Selected research
Industry Growth & Trends
Global Term Insurance Industry Growth and Trends Forecast to 2032
Market perspective
According to APO Research, the global Term Insurance market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Term Insurance is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Term Insurance is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Term Insurance is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global companies in the Term Insurance market include MetLife, AIA Group Limited, Prudential Financial Inc, Manulife Financial Corporation, China Life Insurance Company Limited, Allianz SE, New York Life Insurance Company, Japan Post Holdings Co., Ltd and Ping An Insurance (Group) Company of China, Ltd., among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Term Insurance market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Term Insurance market size, estimates, and forecasts are presented in terms of revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Term Insurance market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Term Insurance.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading companies in the global Term Insurance market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue and gross margin data by manufacturer for 2021-2026, enabling benchmarking of scale, profitability, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Term Insurance Market by Company
MetLife
AIA Group Limited
Prudential Financial Inc
Manulife Financial Corporation
China Life Insurance Company Limited
Allianz SE
New York Life Insurance Company
Japan Post Holdings Co., Ltd
Ping An Insurance (Group) Company of China, Ltd.
Northwestern Mutual Life Insurance Company
State Farm Mutual Automobile Insurance Company
AXA S.A
Dai-ichi Life Holdings, Inc
Zurich Insurance Group Ltd.
LIC (Life Insurance Corporation of India)
Term Insurance Segment by Type
Individual Level Term Life Insurance
Group Level Term Life Insurance
Term Insurance Segment by Application
Tied Agents & Branches
Brokers
Others
Term Insurance Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Term Insurance market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Term Insurance and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Term Insurance.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2021-2025, 2026-2031). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Term Insurance companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Individual Level Term Life Insurance
- Group Level Term Life Insurance
Applications
- Tied Agents & Branches
- Brokers
- Others
Companies covered
- MetLife
- AIA Group Limited
- Prudential Financial Inc
- Manulife Financial Corporation
- China Life Insurance Company Limited
- Allianz SE
- New York Life Insurance Company
- Japan Post Holdings Co., Ltd
- Ping An Insurance (Group) Company of China, Ltd.
- Northwestern Mutual Life Insurance Company
- State Farm Mutual Automobile Insurance Company
- AXA S.A
- Dai-ichi Life Holdings, Inc
- Zurich Insurance Group Ltd.
- LIC (Life Insurance Corporation of India)
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.3 Global Term Insurance Market Size Overview by Region 2021 VS 2025 VS 2032
- 1.4 Global Term Insurance Market Size by Region (2021-2032)
- 1.4.1 Global Term Insurance Market Size by Region (2021-2026)
- 1.4.2 Global Term Insurance Market Size by Region (2027-2032)
- 1.5 Key Regions Term Insurance Market Size (2021-2032)
- 1.5.1 North America Term Insurance Market Size Growth Rate (2021-2032)
- 1.5.2 Europe Term Insurance Market Size Growth Rate (2021-2032)
- 1.5.3 Asia-Pacific Term Insurance Market Size Growth Rate (2021-2032)
- 1.5.4 South America Term Insurance Market Size Growth Rate (2021-2032)
- 1.5.5 Middle East & Africa Term Insurance Market Size Growth Rate (2021-2032)
2 Term Insurance Market by Type
- 2.1 Type Introduction
- 2.1.1 Individual Level Term Life Insurance
- 2.1.2 Group Level Term Life Insurance
- 2.2 Global Term Insurance Market Size by Type
- 2.2.1 Global Term Insurance Market Size Overview by Type (2021-2032)
- 2.2.2 Global Term Insurance Historic Market Size Review by Type (2021-2026)
- 2.2.3 Global Term Insurance Market Size Forecasted by Type (2027-2032)
- 2.3 Global Term Insurance Market Size by Regions
- 2.3.1 North America Term Insurance Market Size Breakdown by Type (2021-2026)
- 2.3.2 Europe Term Insurance Market Size Breakdown by Type (2021-2026)
- 2.3.3 Asia-Pacific Term Insurance Market Size Breakdown by Type (2021-2026)
