Selected research
Market Outlook & Growth Opportunities
Global Ticketing Apps Market Outlook and Growth Opportunities 2026
Market perspective
The global Ticketing Apps market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a compound annual growth rate (CAGR) of % over 2026-2032.
The North America market for Ticketing Apps is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
The Europe market for Ticketing Apps is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Ticketing Apps is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
In China, the Ticketing Apps market is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Major global companies in the Ticketing Apps market include Hiver, Zendesk, Freshdesk, Zoho Desk, Kayako, AudienceView, Purplepass Ticketing, ThunderTix and Zoho Backstage, among others. In 2025, the top three vendors together accounted for approximately % of global market revenue.
This report provides an overview of the global Ticketing Apps market in terms of revenue and gross margin, analyzing global market trends using historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Ticketing Apps and market revenue by major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Ticketing Apps revenue, market share, and industry ranking for the main companies for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
Across the 2021-2026 period, the analysis compares revenue growth and profitability profiles by company, distinguishing participants with sustained expansion from those with more cyclical performance, and relates these patterns to differences in regional exposure, product portfolios, and application focus in the global Ticketing Apps market.
Ticketing Apps Segment by Company
Hiver
Zendesk
Freshdesk
Zoho Desk
Kayako
AudienceView
Purplepass Ticketing
ThunderTix
Zoho Backstage
attendease
Tix
Ticketbud
Blackbaud Altru
Ticketmaster
Atom
Ticketing Apps Segment by Type
Android
iOS
Ticketing Apps Segment by Application
Team
Individual
Enterprise
Ticketing Apps Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global Ticketing Apps status and future forecast, involving, revenue, growth rate (CAGR), market share, historical and forecast.
2. To present the Ticketing Apps key companies, revenue, market share, and recent developments.
3. To split the Ticketing Apps breakdown data by regions, type, companies, and application.
4. To analyze the global and key regions Ticketing Apps market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify Ticketing Apps significant trends, drivers, influence factors in global and regions.
6. To analyze Ticketing Apps competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Ticketing Apps market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Ticketing Apps and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Ticketing Apps.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Ticketing Apps industry.
Chapter 3: Detailed analysis of Ticketing Apps company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales value of Ticketing Apps in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of key country in the world.
Chapter 7: Sales value of Ticketing Apps in country level. It provides sigmate data by type, and by application for each country/region.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 9: Concluding Insights.
More report detail
Tables and figures
Scope & coverage.
Types
- Android
- iOS
Applications
- Team
- Individual
- Enterprise
Companies covered
- Hiver
- Zendesk
- Freshdesk
- Zoho Desk
- Kayako
- AudienceView
- Purplepass Ticketing
- ThunderTix
- Zoho Backstage
- attendease
- Tix
- Ticketbud
- Blackbaud Altru
- Ticketmaster
- Atom
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Ticketing Apps Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Ticketing Apps Market Size (2021-2032)
- 1.4 Assumptions and Limitations
- 1.5 Study Goals and Objectives
2 Ticketing Apps Market Dynamics
- 2.1 Ticketing Apps Industry Trends
- 2.2 Ticketing Apps Industry Drivers
- 2.3 Ticketing Apps Industry Opportunities and Challenges
- 2.4 Ticketing Apps Industry Restraints
3 Ticketing Apps Market by Company
- 3.1 Global Ticketing Apps Company Revenue Ranking in 2025
- 3.2 Global Ticketing Apps Revenue by Company (2021-2026)
- 3.3 Global Ticketing Apps Company Ranking (2024-2026)
- 3.4 Global Ticketing Apps Company Manufacturing Base and Headquarters
- 3.5 Global Ticketing Apps Company Product Type and Application
- 3.6 Global Ticketing Apps Company Establishment Date
- 3.7 Market Competitive Analysis
- 3.7.1 Global Ticketing Apps Market Concentration Ratio (CR5 and HHI)
- 3.7.2 Global Top 5 and 10 Company Market Share by Revenue in 2025
- 3.7.3 2025 Ticketing Apps Tier 1, Tier 2, and Tier 3 Companies
- 3.8 Mergers and Acquisitions Expansion
4 Ticketing Apps Market by Type
- 4.1 Ticketing Apps Type Introduction
- 4.1.1 Android
- 4.1.2 iOS
- 4.2 Global Ticketing Apps Sales Value by Type
- 4.2.1 Global Ticketing Apps Sales Value by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Ticketing Apps Sales Value by Type (2021-2032)
- 4.2.3 Global Ticketing Apps Sales Value Share by Type (2021-2032)
5 Ticketing Apps Market by Application
- 5.1 Ticketing Apps Application Introduction
- 5.1.1 Team
- 5.1.2 Individual
- 5.1.3 Enterprise
- 5.2 Global Ticketing Apps Sales Value by Application
- 5.2.1 Global Ticketing Apps Sales Value by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Ticketing Apps Sales Value by Application (2021-2032)
- 5.2.3 Global Ticketing Apps Sales Value Share by Application (2021-2032)
6 Ticketing Apps Regional Value Analysis
- 6.1 Global Ticketing Apps Sales Value by Region: 2021 VS 2025 VS 2032
