Selected research
Industry Growth & Trends
Global Public Opinion and Election Polling Industry Growth and Trends Forecast to 2032
Market perspective
According to APO Research, the global Public Opinion and Election Polling market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Public Opinion and Election Polling is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Public Opinion and Election Polling is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Public Opinion and Election Polling is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global companies in the Public Opinion and Election Polling market include Rasmussen Reports, Pew Research Centre, Nielsen Company, Lpsos, Eastcoast Research, SurveyMonkey Market Research Solutions, Gnosis Partners, Group Dynamics in Focus and YouGov, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Public Opinion and Election Polling market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Public Opinion and Election Polling market size, estimates, and forecasts are presented in terms of revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Public Opinion and Election Polling market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Public Opinion and Election Polling.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading companies in the global Public Opinion and Election Polling market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue and gross margin data by manufacturer for 2021-2026, enabling benchmarking of scale, profitability, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Public Opinion and Election Polling Market by Company
Rasmussen Reports
Pew Research Centre
Nielsen Company
Lpsos
Eastcoast Research
SurveyMonkey Market Research Solutions
Gnosis Partners
Group Dynamics in Focus
YouGov
Public Opinion and Election Polling Segment by Type
Product Survey
Website Survey
Focus Group Survey
Conference Feedback Survey
Others
Public Opinion and Election Polling Segment by Application
Public Opinion Poll
Election Polling
Public Opinion and Election Polling Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Public Opinion and Election Polling market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Public Opinion and Election Polling and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Public Opinion and Election Polling.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2021-2025, 2026-2031). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Public Opinion and Election Polling companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Product Survey
- Website Survey
- Focus Group Survey
- Conference Feedback Survey
- Others
Applications
- Public Opinion Poll
- Election Polling
Companies covered
- Rasmussen Reports
- Pew Research Centre
- Nielsen Company
- Lpsos
- Eastcoast Research
- SurveyMonkey Market Research Solutions
- Gnosis Partners
- Group Dynamics in Focus
- YouGov
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.3 Global Public Opinion and Election Polling Market Size Overview by Region 2021 VS 2025 VS 2032
- 1.4 Global Public Opinion and Election Polling Market Size by Region (2021-2032)
- 1.4.1 Global Public Opinion and Election Polling Market Size by Region (2021-2026)
- 1.4.2 Global Public Opinion and Election Polling Market Size by Region (2027-2032)
- 1.5 Key Regions Public Opinion and Election Polling Market Size (2021-2032)
- 1.5.1 North America Public Opinion and Election Polling Market Size Growth Rate (2021-2032)
- 1.5.2 Europe Public Opinion and Election Polling Market Size Growth Rate (2021-2032)
- 1.5.3 Asia-Pacific Public Opinion and Election Polling Market Size Growth Rate (2021-2032)
- 1.5.4 South America Public Opinion and Election Polling Market Size Growth Rate (2021-2032)
- 1.5.5 Middle East & Africa Public Opinion and Election Polling Market Size Growth Rate (2021-2032)
2 Public Opinion and Election Polling Market by Type
- 2.1 Type Introduction
- 2.1.1 Product Survey
- 2.1.2 Website Survey
- 2.1.3 Focus Group Survey
