Selected research
Industry Research
Personalisation Software Industry Research Report 2026
Market perspective
The global Personalisation Software market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Personalisation Software market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Personalisation Software market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Personalisation Software market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Personalisation Software include Gravity R&D, Dynamic Yield, Tagnpin, Marketo, Instapage, Optimizely, Appcues, MoEngage and Segmentify, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Personalisation Software market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Personalisation Software.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Personalisation Software Market by Company
Gravity R&D
Dynamic Yield
Tagnpin
Marketo
Instapage
Optimizely
Appcues
MoEngage
Segmentify
Digioh
Wingify
Personyze
Sailthru
SAP
Salesforce Japan
BrainPad
NHN Data
Appier
Personalisation Software Segment by Type
Cloud-based
On-premises
Personalisation Software Segment by Application
Large Enterprise
SMEs
Personalisation Software Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Personalisation Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Personalisation Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Personalisation Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Personalisation Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Cloud-based
- On-premises
Applications
- Large Enterprise
- SMEs
Companies covered
- Gravity R&D
- Dynamic Yield
- Tagnpin
- Marketo
- Instapage
- Optimizely
- Appcues
- MoEngage
- Segmentify
- Digioh
- Wingify
- Personyze
- Sailthru
- SAP
- Salesforce Japan
- BrainPad
- NHN Data
- Appier
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Personalisation Software by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Cloud-based
- 2.2.3 On-premises
- 2.3 Personalisation Software by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Large Enterprise
- 2.3.3 SMEs
- 2.4 Assumptions and Limitations
3 Personalisation Software Breakdown Data by Type
- 3.1 Global Personalisation Software Historic Market Size by Type (2021-2026)
- 3.2 Global Personalisation Software Forecasted Market Size by Type (2027-2032)
4 Personalisation Software Breakdown Data by Application
- 4.1 Global Personalisation Software Historic Market Size by Application (2021-2026)
- 4.2 Global Personalisation Software Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Personalisation Software Market Perspective (2021-2032)
- 5.2 Global Personalisation Software Growth Trends by Region
- 5.2.1 Global Personalisation Software Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Personalisation Software Historic Market Size by Region (2021-2026)
- 5.2.3 Personalisation Software Forecasted Market Size by Region (2027-2032)
- 5.3 Personalisation Software Market Dynamics
- 5.3.1 Personalisation Software Industry Trends
- 5.3.2 Personalisation Software Market Drivers
- 5.3.3 Personalisation Software Market Challenges
- 5.3.4 Personalisation Software Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Personalisation Software Players by Revenue
- 6.1.1 Global Top Personalisation Software Players by Revenue (2021-2026)
- 6.1.2 Global Personalisation Software Revenue Market Share by Players (2021-2026)
- 6.2 Global Personalisation Software Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Personalisation Software Head Office and Area Served
- 6.4 Global Personalisation Software Players, Product Type & Application
- 6.5 Global Personalisation Software Manufacturers Established Date
- 6.6 Global Personalisation Software Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Personalisation Software Market Size (2021-2032)
- 7.2 North America Personalisation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Personalisation Software Market Size by Country (2021-2026)
- 7.4 North America Personalisation Software Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Personalisation Software Market Size (2021-2032)
- 8.2 Europe Personalisation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Personalisation Software Market Size by Country (2021-2026)
- 8.4 Europe Personalisation Software Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Personalisation Software Market Size (2021-2032)
- 9.2 Asia-Pacific Personalisation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Personalisation Software Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Personalisation Software Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Personalisation Software Market Size (2021-2032)
- 10.2 South America Personalisation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Personalisation Software Market Size by Country (2021-2026)
- 10.4 South America Personalisation Software Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Personalisation Software Market Size (2021-2032)