- 2.3.4 South America Term Insurance Market Size Breakdown by Type (2021-2026)
- 2.3.5 Middle East and Africa Term Insurance Market Size Breakdown by Type (2021-2026)
3 Term Insurance Market by Application
- 3.1 Type Introduction
- 3.1.1 Tied Agents & Branches
- 3.1.2 Brokers
- 3.1.3 Others
- 3.2 Global Term Insurance Market Size by Application
- 3.2.1 Global Term Insurance Market Size Overview by Application (2021-2032)
- 3.2.2 Global Term Insurance Historic Market Size Review by Application (2021-2026)
- 3.2.3 Global Term Insurance Market Size Forecasted by Application (2027-2032)
- 3.3 Global Term Insurance Market Size by Regions
- 3.3.1 North America Term Insurance Market Size Breakdown by Application (2021-2026)
- 3.3.2 Europe Term Insurance Market Size Breakdown by Application (2021-2026)
- 3.3.3 Asia-Pacific Term Insurance Market Size Breakdown by Application (2021-2026)
- 3.3.4 South America Term Insurance Market Size Breakdown by Application (2021-2026)
- 3.3.5 Middle East and Africa Term Insurance Market Size Breakdown by Application (2021-2026)
4 Global Market Dynamics
- 4.1 Term Insurance Industry Trends
- 4.2 Term Insurance Industry Drivers
- 4.3 Term Insurance Industry Opportunities and Challenges
- 4.4 Term Insurance Industry Restraints
5 Competitive Insights by Company
- 5.1 Global Top Players by Term Insurance Revenue (2021-2026)
- 5.2 Global Term Insurance Industry Company Ranking, 2024 VS 2025 VS 2026
- 5.3 Global Term Insurance Key Company Headquarters & Area Served
- 5.4 Global Term Insurance Company, Product Type & Application
- 5.5 Global Term Insurance Company Commercialization Time
- 5.6 Market Competitive Analysis
- 5.6.1 Global Term Insurance Market CR5 and HHI
- 5.6.2 Global Top 5 and 10 Term Insurance Players Market Share by Revenue in 2025
- 5.6.3 2025 Term Insurance Tier 1, Tier 2, and Tier 3
6 Company Profiles
- 6.1 MetLife
- 6.1.1 MetLife Company Information
- 6.1.2 MetLife Business Overview
- 6.1.3 MetLife Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.1.4 MetLife Term Insurance Product Portfolio
- 6.1.5 MetLife Recent Developments
- 6.2 AIA Group Limited
- 6.2.1 AIA Group Limited Company Information
- 6.2.2 AIA Group Limited Business Overview
- 6.2.3 AIA Group Limited Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.2.4 AIA Group Limited Term Insurance Product Portfolio
- 6.2.5 AIA Group Limited Recent Developments
- 6.3 Prudential Financial Inc
- 6.3.1 Prudential Financial Inc Company Information
- 6.3.2 Prudential Financial Inc Business Overview
- 6.3.3 Prudential Financial Inc Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.3.4 Prudential Financial Inc Term Insurance Product Portfolio
- 6.3.5 Prudential Financial Inc Recent Developments
- 6.4 Manulife Financial Corporation
- 6.4.1 Manulife Financial Corporation Company Information
- 6.4.2 Manulife Financial Corporation Business Overview
- 6.4.3 Manulife Financial Corporation Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.4.4 Manulife Financial Corporation Term Insurance Product Portfolio
- 6.4.5 Manulife Financial Corporation Recent Developments
- 6.5 China Life Insurance Company Limited
- 6.5.1 China Life Insurance Company Limited Company Information
- 6.5.2 China Life Insurance Company Limited Business Overview
- 6.5.3 China Life Insurance Company Limited Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.5.4 China Life Insurance Company Limited Term Insurance Product Portfolio
- 6.5.5 China Life Insurance Company Limited Recent Developments
- 6.6 Allianz SE
- 6.6.1 Allianz SE Company Information
- 6.6.2 Allianz SE Business Overview
- 6.6.3 Allianz SE Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.6.4 Allianz SE Term Insurance Product Portfolio
- 6.6.5 Allianz SE Recent Developments
- 6.7 New York Life Insurance Company
- 6.7.1 New York Life Insurance Company Company Information
- 6.7.2 New York Life Insurance Company Business Overview
- 6.7.3 New York Life Insurance Company Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.7.4 New York Life Insurance Company Term Insurance Product Portfolio
- 6.7.5 New York Life Insurance Company Recent Developments
- 6.8 Japan Post Holdings Co., Ltd
- 6.8.1 Japan Post Holdings Co., Ltd Company Information
- 6.8.2 Japan Post Holdings Co., Ltd Business Overview
- 6.8.3 Japan Post Holdings Co., Ltd Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.8.4 Japan Post Holdings Co., Ltd Term Insurance Product Portfolio
- 6.8.5 Japan Post Holdings Co., Ltd Recent Developments
- 6.9 Ping An Insurance (Group) Company of China, Ltd.
