APO RESEARCH · REPORT
Soju
Soju is the best known liquor from Korea. It is distilled, vodka-like, rice liquor with high potency and often flavored similarly. It is smooth and clean in taste, which makes it easy to drink in combination with various Korean dishes. The main ingredient of soju is rice, almost always in combination with other ingredients such as wheat, barley, or sweet potatoes. Soju is clear-colored and typically varies in alcohol content from 10% to 25% proof.
Product & engineering
Understand the product.
Soju is the best known liquor from Korea. It is distilled, vodka-like, rice liquor with high potency and often flavored similarly. It is smooth and clean in taste, which makes it easy to drink in combination with various Korean dishes. The main ingredient of soju is rice, almost always in combination with other ingredients such as wheat, barley, or sweet potatoes. Soju is clear-colored and typically varies in alcohol content from 10% to 25% proof.
Selected research
Industry Research
Soju Industry Research Report 2026
Market perspective
Soju is the best known liquor from Korea. It is distilled, vodka-like, rice liquor with high potency and often flavored similarly. It is smooth and clean in taste, which makes it easy to drink in combination with various Korean dishes. The main ingredient of soju is rice, almost always in combination with other ingredients such as wheat, barley, or sweet potatoes. Soju is clear-colored and typically varies in alcohol content from 10% to 25% proof.
Korea is the largest market with about 97% market share.
The key players are HiteJinro, Lotte Liquor, Muhak, Kumbokju, C1 Soju, bohae, Chungbuk, Hallasan, Mackiss, Andong etc. Top 3 companies occupied about 69% market share.
Read the full market overview
Report Scope
This report quantifies the global Soju market in terms of revenue (US$ million) and, where applicable, sales volume (M Bottles), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/M Bottles) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Soju Market by Company
HiteJinro
Lotte Liquor
Muhak
Kumbokju
C1 Soju
bohae
Chungbuk
Hallasan
Mackiss
Andong
Soju Segment by Type
Distilled Soju
Diluted Soju
Soju Segment by Application
Below 20 Years Old
20-40 Years Old
40-60 Years Old
Above 60 Years Old
Soju Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Soju market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Soju and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Soju.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Soju manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Soju by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Soju in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Distilled Soju
- Diluted Soju
Applications
- Below 20 Years Old
- 20-40 Years Old
- 40-60 Years Old
- Above 60 Years Old
Companies covered
- HiteJinro
- Lotte Liquor
- Muhak
- Kumbokju
- C1 Soju
- bohae
- Chungbuk
- Hallasan
- Mackiss
- Andong
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Soju Market Size (2021-2032)
- 2.2.2 Global Soju Sales (2021-2032)
- 2.2.3 Global Soju Market Average Price (2021-2032)
- 2.3 Soju by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Distilled Soju
- 2.3.3 Diluted Soju
- 2.4 Soju by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Below 20 Years Old
- 2.4.3 20-40 Years Old
- 2.4.4 40-60 Years Old
- 2.4.5 Above 60 Years Old
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Soju Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Soju Sales (M Bottles) of Manufacturers (2021-2026)
- 3.3 Global Soju Revenue of Manufacturers (2021-2026)
- 3.4 Global Soju Average Price by Manufacturers (2021-2026)
- 3.5 Global Soju Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Soju, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Soju, Product Type & Application
- 3.8 Global Manufacturers of Soju, Established Date
- 3.9 Global Soju Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 HiteJinro
- 4.1.1 HiteJinro Company Information
- 4.1.2 HiteJinro Business Overview
- 4.1.3 HiteJinro Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 HiteJinro Soju Product Portfolio
- 4.1.5 HiteJinro Recent Developments
- 4.2 Lotte Liquor
- 4.2.1 Lotte Liquor Company Information
- 4.2.2 Lotte Liquor Business Overview
- 4.2.3 Lotte Liquor Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Lotte Liquor Soju Product Portfolio
- 4.2.5 Lotte Liquor Recent Developments
- 4.3 Muhak
- 4.3.1 Muhak Company Information
- 4.3.2 Muhak Business Overview
