APO RESEARCH · REPORT
Retail Analytics
Retail analytics focuses on providing insights related to sales, inventory, customers, and other important aspects crucial for merchants' decision-making process.
Product & engineering
Understand the product.
Retail analytics focuses on providing insights related to sales, inventory, customers, and other important aspects crucial for merchants' decision-making process.
Selected research
Industry Research
Retail Analytics Industry Research Report 2026
Market perspective
Retail analytics focuses on providing insights related to sales, inventory, customers, and other important aspects crucial for merchants' decision-making process.
Global Retail Analytics key players include IBM, SAS Institute, Nielsen, Oracle, Blue Yonder (formerly JDA), etc. Global top five manufacturers hold a share about 30%. In terms of Company Type, ERP/CRM Enterprises is the largest segment, with a share over 45%. And in terms of Function, the largest application is Merchandising Analysis, followed by Pricing Analysis, Customer Analytics, etc.
Report Scope
Read the full market overview
This report quantifies the global Retail Analytics market in terms of revenue (US$ million) and, where applicable, service volume (K Units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Retail Analytics.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Retail Analytics Market by Company
IBM
Oracle
Microsoft
Manthan
Fujitsu
Blue Yonder (formerly JDA)
MicroStrategy
SAP
Bridgei2i
SAS Institute
Qlik
1010data
Aptos (acquired Revionics)
Symphony RetailAI
SPS
Tableau
RetailNext
Nielsen
HCL Technologies
ShopperTrak
Retail Analytics Segment by Type
by Business Function
Finance
Marketing and Sales
Human Resources
Operations
by Enterprise Type
Large Enterprises
SMEs
by Company Type
Retail Analytics Segment by Function
Merchandising Analysis
Pricing Analysis
Customer Analytics
Promotional Analysis and Planning
Yield Analysis
Inventory Analysis
Others
Retail Analytics Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Retail Analytics market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Retail Analytics and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Retail Analytics.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Retail Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Finance
- Marketing and Sales
- Human Resources
- Operations
Applications
- Merchandising Analysis
- Pricing Analysis
- Customer Analytics
- Promotional Analysis and Planning
- Yield Analysis
- Inventory Analysis
- Others
Companies covered
- IBM
- Oracle
- Microsoft
- Manthan
- Fujitsu
- Blue Yonder (formerly JDA)
- MicroStrategy
- SAP
- Bridgei2i
- SAS Institute
- Qlik
- 1010data
- Aptos (acquired Revionics)
- Symphony RetailAI
- SPS
- Tableau
- RetailNext
- Nielsen
- HCL Technologies
- ShopperTrak
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Retail Analytics by Business Function
- 2.2.1 Market Value Comparison by Business Function (2021 VS 2025 VS 2032)
- 2.2.2 Finance
- 2.2.3 Marketing and Sales
- 2.2.4 Human Resources
- 2.2.5 Operations
- 2.3 Retail Analytics by Function
- 2.3.1 Market Value Comparison by Function (2021 VS 2025 VS 2032)
- 2.3.2 Merchandising Analysis
- 2.3.3 Pricing Analysis
- 2.3.4 Customer Analytics
- 2.3.5 Promotional Analysis and Planning
- 2.3.6 Yield Analysis
- 2.3.7 Inventory Analysis
- 2.3.8 Others
- 2.4 Assumptions and Limitations
3 Retail Analytics Breakdown Data by Type
- 3.1 Global Retail Analytics Historic Market Size by Type (2021-2026)
- 3.2 Global Retail Analytics Forecasted Market Size by Type (2027-2032)
4 Retail Analytics Breakdown Data by Function
- 4.1 Global Retail Analytics Historic Market Size by Function (2021-2026)
- 4.2 Global Retail Analytics Forecasted Market Size by Function (2027-2032)
5 Global Growth Trends
- 5.1 Global Retail Analytics Market Perspective (2021-2032)
