APO RESEARCH · REPORT
Period Panties (Menstrual Underwear)
Panties in American English (typically called knickers in British English) are a form of underwear usually worn by women for Cross-dressing or for other reasons. Most of period panties provide leak-proof protection; some can actually be worn instead of a pad or tampon.
Product & engineering
Understand the product.
Panties in American English (typically called knickers in British English) are a form of underwear usually worn by women for Cross-dressing or for other reasons. Most of period panties provide leak-proof protection; some can actually be worn instead of a pad or tampon.
Selected research
Industry Research
Period Panties (Menstrual Underwear) Industry Research Report 2026
Market perspective
Panties in American English (typically called knickers in British English) are a form of underwear usually worn by women for Cross-dressing or for other reasons. Most of period panties provide leak-proof protection; some can actually be worn instead of a pad or tampon.
North America is the largest consumption place, with a consumption market share nearly 50%. Following Europe is the second largest consumption place with the consumption market share of about 30%. Key period panties (menstrual underwear) participant Include THINX, Knixwear, Modibodi, Dear Kate, Ruby Love and Aisle. THINX is the largest player, with about 30% market share in global.In terms of product, brief is the largest segment, with a share over 80%. And in terms of application, the largest application is women (25-50), followed by girls (15-24).
Report Scope
Read the full market overview
This report quantifies the global Period Panties (Menstrual Underwear) market in terms of revenue (US$ million) and, where applicable, sales volume (K Units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Period Panties (Menstrual Underwear) Market by Company
THINX
Knixwear
Modibodi
Dear Kate
Ruby Love
Aisle
Period Panties (Menstrual Underwear) Segment by Type
Brief
Boyshort
Hi-Waist
Others
Period Panties (Menstrual Underwear) Segment by Application
Women (25-50)
Girls (15-24)
Period Panties (Menstrual Underwear) Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Period Panties (Menstrual Underwear) market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Period Panties (Menstrual Underwear) and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Period Panties (Menstrual Underwear).
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Period Panties (Menstrual Underwear) manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Period Panties (Menstrual Underwear) by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Period Panties (Menstrual Underwear) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Brief
- Boyshort
- Hi-Waist
- Others
Applications
- Women (25-50)
- Girls (15-24)
Companies covered
- THINX
- Knixwear
- Modibodi
- Dear Kate
- Ruby Love
- Aisle
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Period Panties (Menstrual Underwear) Market Size (2021-2032)
- 2.2.2 Global Period Panties (Menstrual Underwear) Sales (2021-2032)
- 2.2.3 Global Period Panties (Menstrual Underwear) Market Average Price (2021-2032)
- 2.3 Period Panties (Menstrual Underwear) by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Brief
- 2.3.3 Boyshort
- 2.3.4 Hi-Waist
- 2.3.5 Others
- 2.4 Period Panties (Menstrual Underwear) by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Women (25-50)
- 2.4.3 Girls (15-24)
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Period Panties (Menstrual Underwear) Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Period Panties (Menstrual Underwear) Sales (K Units) of Manufacturers (2021-2026)
- 3.3 Global Period Panties (Menstrual Underwear) Revenue of Manufacturers (2021-2026)
- 3.4 Global Period Panties (Menstrual Underwear) Average Price by Manufacturers (2021-2026)
- 3.5 Global Period Panties (Menstrual Underwear) Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Period Panties (Menstrual Underwear), Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Period Panties (Menstrual Underwear), Product Type & Application
- 3.8 Global Manufacturers of Period Panties (Menstrual Underwear), Established Date
- 3.9 Global Period Panties (Menstrual Underwear) Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 THINX
- 4.1.1 THINX Company Information
- 4.1.2 THINX Business Overview
- 4.1.3 THINX Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 THINX Period Panties (Menstrual Underwear) Product Portfolio
- 4.1.5 THINX Recent Developments
- 4.2 Knixwear
- 4.2.1 Knixwear Company Information
- 4.2.2 Knixwear Business Overview
- 4.2.3 Knixwear Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Knixwear Period Panties (Menstrual Underwear) Product Portfolio
- 4.2.5 Knixwear Recent Developments
- 4.3 Modibodi
- 4.3.1 Modibodi Company Information
- 4.3.2 Modibodi Business Overview
- 4.3.3 Modibodi Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Modibodi Period Panties (Menstrual Underwear) Product Portfolio
- 4.3.5 Modibodi Recent Developments
- 4.4 Dear Kate
- 4.4.1 Dear Kate Company Information
- 4.4.2 Dear Kate Business Overview
- 4.4.3 Dear Kate Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Dear Kate Period Panties (Menstrual Underwear) Product Portfolio
- 4.4.5 Dear Kate Recent Developments
- 4.5 Ruby Love
- 4.5.1 Ruby Love Company Information
- 4.5.2 Ruby Love Business Overview
- 4.5.3 Ruby Love Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Ruby Love Period Panties (Menstrual Underwear) Product Portfolio
- 4.5.5 Ruby Love Recent Developments
- 4.6 Aisle
- 4.6.1 Aisle Company Information
- 4.6.2 Aisle Business Overview
- 4.6.3 Aisle Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Aisle Period Panties (Menstrual Underwear) Product Portfolio
- 4.6.5 Aisle Recent Developments
5 Global Period Panties (Menstrual Underwear) Market Scenario by Region
- 5.1 Global Period Panties (Menstrual Underwear) Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Period Panties (Menstrual Underwear) Sales by Region: 2021-2032
- 5.2.1 Global Period Panties (Menstrual Underwear) Sales by Region: 2021-2026
- 5.2.2 Global Period Panties (Menstrual Underwear) Sales by Region: 2027-2032
- 5.3 Global Period Panties (Menstrual Underwear) Revenue by Region: 2021-2032
- 5.3.1 Global Period Panties (Menstrual Underwear) Revenue by Region: 2021-2026
- 5.3.2 Global Period Panties (Menstrual Underwear) Revenue by Region: 2027-2032
- 5.4 North America Period Panties (Menstrual Underwear) Market Facts & Figures by Country
- 5.4.1 North America Period Panties (Menstrual Underwear) Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Period Panties (Menstrual Underwear) Sales by Country (2021-2032)
- 5.4.3 North America Period Panties (Menstrual Underwear) Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Period Panties (Menstrual Underwear) Market Facts & Figures by Country
- 5.5.1 Europe Period Panties (Menstrual Underwear) Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Period Panties (Menstrual Underwear) Sales by Country (2021-2032)
- 5.5.3 Europe Period Panties (Menstrual Underwear) Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Period Panties (Menstrual Underwear) Market Facts & Figures by Country
- 5.6.1 Asia Pacific Period Panties (Menstrual Underwear) Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Period Panties (Menstrual Underwear) Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Period Panties (Menstrual Underwear) Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Period Panties (Menstrual Underwear) Market Facts & Figures by Country
- 5.7.1 South America Period Panties (Menstrual Underwear) Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Period Panties (Menstrual Underwear) Sales by Country (2021-2032)
- 5.7.3 South America Period Panties (Menstrual Underwear) Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Period Panties (Menstrual Underwear) Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Period Panties (Menstrual Underwear) Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Period Panties (Menstrual Underwear) Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Period Panties (Menstrual Underwear) Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Period Panties (Menstrual Underwear) Sales by Type (2021-2032)
- 6.1.1 Global Period Panties (Menstrual Underwear) Sales by Type (2021-2032) & (K Units)
- 6.1.2 Global Period Panties (Menstrual Underwear) Sales Market Share by Type (2021-2032)
- 6.2 Global Period Panties (Menstrual Underwear) Revenue by Type (2021-2032)
- 6.2.1 Global Period Panties (Menstrual Underwear) Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Period Panties (Menstrual Underwear) Revenue Market Share by Type (2021-2032)
- 6.3 Global Period Panties (Menstrual Underwear) Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Period Panties (Menstrual Underwear) Sales by Application (2021-2032)
- 7.1.1 Global Period Panties (Menstrual Underwear) Sales by Application (2021-2032) & (K Units)
- 7.1.2 Global Period Panties (Menstrual Underwear) Sales Market Share by Application (2021-2032)
- 7.2 Global Period Panties (Menstrual Underwear) Revenue by Application (2021-2032)
- 7.2.1 Global Period Panties (Menstrual Underwear) Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Period Panties (Menstrual Underwear) Revenue Market Share by Application (2021-2032)
- 7.3 Global Period Panties (Menstrual Underwear) Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Period Panties (Menstrual Underwear) Value Chain Analysis
- 8.1.1 Period Panties (Menstrual Underwear) Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Period Panties (Menstrual Underwear) Production Mode & Process
- 8.2 Period Panties (Menstrual Underwear) Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Period Panties (Menstrual Underwear) Distributors
- 8.2.3 Period Panties (Menstrual Underwear) Customers
9 Global Period Panties (Menstrual Underwear) Analyzing Market Dynamics
- 9.1 Period Panties (Menstrual Underwear) Industry Trends
- 9.2 Period Panties (Menstrual Underwear) Industry Drivers
- 9.3 Period Panties (Menstrual Underwear) Industry Opportunities and Challenges
- 9.4 Period Panties (Menstrual Underwear) Industry Restraints
10 Report Conclusion
11 Disclaimer
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