APO RESEARCH · REPORT
Movie Merchandise
This report studies the Movie Merchandise market. Movie merchandise includes licensed merchandise with characters and properties from feature films. The merchandise industry involves merchandise manufacturers buying licenses from film or TV production houses.
Product & engineering
Understand the product.
This report studies the Movie Merchandise market. Movie merchandise includes licensed merchandise with characters and properties from feature films. The merchandise industry involves merchandise manufacturers buying licenses from film or TV production houses.
Movie Merchandise refer to the products developed based on characters, scenes, props and logos in movies, including the image of the mandate, toys, clothing, jewelry, video and audio products, games, books, daily necessities and theme parks. As far as its extension is concerned, there are two types of understanding: narrow and broad. Narrow derivatives usually refer to licensed merchandise, which is a commodity jointly developed with other commercial organizations based on the copyright of the film. Broadly derivatives refer to all non-cinema film-related products derived from the film's copyright.
The product range in this report refers only to narrow derivatives, for example, Apparel, Toys, Home decor (sofa, furniture, clocks, drinkware, lunchbox, etc.), Accessories (watch case, watch ring, Jewelry, sunglasses, etc.) and others (cell phones, earphones and other electronic products).
Selected research
Industry Research
Movie Merchandise Industry Research Report 2026
Market perspective
This report studies the Movie Merchandise market. Movie merchandise includes licensed merchandise with characters and properties from feature films. The merchandise industry involves merchandise manufacturers buying licenses from film or TV production houses.
Movie Merchandise refer to the products developed based on characters, scenes, props and logos in movies, including the image of the mandate, toys, clothing, jewelry, video and audio products, games, books, daily necessities and theme parks. As far as its extension is concerned, there are two types of understanding: narrow and broad. Narrow derivatives usually refer to licensed merchandise, which is a commodity jointly developed with other commercial organizations based on the copyright of the film. Broadly derivatives refer to all non-cinema film-related products derived from the film's copyright.
The product range in this report refers only to narrow derivatives, for example, Apparel, Toys, Home decor (sofa, furniture, clocks, drinkware, lunchbox, etc.), Accessories (watch case, watch ring, