Selected research
Market Structure
Global Connected TV (CTV) Advertising Platforms Software Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
The global Connected TV (CTV) Advertising Platforms Software market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The US & Canada market for Connected TV (CTV) Advertising Platforms Software is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
The Europe market for Connected TV (CTV) Advertising Platforms Software is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Connected TV (CTV) Advertising Platforms Software is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
The China market for Connected TV (CTV) Advertising Platforms Software is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global manufacturers of Connected TV (CTV) Advertising Platforms Software include MNTN, OpenX, PubMatic, Simpli.fi, Target Video, Infillion, Viant Technology, Vplayed and The Trade Desk, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Includes
This report provides an overview of the global Connected TV (CTV) Advertising Platforms Software market and its size, analyzing global market trends based on historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Connected TV (CTV) Advertising Platforms Software and revenue in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Connected TV (CTV) Advertising Platforms Software revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering revenue and growth rates—for 2021-2032, and evaluates and forecasts the Connected TV (CTV) Advertising Platforms Software market size, projected growth trends, production technologies, key applications, and end-use industries.
Connected TV (CTV) Advertising Platforms Software Segment by Company
MNTN
OpenX
PubMatic
Simpli.fi
Target Video
Infillion
Viant Technology
Vplayed
The Trade Desk
Connected TV (CTV) Advertising Platforms Software Segment by Type
Cloud-based
On-premise
Connected TV (CTV) Advertising Platforms Software Segment by Application
Large Enterprise
SMEs
Connected TV (CTV) Advertising Platforms Software Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Connected TV (CTV) Advertising Platforms Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Connected TV (CTV) Advertising Platforms Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Connected TV (CTV) Advertising Platforms Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of Connected TV (CTV) Advertising Platforms Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Connected TV (CTV) Advertising Platforms Software industry.
Chapter 3: Detailed analysis of Connected TV (CTV) Advertising Platforms Software companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Connected TV (CTV) Advertising Platforms Softwarerevenue, gross margin, and recent development, etc.
Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 8: Europe by type, by application and by country, revenue for each segment.
Chapter 9: China by type, and by application, revenue for each segment.
Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 11: South America, Middle East & Africa by type, by application and by country, revenue for each segment.
Chapter 12: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Cloud-based
- On-premise
Applications
- Large Enterprise
- SMEs
Companies covered
- MNTN
- OpenX
- PubMatic
- Simpli.fi
- Target Video
- Infillion
- Viant Technology
- Vplayed
- The Trade Desk
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Market Analysis by Type
- 1.2.1 Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Type: 2021 VS 2025 VS 2032
- 1.2.2 Cloud-based
- 1.2.3 On-premise
- 1.3 Market Analysis by Application
- 1.3.1 Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Application: 2021 VS 2025 VS 2032
- 1.3.2 Large Enterprise
- 1.3.3 SMEs
- 1.4 Global Market Growth Prospects
- 1.5 Global Connected TV (CTV) Advertising Platforms Software Growth Trends by Region
- 1.5.1 Global Connected TV (CTV) Advertising Platforms Software Market Size by Region: 2021 VS 2025 VS 2032
- 1.5.2 Connected TV (CTV) Advertising Platforms Software Market Size by Region (2021-2026)
- 1.5.3 Connected TV (CTV) Advertising Platforms Software Market Size by Region (2027-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
- 1.8 Years Considered
2 Global Connected TV (CTV) Advertising Platforms Software Market Dynamics
- 2.1 Connected TV (CTV) Advertising Platforms Software Industry Trends
- 2.2 Connected TV (CTV) Advertising Platforms Software Industry Drivers
- 2.3 Connected TV (CTV) Advertising Platforms Software Industry Opportunities and Challenges
- 2.4 Connected TV (CTV) Advertising Platforms Software Industry Restraints
3 Competitive Landscape by Company
- 3.1 Global Connected TV (CTV) Advertising Platforms Software Revenue by Company (2021-2026)
- 3.2 Global Connected TV (CTV) Advertising Platforms Software Players Revenue Ranking, 2024 VS 2025 VS 2026
- 3.3 Global Connected TV (CTV) Advertising Platforms Software Key Company Head office and Area Served
- 3.4 Global Connected TV (CTV) Advertising Platforms Software Company, Product Type & Application