- 6.2 Global Ticketing Apps Sales Value by Region (2021-2032)
- 6.2.1 Global Ticketing Apps Sales Value by Region: 2021-2026
- 6.2.2 Global Ticketing Apps Sales Value by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Ticketing Apps Sales Value (2021-2032)
- 6.3.2 North America Ticketing Apps Sales Value Share by Country, 2025 VS 2032
- 6.4 Europe
- 6.4.1 Europe Ticketing Apps Sales Value (2021-2032)
- 6.4.2 Europe Ticketing Apps Sales Value Share by Country, 2025 VS 2032
- 6.5 Asia-Pacific
- 6.5.1 Asia-Pacific Ticketing Apps Sales Value (2021-2032)
- 6.5.2 Asia-Pacific Ticketing Apps Sales Value Share by Country, 2025 VS 2032
- 6.6 South America
- 6.6.1 South America Ticketing Apps Sales Value (2021-2032)
- 6.6.2 South America Ticketing Apps Sales Value Share by Country, 2025 VS 2032
- 6.7 Middle East & Africa
- 6.7.1 Middle East & Africa Ticketing Apps Sales Value (2021-2032)
- 6.7.2 Middle East & Africa Ticketing Apps Sales Value Share by Country, 2025 VS 2032
7 Ticketing Apps Country-level Value Analysis
- 7.1 Global Ticketing Apps Sales Value by Country: 2021 VS 2025 VS 2032
- 7.2 Global Ticketing Apps Sales Value by Country (2021-2032)
- 7.2.1 Global Ticketing Apps Sales Value by Country (2021-2026)
- 7.2.2 Global Ticketing Apps Sales Value by Country (2027-2032)
- 7.3 USA
- 7.3.1 USA Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.3.2 USA Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.3.3 USA Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.4 Canada
- 7.4.1 Canada Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.4.2 Canada Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.4.3 Canada Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.5 Mexico
- 7.5.1 Mexico Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.5.2 Mexico Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.5.3 Mexico Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.6 Germany
- 7.6.1 Germany Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.6.2 Germany Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.6.3 Germany Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.7 France
- 7.7.1 France Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.7.2 France Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.7.3 France Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.8 U.K.
- 7.8.1 U.K. Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.8.2 U.K. Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.8.3 U.K. Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.9 Italy
- 7.9.1 Italy Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.9.2 Italy Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.9.3 Italy Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.10 Spain
- 7.10.1 Spain Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.10.2 Spain Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.10.3 Spain Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.11 Russia
- 7.11.1 Russia Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.11.2 Russia Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.11.3 Russia Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.12 Netherlands
- 7.12.1 Netherlands Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.12.2 Netherlands Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.12.3 Netherlands Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.13 Nordic Countries
- 7.13.1 Nordic Countries Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.13.2 Nordic Countries Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.13.3 Nordic Countries Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.14 China
- 7.14.1 China Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.14.2 China Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.14.3 China Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.15 Japan
- 7.15.1 Japan Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.15.2 Japan Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.15.3 Japan Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.16 South Korea
- 7.16.1 South Korea Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.16.2 South Korea Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.16.3 South Korea Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.17 India
- 7.17.1 India Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.17.2 India Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.17.3 India Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.18 Australia
- 7.18.1 Australia Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.18.2 Australia Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.18.3 Australia Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.19 Southeast Asia
- 7.19.1 Southeast Asia Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.19.2 Southeast Asia Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.19.3 Southeast Asia Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.20 Brazil
- 7.20.1 Brazil Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.20.2 Brazil Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.20.3 Brazil Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.21 Argentina
- 7.21.1 Argentina Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.21.2 Argentina Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.21.3 Argentina Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.22 Chile
- 7.22.1 Chile Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.22.2 Chile Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.22.3 Chile Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.23 Colombia
