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Connected TV (CTV) Advertising Platforms Software

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Market Analysis & Forecast

Global Connected TV (CTV) Advertising Platforms Software Market Analysis and Forecast 2026-2032

6 January 2026190 pages

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Industry ResearchConnected TV (CTV) Advertising Platforms Software Industry Research Report 2026110 pages · $2,950 USDIndustry Growth & TrendsGlobal Connected TV (CTV) Advertising Platforms Software Industry Growth and Trends Forecast to 203289 pages · $3,450 USDMarket StructureGlobal Connected TV (CTV) Advertising Platforms Software Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032181 pages · $3,950 USDMarket Outlook & Growth OpportunitiesGlobal Connected TV (CTV) Advertising Platforms Software Market Outlook and Growth Opportunities 2026194 pages · $4,250 USDMarket Analysis & ForecastGlobal Connected TV (CTV) Advertising Platforms Software Market Analysis and Forecast 2026-2032190 pages · $4,950 USD

Market perspective

The global Connected TV (CTV) Advertising Platforms Software market is projected to grow from US$ million in 2026 to US$ million by 2032, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The North America market for Connected TV (CTV) Advertising Platforms Software is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.

Europe market for Connected TV (CTV) Advertising Platforms Software is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.

Read the full market overview

Asia-Pacific market for Connected TV (CTV) Advertising Platforms Software is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.

The China market for Connected TV (CTV) Advertising Platforms Software is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.

The major global companies of Connected TV (CTV) Advertising Platforms Software include MNTN, OpenX, PubMatic, Simpli.fi, Target Video, Infillion, Viant Technology, Vplayed and The Trade Desk, etc. In 2025, the world's top three vendors accounted for approximately % of the revenue.

Report Includes

This report presents an overview of global market for Connected TV (CTV) Advertising Platforms Software, market size. Analyses of the global market trends, with historic market revenue data for 2021 - 2025, estimates for 2026, and projections of CAGR through 2032.

This report researches the key producers of Connected TV (CTV) Advertising Platforms Software, also provides the revenue of main regions and countries. Of the upcoming market potential for Connected TV (CTV) Advertising Platforms Software, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Connected TV (CTV) Advertising Platforms Software revenue, market share and industry ranking of main manufacturers, data from 2021 to 2026. Identification of the major stakeholders in the global Connected TV (CTV) Advertising Platforms Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2021 to 2032. Evaluation and forecast the market size for Connected TV (CTV) Advertising Platforms Software revenue, projected growth trends, production technology, application and end-user industry.

Connected TV (CTV) Advertising Platforms Software Segment by Company

MNTN

OpenX

PubMatic

Simpli.fi

Target Video

Infillion

Viant Technology

Vplayed

The Trade Desk

Connected TV (CTV) Advertising Platforms Software Segment by Type

Cloud-based

On-premise

Connected TV (CTV) Advertising Platforms Software Segment by Application

Large Enterprise

SMEs

Connected TV (CTV) Advertising Platforms Software Segment by Region

North America

United States

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Spain

Netherlands

Switzerland

Sweden

Poland

Asia-Pacific

China

Japan

South Korea

India

Australia

Taiwan

Southeast Asia

South America

Brazil

Argentina

Chile

Middle East & Africa

Egypt

South Africa

Israel

Türkiye

GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.

2. To present the key players, revenue, market share, and Recent Developments.

3. To split the breakdown data by regions, type, manufacturers, and Application.

4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.

5. To identify significant trends, drivers, influence factors in global and regions.

6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Connected TV (CTV) Advertising Platforms Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

2. This report will help stakeholders to understand the global industry status and trends of Connected TV (CTV) Advertising Platforms Software and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in market size), competitor ecosystem, new product development, expansion, and acquisition.

4. This report stays updated with novel technology integration, features, and the latest developments in the market.

5. This report helps stakeholders to gain insights into which regions to target globally.

6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Connected TV (CTV) Advertising Platforms Software.

7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Revenue of Connected TV (CTV) Advertising Platforms Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 4: Detailed analysis of Connected TV (CTV) Advertising Platforms Software company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.

Chapter 5: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 6: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 7: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Connected TV (CTV) Advertising Platforms Software revenue, gross margin, and recent development, etc.

Chapter 8: North America by type, by application and by country, revenue for each segment.

Chapter 9: Europe by type, by application and by country, revenue for each segment.

Chapter 10: China type, by application, revenue for each segment.

Chapter 11: Asia (excluding China) type, by application and by region, revenue for each segment.

Chapter 12: South America, Middle East and Africa by type, by application and by country, revenue for each segment.

Chapter 13: The main concluding insights of the report.

More report detail

Tables and figures
List of Tables Table 1. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Type (US$ Million), 2021 VS 2025 VS 2032 Table 2. Cloud-based Major Player Table 3. On-premise Major Player Table 4. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Application (US$ Million), 2021 VS 2025 VS 2032 Table 5. Large Enterprise Major Player Table 6. SMEs Major Player Table 7. Connected TV (CTV) Advertising Platforms Software Industry Trends Table 8. Connected TV (CTV) Advertising Platforms Software Industry Drivers Table 9. Connected TV (CTV) Advertising Platforms Software Industry Opportunities and Challenges Table 10. Connected TV (CTV) Advertising Platforms Software Industry Restraints Table 11. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate (CAGR) by Region (US$ Million): 2021 VS 2025 VS 2032 Table 12. Global Connected TV (CTV) Advertising Platforms Software Market Size by Region (2021-2026) & (US$ Million) Table 13. Global Connected TV (CTV) Advertising Platforms Software Market Share by Region (2021-2026) Table 14. Global Connected TV (CTV) Advertising Platforms Software Market Size by Region (2027-2032) & (US$ Million) Table 15. Global Connected TV (CTV) Advertising Platforms Software Market Share by Region (2027-2032) Table 16. Global Connected TV (CTV) Advertising Platforms Software Revenue by Players (US$ Million) & (2021-2026) Table 17. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Players (2021-2026) Table 18. Global Connected TV (CTV) Advertising Platforms Software Key Players Ranking, 2024 VS 2025 VS 2026 Table 19. Global Connected TV (CTV) Advertising Platforms Software Key Players Headquarters & Area Served Table 20. Global Connected TV (CTV) Advertising Platforms Software Players, Product Type & Application Table 21. Global Connected TV (CTV) Advertising Platforms Software Players Establishment Date Table 22. Global Players Market Concentration Ratio (CR5 and HHI) Table 23. Global Connected TV (CTV) Advertising Platforms Software by Players Type (Tier 1, Tier 2, and Tier 3) & (Based on the Revenue of 2025) Table 24. Global Connected TV (CTV) Advertising Platforms Software Revenue by Type 2021 VS 2025 VS 2032 (US$ Million) Table 25. Global Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026) & (US$ Million) Table 26. Global Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032) & (US$ Million) Table 27. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Type (2021-2026) Table 28. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Type (2027-2032) Table 29. Global Connected TV (CTV) Advertising Platforms Software Revenue by Application 2021 VS 2025 VS 2032 (US$ Million) Table 30. Global Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026) & (US$ Million) Table 31. Global Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032) & (US$ Million) Table 32. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Application (2021-2026) Table 33. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Application (2027-2032) Table 34. MNTN Company Information Table 35. MNTN Business Overview Table 36. MNTN Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026) Table 37. MNTN Connected TV (CTV) Advertising Platforms Software Product Portfolio Table 38. MNTN Recent Development Table 39. OpenX Company Information Table 40. OpenX Business Overview Table 41. OpenX Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026) Table 42. OpenX Connected TV (CTV) Advertising Platforms Software Product Portfolio Table 43. OpenX Recent Development Table 44. PubMatic Company Information Table 45. PubMatic Business Overview Table 46. PubMatic Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026) Table 47. PubMatic Connected TV (CTV) Advertising Platforms Software Product Portfolio Table 48. PubMatic Recent Development Table 49. Simpli.fi Company Information Table 50. Simpli.fi Business Overview Table 51. Simpli.fi Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026) Table 52. Simpli.fi Connected TV (CTV) Advertising Platforms Software Product Portfolio Table 53. Simpli.fi Recent Development Table 54. Target Video Company Information Table 55. Target Video Business Overview Table 56. Target Video Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026) Table 57. Target Video Connected TV (CTV) Advertising Platforms Software Product Portfolio Table 58. Target Video Recent Development Table 59. Infillion Company Information Table 60. Infillion Business Overview Table 61. Infillion Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026) Table 62. Infillion Connected TV (CTV) Advertising Platforms Software Product Portfolio Table 63. Infillion Recent Development Table 64. Viant Technology Company Information Table 65. Viant Technology Business Overview Table 66. Viant Technology Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026) Table 67. Viant Technology Connected TV (CTV) Advertising Platforms Software Product Portfolio Table 68. Viant Technology Recent Development Table 69. Vplayed Company Information Table 70. Vplayed Business Overview Table 71. Vplayed Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026) Table 72. Vplayed Connected TV (CTV) Advertising Platforms Software Product Portfolio Table 73. Vplayed Recent Development Table 74. The Trade Desk Company Information Table 75. The Trade Desk Business Overview Table 76. The Trade Desk Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (US$ Million) & (2021-2026) Table 77. The Trade Desk Connected TV (CTV) Advertising Platforms Software Product Portfolio Table 78. The Trade Desk Recent Development Table 79. North America Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026) & (US$ Million) Table 80. North America Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032) & (US$ Million) Table 81. North America Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026) & (US$ Million) Table 82. North America Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032) & (US$ Million) Table 83. North America Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021 VS 2025 VS 2032) & (US$ Million) Table 84. North America Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021-2026) & (US$ Million) Table 85. North America Connected TV (CTV) Advertising Platforms Software Revenue by Country (US$ Million) & (2027-2032) Table 86. Europe Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026) & (US$ Million) Table 87. Europe Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032) & (US$ Million) Table 88. Europe Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026) & (US$ Million) Table 89. Europe Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032) & (US$ Million) Table 90. Europe Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021 VS 2025 VS 2032) & (US$ Million) Table 91. Europe Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021-2026) & (US$ Million) Table 92. Europe Connected TV (CTV) Advertising Platforms Software Revenue by Country (US$ Million) & (2027-2032) Table 93. China Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026) & (US$ Million) Table 94. China Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032) & (US$ Million) Table 95. China Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026) & (US$ Million) Table 96. China Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032) & (US$ Million) Table 97. Asia Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026) & (US$ Million) Table 98. Asia Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032) & (US$ Million) Table 99. Asia Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026) & (US$ Million) Table 100. Asia Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032) & (US$ Million) Table 101. Asia Connected TV (CTV) Advertising Platforms Software Revenue by Region (2021 VS 2025 VS 2032) & (US$ Million) Table 102. Asia Connected TV (CTV) Advertising Platforms Software Revenue by Region (US$ Million) & (2021-2026) Table 103. Asia Connected TV (CTV) Advertising Platforms Software Revenue by Region (US$ Million) & (2027-2032) Table 104. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026) & (US$ Million) Table 105. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032) & (US$ Million) Table 106. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026) & (US$ Million) Table 107. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032) & (US$ Million) Table 108. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021 VS 2025 VS 2032) & (US$ Million) Table 109. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021-2026) & (US$ Million) Table 110. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Country (US$ Million) & (2027-2032) Table 111. Research Programs/Design for This Report Table 112. Authors List of This Report Table 113. Secondary Sources Table 114. Primary Sources List of Figures Figure 1. Connected TV (CTV) Advertising Platforms Software Image Figure 2. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Type (US$ Million), 2021 VS 2025 VS 2032 Figure 3. Global Connected TV (CTV) Advertising Platforms Software Market Size Share 2021 VS 2025 VS 2032 Figure 4. Cloud-based Image Figure 5. On-premise Image Figure 6. Global Connected TV (CTV) Advertising Platforms Software Market Size Growth Rate by Application (US$ Million), 2021 VS 2025 VS 2032 Figure 7. Global Connected TV (CTV) Advertising Platforms Software Market Size Share 2021 VS 2025 VS 2032 Figure 8. Large Enterprise Image Figure 9. SMEs Image Figure 10. Global Connected TV (CTV) Advertising Platforms Software Market Size (US$ Million) & (2021-2032) Figure 11. Global Connected TV (CTV) Advertising Platforms Software Market Size, (US$ Million), 2021 VS 2025 VS 2032 Figure 12. Global Connected TV (CTV) Advertising Platforms Software Market Share by Region: 2021 VS 2025 VS 2032 Figure 13. Global Connected TV (CTV) Advertising Platforms Software Players Revenue Share Top 10 and Top 5 in 2025 Figure 14. Players Type (Tier 1, Tier 2, and Tier 3): 2021 VS 2025 Figure 15. Global Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021 VS 2025 VS 2032) & (US$ Million) Figure 16. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share 2021 VS 2025 VS 2032 Figure 17. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Type (2021-2032) Figure 18. Global Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021 VS 2025 VS 2032) & (US$ Million) Figure 19. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Application (2021 VS 2025 VS 2032) Figure 20. Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Application (2021-2032) Figure 21. North America Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (2021-2032) & (US$ Million) Figure 22. North America Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032) Figure 23. North America Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032) Figure 24. North America Connected TV (CTV) Advertising Platforms Software Revenue Share by Country (2021-2032) Figure 25. United States Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 26. Canada Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 27. Mexico Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 28. Europe Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (2021-2032) & (US$ Million) Figure 29. Europe Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032) Figure 30. Europe Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032) Figure 31. Europe Connected TV (CTV) Advertising Platforms Software Revenue Share by Country (2021-2032) Figure 32. Germany Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 33. France Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 34. U.K. Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 35. Italy Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 36. Spain Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 37. Russia Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 38. Netherlands Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 39. Nordic Countries Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 40. China Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (2021-2032) & (US$ Million) Figure 41. China Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032) Figure 42. China Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032) Figure 43. Asia Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (2021-2032) & (US$ Million) Figure 44. Asia Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032) Figure 45. Asia Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032) Figure 46. Asia Connected TV (CTV) Advertising Platforms Software Revenue Share by Region (2021-2032) Figure 47. Japan Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 48. South Korea Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 49. India Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 50. Australia Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 51. Taiwan Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 52. Southeast Asia Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 53. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (2021-2032) & (US$ Million) Figure 54. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032) Figure 55. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032) Figure 56. SAMEA Connected TV (CTV) Advertising Platforms Software Revenue Share by Country (2021-2032) Figure 57. Brazil Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 58. Argentina Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 59. Chile Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 60. Colombia Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 61. Peru Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 62. Saudi Arabia Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 63. Israel Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 64. UAE Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 65. Turkey Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 66. Iran Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 67. Egypt Connected TV (CTV) Advertising Platforms Software Revenue YoY Growth (US$ Million) & (2021-2032) Figure 68. Years Considered Figure 69. Research Process Figure 70. Key Executives Interviewed