- 5.2 Global Retail Analytics Growth Trends by Region
- 5.2.1 Global Retail Analytics Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Retail Analytics Historic Market Size by Region (2021-2026)
- 5.2.3 Retail Analytics Forecasted Market Size by Region (2027-2032)
- 5.3 Retail Analytics Market Dynamics
- 5.3.1 Retail Analytics Industry Trends
- 5.3.2 Retail Analytics Market Drivers
- 5.3.3 Retail Analytics Market Challenges
- 5.3.4 Retail Analytics Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Retail Analytics Players by Revenue
- 6.1.1 Global Top Retail Analytics Players by Revenue (2021-2026)
- 6.1.2 Global Retail Analytics Revenue Market Share by Players (2021-2026)
- 6.2 Global Retail Analytics Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Retail Analytics Head Office and Area Served
- 6.4 Global Retail Analytics Players, Product Type & Application
- 6.5 Global Retail Analytics Manufacturers Established Date
- 6.6 Global Retail Analytics Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Retail Analytics Market Size (2021-2032)
- 7.2 North America Retail Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Retail Analytics Market Size by Country (2021-2026)
- 7.4 North America Retail Analytics Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Retail Analytics Market Size (2021-2032)
- 8.2 Europe Retail Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Retail Analytics Market Size by Country (2021-2026)
- 8.4 Europe Retail Analytics Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Retail Analytics Market Size (2021-2032)
- 9.2 Asia-Pacific Retail Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Retail Analytics Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Retail Analytics Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Retail Analytics Market Size (2021-2032)
- 10.2 South America Retail Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Retail Analytics Market Size by Country (2021-2026)
- 10.4 South America Retail Analytics Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Retail Analytics Market Size (2021-2032)
- 11.2 Middle East & Africa Retail Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Retail Analytics Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Retail Analytics Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 IBM
- 12.1.1 IBM Company Information
- 12.1.2 IBM Business Overview
- 12.1.3 IBM Revenue in Retail Analytics Business (2021-2026)
- 12.1.4 IBM Retail Analytics Product Portfolio
- 12.1.5 IBM Recent Developments
- 12.2 Oracle
- 12.2.1 Oracle Company Information
- 12.2.2 Oracle Business Overview
- 12.2.3 Oracle Revenue in Retail Analytics Business (2021-2026)
- 12.2.4 Oracle Retail Analytics Product Portfolio
- 12.2.5 Oracle Recent Developments
- 12.3 Microsoft
- 12.3.1 Microsoft Company Information
- 12.3.2 Microsoft Business Overview
- 12.3.3 Microsoft Revenue in Retail Analytics Business (2021-2026)
- 12.3.4 Microsoft Retail Analytics Product Portfolio
- 12.3.5 Microsoft Recent Developments
- 12.4 Manthan
- 12.4.1 Manthan Company Information
- 12.4.2 Manthan Business Overview
- 12.4.3 Manthan Revenue in Retail Analytics Business (2021-2026)
- 12.4.4 Manthan Retail Analytics Product Portfolio
- 12.4.5 Manthan Recent Developments
- 12.5 Fujitsu
- 12.5.1 Fujitsu Company Information
- 12.5.2 Fujitsu Business Overview
- 12.5.3 Fujitsu Revenue in Retail Analytics Business (2021-2026)
- 12.5.4 Fujitsu Retail Analytics Product Portfolio
- 12.5.5 Fujitsu Recent Developments
- 12.6 Blue Yonder (formerly JDA)
- 12.6.1 Blue Yonder (formerly JDA) Company Information
- 12.6.2 Blue Yonder (formerly JDA) Business Overview
- 12.6.3 Blue Yonder (formerly JDA) Revenue in Retail Analytics Business (2021-2026)
- 12.6.4 Blue Yonder (formerly JDA) Retail Analytics Product Portfolio
- 12.6.5 Blue Yonder (formerly JDA) Recent Developments
