channel (2021-2032) & (US$ Million)
- 7.2.2 Global Disposable Underwear Revenue Market Share by Sales Channel (2021-2032)
- 7.3 Global Disposable Underwear Price by Sales Channel (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Disposable Underwear Value Chain Analysis
- 8.1.1 Disposable Underwear Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Disposable Underwear Production Mode & Process
- 8.2 Disposable Underwear Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Disposable Underwear Distributors
- 8.2.3 Disposable Underwear Customers
9 Global Disposable Underwear Analyzing Market Dynamics
- 9.1 Disposable Underwear Industry Trends
- 9.2 Disposable Underwear Industry Drivers
- 9.3 Disposable Underwear Industry Opportunities and Challenges
- 9.4 Disposable Underwear Industry Restraints
10 Report Conclusion
11 Disclaimer
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