APO RESEARCH · REPORT
Online Betting
Online betting, also known as online gambling, is all the bet activities you place using the internet. That is possible because the betting industry, which before was very traditional and to bet you had to go to the casinos directly, expanded their business to the internet as a way to make more profit and make the life of the people that enjoy betting easier.
Product & engineering
Understand the product.
Online betting, also known as online gambling, is all the bet activities you place using the internet. That is possible because the betting industry, which before was very traditional and to bet you had to go to the casinos directly, expanded their business to the internet as a way to make more profit and make the life of the people that enjoy betting easier.
This activity became popular in 1990, in that year was only 15 gambling websites but six years later this increased to 200 and with the time the gambling industry got bigger and changed due to technology, and nowadays online betting is very popular in all the countries because the bettors can easily place their bets in the comfort of their home and with any device that can connect to the internet (iPhone, computer, tablet).
The Online Betting market covers Casino, Sports Betting, Poker, Bingo, Lottery, Others, etc. The typical players include Bet365, Kindred Group, Entain plc (formerly GVC Holdings), Flutter Entertainment, William Hill, Pinnacle, The Stars Group, etc.
Selected research
Industry Research
Online Betting Industry Research Report 2026
Market perspective
Online betting, also known as online gambling, is all the bet activities you place using the internet. That is possible because the betting industry, which before was very traditional and to bet you had to go to the casinos directly, expanded their business to the internet as a way to make more profit and make the life of the people that enjoy betting easier.
This activity became popular in 1990, in that year was only 15 gambling websites but six years later this increased to 200 and with the time the gambling industry got bigger and changed due to technology, and nowadays online betting is very popular in all the countries because the bettors can easily place their bets in the comfort of their home and with any device that can connect to the internet (iPhone, computer, tablet).
The Online Betting market covers Casino, Sports Betting, Poker, Bingo, Lottery, Others, etc. The typical players include Bet365, Kindred Group, Entain plc (formerly GVC Holdings), Flutter Entertainment, William Hill, Pinnacle, The Stars Group, etc.
Read the full market overview
Global key players of Online Betting include Bet365, Kindred Group, Entain plc, Flutter Entertainment and William Hill, etc. Top five players occupy for a share about 21%. Europe is the largest market, with a share about 56%, followed by Asia-Pacific and Americas. In terms of product, Sports Betting is the largest segment, with a share over 52%. In terms of application, Desktop is the largest market, with a share over 58%.
Report Scope
This report quantifies the global Online Betting market in terms of revenue (US$ million) and, where applicable, service volume (K Units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Online Betting.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Online Betting Market by Company
Bet365
Kindred Group
Entain plc
Flutter Entertainment
William Hill
Pinnacle
The Stars Group
BetVictor
Betsson AB
Gamesys
888 Holdings
Bet-at-home.com
Intertops
Betway
Betfred
Interwetten
SBOBET
Sportech
EGB
BetOnline
DraftKings
BetWinner
Sports Interaction
Online Betting Segment by Type
Casino
Sports Betting
Poker
Bingo
Lottery
Others
Online Betting Segment by Application
Desktops
Mobile Devices
Online Betting Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Online Betting market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Online Betting and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Online Betting.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Online Betting companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Casino
- Sports Betting
- Poker
- Bingo
- Lottery
- Others
Applications
- Desktops
- Mobile Devices
Companies covered
- Bet365
- Kindred Group
- Entain plc
- Flutter Entertainment
- William Hill
- Pinnacle
- The Stars Group
- BetVictor
- Betsson AB
- Gamesys
- 888 Holdings
- Bet-at-home.com
- Intertops
- Betway
- Betfred
- Interwetten
- SBOBET
- Sportech
- EGB
- BetOnline
- DraftKings
- BetWinner
- Sports Interaction
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Online Betting by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Casino
- 2.2.3 Sports Betting
- 2.2.4 Poker
- 2.2.5 Bingo
- 2.2.6 Lottery
- 2.2.7 Others
- 2.3 Online Betting by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Desktops
- 2.3.3 Mobile Devices
- 2.4 Assumptions and Limitations
3 Online Betting Breakdown Data by Type
- 3.1 Global Online Betting Historic Market Size by Type (2021-2026)
- 3.2 Global Online Betting Forecasted Market Size by Type (2027-2032)
4 Online Betting Breakdown Data by Application
- 4.1 Global Online Betting Historic Market Size by Application (2021-2026)
- 4.2 Global Online Betting Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Online Betting Market Perspective (2021-2032)
- 5.2 Global Online Betting Growth Trends by Region
- 5.2.1 Global Online Betting Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Online Betting Historic Market Size by Region (2021-2026)
- 5.2.3 Online Betting Forecasted Market Size by Region (2027-2032)
- 5.3 Online Betting Market Dynamics
- 5.3.1 Online Betting Industry Trends
- 5.3.2 Online Betting Market Drivers
- 5.3.3 Online Betting Market Challenges
- 5.3.4 Online Betting Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Online Betting Players by Revenue
- 6.1.1 Global Top Online Betting Players by Revenue (2021-2026)
- 6.1.2 Global Online Betting Revenue Market Share by Players (2021-2026)
- 6.2 Global Online Betting Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Online Betting Head Office and Area Served
- 6.4 Global Online Betting Players, Product Type & Application
- 6.5 Global Online Betting Manufacturers Established Date
- 6.6 Global Online Betting Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Online Betting Market Size (2021-2032)
- 7.2 North America Online Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Online Betting Market Size by Country (2021-2026)
- 7.4 North America Online Betting Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Online Betting Market Size (2021-2032)
- 8.2 Europe Online Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Online Betting Market Size by Country (2021-2026)
- 8.4 Europe Online Betting Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Online Betting Market Size (2021-2032)
- 9.2 Asia-Pacific Online Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Online Betting Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Online Betting Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Online Betting Market Size (2021-2032)
- 10.2 South America Online Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Online Betting Market Size by Country (2021-2026)
- 10.4 South America Online Betting Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Online Betting Market Size (2021-2032)
- 11.2 Middle East & Africa Online Betting Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Online Betting Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Online Betting Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Bet365
- 12.1.1 Bet365 Company Information
- 12.1.2 Bet365 Business Overview
- 12.1.3 Bet365 Revenue in Online Betting Business (2021-2026)
- 12.1.4 Bet365 Online Betting Product Portfolio
- 12.1.5 Bet365 Recent Developments
- 12.2 Kindred Group
- 12.2.1 Kindred Group Company Information
- 12.2.2 Kindred Group Business Overview
- 12.2.3 Kindred Group Revenue in Online Betting Business (2021-2026)
- 12.2.4 Kindred Group Online Betting Product Portfolio
- 12.2.5 Kindred Group Recent Developments
- 12.3 Entain plc
- 12.3.1 Entain plc Company Information
- 12.3.2 Entain plc Business Overview
- 12.3.3 Entain plc Revenue in Online Betting Business (2021-2026)
- 12.3.4 Entain plc Online Betting Product Portfolio
- 12.3.5 Entain plc Recent Developments
- 12.4 Flutter Entertainment
- 12.4.1 Flutter Entertainment Company Information
- 12.4.2 Flutter Entertainment Business Overview
- 12.4.3 Flutter Entertainment Revenue in Online Betting Business (2021-2026)
- 12.4.4 Flutter Entertainment Online Betting Product Portfolio
- 12.4.5 Flutter Entertainment Recent Developments
- 12.5 William Hill
- 12.5.1 William Hill Company Information
- 12.5.2 William Hill Business Overview
- 12.5.3 William Hill Revenue in Online Betting Business (2021-2026)
- 12.5.4 William Hill Online Betting Product Portfolio
- 12.5.5 William Hill Recent Developments
- 12.6 Pinnacle
- 12.6.1 Pinnacle Company Information
- 12.6.2 Pinnacle Business Overview
- 12.6.3 Pinnacle Revenue in Online Betting Business (2021-2026)