Scope & coverage.

Types
  • Cloud-based
  • On-premise
Applications
  • Large Enterprise
  • SMEs
Companies covered
  • MNTN
  • OpenX
  • PubMatic
  • Simpli.fi
  • Target Video
  • Infillion
  • Viant Technology
  • Vplayed
  • The Trade Desk

Inside the report.

1 Market Overview
  1. 1.1 Product Definition
  2. 1.2 Connected TV (CTV) Advertising Platforms Software Market by Type
  3. 1.2.1 Global Connected TV (CTV) Advertising Platforms Software Market Size by Type, 2021 VS 2025 VS 2032
  4. 1.2.2 Cloud-based
  5. 1.2.3 On-premise
  6. 1.3 Connected TV (CTV) Advertising Platforms Software Market by Application
  7. 1.3.1 Global Connected TV (CTV) Advertising Platforms Software Market Size by Application, 2021 VS 2025 VS 2032
  8. 1.3.2 Large Enterprise
  9. 1.3.3 SMEs
  10. 1.4 Assumptions and Limitations
  11. 1.5 Study Goals and Objectives
2 Connected TV (CTV) Advertising Platforms Software Market Dynamics
  1. 2.1 Connected TV (CTV) Advertising Platforms Software Industry Trends
  2. 2.2 Connected TV (CTV) Advertising Platforms Software Industry Drivers
  3. 2.3 Connected TV (CTV) Advertising Platforms Software Industry Opportunities and Challenges
  4. 2.4 Connected TV (CTV) Advertising Platforms Software Industry Restraints
3 Global Growth Perspective
  1. 3.1 Global Connected TV (CTV) Advertising Platforms Software Market Perspective (2021-2032)
  2. 3.2 Global Connected TV (CTV) Advertising Platforms Software Growth Trends by Region
  3. 3.2.1 Global Connected TV (CTV) Advertising Platforms Software Market Size by Region: 2021 VS 2025 VS 2032
  4. 3.2.2 Global Connected TV (CTV) Advertising Platforms Software Market Size by Region (2021-2026)
  5. 3.2.3 Global Connected TV (CTV) Advertising Platforms Software Market Size by Region (2027-2032)
4 Competitive Landscape by Players
  1. 4.1 Global Connected TV (CTV) Advertising Platforms Software Revenue by Players
  2. 4.1.1 Global Connected TV (CTV) Advertising Platforms Software Revenue by Players (2021-2026)
  3. 4.1.2 Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Players (2021-2026)
  4. 4.1.3 Global Connected TV (CTV) Advertising Platforms Software Players Revenue Share Top 10 and Top 5 in 2025
  5. 4.2 Global Connected TV (CTV) Advertising Platforms Software Key Players Ranking, 2024 VS 2025 VS 2026
  6. 4.3 Global Connected TV (CTV) Advertising Platforms Software Key Players Headquarters & Area Served
  7. 4.4 Global Connected TV (CTV) Advertising Platforms Software Players, Product Type & Application
  8. 4.5 Global Connected TV (CTV) Advertising Platforms Software Players Establishment Date
  9. 4.6 Market Competitive Analysis
  10. 4.6.1 Global Connected TV (CTV) Advertising Platforms Software Market CR5 and HHI
  11. 4.6.3 2025 Connected TV (CTV) Advertising Platforms Software Tier 1, Tier 2, and Tier 3
5 Connected TV (CTV) Advertising Platforms Software Market Size by Type
  1. 5.1 Global Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021 VS 2025 VS 2032)
  2. 5.2 Global Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2032)
  3. 5.3 Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Type (2021-2032)
6 Connected TV (CTV) Advertising Platforms Software Market Size by Application
  1. 6.1 Global Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021 VS 2025 VS 2032)
  2. 6.2 Global Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2032)
  3. 6.3 Global Connected TV (CTV) Advertising Platforms Software Revenue Market Share by Application (2021-2032)
7 Company Profiles
  1. 7.1 MNTN
  2. 7.1.1 MNTN Company Information
  3. 7.1.2 MNTN Business Overview
  4. 7.1.3 MNTN Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (2021-2026)
  5. 7.1.4 MNTN Connected TV (CTV) Advertising Platforms Software Product Portfolio
  6. 7.1.5 MNTN Recent Developments
  7. 7.2 OpenX
  8. 7.2.1 OpenX Company Information
  9. 7.2.2 OpenX Business Overview
  10. 7.2.3 OpenX Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (2021-2026)
  11. 7.2.4 OpenX Connected TV (CTV) Advertising Platforms Software Product Portfolio
  12. 7.2.5 OpenX Recent Developments
  13. 7.3 PubMatic
