APO RESEARCH · REPORT
Gift Cards
A gift card (also known as gift certificate in North America, or gift voucher or gift token in the UK) is a prepaid stored-value money card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees.
Product & engineering
Understand the product.
A gift card (also known as gift certificate in North America, or gift voucher or gift token in the UK) is a prepaid stored-value money card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees.
Selected research
Industry Research
Gift Cards Industry Research Report 2026
Market perspective
A gift card (also known as gift certificate in North America, or gift voucher or gift token in the UK) is a prepaid stored-value money card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees.
The main players of gift card industry are located in the United States, Europe, China and Japan. Amazon accounting for nearly 7% of the market share.The top 5 companies hold a share about 20%.
Report Scope
Read the full market overview
This report quantifies the global Gift Cards market in terms of revenue (US$ million) and, where applicable, sales volume (M Units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/M Units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Gift Cards Market by Company
Amazon
ITunes
Walmart
Google Play
Starbucks
Home Depot
Walgreens
Sephora
Lowes
Carrefour
JD
Best Buy
Sainsbury's
Macy's
Virgin
IKEA
H&M
Zara
AL-FUTTAIM ACE
JCB Gift Card
Gift Cards Segment by Type
Universal Accepted Open Loop
E-Gifting
Restaurant Closed Loop
Retail Closed Loop
Miscellaneous Closed Loop
Gift Cards Segment by Application
Restaurant
Retail
Coffee Shop
Entertainment
Others
Gift Cards Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Gift Cards market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Gift Cards and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Gift Cards.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Gift Cards manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Gift Cards by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Gift Cards in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Universal Accepted Open Loop
- E-Gifting
- Restaurant Closed Loop
- Retail Closed Loop
- Miscellaneous Closed Loop
Applications
- Restaurant
- Retail
- Coffee Shop
- Entertainment
- Others
Companies covered
- Amazon
- ITunes
- Walmart
- Google Play
- Starbucks
- Home Depot
- Walgreens
- Sephora
- Lowes
- Carrefour
- JD
- Best Buy
- Sainsbury's
- Macy's
- Virgin
- IKEA
- H&M
- Zara
- AL-FUTTAIM ACE
- JCB Gift Card
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Gift Cards Market Size (2021-2032)
- 2.2.2 Global Gift Cards Sales (2021-2032)
- 2.2.3 Global Gift Cards Market Average Price (2021-2032)
- 2.3 Gift Cards by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Universal Accepted Open Loop
- 2.3.3 E-Gifting
- 2.3.4 Restaurant Closed Loop
- 2.3.5 Retail Closed Loop
- 2.3.6 Miscellaneous Closed Loop
- 2.4 Gift Cards by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Restaurant
- 2.4.3 Retail
- 2.4.4 Coffee Shop
- 2.4.5 Entertainment
- 2.4.6 Others
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Gift Cards Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Gift Cards Sales (M Units) of Manufacturers (2021-2026)
- 3.3 Global Gift Cards Revenue of Manufacturers (2021-2026)
- 3.4 Global Gift Cards Average Price by Manufacturers (2021-2026)
- 3.5 Global Gift Cards Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Gift Cards, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Gift Cards, Product Type & Application
- 3.8 Global Manufacturers of Gift Cards, Established Date
- 3.9 Global Gift Cards Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Amazon
- 4.1.1 Amazon Company Information
- 4.1.2 Amazon Business Overview
- 4.1.3 Amazon Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Amazon Gift Cards Product Portfolio
- 4.1.5 Amazon Recent Developments
- 4.2 ITunes
- 4.2.1 ITunes Company Information
- 4.2.2 ITunes Business Overview
- 4.2.3 ITunes Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 ITunes Gift Cards Product Portfolio
- 4.2.5 ITunes Recent Developments
- 4.3 Walmart
- 4.3.1 Walmart Company Information
- 4.3.2 Walmart Business Overview
- 4.3.3 Walmart Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Walmart Gift Cards Product Portfolio
- 4.3.5 Walmart Recent Developments
- 4.4 Google Play
- 4.4.1 Google Play Company Information
- 4.4.2 Google Play Business Overview
- 4.4.3 Google Play Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Google Play Gift Cards Product Portfolio
- 4.4.5 Google Play Recent Developments
- 4.5 Starbucks
- 4.5.1 Starbucks Company Information
- 4.5.2 Starbucks Business Overview
- 4.5.3 Starbucks Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Starbucks Gift Cards Product Portfolio
- 4.5.5 Starbucks Recent Developments
- 4.6 Home Depot
- 4.6.1 Home Depot Company Information
- 4.6.2 Home Depot Business Overview
- 4.6.3 Home Depot Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Home Depot Gift Cards Product Portfolio
- 4.6.5 Home Depot Recent Developments
- 4.7 Walgreens
- 4.7.1 Walgreens Company Information
- 4.7.2 Walgreens Business Overview
- 4.7.3 Walgreens Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Walgreens Gift Cards Product Portfolio
- 4.7.5 Walgreens Recent Developments
- 4.8 Sephora
- 4.8.1 Sephora Company Information
- 4.8.2 Sephora Business Overview
- 4.8.3 Sephora Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Sephora Gift Cards Product Portfolio
- 4.8.5 Sephora Recent Developments
- 4.9 Lowes
- 4.9.1 Lowes Company Information
- 4.9.2 Lowes Business Overview
- 4.9.3 Lowes Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Lowes Gift Cards Product Portfolio
