Selected research
Industry Growth & Trends
Global Figure and Plastic Models Industry Growth and Trends Forecast to 2032
Market perspective
The global Figure and Plastic Models market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Figure and Plastic Models is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Figure and Plastic Models is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Figure and Plastic Models is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global manufacturers of Figure and Plastic Models include Good Smile Company, MaxFactory, Funko, Aniplex, Bandai, Kaiyodo, Kotobukiya, ALTER and Hasbro, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Figure and Plastic Models market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Figure and Plastic Models market size, estimates, and forecasts are presented in terms of sales volume (k units) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Figure and Plastic Models market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Figure and Plastic Models.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Figure and Plastic Models market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Figure and Plastic Models Market by Company
Good Smile Company
MaxFactory
Funko
Aniplex
Bandai
Kaiyodo
Kotobukiya
ALTER
Hasbro
Mattel
Hot Toys
Sideshow Collectibles
POP MART
Figure and Plastic Models Segment by Type
Figures
Plastic Models
Figure and Plastic Models Segment by Application
Offline Sales
Online Sales
Figure and Plastic Models Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Figure and Plastic Models market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Figure and Plastic Models and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Figure and Plastic Models.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Figure and Plastic Models manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Figure and Plastic Models in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Figures
- Plastic Models
Applications
- Offline Sales
- Online Sales
Companies covered
- Good Smile Company
- MaxFactory
- Funko
- Aniplex
- Bandai
- Kaiyodo
- Kotobukiya
- ALTER
- Hasbro
- Mattel
- Hot Toys
- Sideshow Collectibles
- POP MART
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Figure and Plastic Models Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Figure and Plastic Models Sales Estimates and Forecasts (2021-2032)
- 1.3 Figure and Plastic Models Market by Type
- 1.3.1 Figures
- 1.3.2 Plastic Models
- 1.4 Global Figure and Plastic Models Market Size by Type
- 1.4.1 Global Figure and Plastic Models Market Size Overview by Type (2021-2032)
- 1.4.2 Global Figure and Plastic Models Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Figure and Plastic Models Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Figure and Plastic Models Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Figure and Plastic Models Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Figure and Plastic Models Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Figure and Plastic Models Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Figure and Plastic Models Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Figure and Plastic Models Industry Trends
- 2.2 Figure and Plastic Models Industry Drivers
- 2.3 Figure and Plastic Models Industry Opportunities and Challenges
- 2.4 Figure and Plastic Models Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Figure and Plastic Models Revenue (2021-2026)
- 3.2 Global Top Players by Figure and Plastic Models Sales (2021-2026)
- 3.3 Global Top Players by Figure and Plastic Models Price (2021-2026)
- 3.4 Global Figure and Plastic Models Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Figure and Plastic Models Major Company Production Sites & Headquarters
- 3.6 Global Figure and Plastic Models Company, Product Type & Application
- 3.7 Global Figure and Plastic Models Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Figure and Plastic Models Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Figure and Plastic Models Players Market Share by Revenue in 2025
- 3.8.3 2025 Figure and Plastic Models Tier 1, Tier 2, and Tier 3
4 Figure and Plastic Models Regional Status and Outlook
- 4.1 Global Figure and Plastic Models Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Figure and Plastic Models Historic Market Size by Region
- 4.2.1 Global Figure and Plastic Models Sales in Volume by Region (2021-2026)
- 4.2.2 Global Figure and Plastic Models Sales in Value by Region (2021-2026)
- 4.2.3 Global Figure and Plastic Models Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Figure and Plastic Models Forecasted Market Size by Region
- 4.3.1 Global Figure and Plastic Models Sales in Volume by Region (2027-2032)
- 4.3.2 Global Figure and Plastic Models Sales in Value by Region (2027-2032)
- 4.3.3 Global Figure and Plastic Models Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Figure and Plastic Models by Application
- 5.1 Figure and Plastic Models Market by Application
- 5.1.1 Offline Sales
- 5.1.2 Online Sales
- 5.2 Global Figure and Plastic Models Market Size by Application
- 5.2.1 Global Figure and Plastic Models Market Size Overview by Application (2021-2032)
- 5.2.2 Global Figure and Plastic Models Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Figure and Plastic Models Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Figure and Plastic Models Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Figure and Plastic Models Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Figure and Plastic Models Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Figure and Plastic Models Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Figure and Plastic Models Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Good Smile Company
- 6.1.1 Good Smile Company Company Information
- 6.1.2 Good Smile Company Business Overview
- 6.1.3 Good Smile Company Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Good Smile Company Figure and Plastic Models Product Portfolio
- 6.1.5 Good Smile Company Recent Developments
- 6.2 MaxFactory
- 6.2.1 MaxFactory Company Information
- 6.2.2 MaxFactory Business Overview
- 6.2.3 MaxFactory Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 MaxFactory Figure and Plastic Models Product Portfolio
