Selected research
Industry Research
Agrotourism Industry Research Report 2026
Market perspective
The global Agrotourism market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Agrotourism market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Agrotourism market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Agrotourism market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Agrotourism include Expedia Group, Booking, China Tourism Group, China CYTS Tours, American Express Global Business Travel (GBT), BCD Group, Fareportal, AAA Travel and Corporate Travel Management (CTM), among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Agrotourism market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Agrotourism.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Agrotourism Market by Company
Expedia Group
Booking
China Tourism Group
China CYTS Tours
American Express Global Business Travel (GBT)
BCD Group
Fareportal
AAA Travel
Corporate Travel Management (CTM)
Direct Travel
World Travel
Omega World Travel
JTB
TUI Group
Natural Habitat Adventures
Butterfield & Robinson
Agrotourism Segment by Type
Event and Recreation Agritourism
Direct-market Agritourism
Experience and Education Agritourism
Agrotourism Segment by Application
Mass-market Leisure
Mid-to-High-End Resorts
Bespoke & Premium Experiences
Agrotourism Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Agrotourism market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Agrotourism and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Agrotourism.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Agrotourism companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Event and Recreation Agritourism
- Direct-market Agritourism
- Experience and Education Agritourism
Applications
- Mass-market Leisure
- Mid-to-High-End Resorts
- Bespoke & Premium Experiences
Companies covered
- Expedia Group
- Booking
- China Tourism Group
- China CYTS Tours
- American Express Global Business Travel (GBT)
- BCD Group
- Fareportal
- AAA Travel
- Corporate Travel Management (CTM)
- Direct Travel
- World Travel
- Omega World Travel
- JTB
- TUI Group
- Natural Habitat Adventures
- Butterfield & Robinson
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Agrotourism by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Event and Recreation Agritourism
- 2.2.3 Direct-market Agritourism
- 2.2.4 Experience and Education Agritourism
- 2.3 Agrotourism by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Mass-market Leisure
- 2.3.3 Mid-to-High-End Resorts
- 2.3.4 Bespoke & Premium Experiences
- 2.4 Assumptions and Limitations
3 Agrotourism Breakdown Data by Type
- 3.1 Global Agrotourism Historic Market Size by Type (2021-2026)
- 3.2 Global Agrotourism Forecasted Market Size by Type (2027-2032)
4 Agrotourism Breakdown Data by Application
- 4.1 Global Agrotourism Historic Market Size by Application (2021-2026)
- 4.2 Global Agrotourism Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Agrotourism Market Perspective (2021-2032)
- 5.2 Global Agrotourism Growth Trends by Region
- 5.2.1 Global Agrotourism Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Agrotourism Historic Market Size by Region (2021-2026)
- 5.2.3 Agrotourism Forecasted Market Size by Region (2027-2032)
- 5.3 Agrotourism Market Dynamics
- 5.3.1 Agrotourism Industry Trends
- 5.3.2 Agrotourism Market Drivers
- 5.3.3 Agrotourism Market Challenges
- 5.3.4 Agrotourism Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Agrotourism Players by Revenue
- 6.1.1 Global Top Agrotourism Players by Revenue (2021-2026)
- 6.1.2 Global Agrotourism Revenue Market Share by Players (2021-2026)
- 6.2 Global Agrotourism Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Agrotourism Head Office and Area Served
- 6.4 Global Agrotourism Players, Product Type & Application
- 6.5 Global Agrotourism Manufacturers Established Date
- 6.6 Global Agrotourism Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Agrotourism Market Size (2021-2032)
- 7.2 North America Agrotourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Agrotourism Market Size by Country (2021-2026)
- 7.4 North America Agrotourism Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Agrotourism Market Size (2021-2032)
- 8.2 Europe Agrotourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Agrotourism Market Size by Country (2021-2026)
- 8.4 Europe Agrotourism Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Agrotourism Market Size (2021-2032)
- 9.2 Asia-Pacific Agrotourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Agrotourism Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Agrotourism Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Agrotourism Market Size (2021-2032)
- 10.2 South America Agrotourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Agrotourism Market Size by Country (2021-2026)
- 10.4 South America Agrotourism Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Agrotourism Market Size (2021-2032)