- 4.9.5 Lowes Recent Developments
- 4.10 Carrefour
- 4.10.1 Carrefour Company Information
- 4.10.2 Carrefour Business Overview
- 4.10.3 Carrefour Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Carrefour Gift Cards Product Portfolio
- 4.10.5 Carrefour Recent Developments
- 4.11 JD
- 4.11.1 JD Company Information
- 4.11.2 JD Business Overview
- 4.11.3 JD Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 JD Gift Cards Product Portfolio
- 4.11.5 JD Recent Developments
- 4.12 Best Buy
- 4.12.1 Best Buy Company Information
- 4.12.2 Best Buy Business Overview
- 4.12.3 Best Buy Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Best Buy Gift Cards Product Portfolio
- 4.12.5 Best Buy Recent Developments
- 4.13 Sainsbury's
- 4.13.1 Sainsbury's Company Information
- 4.13.2 Sainsbury's Business Overview
- 4.13.3 Sainsbury's Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Sainsbury's Gift Cards Product Portfolio
- 4.13.5 Sainsbury's Recent Developments
- 4.14 Macy's
- 4.14.1 Macy's Company Information
- 4.14.2 Macy's Business Overview
- 4.14.3 Macy's Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Macy's Gift Cards Product Portfolio
- 4.14.5 Macy's Recent Developments
- 4.15 Virgin
- 4.15.1 Virgin Company Information
- 4.15.2 Virgin Business Overview
- 4.15.3 Virgin Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 Virgin Gift Cards Product Portfolio
- 4.15.5 Virgin Recent Developments
- 4.16 IKEA
- 4.16.1 IKEA Company Information
- 4.16.2 IKEA Business Overview
- 4.16.3 IKEA Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.16.4 IKEA Gift Cards Product Portfolio
- 4.16.5 IKEA Recent Developments
- 4.17 H&M
- 4.17.1 H&M Company Information
- 4.17.2 H&M Business Overview
- 4.17.3 H&M Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.17.4 H&M Gift Cards Product Portfolio
- 4.17.5 H&M Recent Developments
- 4.18 Zara
- 4.18.1 Zara Company Information
- 4.18.2 Zara Business Overview
- 4.18.3 Zara Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.18.4 Zara Gift Cards Product Portfolio
- 4.18.5 Zara Recent Developments
- 4.19 AL-FUTTAIM ACE
- 4.19.1 AL-FUTTAIM ACE Company Information
- 4.19.2 AL-FUTTAIM ACE Business Overview
- 4.19.3 AL-FUTTAIM ACE Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.19.4 AL-FUTTAIM ACE Gift Cards Product Portfolio
- 4.19.5 AL-FUTTAIM ACE Recent Developments
- 4.20 JCB Gift Card
- 4.20.1 JCB Gift Card Company Information
- 4.20.2 JCB Gift Card Business Overview
- 4.20.3 JCB Gift Card Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 4.20.4 JCB Gift Card Gift Cards Product Portfolio
- 4.20.5 JCB Gift Card Recent Developments
5 Global Gift Cards Market Scenario by Region
- 5.1 Global Gift Cards Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Gift Cards Sales by Region: 2021-2032
- 5.2.1 Global Gift Cards Sales by Region: 2021-2026
- 5.2.2 Global Gift Cards Sales by Region: 2027-2032
- 5.3 Global Gift Cards Revenue by Region: 2021-2032
- 5.3.1 Global Gift Cards Revenue by Region: 2021-2026
- 5.3.2 Global Gift Cards Revenue by Region: 2027-2032
- 5.4 North America Gift Cards Market Facts & Figures by Country
- 5.4.1 North America Gift Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Gift Cards Sales by Country (2021-2032)
- 5.4.3 North America Gift Cards Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Gift Cards Market Facts & Figures by Country
- 5.5.1 Europe Gift Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Gift Cards Sales by Country (2021-2032)
- 5.5.3 Europe Gift Cards Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Gift Cards Market Facts & Figures by Country
- 5.6.1 Asia Pacific Gift Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Gift Cards Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Gift Cards Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Gift Cards Market Facts & Figures by Country
- 5.7.1 South America Gift Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Gift Cards Sales by Country (2021-2032)
- 5.7.3 South America Gift Cards Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Gift Cards Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Gift Cards Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Gift Cards Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Gift Cards Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Gift Cards Sales by Type (2021-2032)
- 6.1.1 Global Gift Cards Sales by Type (2021-2032) & (M Units)
- 6.1.2 Global Gift Cards Sales Market Share by Type (2021-2032)
- 6.2 Global Gift Cards Revenue by Type (2021-2032)
- 6.2.1 Global Gift Cards Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Gift Cards Revenue Market Share by Type (2021-2032)
- 6.3 Global Gift Cards Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Gift Cards Sales by Application (2021-2032)
- 7.1.1 Global Gift Cards Sales by Application (2021-2032) & (M Units)
- 7.1.2 Global Gift Cards Sales Market Share by Application (2021-2032)
- 7.2 Global Gift Cards Revenue by Application (2021-2032)
- 7.2.1 Global Gift Cards Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Gift Cards Revenue Market Share by Application (2021-2032)
- 7.3 Global Gift Cards Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Gift Cards Value Chain Analysis
- 8.1.1 Gift Cards Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Gift Cards Production Mode & Process
- 8.2 Gift Cards Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Gift Cards Distributors
- 8.2.3 Gift Cards Customers
9 Global Gift Cards Analyzing Market Dynamics
- 9.1 Gift Cards Industry Trends
- 9.2 Gift Cards Industry Drivers
- 9.3 Gift Cards Industry Opportunities and Challenges
- 9.4 Gift Cards Industry Restraints
10 Report Conclusion
11 Disclaimer
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