- 6.9.1 Ping An Insurance (Group) Company of China, Ltd. Company Information
- 6.9.2 Ping An Insurance (Group) Company of China, Ltd. Business Overview
- 6.9.3 Ping An Insurance (Group) Company of China, Ltd. Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.9.4 Ping An Insurance (Group) Company of China, Ltd. Term Insurance Product Portfolio
- 6.9.5 Ping An Insurance (Group) Company of China, Ltd. Recent Developments
- 6.10 Northwestern Mutual Life Insurance Company
- 6.10.1 Northwestern Mutual Life Insurance Company Company Information
- 6.10.2 Northwestern Mutual Life Insurance Company Business Overview
- 6.10.3 Northwestern Mutual Life Insurance Company Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.10.4 Northwestern Mutual Life Insurance Company Term Insurance Product Portfolio
- 6.10.5 Northwestern Mutual Life Insurance Company Recent Developments
- 6.11 State Farm Mutual Automobile Insurance Company
- 6.11.1 State Farm Mutual Automobile Insurance Company Company Information
- 6.11.2 State Farm Mutual Automobile Insurance Company Business Overview
- 6.11.3 State Farm Mutual Automobile Insurance Company Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.11.4 State Farm Mutual Automobile Insurance Company Term Insurance Product Portfolio
- 6.11.5 State Farm Mutual Automobile Insurance Company Recent Developments
- 6.12 AXA S.A
- 6.12.1 AXA S.A Company Information
- 6.12.2 AXA S.A Business Overview
- 6.12.3 AXA S.A Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.12.4 AXA S.A Term Insurance Product Portfolio
- 6.12.5 AXA S.A Recent Developments
- 6.13 Dai-ichi Life Holdings, Inc
- 6.13.1 Dai-ichi Life Holdings, Inc Company Information
- 6.13.2 Dai-ichi Life Holdings, Inc Business Overview
- 6.13.3 Dai-ichi Life Holdings, Inc Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.13.4 Dai-ichi Life Holdings, Inc Term Insurance Product Portfolio
- 6.13.5 Dai-ichi Life Holdings, Inc Recent Developments
- 6.14 Zurich Insurance Group Ltd.
- 6.14.1 Zurich Insurance Group Ltd. Company Information
- 6.14.2 Zurich Insurance Group Ltd. Business Overview
- 6.14.3 Zurich Insurance Group Ltd. Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.14.4 Zurich Insurance Group Ltd. Term Insurance Product Portfolio
- 6.14.5 Zurich Insurance Group Ltd. Recent Developments
- 6.15 LIC (Life Insurance Corporation of India)
- 6.15.1 LIC (Life Insurance Corporation of India) Company Information
- 6.15.2 LIC (Life Insurance Corporation of India) Business Overview
- 6.15.3 LIC (Life Insurance Corporation of India) Term Insurance Revenue, Global Share and Gross Margin (2021-2026)
- 6.15.4 LIC (Life Insurance Corporation of India) Term Insurance Product Portfolio
- 6.15.5 LIC (Life Insurance Corporation of India) Recent Developments
7 North America
- 7.1 North America Term Insurance Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2 North America Term Insurance Market Size by Country (2021-2026)
- 7.3 North America Term Insurance Market Size Forecast by Country (2027-2032)
8 Europe
- 8.1 Europe Term Insurance Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2 Europe Term Insurance Market Size by Country (2021-2026)
- 8.3 Europe Term Insurance Market Size Forecast by Country (2027-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Term Insurance Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2 Asia-Pacific Term Insurance Market Size by Country (2021-2026)
- 9.3 Asia-Pacific Term Insurance Market Size Forecast by Country (2027-2032)
10 South America
- 10.1 South America Term Insurance Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2 South America Term Insurance Market Size by Country (2021-2026)
- 10.3 South America Term Insurance Market Size Forecast by Country (2027-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Term Insurance Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2 Middle East & Africa Term Insurance Market Size by Country (2021-2026)
- 11.3 Middle East & Africa Term Insurance Market Size Forecast by Country (2027-2032)
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
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