- 3.5 Global Connected TV (CTV) Advertising Platforms Software Company Establishment Date
- 3.6 Market Competitive Analysis
- 3.6.1 Global Connected TV (CTV) Advertising Platforms Software Market CR5 and HHI
- 3.6.2 Global Top 5 and 10 Connected TV (CTV) Advertising Platforms Software Players Market Share by Revenue in 2025
- 3.6.3 2025 Connected TV (CTV) Advertising Platforms Software Tier 1, Tier 2, and Tier 3
4 Connected TV (CTV) Advertising Platforms Software Market by Type
- 4.1 Global Connected TV (CTV) Advertising Platforms Software Market Size by Type (2021 VS 2025 VS 2032)
- 4.2 Global Connected TV (CTV) Advertising Platforms Software Market Size by Type (2021-2032)
- 4.3 Global Connected TV (CTV) Advertising Platforms Software Market Size Share by Type (2021-2032)
5 Connected TV (CTV) Advertising Platforms Software Market by Application
- 5.1 Global Connected TV (CTV) Advertising Platforms Software Market Size by Application (2021 VS 2025 VS 2032)
- 5.2 Global Connected TV (CTV) Advertising Platforms Software Market Size by Application (2021-2032)
- 5.3 Global Connected TV (CTV) Advertising Platforms Software Market Size Share by Application (2021-2032)
6 Company Profiles
- 6.1 MNTN
- 6.1.1 MNTN Company Information
- 6.1.2 MNTN Business Overview
- 6.1.3 MNTN Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.1.4 MNTN Connected TV (CTV) Advertising Platforms Software Product Portfolio
- 6.1.5 MNTN Recent Developments
- 6.2 OpenX
- 6.2.1 OpenX Company Information
- 6.2.2 OpenX Business Overview
- 6.2.3 OpenX Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.2.4 OpenX Connected TV (CTV) Advertising Platforms Software Product Portfolio
- 6.2.5 OpenX Recent Developments
- 6.3 PubMatic
- 6.3.1 PubMatic Company Information
- 6.3.2 PubMatic Business Overview
- 6.3.3 PubMatic Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.3.4 PubMatic Connected TV (CTV) Advertising Platforms Software Product Portfolio
- 6.3.5 PubMatic Recent Developments
- 6.4 Simpli.fi
- 6.4.1 Simpli.fi Company Information
- 6.4.2 Simpli.fi Business Overview
- 6.4.3 Simpli.fi Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.4.4 Simpli.fi Connected TV (CTV) Advertising Platforms Software Product Portfolio
- 6.4.5 Simpli.fi Recent Developments
- 6.5 Target Video
- 6.5.1 Target Video Company Information
- 6.5.2 Target Video Business Overview
- 6.5.3 Target Video Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.5.4 Target Video Connected TV (CTV) Advertising Platforms Software Product Portfolio
- 6.5.5 Target Video Recent Developments
- 6.6 Infillion
- 6.6.1 Infillion Company Information
- 6.6.2 Infillion Business Overview
- 6.6.3 Infillion Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.6.4 Infillion Connected TV (CTV) Advertising Platforms Software Product Portfolio
- 6.6.5 Infillion Recent Developments
- 6.7 Viant Technology
- 6.7.1 Viant Technology Company Information
- 6.7.2 Viant Technology Business Overview
- 6.7.3 Viant Technology Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.7.4 Viant Technology Connected TV (CTV) Advertising Platforms Software Product Portfolio
- 6.7.5 Viant Technology Recent Developments
- 6.8 Vplayed
- 6.8.1 Vplayed Company Information
- 6.8.2 Vplayed Business Overview
- 6.8.3 Vplayed Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.8.4 Vplayed Connected TV (CTV) Advertising Platforms Software Product Portfolio
- 6.8.5 Vplayed Recent Developments
- 6.9 The Trade Desk
- 6.9.1 The Trade Desk Company Information
- 6.9.2 The Trade Desk Business Overview
- 6.9.3 The Trade Desk Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.9.4 The Trade Desk Connected TV (CTV) Advertising Platforms Software Product Portfolio
- 6.9.5 The Trade Desk Recent Developments
7 North America
- 7.1 North America Connected TV (CTV) Advertising Platforms Software Market Size (2021-2032)
- 7.2 North America Connected TV (CTV) Advertising Platforms Software Market Size by Type
- 7.2.1 North America Connected TV (CTV) Advertising Platforms Software Market Size by Type (2021-2026)
- 7.2.2 North America Connected TV (CTV) Advertising Platforms Software Market Size by Type (2027-2032)
- 7.2.3 North America Connected TV (CTV) Advertising Platforms Software Market Share by Type (2021-2032)
- 7.3 North America Connected TV (CTV) Advertising Platforms Software Market Size by Application
- 7.3.1 North America Connected TV (CTV) Advertising Platforms Software Market Size by Application (2021-2026)
- 7.3.2 North America Connected TV (CTV) Advertising Platforms Software Market Size by Application (2027-2032)
- 7.3.3 North America Connected TV (CTV) Advertising Platforms Software Market Share by Application (2021-2032)
- 7.4 North America Connected TV (CTV) Advertising Platforms Software Market Size by Country
- 7.4.1 North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021 VS 2025 VS 2032)
- 7.4.2 North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021-2026)
- 7.4.3 North America Connected TV (CTV) Advertising Platforms Software Market Size by Country (2027-2032)
