APO RESEARCH · REPORT
Shortening
This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
Product & engineering
Understand the product.
This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
Selected research
Industry Research
Shortening Industry Research Report 2026
Market perspective
This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
In Europe market, Germany is the largest region of Shortening, with a market share about 25%, followed by France and UK, etc. ADM, Walter Rau, AAK, Puratos and Princes Group are the top 5 manufacturers of industry, and they had about 50% combined market share.
Report Scope
Read the full market overview
This report quantifies the global Shortening market in terms of revenue (US$ million) and, where applicable, sales volume (K t), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/K t) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Shortening Market by Company
Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Zeelandia
Puratos
Princes Group
HAS Group
Shortening Segment by Type
All Purpose Shortening
Emulsified Shortening
High Stability Shortening
Shortening Segment by Application
Baking
Frying
Confectionery and Pastry
Others
Shortening Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Shortening market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Shortening and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Shortening.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Shortening manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Shortening by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Shortening in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- All Purpose Shortening
- Emulsified Shortening
- High Stability Shortening
Applications
- Baking
- Frying
- Confectionery and Pastry
- Others
Companies covered
- Olenex
- ADM
- Walter Rau
- Y?ld?z Holding
- VFI GmbH
- AAK
- Zeelandia
- Puratos
- Princes Group
- HAS Group
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Shortening Market Size (2021-2032)
- 2.2.2 Global Shortening Sales (2021-2032)
- 2.2.3 Global Shortening Market Average Price (2021-2032)
- 2.3 Shortening by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 All Purpose Shortening
- 2.3.3 Emulsified Shortening
- 2.3.4 High Stability Shortening
- 2.4 Shortening by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Baking
- 2.4.3 Frying
- 2.4.4 Confectionery and Pastry
- 2.4.5 Others
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Shortening Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Shortening Sales (K t) of Manufacturers (2021-2026)
- 3.3 Global Shortening Revenue of Manufacturers (2021-2026)
- 3.4 Global Shortening Average Price by Manufacturers (2021-2026)
- 3.5 Global Shortening Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Shortening, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Shortening, Product Type & Application
- 3.8 Global Manufacturers of Shortening, Established Date
- 3.9 Global Shortening Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Olenex
- 4.1.1 Olenex Company Information
- 4.1.2 Olenex Business Overview
- 4.1.3 Olenex Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Olenex Shortening Product Portfolio
- 4.1.5 Olenex Recent Developments
- 4.2 ADM
- 4.2.1 ADM Company Information
- 4.2.2 ADM Business Overview
- 4.2.3 ADM Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 ADM Shortening Product Portfolio
- 4.2.5 ADM Recent Developments
- 4.3 Walter Rau
- 4.3.1 Walter Rau Company Information
- 4.3.2 Walter Rau Business Overview
- 4.3.3 Walter Rau Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Walter Rau Shortening Product Portfolio
- 4.3.5 Walter Rau Recent Developments
- 4.4 Y?ld?z Holding
- 4.4.1 Y?ld?z Holding Company Information
- 4.4.2 Y?ld?z Holding Business Overview
- 4.4.3 Y?ld?z Holding Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Y?ld?z Holding Shortening Product Portfolio
- 4.4.5 Y?ld?z Holding Recent Developments
- 4.5 VFI GmbH
- 4.5.1 VFI GmbH Company Information
- 4.5.2 VFI GmbH Business Overview
- 4.5.3 VFI GmbH Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 VFI GmbH Shortening Product Portfolio
- 4.5.5 VFI GmbH Recent Developments
- 4.6 AAK
- 4.6.1 AAK Company Information
- 4.6.2 AAK Business Overview
- 4.6.3 AAK Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 AAK Shortening Product Portfolio
- 4.6.5 AAK Recent Developments
- 4.7 Zeelandia
- 4.7.1 Zeelandia Company Information
- 4.7.2 Zeelandia Business Overview
- 4.7.3 Zeelandia Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Zeelandia Shortening Product Portfolio
- 4.7.5 Zeelandia Recent Developments
- 4.8 Puratos
- 4.8.1 Puratos Company Information
- 4.8.2 Puratos Business Overview
- 4.8.3 Puratos Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Puratos Shortening Product Portfolio
- 4.8.5 Puratos Recent Developments
- 4.9 Princes Group
- 4.9.1 Princes Group Company Information
- 4.9.2 Princes Group Business Overview
- 4.9.3 Princes Group Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Princes Group Shortening Product Portfolio
- 4.9.5 Princes Group Recent Developments
- 4.10 HAS Group
- 4.10.1 HAS Group Company Information
- 4.10.2 HAS Group Business Overview
- 4.10.3 HAS Group Shortening Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 HAS Group Shortening Product Portfolio
- 4.10.5 HAS Group Recent Developments
5 Global Shortening Market Scenario by Region
- 5.1 Global Shortening Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Shortening Sales by Region: 2021-2032
- 5.2.1 Global Shortening Sales by Region: 2021-2026
- 5.2.2 Global Shortening Sales by Region: 2027-2032
- 5.3 Global Shortening Revenue by Region: 2021-2032
- 5.3.1 Global Shortening Revenue by Region: 2021-2026
- 5.3.2 Global Shortening Revenue by Region: 2027-2032
- 5.4 North America Shortening Market Facts & Figures by Country
- 5.4.1 North America Shortening Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Shortening Sales by Country (2021-2032)
- 5.4.3 North America Shortening Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Shortening Market Facts & Figures by Country
- 5.5.1 Europe Shortening Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Shortening Sales by Country (2021-2032)
- 5.5.3 Europe Shortening Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Shortening Market Facts & Figures by Country
- 5.6.1 Asia Pacific Shortening Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Shortening Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Shortening Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Shortening Market Facts & Figures by Country
- 5.7.1 South America Shortening Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Shortening Sales by Country (2021-2032)
- 5.7.3 South America Shortening Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Shortening Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Shortening Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Shortening Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Shortening Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Shortening Sales by Type (2021-2032)
- 6.1.1 Global Shortening Sales by Type (2021-2032) & (K t)
- 6.1.2 Global Shortening Sales Market Share by Type (2021-2032)
- 6.2 Global Shortening Revenue by Type (2021-2032)
- 6.2.1 Global Shortening Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Shortening Revenue Market Share by Type (2021-2032)
- 6.3 Global Shortening Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Shortening Sales by Application (2021-2032)
- 7.1.1 Global Shortening Sales by Application (2021-2032) & (K t)
- 7.1.2 Global Shortening Sales Market Share by Application (2021-2032)
- 7.2 Global Shortening Revenue by Application (2021-2032)
- 7.2.1 Global Shortening Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Shortening Revenue Market Share by Application (2021-2032)
- 7.3 Global Shortening Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Shortening Value Chain Analysis
- 8.1.1 Shortening Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Shortening Production Mode & Process
- 8.2 Shortening Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Shortening Distributors
- 8.2.3 Shortening Customers
9 Global Shortening Analyzing Market Dynamics
- 9.1 Shortening Industry Trends
- 9.2 Shortening Industry Drivers
- 9.3 Shortening Industry Opportunities and Challenges
- 9.4 Shortening Industry Restraints
10 Report Conclusion
11 Disclaimer
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