- 7.23.1 Colombia Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.23.2 Colombia Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.23.3 Colombia Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.24 Peru
- 7.24.1 Peru Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.24.2 Peru Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.24.3 Peru Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.25 Saudi Arabia
- 7.25.1 Saudi Arabia Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.25.2 Saudi Arabia Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.25.3 Saudi Arabia Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.26 Israel
- 7.26.1 Israel Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.26.2 Israel Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.26.3 Israel Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.27 UAE
- 7.27.1 UAE Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.27.2 UAE Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.27.3 UAE Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.28 Turkey
- 7.28.1 Turkey Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.28.2 Turkey Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.28.3 Turkey Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.29 Iran
- 7.29.1 Iran Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.29.2 Iran Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.29.3 Iran Ticketing Apps Sales Value Share by Application, 2025 VS 2032
- 7.30 Egypt
- 7.30.1 Egypt Ticketing Apps Sales Value Growth Rate (2021-2032)
- 7.30.2 Egypt Ticketing Apps Sales Value Share by Type, 2025 VS 2032
- 7.30.3 Egypt Ticketing Apps Sales Value Share by Application, 2025 VS 2032
8 Company Profiles
- 8.1 Hiver
- 8.1.1 Hiver Company Information
- 8.1.2 Hiver Business Overview
- 8.1.3 Hiver Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.1.4 Hiver Ticketing Apps Product Portfolio
- 8.1.5 Hiver Recent Developments
- 8.2 Zendesk
- 8.2.1 Zendesk Company Information
- 8.2.2 Zendesk Business Overview
- 8.2.3 Zendesk Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.2.4 Zendesk Ticketing Apps Product Portfolio
- 8.2.5 Zendesk Recent Developments
- 8.3 Freshdesk
- 8.3.1 Freshdesk Company Information
- 8.3.2 Freshdesk Business Overview
- 8.3.3 Freshdesk Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.3.4 Freshdesk Ticketing Apps Product Portfolio
- 8.3.5 Freshdesk Recent Developments
- 8.4 Zoho Desk
- 8.4.1 Zoho Desk Company Information
- 8.4.2 Zoho Desk Business Overview
- 8.4.3 Zoho Desk Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.4.4 Zoho Desk Ticketing Apps Product Portfolio
- 8.4.5 Zoho Desk Recent Developments
- 8.5 Kayako
- 8.5.1 Kayako Company Information
- 8.5.2 Kayako Business Overview
- 8.5.3 Kayako Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.5.4 Kayako Ticketing Apps Product Portfolio
- 8.5.5 Kayako Recent Developments
- 8.6 AudienceView
- 8.6.1 AudienceView Company Information
- 8.6.2 AudienceView Business Overview
- 8.6.3 AudienceView Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.6.4 AudienceView Ticketing Apps Product Portfolio
- 8.6.5 AudienceView Recent Developments
- 8.7 Purplepass Ticketing
- 8.7.1 Purplepass Ticketing Company Information
- 8.7.2 Purplepass Ticketing Business Overview
- 8.7.3 Purplepass Ticketing Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.7.4 Purplepass Ticketing Ticketing Apps Product Portfolio
- 8.7.5 Purplepass Ticketing Recent Developments
- 8.8 ThunderTix
- 8.8.1 ThunderTix Company Information
- 8.8.2 ThunderTix Business Overview
- 8.8.3 ThunderTix Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.8.4 ThunderTix Ticketing Apps Product Portfolio
- 8.8.5 ThunderTix Recent Developments
- 8.9 Zoho Backstage
- 8.9.1 Zoho Backstage Company Information
- 8.9.2 Zoho Backstage Business Overview
- 8.9.3 Zoho Backstage Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.9.4 Zoho Backstage Ticketing Apps Product Portfolio
- 8.9.5 Zoho Backstage Recent Developments
- 8.10 attendease
- 8.10.1 attendease Company Information
- 8.10.2 attendease Business Overview
- 8.10.3 attendease Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.10.4 attendease Ticketing Apps Product Portfolio
- 8.10.5 attendease Recent Developments
- 8.11 Tix
- 8.11.1 Tix Company Information
- 8.11.2 Tix Business Overview
- 8.11.3 Tix Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.11.4 Tix Ticketing Apps Product Portfolio
- 8.11.5 Tix Recent Developments
- 8.12 Ticketbud
- 8.12.1 Ticketbud Company Information
- 8.12.2 Ticketbud Business Overview
- 8.12.3 Ticketbud Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.12.4 Ticketbud Ticketing Apps Product Portfolio
- 8.12.5 Ticketbud Recent Developments
- 8.13 Blackbaud Altru
- 8.13.1 Blackbaud Altru Company Information
- 8.13.2 Blackbaud Altru Business Overview
- 8.13.3 Blackbaud Altru Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.13.4 Blackbaud Altru Ticketing Apps Product Portfolio
- 8.13.5 Blackbaud Altru Recent Developments
- 8.14 Ticketmaster
- 8.14.1 Ticketmaster Company Information
- 8.14.2 Ticketmaster Business Overview
- 8.14.3 Ticketmaster Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.14.4 Ticketmaster Ticketing Apps Product Portfolio
- 8.14.5 Ticketmaster Recent Developments
- 8.15 Atom
- 8.15.1 Atom Company Information
- 8.15.2 Atom Business Overview
- 8.15.3 Atom Ticketing Apps Revenue and Gross Margin (2021-2026)
- 8.15.4 Atom Ticketing Apps Product Portfolio
- 8.15.5 Atom Recent Developments
9 Concluding Insights
10 Appendix
- 10.1 Reasons for Doing This Study
- 10.2 Research Methodology
- 10.3 Research Process
- 10.4 Authors List of This Report
- 10.5 Data Source
- 10.5.1 Secondary Sources
- 10.5.2 Primary Sources
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst