APO RESEARCH · REPORT
Gift Cards
A gift card (also known as gift certificate in North America, or gift voucher or gift token in the UK) is a prepaid stored-value money card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees.
Product & engineering
Understand the product.
A gift card (also known as gift certificate in North America, or gift voucher or gift token in the UK) is a prepaid stored-value money card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees.
Selected research
Industry Growth & Trends
Global Gift Cards Industry Growth and Trends Forecast to 2032
Market perspective
A gift card (also known as gift certificate in North America, or gift voucher or gift token in the UK) is a prepaid stored-value money card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees.
The main players of gift card industry are located in the United States, Europe, China and Japan. Amazon accounting for nearly 7% of the market share.The top 5 companies hold a share about 20%.
Report Scope
Read the full market overview
This report provides a structured, data-driven view of the global Gift Cards market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Gift Cards market size, estimates, and forecasts are presented in terms of sales volume (M Units) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Gift Cards market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Gift Cards.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Gift Cards market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Gift Cards Market by Company
Amazon
ITunes
Walmart
Google Play
Starbucks
Home Depot
Walgreens
Sephora
Lowes
Carrefour
JD
Best Buy
Sainsbury's
Macy's
Virgin
IKEA
H&M
Zara
AL-FUTTAIM ACE
JCB Gift Card
Gift Cards Segment by Type
Universal Accepted Open Loop
E-Gifting
Restaurant Closed Loop
Retail Closed Loop
Miscellaneous Closed Loop
Gift Cards Segment by Application
Restaurant
Retail
Coffee Shop
Entertainment
Others
Gift Cards Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Gift Cards market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Gift Cards and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Gift Cards.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Gift Cards manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Gift Cards in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Universal Accepted Open Loop
- E-Gifting
- Restaurant Closed Loop
- Retail Closed Loop
- Miscellaneous Closed Loop
Applications
- Restaurant
- Retail
- Coffee Shop
- Entertainment
- Others
Companies covered
- Amazon
- ITunes
- Walmart
- Google Play
- Starbucks
- Home Depot
- Walgreens
- Sephora
- Lowes
- Carrefour
- JD
- Best Buy
- Sainsbury's
- Macy's
- Virgin
- IKEA
- H&M
- Zara
- AL-FUTTAIM ACE
- JCB Gift Card
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Gift Cards Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Gift Cards Sales Estimates and Forecasts (2021-2032)
- 1.3 Gift Cards Market by Type
- 1.3.1 Universal Accepted Open Loop
- 1.3.2 E-Gifting
- 1.3.3 Restaurant Closed Loop
- 1.3.4 Retail Closed Loop
- 1.3.5 Miscellaneous Closed Loop
- 1.4 Global Gift Cards Market Size by Type
- 1.4.1 Global Gift Cards Market Size Overview by Type (2021-2032)
- 1.4.2 Global Gift Cards Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Gift Cards Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Gift Cards Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Gift Cards Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Gift Cards Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Gift Cards Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Gift Cards Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Gift Cards Industry Trends
- 2.2 Gift Cards Industry Drivers
- 2.3 Gift Cards Industry Opportunities and Challenges
- 2.4 Gift Cards Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Gift Cards Revenue (2021-2026)
- 3.2 Global Top Players by Gift Cards Sales (2021-2026)
- 3.3 Global Top Players by Gift Cards Price (2021-2026)
- 3.4 Global Gift Cards Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Gift Cards Major Company Production Sites & Headquarters
- 3.6 Global Gift Cards Company, Product Type & Application
- 3.7 Global Gift Cards Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Gift Cards Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Gift Cards Players Market Share by Revenue in 2025
- 3.8.3 2025 Gift Cards Tier 1, Tier 2, and Tier 3
4 Gift Cards Regional Status and Outlook
- 4.1 Global Gift Cards Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Gift Cards Historic Market Size by Region
- 4.2.1 Global Gift Cards Sales in Volume by Region (2021-2026)
- 4.2.2 Global Gift Cards Sales in Value by Region (2021-2026)
- 4.2.3 Global Gift Cards Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Gift Cards Forecasted Market Size by Region
- 4.3.1 Global Gift Cards Sales in Volume by Region (2027-2032)
- 4.3.2 Global Gift Cards Sales in Value by Region (2027-2032)
- 4.3.3 Global Gift Cards Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Gift Cards by Application
- 5.1 Gift Cards Market by Application
- 5.1.1 Restaurant
- 5.1.2 Retail
- 5.1.3 Coffee Shop
- 5.1.4 Entertainment
- 5.1.5 Others
- 5.2 Global Gift Cards Market Size by Application
- 5.2.1 Global Gift Cards Market Size Overview by Application (2021-2032)
- 5.2.2 Global Gift Cards Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Gift Cards Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Gift Cards Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Gift Cards Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Gift Cards Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Gift Cards Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Gift Cards Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Amazon
- 6.1.1 Amazon Company Information
- 6.1.2 Amazon Business Overview
- 6.1.3 Amazon Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Amazon Gift Cards Product Portfolio
- 6.1.5 Amazon Recent Developments
- 6.2 ITunes
- 6.2.1 ITunes Company Information
- 6.2.2 ITunes Business Overview
- 6.2.3 ITunes Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 ITunes Gift Cards Product Portfolio
- 6.2.5 ITunes Recent Developments
- 6.3 Walmart
- 6.3.1 Walmart Company Information
- 6.3.2 Walmart Business Overview
- 6.3.3 Walmart Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Walmart Gift Cards Product Portfolio
- 6.3.5 Walmart Recent Developments
- 6.4 Google Play
- 6.4.1 Google Play Company Information
- 6.4.2 Google Play Business Overview
- 6.4.3 Google Play Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Google Play Gift Cards Product Portfolio
- 6.4.5 Google Play Recent Developments
- 6.5 Starbucks
- 6.5.1 Starbucks Company Information
- 6.5.2 Starbucks Business Overview
- 6.5.3 Starbucks Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 Starbucks Gift Cards Product Portfolio
- 6.5.5 Starbucks Recent Developments
- 6.6 Home Depot
- 6.6.1 Home Depot Company Information
- 6.6.2 Home Depot Business Overview
- 6.6.3 Home Depot Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Home Depot Gift Cards Product Portfolio
- 6.6.5 Home Depot Recent Developments
- 6.7 Walgreens
- 6.7.1 Walgreens Company Information
- 6.7.2 Walgreens Business Overview
- 6.7.3 Walgreens Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Walgreens Gift Cards Product Portfolio
- 6.7.5 Walgreens Recent Developments
- 6.8 Sephora
- 6.8.1 Sephora Company Information
- 6.8.2 Sephora Business Overview
- 6.8.3 Sephora Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 Sephora Gift Cards Product Portfolio
- 6.8.5 Sephora Recent Developments
- 6.9 Lowes
- 6.9.1 Lowes Company Information
- 6.9.2 Lowes Business Overview
- 6.9.3 Lowes Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Lowes Gift Cards Product Portfolio
- 6.9.5 Lowes Recent Developments
- 6.10 Carrefour
- 6.10.1 Carrefour Company Information
- 6.10.2 Carrefour Business Overview
- 6.10.3 Carrefour Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 Carrefour Gift Cards Product Portfolio
- 6.10.5 Carrefour Recent Developments
- 6.11 JD
- 6.11.1 JD Company Information
- 6.11.2 JD Business Overview
- 6.11.3 JD Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 JD Gift Cards Product Portfolio
- 6.11.5 JD Recent Developments
- 6.12 Best Buy
- 6.12.1 Best Buy Company Information
- 6.12.2 Best Buy Business Overview
- 6.12.3 Best Buy Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 Best Buy Gift Cards Product Portfolio
- 6.12.5 Best Buy Recent Developments
- 6.13 Sainsbury's
- 6.13.1 Sainsbury's Company Information
- 6.13.2 Sainsbury's Business Overview
- 6.13.3 Sainsbury's Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 Sainsbury's Gift Cards Product Portfolio
- 6.13.5 Sainsbury's Recent Developments
- 6.14 Macy's
- 6.14.1 Macy's Company Information
- 6.14.2 Macy's Business Overview
- 6.14.3 Macy's Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 Macy's Gift Cards Product Portfolio
- 6.14.5 Macy's Recent Developments
- 6.15 Virgin
- 6.15.1 Virgin Company Information
- 6.15.2 Virgin Business Overview
- 6.15.3 Virgin Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.15.4 Virgin Gift Cards Product Portfolio
- 6.15.5 Virgin Recent Developments
- 6.16 IKEA
- 6.16.1 IKEA Company Information
- 6.16.2 IKEA Business Overview
- 6.16.3 IKEA Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.16.4 IKEA Gift Cards Product Portfolio
- 6.16.5 IKEA Recent Developments
- 6.17 H&M
- 6.17.1 H&M Company Information
- 6.17.2 H&M Business Overview
- 6.17.3 H&M Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.17.4 H&M Gift Cards Product Portfolio
- 6.17.5 H&M Recent Developments
- 6.18 Zara
- 6.18.1 Zara Company Information
- 6.18.2 Zara Business Overview
- 6.18.3 Zara Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.18.4 Zara Gift Cards Product Portfolio
- 6.18.5 Zara Recent Developments
- 6.19 AL-FUTTAIM ACE
- 6.19.1 AL-FUTTAIM ACE Company Information
- 6.19.2 AL-FUTTAIM ACE Business Overview
- 6.19.3 AL-FUTTAIM ACE Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.19.4 AL-FUTTAIM ACE Gift Cards Product Portfolio
- 6.19.5 AL-FUTTAIM ACE Recent Developments
- 6.20 JCB Gift Card
- 6.20.1 JCB Gift Card Company Information
- 6.20.2 JCB Gift Card Business Overview
- 6.20.3 JCB Gift Card Gift Cards Sales, Revenue and Gross Margin (2021-2026)
- 6.20.4 JCB Gift Card Gift Cards Product Portfolio
- 6.20.5 JCB Gift Card Recent Developments
7 North America by Country
- 7.1 North America Gift Cards Sales by Country
- 7.1.1 North America Gift Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Gift Cards Sales by Country (2021-2026)
- 7.1.3 North America Gift Cards Sales Forecast by Country (2027-2032)
- 7.2 North America Gift Cards Market Size by Country
- 7.2.1 North America Gift Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Gift Cards Market Size by Country (2021-2026)
- 7.2.3 North America Gift Cards Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Gift Cards Sales by Country
- 8.1.1 Europe Gift Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Gift Cards Sales by Country (2021-2026)
- 8.1.3 Europe Gift Cards Sales Forecast by Country (2027-2032)
- 8.2 Europe Gift Cards Market Size by Country
- 8.2.1 Europe Gift Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Gift Cards Market Size by Country (2021-2026)
- 8.2.3 Europe Gift Cards Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Gift Cards Sales by Country
- 9.1.1 Asia-Pacific Gift Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Gift Cards Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Gift Cards Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Gift Cards Market Size by Country
- 9.2.1 Asia-Pacific Gift Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Gift Cards Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Gift Cards Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Gift Cards Sales by Country
- 10.1.1 South America Gift Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Gift Cards Sales by Country (2021-2026)
- 10.1.3 South America Gift Cards Sales Forecast by Country (2027-2032)
- 10.2 South America Gift Cards Market Size by Country
- 10.2.1 South America Gift Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Gift Cards Market Size by Country (2021-2026)
- 10.2.3 South America Gift Cards Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Gift Cards Sales by Country
- 11.1.1 Middle East and Africa Gift Cards Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Gift Cards Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Gift Cards Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Gift Cards Market Size by Country
- 11.2.1 Middle East and Africa Gift Cards Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Gift Cards Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Gift Cards Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Gift Cards Value Chain Analysis
- 12.1.1 Gift Cards Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Gift Cards Production Mode & Process
- 12.2 Gift Cards Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Gift Cards Distributors
- 12.2.3 Gift Cards Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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