Selected research
Industry Research
Term Insurance Industry Research Report 2026
Market perspective
The global Term Insurance market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Term Insurance market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Term Insurance market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Term Insurance market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Term Insurance include MetLife, AIA Group Limited, Prudential Financial Inc, Manulife Financial Corporation, China Life Insurance Company Limited, Allianz SE, New York Life Insurance Company, Japan Post Holdings Co., Ltd and Ping An Insurance (Group) Company of China, Ltd., among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Term Insurance market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Term Insurance.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Term Insurance Market by Company
MetLife
AIA Group Limited
Prudential Financial Inc
Manulife Financial Corporation
China Life Insurance Company Limited
Allianz SE
New York Life Insurance Company
Japan Post Holdings Co., Ltd
Ping An Insurance (Group) Company of China, Ltd.
Northwestern Mutual Life Insurance Company
State Farm Mutual Automobile Insurance Company
AXA S.A
Dai-ichi Life Holdings, Inc
Zurich Insurance Group Ltd.
LIC (Life Insurance Corporation of India)
Term Insurance Segment by Type
Individual Level Term Life Insurance
Group Level Term Life Insurance
Term Insurance Segment by Application
Tied Agents & Branches
Brokers
Others
Term Insurance Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Term Insurance market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Term Insurance and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Term Insurance.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Term Insurance companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Individual Level Term Life Insurance
- Group Level Term Life Insurance
Applications
- Tied Agents & Branches
- Brokers
- Others
Companies covered
- MetLife
- AIA Group Limited
- Prudential Financial Inc
- Manulife Financial Corporation
- China Life Insurance Company Limited
- Allianz SE
- New York Life Insurance Company
- Japan Post Holdings Co., Ltd
- Ping An Insurance (Group) Company of China, Ltd.
- Northwestern Mutual Life Insurance Company
- State Farm Mutual Automobile Insurance Company
- AXA S.A
- Dai-ichi Life Holdings, Inc
- Zurich Insurance Group Ltd.
- LIC (Life Insurance Corporation of India)
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Term Insurance by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Individual Level Term Life Insurance
- 2.2.3 Group Level Term Life Insurance
- 2.3 Term Insurance by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Tied Agents & Branches
- 2.3.3 Brokers
- 2.3.4 Others
- 2.4 Assumptions and Limitations
3 Term Insurance Breakdown Data by Type
- 3.1 Global Term Insurance Historic Market Size by Type (2021-2026)
- 3.2 Global Term Insurance Forecasted Market Size by Type (2027-2032)
4 Term Insurance Breakdown Data by Application
- 4.1 Global Term Insurance Historic Market Size by Application (2021-2026)
- 4.2 Global Term Insurance Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Term Insurance Market Perspective (2021-2032)
- 5.2 Global Term Insurance Growth Trends by Region
- 5.2.1 Global Term Insurance Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Term Insurance Historic Market Size by Region (2021-2026)
- 5.2.3 Term Insurance Forecasted Market Size by Region (2027-2032)
- 5.3 Term Insurance Market Dynamics
- 5.3.1 Term Insurance Industry Trends
- 5.3.2 Term Insurance Market Drivers
- 5.3.3 Term Insurance Market Challenges
- 5.3.4 Term Insurance Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Term Insurance Players by Revenue
- 6.1.1 Global Top Term Insurance Players by Revenue (2021-2026)
- 6.1.2 Global Term Insurance Revenue Market Share by Players (2021-2026)
- 6.2 Global Term Insurance Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Term Insurance Head Office and Area Served
- 6.4 Global Term Insurance Players, Product Type & Application
- 6.5 Global Term Insurance Manufacturers Established Date
- 6.6 Global Term Insurance Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Term Insurance Market Size (2021-2032)
- 7.2 North America Term Insurance Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Term Insurance Market Size by Country (2021-2026)
- 7.4 North America Term Insurance Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Term Insurance Market Size (2021-2032)
- 8.2 Europe Term Insurance Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Term Insurance Market Size by Country (2021-2026)
- 8.4 Europe Term Insurance Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Term Insurance Market Size (2021-2032)
- 9.2 Asia-Pacific Term Insurance Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Term Insurance Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Term Insurance Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Term Insurance Market Size (2021-2032)
- 10.2 South America Term Insurance Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Term Insurance Market Size by Country (2021-2026)
- 10.4 South America Term Insurance Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Term Insurance Market Size (2021-2032)
- 11.2 Middle East & Africa Term Insurance Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Term Insurance Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Term Insurance Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 MetLife