- 11.2 Middle East & Africa Personalisation Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Personalisation Software Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Personalisation Software Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Gravity R&D
- 12.1.1 Gravity R&D Company Information
- 12.1.2 Gravity R&D Business Overview
- 12.1.3 Gravity R&D Revenue in Personalisation Software Business (2021-2026)
- 12.1.4 Gravity R&D Personalisation Software Product Portfolio
- 12.1.5 Gravity R&D Recent Developments
- 12.2 Dynamic Yield
- 12.2.1 Dynamic Yield Company Information
- 12.2.2 Dynamic Yield Business Overview
- 12.2.3 Dynamic Yield Revenue in Personalisation Software Business (2021-2026)
- 12.2.4 Dynamic Yield Personalisation Software Product Portfolio
- 12.2.5 Dynamic Yield Recent Developments
- 12.3 Tagnpin
- 12.3.1 Tagnpin Company Information
- 12.3.2 Tagnpin Business Overview
- 12.3.3 Tagnpin Revenue in Personalisation Software Business (2021-2026)
- 12.3.4 Tagnpin Personalisation Software Product Portfolio
- 12.3.5 Tagnpin Recent Developments
- 12.4 Marketo
- 12.4.1 Marketo Company Information
- 12.4.2 Marketo Business Overview
- 12.4.3 Marketo Revenue in Personalisation Software Business (2021-2026)
- 12.4.4 Marketo Personalisation Software Product Portfolio
- 12.4.5 Marketo Recent Developments
- 12.5 Instapage
- 12.5.1 Instapage Company Information
- 12.5.2 Instapage Business Overview
- 12.5.3 Instapage Revenue in Personalisation Software Business (2021-2026)
- 12.5.4 Instapage Personalisation Software Product Portfolio
- 12.5.5 Instapage Recent Developments
- 12.6 Optimizely
- 12.6.1 Optimizely Company Information
- 12.6.2 Optimizely Business Overview
- 12.6.3 Optimizely Revenue in Personalisation Software Business (2021-2026)
- 12.6.4 Optimizely Personalisation Software Product Portfolio
- 12.6.5 Optimizely Recent Developments
- 12.7 Appcues
- 12.7.1 Appcues Company Information
- 12.7.2 Appcues Business Overview
- 12.7.3 Appcues Revenue in Personalisation Software Business (2021-2026)
- 12.7.4 Appcues Personalisation Software Product Portfolio
- 12.7.5 Appcues Recent Developments
- 12.8 MoEngage
- 12.8.1 MoEngage Company Information
- 12.8.2 MoEngage Business Overview
- 12.8.3 MoEngage Revenue in Personalisation Software Business (2021-2026)
- 12.8.4 MoEngage Personalisation Software Product Portfolio
- 12.8.5 MoEngage Recent Developments
- 12.9 Segmentify
- 12.9.1 Segmentify Company Information
- 12.9.2 Segmentify Business Overview
- 12.9.3 Segmentify Revenue in Personalisation Software Business (2021-2026)
- 12.9.4 Segmentify Personalisation Software Product Portfolio
- 12.9.5 Segmentify Recent Developments
- 12.10 Digioh
- 12.10.1 Digioh Company Information
- 12.10.2 Digioh Business Overview
- 12.10.3 Digioh Revenue in Personalisation Software Business (2021-2026)
- 12.10.4 Digioh Personalisation Software Product Portfolio
- 12.10.5 Digioh Recent Developments
- 12.11 Wingify
- 12.11.1 Wingify Company Information
- 12.11.2 Wingify Business Overview
- 12.11.3 Wingify Revenue in Personalisation Software Business (2021-2026)
- 12.11.4 Wingify Personalisation Software Product Portfolio
- 12.11.5 Wingify Recent Developments
- 12.12 Personyze
- 12.12.1 Personyze Company Information
- 12.12.2 Personyze Business Overview
- 12.12.3 Personyze Revenue in Personalisation Software Business (2021-2026)
- 12.12.4 Personyze Personalisation Software Product Portfolio
- 12.12.5 Personyze Recent Developments
- 12.13 Sailthru
- 12.13.1 Sailthru Company Information
- 12.13.2 Sailthru Business Overview
- 12.13.3 Sailthru Revenue in Personalisation Software Business (2021-2026)
- 12.13.4 Sailthru Personalisation Software Product Portfolio
- 12.13.5 Sailthru Recent Developments
- 12.14 SAP
- 12.14.1 SAP Company Information
- 12.14.2 SAP Business Overview
- 12.14.3 SAP Revenue in Personalisation Software Business (2021-2026)
- 12.14.4 SAP Personalisation Software Product Portfolio
- 12.14.5 SAP Recent Developments
- 12.15 Salesforce Japan
- 12.15.1 Salesforce Japan Company Information
- 12.15.2 Salesforce Japan Business Overview
- 12.15.3 Salesforce Japan Revenue in Personalisation Software Business (2021-2026)
- 12.15.4 Salesforce Japan Personalisation Software Product Portfolio
- 12.15.5 Salesforce Japan Recent Developments
- 12.16 BrainPad
- 12.16.1 BrainPad Company Information
- 12.16.2 BrainPad Business Overview
- 12.16.3 BrainPad Revenue in Personalisation Software Business (2021-2026)
- 12.16.4 BrainPad Personalisation Software Product Portfolio
- 12.16.5 BrainPad Recent Developments
- 12.17 NHN Data
- 12.17.1 NHN Data Company Information
- 12.17.2 NHN Data Business Overview
- 12.17.3 NHN Data Revenue in Personalisation Software Business (2021-2026)
- 12.17.4 NHN Data Personalisation Software Product Portfolio
- 12.17.5 NHN Data Recent Developments
- 12.18 Appier
- 12.18.1 Appier Company Information
- 12.18.2 Appier Business Overview
- 12.18.3 Appier Revenue in Personalisation Software Business (2021-2026)
- 12.18.4 Appier Personalisation Software Product Portfolio
- 12.18.5 Appier Recent Developments
13 Report Conclusion
14 Disclaimer
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