  14. 7.3.1 PubMatic Company Information
  15. 7.3.2 PubMatic Business Overview
  16. 7.3.3 PubMatic Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (2021-2026)
  17. 7.3.4 PubMatic Connected TV (CTV) Advertising Platforms Software Product Portfolio
  18. 7.3.5 PubMatic Recent Developments
  19. 7.4 Simpli.fi
  20. 7.4.1 Simpli.fi Company Information
  21. 7.4.2 Simpli.fi Business Overview
  22. 7.4.3 Simpli.fi Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (2021-2026)
  23. 7.4.4 Simpli.fi Connected TV (CTV) Advertising Platforms Software Product Portfolio
  24. 7.4.5 Simpli.fi Recent Developments
  25. 7.5 Target Video
  26. 7.5.1 Target Video Company Information
  27. 7.5.2 Target Video Business Overview
  28. 7.5.3 Target Video Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (2021-2026)
  29. 7.5.4 Target Video Connected TV (CTV) Advertising Platforms Software Product Portfolio
  30. 7.5.5 Target Video Recent Developments
  31. 7.6 Infillion
  32. 7.6.1 Infillion Company Information
  33. 7.6.2 Infillion Business Overview
  34. 7.6.3 Infillion Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (2021-2026)
  35. 7.6.4 Infillion Connected TV (CTV) Advertising Platforms Software Product Portfolio
  36. 7.6.5 Infillion Recent Developments
  37. 7.7 Viant Technology
  38. 7.7.1 Viant Technology Company Information
  39. 7.7.2 Viant Technology Business Overview
  40. 7.7.3 Viant Technology Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (2021-2026)
  41. 7.7.4 Viant Technology Connected TV (CTV) Advertising Platforms Software Product Portfolio
  42. 7.7.5 Viant Technology Recent Developments
  43. 7.8 Vplayed
  44. 7.8.1 Vplayed Company Information
  45. 7.8.2 Vplayed Business Overview
  46. 7.8.3 Vplayed Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (2021-2026)
  47. 7.8.4 Vplayed Connected TV (CTV) Advertising Platforms Software Product Portfolio
  48. 7.8.5 Vplayed Recent Developments
  49. 7.9 The Trade Desk
  50. 7.9.1 The Trade Desk Company Information
  51. 7.9.2 The Trade Desk Business Overview
  52. 7.9.3 The Trade Desk Connected TV (CTV) Advertising Platforms Software Revenue and Gross Margin (2021-2026)
  53. 7.9.4 The Trade Desk Connected TV (CTV) Advertising Platforms Software Product Portfolio
  54. 7.9.5 The Trade Desk Recent Developments
8 North America
  1. 8.1 North America Connected TV (CTV) Advertising Platforms Software Revenue (2021-2032)
  2. 8.2 North America Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2032)
  3. 8.2.1 North America Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026)
  4. 8.2.2 North America Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032)
  5. 8.3 North America Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032)
  6. 8.4 North America Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2032)
  7. 8.4.1 North America Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026)
  8. 8.4.2 North America Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032)
  9. 8.5 North America Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032)
  10. 8.6 North America Connected TV (CTV) Advertising Platforms Software Revenue by Country
  11. 8.6.1 North America Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021 VS 2025 VS 2032)
  12. 8.6.2 North America Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021-2026)
  13. 8.6.3 North America Connected TV (CTV) Advertising Platforms Software Revenue by Country (2027-2032)
  14. 8.6.4 United States
  15. 8.6.5 Canada
  16. 8.6.6 Mexico
9 Europe
  1. 9.1 Europe Connected TV (CTV) Advertising Platforms Software Revenue (2021-2032)
  2. 9.2 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2032)
  3. 9.2.1 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026)
  4. 9.2.2 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032)
  5. 9.3 Europe Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032)
  6. 9.4 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2032)
  7. 9.4.1 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026)
  8. 9.4.2 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032)
  9. 9.5 Europe Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032)
  10. 9.6 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Country
  11. 9.6.1 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021 VS 2025 VS 2032)
  12. 9.6.2 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021-2026)
  13. 9.6.3 Europe Connected TV (CTV) Advertising Platforms Software Revenue by Country (2027-2032)
  14. 9.6.4 Germany
  15. 9.6.5 France
  16. 9.6.6 U.K.
  17. 9.6.7 Italy
  18. 9.6.8 Russia
  19. 9.6.9 Spain
  20. 9.6.10 Netherlands
  21. 9.6.11 Switzerland
  22. 9.6.12 Sweden
  23. 9.6.13 Poland
10 China
  1. 10.1 China Connected TV (CTV) Advertising Platforms Software Revenue (2021-2032)
  2. 10.2 China Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2032)
  3. 10.2.1 China Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026)
  4. 10.2.2 China Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032)
  5. 10.3 China Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032)
  6. 10.4 China Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2032)
  7. 10.4.1 China Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026)
  8. 10.4.2 China Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032)
  9. 10.5 China Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032)
11 Asia (Excluding China)
  1. 11.1 Asia Connected TV (CTV) Advertising Platforms Software Revenue (2021-2032)
  2. 11.2 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2032)
  3. 11.2.1 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026)
  4. 11.2.2 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032)
  5. 11.3 Asia Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032)
  6. 11.4 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2032)
  7. 11.4.1 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026)
  8. 11.4.2 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032)
  9. 11.5 Asia Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032)
  10. 11.6 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Country
  11. 11.6.1 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021 VS 2025 VS 2032)
  12. 11.6.2 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021-2026)
  13. 11.6.3 Asia Connected TV (CTV) Advertising Platforms Software Revenue by Country (2027-2032)
  14. 11.6.4 Japan
  15. 11.6.5 South Korea
  16. 11.6.6 India
  17. 11.6.7 Australia
  18. 11.6.8 Taiwan
  19. 11.6.9 Southeast Asia
12 South America, Middle East and Africa
  1. 12.1 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue (2021-2032)
  2. 12.2 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2032)
  3. 12.2.1 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Type (2021-2026)
  4. 12.2.2 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Type (2027-2032)
  5. 12.3 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue Share by Type (2021-2032)
  6. 12.4 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2032)
  7. 12.4.1 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Application (2021-2026)
  8. 12.4.2 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Application (2027-2032)
  9. 12.5 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue Share by Application (2021-2032)
  10. 12.6 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Country
  11. 12.6.1 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021 VS 2025 VS 2032)
  12. 12.6.2 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Country (2021-2026)
  13. 12.6.3 SAMEA Connected TV (CTV) Advertising Platforms Software Revenue by Country (2027-2032)
  14. 12.6.4 Brazil
  15. 12.6.5 Argentina
  16. 12.6.6 Chile
  17. 12.6.7 Colombia
  18. 12.6.8 Peru
  19. 12.6.9 Saudi Arabia
  20. 12.6.10 Israel
  21. 12.6.11 UAE
  22. 12.6.12 Turkey
  23. 12.6.13 Iran
  24. 12.6.14 Egypt
13 Concluding Insights
    14 Appendix
    1. 14.1 Reasons for Doing This Study
    2. 14.2 Research Methodology
    3. 14.3 Research Process
    4. 14.4 Authors List of This Report
    5. 14.5 Data Source
    6. 14.5.1 Secondary Sources
    7. 14.5.2 Primary Sources

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