- 12.6.4 Pinnacle Online Betting Product Portfolio
- 12.6.5 Pinnacle Recent Developments
- 12.7 The Stars Group
- 12.7.1 The Stars Group Company Information
- 12.7.2 The Stars Group Business Overview
- 12.7.3 The Stars Group Revenue in Online Betting Business (2021-2026)
- 12.7.4 The Stars Group Online Betting Product Portfolio
- 12.7.5 The Stars Group Recent Developments
- 12.8 BetVictor
- 12.8.1 BetVictor Company Information
- 12.8.2 BetVictor Business Overview
- 12.8.3 BetVictor Revenue in Online Betting Business (2021-2026)
- 12.8.4 BetVictor Online Betting Product Portfolio
- 12.8.5 BetVictor Recent Developments
- 12.9 Betsson AB
- 12.9.1 Betsson AB Company Information
- 12.9.2 Betsson AB Business Overview
- 12.9.3 Betsson AB Revenue in Online Betting Business (2021-2026)
- 12.9.4 Betsson AB Online Betting Product Portfolio
- 12.9.5 Betsson AB Recent Developments
- 12.10 Gamesys
- 12.10.1 Gamesys Company Information
- 12.10.2 Gamesys Business Overview
- 12.10.3 Gamesys Revenue in Online Betting Business (2021-2026)
- 12.10.4 Gamesys Online Betting Product Portfolio
- 12.10.5 Gamesys Recent Developments
- 12.11 888 Holdings
- 12.11.1 888 Holdings Company Information
- 12.11.2 888 Holdings Business Overview
- 12.11.3 888 Holdings Revenue in Online Betting Business (2021-2026)
- 12.11.4 888 Holdings Online Betting Product Portfolio
- 12.11.5 888 Holdings Recent Developments
- 12.12 Bet-at-home.com
- 12.12.1 Bet-at-home.com Company Information
- 12.12.2 Bet-at-home.com Business Overview
- 12.12.3 Bet-at-home.com Revenue in Online Betting Business (2021-2026)
- 12.12.4 Bet-at-home.com Online Betting Product Portfolio
- 12.12.5 Bet-at-home.com Recent Developments
- 12.13 Intertops
- 12.13.1 Intertops Company Information
- 12.13.2 Intertops Business Overview
- 12.13.3 Intertops Revenue in Online Betting Business (2021-2026)
- 12.13.4 Intertops Online Betting Product Portfolio
- 12.13.5 Intertops Recent Developments
- 12.14 Betway
- 12.14.1 Betway Company Information
- 12.14.2 Betway Business Overview
- 12.14.3 Betway Revenue in Online Betting Business (2021-2026)
- 12.14.4 Betway Online Betting Product Portfolio
- 12.14.5 Betway Recent Developments
- 12.15 Betfred
- 12.15.1 Betfred Company Information
- 12.15.2 Betfred Business Overview
- 12.15.3 Betfred Revenue in Online Betting Business (2021-2026)
- 12.15.4 Betfred Online Betting Product Portfolio
- 12.15.5 Betfred Recent Developments
- 12.16 Interwetten
- 12.16.1 Interwetten Company Information
- 12.16.2 Interwetten Business Overview
- 12.16.3 Interwetten Revenue in Online Betting Business (2021-2026)
- 12.16.4 Interwetten Online Betting Product Portfolio
- 12.16.5 Interwetten Recent Developments
- 12.17 SBOBET
- 12.17.1 SBOBET Company Information
- 12.17.2 SBOBET Business Overview
- 12.17.3 SBOBET Revenue in Online Betting Business (2021-2026)
- 12.17.4 SBOBET Online Betting Product Portfolio
- 12.17.5 SBOBET Recent Developments
- 12.18 Sportech
- 12.18.1 Sportech Company Information
- 12.18.2 Sportech Business Overview
- 12.18.3 Sportech Revenue in Online Betting Business (2021-2026)
- 12.18.4 Sportech Online Betting Product Portfolio
- 12.18.5 Sportech Recent Developments
- 12.19 EGB
- 12.19.1 EGB Company Information
- 12.19.2 EGB Business Overview
- 12.19.3 EGB Revenue in Online Betting Business (2021-2026)
- 12.19.4 EGB Online Betting Product Portfolio
- 12.19.5 EGB Recent Developments
- 12.20 BetOnline
- 12.20.1 BetOnline Company Information
- 12.20.2 BetOnline Business Overview
- 12.20.3 BetOnline Revenue in Online Betting Business (2021-2026)
- 12.20.4 BetOnline Online Betting Product Portfolio
- 12.20.5 BetOnline Recent Developments
- 12.21 DraftKings
- 12.21.1 DraftKings Company Information
- 12.21.2 DraftKings Business Overview
- 12.21.3 DraftKings Revenue in Online Betting Business (2021-2026)
- 12.21.4 DraftKings Online Betting Product Portfolio
- 12.21.5 DraftKings Recent Developments
- 12.22 BetWinner
- 12.22.1 BetWinner Company Information
- 12.22.2 BetWinner Business Overview
- 12.22.3 BetWinner Revenue in Online Betting Business (2021-2026)
- 12.22.4 BetWinner Online Betting Product Portfolio
- 12.22.5 BetWinner Recent Developments
- 12.23 Sports Interaction
- 12.23.1 Sports Interaction Company Information
- 12.23.2 Sports Interaction Business Overview
- 12.23.3 Sports Interaction Revenue in Online Betting Business (2021-2026)
- 12.23.4 Sports Interaction Online Betting Product Portfolio
- 12.23.5 Sports Interaction Recent Developments
13 Report Conclusion
14 Disclaimer
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