- 12.7 MicroStrategy
- 12.7.1 MicroStrategy Company Information
- 12.7.2 MicroStrategy Business Overview
- 12.7.3 MicroStrategy Revenue in Retail Analytics Business (2021-2026)
- 12.7.4 MicroStrategy Retail Analytics Product Portfolio
- 12.7.5 MicroStrategy Recent Developments
- 12.8 SAP
- 12.8.1 SAP Company Information
- 12.8.2 SAP Business Overview
- 12.8.3 SAP Revenue in Retail Analytics Business (2021-2026)
- 12.8.4 SAP Retail Analytics Product Portfolio
- 12.8.5 SAP Recent Developments
- 12.9 Bridgei2i
- 12.9.1 Bridgei2i Company Information
- 12.9.2 Bridgei2i Business Overview
- 12.9.3 Bridgei2i Revenue in Retail Analytics Business (2021-2026)
- 12.9.4 Bridgei2i Retail Analytics Product Portfolio
- 12.9.5 Bridgei2i Recent Developments
- 12.10 SAS Institute
- 12.10.1 SAS Institute Company Information
- 12.10.2 SAS Institute Business Overview
- 12.10.3 SAS Institute Revenue in Retail Analytics Business (2021-2026)
- 12.10.4 SAS Institute Retail Analytics Product Portfolio
- 12.10.5 SAS Institute Recent Developments
- 12.11 Qlik
- 12.11.1 Qlik Company Information
- 12.11.2 Qlik Business Overview
- 12.11.3 Qlik Revenue in Retail Analytics Business (2021-2026)
- 12.11.4 Qlik Retail Analytics Product Portfolio
- 12.11.5 Qlik Recent Developments
- 12.12 1010data
- 12.12.1 1010data Company Information
- 12.12.2 1010data Business Overview
- 12.12.3 1010data Revenue in Retail Analytics Business (2021-2026)
- 12.12.4 1010data Retail Analytics Product Portfolio
- 12.12.5 1010data Recent Developments
- 12.13 Aptos (acquired Revionics)
- 12.13.1 Aptos (acquired Revionics) Company Information
- 12.13.2 Aptos (acquired Revionics) Business Overview
- 12.13.3 Aptos (acquired Revionics) Revenue in Retail Analytics Business (2021-2026)
- 12.13.4 Aptos (acquired Revionics) Retail Analytics Product Portfolio
- 12.13.5 Aptos (acquired Revionics) Recent Developments
- 12.14 Symphony RetailAI
- 12.14.1 Symphony RetailAI Company Information
- 12.14.2 Symphony RetailAI Business Overview
- 12.14.3 Symphony RetailAI Revenue in Retail Analytics Business (2021-2026)
- 12.14.4 Symphony RetailAI Retail Analytics Product Portfolio
- 12.14.5 Symphony RetailAI Recent Developments
- 12.15 SPS
- 12.15.1 SPS Company Information
- 12.15.2 SPS Business Overview
- 12.15.3 SPS Revenue in Retail Analytics Business (2021-2026)
- 12.15.4 SPS Retail Analytics Product Portfolio
- 12.15.5 SPS Recent Developments
- 12.16 Tableau
- 12.16.1 Tableau Company Information
- 12.16.2 Tableau Business Overview
- 12.16.3 Tableau Revenue in Retail Analytics Business (2021-2026)
- 12.16.4 Tableau Retail Analytics Product Portfolio
- 12.16.5 Tableau Recent Developments
- 12.17 RetailNext
- 12.17.1 RetailNext Company Information
- 12.17.2 RetailNext Business Overview
- 12.17.3 RetailNext Revenue in Retail Analytics Business (2021-2026)
- 12.17.4 RetailNext Retail Analytics Product Portfolio
- 12.17.5 RetailNext Recent Developments
- 12.18 Nielsen
- 12.18.1 Nielsen Company Information
- 12.18.2 Nielsen Business Overview
- 12.18.3 Nielsen Revenue in Retail Analytics Business (2021-2026)
- 12.18.4 Nielsen Retail Analytics Product Portfolio
- 12.18.5 Nielsen Recent Developments
- 12.19 HCL Technologies
- 12.19.1 HCL Technologies Company Information
- 12.19.2 HCL Technologies Business Overview
- 12.19.3 HCL Technologies Revenue in Retail Analytics Business (2021-2026)
- 12.19.4 HCL Technologies Retail Analytics Product Portfolio
- 12.19.5 HCL Technologies Recent Developments
- 12.20 ShopperTrak
- 12.20.1 ShopperTrak Company Information
- 12.20.2 ShopperTrak Business Overview
- 12.20.3 ShopperTrak Revenue in Retail Analytics Business (2021-2026)
- 12.20.4 ShopperTrak Retail Analytics Product Portfolio
- 12.20.5 ShopperTrak Recent Developments
13 Report Conclusion
14 Disclaimer
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