- 7.4.4 North America Connected TV (CTV) Advertising Platforms Software Market Share by Country (2021-2032)
- 7.4.5 United States
- 7.4.6 Canada
- 7.4.7 Mexico
8 Europe
- 8.1 Europe Connected TV (CTV) Advertising Platforms Software Market Size (2021-2032)
- 8.2 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Type
- 8.2.1 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Type (2021-2026)
- 8.2.2 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Type (2027-2032)
- 8.2.3 Europe Connected TV (CTV) Advertising Platforms Software Market Share by Type (2021-2032)
- 8.3 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Application
- 8.3.1 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Application (2021-2026)
- 8.3.2 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Application (2027-2032)
- 8.3.3 Europe Connected TV (CTV) Advertising Platforms Software Market Share by Application (2021-2032)
- 8.4 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country
- 8.4.1 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021 VS 2025 VS 2032)
- 8.4.2 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021-2026)
- 8.4.3 Europe Connected TV (CTV) Advertising Platforms Software Market Size by Country (2027-2032)
- 8.4.4 Europe Connected TV (CTV) Advertising Platforms Software Market Share by Country (2021-2032)
- 8.4.5 Germany
- 8.4.6 France
- 8.4.7 U.K.
- 8.4.8 Italy
- 8.4.9 Russia
- 8.4.10 Nordic Countries
9 China
- 9.1 China Connected TV (CTV) Advertising Platforms Software Market Size (2021-2032)
- 9.2 China Connected TV (CTV) Advertising Platforms Software Market Size by Type
- 9.2.1 China Connected TV (CTV) Advertising Platforms Software Market Size by Type (2021-2026)
- 9.2.2 China Connected TV (CTV) Advertising Platforms Software Market Size by Type (2027-2032)
- 9.2.3 China Connected TV (CTV) Advertising Platforms Software Market Share by Type (2021-2032)
- 9.3 China Connected TV (CTV) Advertising Platforms Software Market Size by Application
- 9.3.1 China Connected TV (CTV) Advertising Platforms Software Market Size by Application (2021-2026)
- 9.3.2 China Connected TV (CTV) Advertising Platforms Software Market Size by Application (2027-2032)
- 9.3.3 China Connected TV (CTV) Advertising Platforms Software Market Share by Application (2021-2032)
10 Asia (Excluding China)
- 10.1 Asia Connected TV (CTV) Advertising Platforms Software Market Size (2021-2032)
- 10.2 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Type
- 10.2.1 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Type (2021-2026)
- 10.2.2 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Type (2027-2032)
- 10.2.3 Asia Connected TV (CTV) Advertising Platforms Software Market Share by Type (2021-2032)
- 10.3 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Application
- 10.3.1 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Application (2021-2026)
- 10.3.2 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Application (2027-2032)
- 10.3.3 Asia Connected TV (CTV) Advertising Platforms Software Market Share by Application (2021-2032)
- 10.4 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Country
- 10.4.1 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021 VS 2025 VS 2032)
- 10.4.2 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021-2026)
- 10.4.3 Asia Connected TV (CTV) Advertising Platforms Software Market Size by Country (2027-2032)
- 10.4.4 Asia Connected TV (CTV) Advertising Platforms Software Market Share by Country (2021-2032)
- 10.4.5 Japan
- 10.4.6 South Korea
- 10.4.7 Taiwan
- 10.4.8 Southeast Asia
- 10.4.9 India
- 10.4.10 Australia
11 South America, Middle East & Africa
- 11.1 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size (2021-2032)
- 11.2 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Type
- 11.2.1 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Type (2021-2026)
- 11.2.2 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Type (2027-2032)
- 11.2.3 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Share by Type (2021-2032)
- 11.3 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Application
- 11.3.1 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Application (2021-2026)
- 11.3.2 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Application (2027-2032)
- 11.3.3 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Share by Application (2021-2032)
- 11.4 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country
- 11.4.1 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021 VS 2025 VS 2032)
- 11.4.2 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (2021-2026)
- 11.4.3 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Size by Country (2027-2032)
- 11.4.4 South America, Middle East & Africa Connected TV (CTV) Advertising Platforms Software Market Share by Country (2021-2032)
- 11.4.5 Brazil
- 11.4.6 South Africa
- 11.4.7 Saudi Arabia
- 11.4.8 Turkey
- 11.4.9 Argentina
- 11.4.9 UAE
- 11.4.9 Egypt
- 11.4.9 Chile
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
- 13.6 Disclaimer
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