- 11.2 Middle East & Africa Agrotourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Agrotourism Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Agrotourism Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Expedia Group
- 12.1.1 Expedia Group Company Information
- 12.1.2 Expedia Group Business Overview
- 12.1.3 Expedia Group Revenue in Agrotourism Business (2021-2026)
- 12.1.4 Expedia Group Agrotourism Product Portfolio
- 12.1.5 Expedia Group Recent Developments
- 12.2 Booking
- 12.2.1 Booking Company Information
- 12.2.2 Booking Business Overview
- 12.2.3 Booking Revenue in Agrotourism Business (2021-2026)
- 12.2.4 Booking Agrotourism Product Portfolio
- 12.2.5 Booking Recent Developments
- 12.3 China Tourism Group
- 12.3.1 China Tourism Group Company Information
- 12.3.2 China Tourism Group Business Overview
- 12.3.3 China Tourism Group Revenue in Agrotourism Business (2021-2026)
- 12.3.4 China Tourism Group Agrotourism Product Portfolio
- 12.3.5 China Tourism Group Recent Developments
- 12.4 China CYTS Tours
- 12.4.1 China CYTS Tours Company Information
- 12.4.2 China CYTS Tours Business Overview
- 12.4.3 China CYTS Tours Revenue in Agrotourism Business (2021-2026)
- 12.4.4 China CYTS Tours Agrotourism Product Portfolio
- 12.4.5 China CYTS Tours Recent Developments
- 12.5 American Express Global Business Travel (GBT)
- 12.5.1 American Express Global Business Travel (GBT) Company Information
- 12.5.2 American Express Global Business Travel (GBT) Business Overview
- 12.5.3 American Express Global Business Travel (GBT) Revenue in Agrotourism Business (2021-2026)
- 12.5.4 American Express Global Business Travel (GBT) Agrotourism Product Portfolio
- 12.5.5 American Express Global Business Travel (GBT) Recent Developments
- 12.6 BCD Group
- 12.6.1 BCD Group Company Information
- 12.6.2 BCD Group Business Overview
- 12.6.3 BCD Group Revenue in Agrotourism Business (2021-2026)
- 12.6.4 BCD Group Agrotourism Product Portfolio
- 12.6.5 BCD Group Recent Developments
- 12.7 Fareportal
- 12.7.1 Fareportal Company Information
- 12.7.2 Fareportal Business Overview
- 12.7.3 Fareportal Revenue in Agrotourism Business (2021-2026)
- 12.7.4 Fareportal Agrotourism Product Portfolio
- 12.7.5 Fareportal Recent Developments
- 12.8 AAA Travel
- 12.8.1 AAA Travel Company Information
- 12.8.2 AAA Travel Business Overview
- 12.8.3 AAA Travel Revenue in Agrotourism Business (2021-2026)
- 12.8.4 AAA Travel Agrotourism Product Portfolio
- 12.8.5 AAA Travel Recent Developments
- 12.9 Corporate Travel Management (CTM)
- 12.9.1 Corporate Travel Management (CTM) Company Information
- 12.9.2 Corporate Travel Management (CTM) Business Overview
- 12.9.3 Corporate Travel Management (CTM) Revenue in Agrotourism Business (2021-2026)
- 12.9.4 Corporate Travel Management (CTM) Agrotourism Product Portfolio
- 12.9.5 Corporate Travel Management (CTM) Recent Developments
- 12.10 Direct Travel
- 12.10.1 Direct Travel Company Information
- 12.10.2 Direct Travel Business Overview
- 12.10.3 Direct Travel Revenue in Agrotourism Business (2021-2026)
- 12.10.4 Direct Travel Agrotourism Product Portfolio
- 12.10.5 Direct Travel Recent Developments
- 12.11 World Travel
- 12.11.1 World Travel Company Information
- 12.11.2 World Travel Business Overview
- 12.11.3 World Travel Revenue in Agrotourism Business (2021-2026)
- 12.11.4 World Travel Agrotourism Product Portfolio
- 12.11.5 World Travel Recent Developments
- 12.12 Omega World Travel
- 12.12.1 Omega World Travel Company Information
- 12.12.2 Omega World Travel Business Overview
- 12.12.3 Omega World Travel Revenue in Agrotourism Business (2021-2026)
- 12.12.4 Omega World Travel Agrotourism Product Portfolio
- 12.12.5 Omega World Travel Recent Developments
- 12.13 JTB
- 12.13.1 JTB Company Information
- 12.13.2 JTB Business Overview
- 12.13.3 JTB Revenue in Agrotourism Business (2021-2026)
- 12.13.4 JTB Agrotourism Product Portfolio
- 12.13.5 JTB Recent Developments
- 12.14 TUI Group
- 12.14.1 TUI Group Company Information
- 12.14.2 TUI Group Business Overview
- 12.14.3 TUI Group Revenue in Agrotourism Business (2021-2026)
- 12.14.4 TUI Group Agrotourism Product Portfolio
- 12.14.5 TUI Group Recent Developments
- 12.15 Natural Habitat Adventures
- 12.15.1 Natural Habitat Adventures Company Information
- 12.15.2 Natural Habitat Adventures Business Overview
- 12.15.3 Natural Habitat Adventures Revenue in Agrotourism Business (2021-2026)
- 12.15.4 Natural Habitat Adventures Agrotourism Product Portfolio
- 12.15.5 Natural Habitat Adventures Recent Developments
- 12.16 Butterfield & Robinson
- 12.16.1 Butterfield & Robinson Company Information
- 12.16.2 Butterfield & Robinson Business Overview
- 12.16.3 Butterfield & Robinson Revenue in Agrotourism Business (2021-2026)
- 12.16.4 Butterfield & Robinson Agrotourism Product Portfolio
- 12.16.5 Butterfield & Robinson Recent Developments
13 Report Conclusion
14 Disclaimer
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