- 2.1.4 Conference Feedback Survey
- 2.1.5 Others
- 2.2 Global Public Opinion and Election Polling Market Size by Type
- 2.2.1 Global Public Opinion and Election Polling Market Size Overview by Type (2021-2032)
- 2.2.2 Global Public Opinion and Election Polling Historic Market Size Review by Type (2021-2026)
- 2.2.3 Global Public Opinion and Election Polling Market Size Forecasted by Type (2027-2032)
- 2.3 Global Public Opinion and Election Polling Market Size by Regions
- 2.3.1 North America Public Opinion and Election Polling Market Size Breakdown by Type (2021-2026)
- 2.3.2 Europe Public Opinion and Election Polling Market Size Breakdown by Type (2021-2026)
- 2.3.3 Asia-Pacific Public Opinion and Election Polling Market Size Breakdown by Type (2021-2026)
- 2.3.4 South America Public Opinion and Election Polling Market Size Breakdown by Type (2021-2026)
- 2.3.5 Middle East and Africa Public Opinion and Election Polling Market Size Breakdown by Type (2021-2026)
3 Public Opinion and Election Polling Market by Application
- 3.1 Type Introduction
- 3.1.1 Public Opinion Poll
- 3.1.2 Election Polling
- 3.2 Global Public Opinion and Election Polling Market Size by Application
- 3.2.1 Global Public Opinion and Election Polling Market Size Overview by Application (2021-2032)
- 3.2.2 Global Public Opinion and Election Polling Historic Market Size Review by Application (2021-2026)
- 3.2.3 Global Public Opinion and Election Polling Market Size Forecasted by Application (2027-2032)
- 3.3 Global Public Opinion and Election Polling Market Size by Regions
- 3.3.1 North America Public Opinion and Election Polling Market Size Breakdown by Application (2021-2026)
- 3.3.2 Europe Public Opinion and Election Polling Market Size Breakdown by Application (2021-2026)
- 3.3.3 Asia-Pacific Public Opinion and Election Polling Market Size Breakdown by Application (2021-2026)
- 3.3.4 South America Public Opinion and Election Polling Market Size Breakdown by Application (2021-2026)
- 3.3.5 Middle East and Africa Public Opinion and Election Polling Market Size Breakdown by Application (2021-2026)
4 Global Market Dynamics
- 4.1 Public Opinion and Election Polling Industry Trends
- 4.2 Public Opinion and Election Polling Industry Drivers
- 4.3 Public Opinion and Election Polling Industry Opportunities and Challenges
- 4.4 Public Opinion and Election Polling Industry Restraints
5 Competitive Insights by Company
- 5.1 Global Top Players by Public Opinion and Election Polling Revenue (2021-2026)
- 5.2 Global Public Opinion and Election Polling Industry Company Ranking, 2024 VS 2025 VS 2026
- 5.3 Global Public Opinion and Election Polling Key Company Headquarters & Area Served
- 5.4 Global Public Opinion and Election Polling Company, Product Type & Application
- 5.5 Global Public Opinion and Election Polling Company Commercialization Time
- 5.6 Market Competitive Analysis
- 5.6.1 Global Public Opinion and Election Polling Market CR5 and HHI
- 5.6.2 Global Top 5 and 10 Public Opinion and Election Polling Players Market Share by Revenue in 2025
- 5.6.3 2025 Public Opinion and Election Polling Tier 1, Tier 2, and Tier 3
6 Company Profiles
- 6.1 Rasmussen Reports
- 6.1.1 Rasmussen Reports Company Information
- 6.1.2 Rasmussen Reports Business Overview
- 6.1.3 Rasmussen Reports Public Opinion and Election Polling Revenue, Global Share and Gross Margin (2021-2026)
- 6.1.4 Rasmussen Reports Public Opinion and Election Polling Product Portfolio
- 6.1.5 Rasmussen Reports Recent Developments
- 6.2 Pew Research Centre
- 6.2.1 Pew Research Centre Company Information
- 6.2.2 Pew Research Centre Business Overview
- 6.2.3 Pew Research Centre Public Opinion and Election Polling Revenue, Global Share and Gross Margin (2021-2026)
- 6.2.4 Pew Research Centre Public Opinion and Election Polling Product Portfolio
- 6.2.5 Pew Research Centre Recent Developments
- 6.3 Nielsen Company
- 6.3.1 Nielsen Company Company Information
- 6.3.2 Nielsen Company Business Overview