- 4.3.3 Muhak Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Muhak Soju Product Portfolio
- 4.3.5 Muhak Recent Developments
- 4.4 Kumbokju
- 4.4.1 Kumbokju Company Information
- 4.4.2 Kumbokju Business Overview
- 4.4.3 Kumbokju Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Kumbokju Soju Product Portfolio
- 4.4.5 Kumbokju Recent Developments
- 4.5 C1 Soju
- 4.5.1 C1 Soju Company Information
- 4.5.2 C1 Soju Business Overview
- 4.5.3 C1 Soju Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 C1 Soju Soju Product Portfolio
- 4.5.5 C1 Soju Recent Developments
- 4.6 bohae
- 4.6.1 bohae Company Information
- 4.6.2 bohae Business Overview
- 4.6.3 bohae Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 bohae Soju Product Portfolio
- 4.6.5 bohae Recent Developments
- 4.7 Chungbuk
- 4.7.1 Chungbuk Company Information
- 4.7.2 Chungbuk Business Overview
- 4.7.3 Chungbuk Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Chungbuk Soju Product Portfolio
- 4.7.5 Chungbuk Recent Developments
- 4.8 Hallasan
- 4.8.1 Hallasan Company Information
- 4.8.2 Hallasan Business Overview
- 4.8.3 Hallasan Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Hallasan Soju Product Portfolio
- 4.8.5 Hallasan Recent Developments
- 4.9 Mackiss
- 4.9.1 Mackiss Company Information
- 4.9.2 Mackiss Business Overview
- 4.9.3 Mackiss Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Mackiss Soju Product Portfolio
- 4.9.5 Mackiss Recent Developments
- 4.10 Andong
- 4.10.1 Andong Company Information
- 4.10.2 Andong Business Overview
- 4.10.3 Andong Soju Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Andong Soju Product Portfolio
- 4.10.5 Andong Recent Developments
5 Global Soju Market Scenario by Region
- 5.1 Global Soju Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Soju Sales by Region: 2021-2032
- 5.2.1 Global Soju Sales by Region: 2021-2026
- 5.2.2 Global Soju Sales by Region: 2027-2032
- 5.3 Global Soju Revenue by Region: 2021-2032
- 5.3.1 Global Soju Revenue by Region: 2021-2026
- 5.3.2 Global Soju Revenue by Region: 2027-2032
- 5.4 North America Soju Market Facts & Figures by Country
- 5.4.1 North America Soju Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Soju Sales by Country (2021-2032)
- 5.4.3 North America Soju Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Soju Market Facts & Figures by Country
- 5.5.1 Europe Soju Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Soju Sales by Country (2021-2032)
- 5.5.3 Europe Soju Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Soju Market Facts & Figures by Country
- 5.6.1 Asia Pacific Soju Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Soju Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Soju Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Soju Market Facts & Figures by Country
- 5.7.1 South America Soju Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Soju Sales by Country (2021-2032)
- 5.7.3 South America Soju Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.7.7 Colombia
- 5.8 Middle East and Africa Soju Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Soju Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Soju Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Soju Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Soju Sales by Type (2021-2032)
- 6.1.1 Global Soju Sales by Type (2021-2032) & (M Bottles)
- 6.1.2 Global Soju Sales Market Share by Type (2021-2032)
- 6.2 Global Soju Revenue by Type (2021-2032)
- 6.2.1 Global Soju Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Soju Revenue Market Share by Type (2021-2032)
- 6.3 Global Soju Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Soju Sales by Application (2021-2032)
- 7.1.1 Global Soju Sales by Application (2021-2032) & (M Bottles)
- 7.1.2 Global Soju Sales Market Share by Application (2021-2032)
- 7.2 Global Soju Revenue by Application (2021-2032)
- 7.2.1 Global Soju Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Soju Revenue Market Share by Application (2021-2032)
- 7.3 Global Soju Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Soju Value Chain Analysis
- 8.1.1 Soju Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Soju Production Mode & Process
- 8.2 Soju Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Soju Distributors
- 8.2.3 Soju Customers
9 Global Soju Analyzing Market Dynamics
- 9.1 Soju Industry Trends
- 9.2 Soju Industry Drivers
- 9.3 Soju Industry Opportunities and Challenges
- 9.4 Soju Industry Restraints
10 Report Conclusion
11 Disclaimer
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