- 12.1.1 MetLife Company Information
- 12.1.2 MetLife Business Overview
- 12.1.3 MetLife Revenue in Term Insurance Business (2021-2026)
- 12.1.4 MetLife Term Insurance Product Portfolio
- 12.1.5 MetLife Recent Developments
- 12.2 AIA Group Limited
- 12.2.1 AIA Group Limited Company Information
- 12.2.2 AIA Group Limited Business Overview
- 12.2.3 AIA Group Limited Revenue in Term Insurance Business (2021-2026)
- 12.2.4 AIA Group Limited Term Insurance Product Portfolio
- 12.2.5 AIA Group Limited Recent Developments
- 12.3 Prudential Financial Inc
- 12.3.1 Prudential Financial Inc Company Information
- 12.3.2 Prudential Financial Inc Business Overview
- 12.3.3 Prudential Financial Inc Revenue in Term Insurance Business (2021-2026)
- 12.3.4 Prudential Financial Inc Term Insurance Product Portfolio
- 12.3.5 Prudential Financial Inc Recent Developments
- 12.4 Manulife Financial Corporation
- 12.4.1 Manulife Financial Corporation Company Information
- 12.4.2 Manulife Financial Corporation Business Overview
- 12.4.3 Manulife Financial Corporation Revenue in Term Insurance Business (2021-2026)
- 12.4.4 Manulife Financial Corporation Term Insurance Product Portfolio
- 12.4.5 Manulife Financial Corporation Recent Developments
- 12.5 China Life Insurance Company Limited
- 12.5.1 China Life Insurance Company Limited Company Information
- 12.5.2 China Life Insurance Company Limited Business Overview
- 12.5.3 China Life Insurance Company Limited Revenue in Term Insurance Business (2021-2026)
- 12.5.4 China Life Insurance Company Limited Term Insurance Product Portfolio
- 12.5.5 China Life Insurance Company Limited Recent Developments
- 12.6 Allianz SE
- 12.6.1 Allianz SE Company Information
- 12.6.2 Allianz SE Business Overview
- 12.6.3 Allianz SE Revenue in Term Insurance Business (2021-2026)
- 12.6.4 Allianz SE Term Insurance Product Portfolio
- 12.6.5 Allianz SE Recent Developments
- 12.7 New York Life Insurance Company
- 12.7.1 New York Life Insurance Company Company Information
- 12.7.2 New York Life Insurance Company Business Overview
- 12.7.3 New York Life Insurance Company Revenue in Term Insurance Business (2021-2026)
- 12.7.4 New York Life Insurance Company Term Insurance Product Portfolio
- 12.7.5 New York Life Insurance Company Recent Developments
- 12.8 Japan Post Holdings Co., Ltd
- 12.8.1 Japan Post Holdings Co., Ltd Company Information
- 12.8.2 Japan Post Holdings Co., Ltd Business Overview
- 12.8.3 Japan Post Holdings Co., Ltd Revenue in Term Insurance Business (2021-2026)
- 12.8.4 Japan Post Holdings Co., Ltd Term Insurance Product Portfolio
- 12.8.5 Japan Post Holdings Co., Ltd Recent Developments
- 12.9 Ping An Insurance (Group) Company of China, Ltd.
- 12.9.1 Ping An Insurance (Group) Company of China, Ltd. Company Information
- 12.9.2 Ping An Insurance (Group) Company of China, Ltd. Business Overview
- 12.9.3 Ping An Insurance (Group) Company of China, Ltd. Revenue in Term Insurance Business (2021-2026)
- 12.9.4 Ping An Insurance (Group) Company of China, Ltd. Term Insurance Product Portfolio
- 12.9.5 Ping An Insurance (Group) Company of China, Ltd. Recent Developments
- 12.10 Northwestern Mutual Life Insurance Company
- 12.10.1 Northwestern Mutual Life Insurance Company Company Information
- 12.10.2 Northwestern Mutual Life Insurance Company Business Overview
- 12.10.3 Northwestern Mutual Life Insurance Company Revenue in Term Insurance Business (2021-2026)
- 12.10.4 Northwestern Mutual Life Insurance Company Term Insurance Product Portfolio
- 12.10.5 Northwestern Mutual Life Insurance Company Recent Developments
- 12.11 State Farm Mutual Automobile Insurance Company
- 12.11.1 State Farm Mutual Automobile Insurance Company Company Information
- 12.11.2 State Farm Mutual Automobile Insurance Company Business Overview
- 12.11.3 State Farm Mutual Automobile Insurance Company Revenue in Term Insurance Business (2021-2026)
- 12.11.4 State Farm Mutual Automobile Insurance Company Term Insurance Product Portfolio
- 12.11.5 State Farm Mutual Automobile Insurance Company Recent Developments
- 12.12 AXA S.A
- 12.12.1 AXA S.A Company Information
- 12.12.2 AXA S.A Business Overview
- 12.12.3 AXA S.A Revenue in Term Insurance Business (2021-2026)
- 12.12.4 AXA S.A Term Insurance Product Portfolio
- 12.12.5 AXA S.A Recent Developments
- 12.13 Dai-ichi Life Holdings, Inc
- 12.13.1 Dai-ichi Life Holdings, Inc Company Information
- 12.13.2 Dai-ichi Life Holdings, Inc Business Overview
- 12.13.3 Dai-ichi Life Holdings, Inc Revenue in Term Insurance Business (2021-2026)
- 12.13.4 Dai-ichi Life Holdings, Inc Term Insurance Product Portfolio
- 12.13.5 Dai-ichi Life Holdings, Inc Recent Developments
- 12.14 Zurich Insurance Group Ltd.
- 12.14.1 Zurich Insurance Group Ltd. Company Information
- 12.14.2 Zurich Insurance Group Ltd. Business Overview
- 12.14.3 Zurich Insurance Group Ltd. Revenue in Term Insurance Business (2021-2026)
- 12.14.4 Zurich Insurance Group Ltd. Term Insurance Product Portfolio
- 12.14.5 Zurich Insurance Group Ltd. Recent Developments
- 12.15 LIC (Life Insurance Corporation of India)
- 12.15.1 LIC (Life Insurance Corporation of India) Company Information
- 12.15.2 LIC (Life Insurance Corporation of India) Business Overview
- 12.15.3 LIC (Life Insurance Corporation of India) Revenue in Term Insurance Business (2021-2026)
- 12.15.4 LIC (Life Insurance Corporation of India) Term Insurance Product Portfolio
- 12.15.5 LIC (Life Insurance Corporation of India) Recent Developments
13 Report Conclusion
14 Disclaimer
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