- 6.2.5 MaxFactory Recent Developments
- 6.3 Funko
- 6.3.1 Funko Company Information
- 6.3.2 Funko Business Overview
- 6.3.3 Funko Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Funko Figure and Plastic Models Product Portfolio
- 6.3.5 Funko Recent Developments
- 6.4 Aniplex
- 6.4.1 Aniplex Company Information
- 6.4.2 Aniplex Business Overview
- 6.4.3 Aniplex Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Aniplex Figure and Plastic Models Product Portfolio
- 6.4.5 Aniplex Recent Developments
- 6.5 Bandai
- 6.5.1 Bandai Company Information
- 6.5.2 Bandai Business Overview
- 6.5.3 Bandai Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 Bandai Figure and Plastic Models Product Portfolio
- 6.5.5 Bandai Recent Developments
- 6.6 Kaiyodo
- 6.6.1 Kaiyodo Company Information
- 6.6.2 Kaiyodo Business Overview
- 6.6.3 Kaiyodo Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Kaiyodo Figure and Plastic Models Product Portfolio
- 6.6.5 Kaiyodo Recent Developments
- 6.7 Kotobukiya
- 6.7.1 Kotobukiya Company Information
- 6.7.2 Kotobukiya Business Overview
- 6.7.3 Kotobukiya Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Kotobukiya Figure and Plastic Models Product Portfolio
- 6.7.5 Kotobukiya Recent Developments
- 6.8 ALTER
- 6.8.1 ALTER Company Information
- 6.8.2 ALTER Business Overview
- 6.8.3 ALTER Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 ALTER Figure and Plastic Models Product Portfolio
- 6.8.5 ALTER Recent Developments
- 6.9 Hasbro
- 6.9.1 Hasbro Company Information
- 6.9.2 Hasbro Business Overview
- 6.9.3 Hasbro Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Hasbro Figure and Plastic Models Product Portfolio
- 6.9.5 Hasbro Recent Developments
- 6.10 Mattel
- 6.10.1 Mattel Company Information
- 6.10.2 Mattel Business Overview
- 6.10.3 Mattel Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 Mattel Figure and Plastic Models Product Portfolio
- 6.10.5 Mattel Recent Developments
- 6.11 Hot Toys
- 6.11.1 Hot Toys Company Information
- 6.11.2 Hot Toys Business Overview
- 6.11.3 Hot Toys Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 Hot Toys Figure and Plastic Models Product Portfolio
- 6.11.5 Hot Toys Recent Developments
- 6.12 Sideshow Collectibles
- 6.12.1 Sideshow Collectibles Company Information
- 6.12.2 Sideshow Collectibles Business Overview
- 6.12.3 Sideshow Collectibles Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 Sideshow Collectibles Figure and Plastic Models Product Portfolio
- 6.12.5 Sideshow Collectibles Recent Developments
- 6.13 POP MART
- 6.13.1 POP MART Company Information
- 6.13.2 POP MART Business Overview
- 6.13.3 POP MART Figure and Plastic Models Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 POP MART Figure and Plastic Models Product Portfolio
- 6.13.5 POP MART Recent Developments
7 North America by Country
- 7.1 North America Figure and Plastic Models Sales by Country
- 7.1.1 North America Figure and Plastic Models Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Figure and Plastic Models Sales by Country (2021-2026)
- 7.1.3 North America Figure and Plastic Models Sales Forecast by Country (2027-2032)
- 7.2 North America Figure and Plastic Models Market Size by Country
- 7.2.1 North America Figure and Plastic Models Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Figure and Plastic Models Market Size by Country (2021-2026)
- 7.2.3 North America Figure and Plastic Models Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Figure and Plastic Models Sales by Country
- 8.1.1 Europe Figure and Plastic Models Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Figure and Plastic Models Sales by Country (2021-2026)
- 8.1.3 Europe Figure and Plastic Models Sales Forecast by Country (2027-2032)
- 8.2 Europe Figure and Plastic Models Market Size by Country
- 8.2.1 Europe Figure and Plastic Models Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Figure and Plastic Models Market Size by Country (2021-2026)
- 8.2.3 Europe Figure and Plastic Models Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Figure and Plastic Models Sales by Country
- 9.1.1 Asia-Pacific Figure and Plastic Models Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Figure and Plastic Models Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Figure and Plastic Models Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Figure and Plastic Models Market Size by Country
- 9.2.1 Asia-Pacific Figure and Plastic Models Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Figure and Plastic Models Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Figure and Plastic Models Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Figure and Plastic Models Sales by Country
- 10.1.1 South America Figure and Plastic Models Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Figure and Plastic Models Sales by Country (2021-2026)
- 10.1.3 South America Figure and Plastic Models Sales Forecast by Country (2027-2032)
- 10.2 South America Figure and Plastic Models Market Size by Country
- 10.2.1 South America Figure and Plastic Models Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Figure and Plastic Models Market Size by Country (2021-2026)
- 10.2.3 South America Figure and Plastic Models Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Figure and Plastic Models Sales by Country
- 11.1.1 Middle East and Africa Figure and Plastic Models Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Figure and Plastic Models Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Figure and Plastic Models Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Figure and Plastic Models Market Size by Country
- 11.2.1 Middle East and Africa Figure and Plastic Models Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Figure and Plastic Models Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Figure and Plastic Models Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Figure and Plastic Models Value Chain Analysis
- 12.1.1 Figure and Plastic Models Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Figure and Plastic Models Production Mode & Process
- 12.2 Figure and Plastic Models Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Figure and Plastic Models Distributors
- 12.2.3 Figure and Plastic Models Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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