- 6.3.3 Nielsen Company Public Opinion and Election Polling Revenue, Global Share and Gross Margin (2021-2026)
- 6.3.4 Nielsen Company Public Opinion and Election Polling Product Portfolio
- 6.3.5 Nielsen Company Recent Developments
- 6.4 Lpsos
- 6.4.1 Lpsos Company Information
- 6.4.2 Lpsos Business Overview
- 6.4.3 Lpsos Public Opinion and Election Polling Revenue, Global Share and Gross Margin (2021-2026)
- 6.4.4 Lpsos Public Opinion and Election Polling Product Portfolio
- 6.4.5 Lpsos Recent Developments
- 6.5 Eastcoast Research
- 6.5.1 Eastcoast Research Company Information
- 6.5.2 Eastcoast Research Business Overview
- 6.5.3 Eastcoast Research Public Opinion and Election Polling Revenue, Global Share and Gross Margin (2021-2026)
- 6.5.4 Eastcoast Research Public Opinion and Election Polling Product Portfolio
- 6.5.5 Eastcoast Research Recent Developments
- 6.6 SurveyMonkey Market Research Solutions
- 6.6.1 SurveyMonkey Market Research Solutions Company Information
- 6.6.2 SurveyMonkey Market Research Solutions Business Overview
- 6.6.3 SurveyMonkey Market Research Solutions Public Opinion and Election Polling Revenue, Global Share and Gross Margin (2021-2026)
- 6.6.4 SurveyMonkey Market Research Solutions Public Opinion and Election Polling Product Portfolio
- 6.6.5 SurveyMonkey Market Research Solutions Recent Developments
- 6.7 Gnosis Partners
- 6.7.1 Gnosis Partners Company Information
- 6.7.2 Gnosis Partners Business Overview
- 6.7.3 Gnosis Partners Public Opinion and Election Polling Revenue, Global Share and Gross Margin (2021-2026)
- 6.7.4 Gnosis Partners Public Opinion and Election Polling Product Portfolio
- 6.7.5 Gnosis Partners Recent Developments
- 6.8 Group Dynamics in Focus
- 6.8.1 Group Dynamics in Focus Company Information
- 6.8.2 Group Dynamics in Focus Business Overview
- 6.8.3 Group Dynamics in Focus Public Opinion and Election Polling Revenue, Global Share and Gross Margin (2021-2026)
- 6.8.4 Group Dynamics in Focus Public Opinion and Election Polling Product Portfolio
- 6.8.5 Group Dynamics in Focus Recent Developments
- 6.9 YouGov
- 6.9.1 YouGov Company Information
- 6.9.2 YouGov Business Overview
- 6.9.3 YouGov Public Opinion and Election Polling Revenue, Global Share and Gross Margin (2021-2026)
- 6.9.4 YouGov Public Opinion and Election Polling Product Portfolio
- 6.9.5 YouGov Recent Developments
7 North America
- 7.1 North America Public Opinion and Election Polling Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2 North America Public Opinion and Election Polling Market Size by Country (2021-2026)
- 7.3 North America Public Opinion and Election Polling Market Size Forecast by Country (2027-2032)
8 Europe
- 8.1 Europe Public Opinion and Election Polling Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2 Europe Public Opinion and Election Polling Market Size by Country (2021-2026)
- 8.3 Europe Public Opinion and Election Polling Market Size Forecast by Country (2027-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Public Opinion and Election Polling Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2 Asia-Pacific Public Opinion and Election Polling Market Size by Country (2021-2026)
- 9.3 Asia-Pacific Public Opinion and Election Polling Market Size Forecast by Country (2027-2032)
10 South America
- 10.1 South America Public Opinion and Election Polling Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2 South America Public Opinion and Election Polling Market Size by Country (2021-2026)
- 10.3 South America Public Opinion and Election Polling Market Size Forecast by Country (2027-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Public Opinion and Election Polling Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2 Middle East & Africa Public Opinion and Election Polling Market Size by Country (2021-2026)
- 11.3 Middle East & Africa Public Opinion and Election Polling Market Size Forecast by Country (2027-2032)
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst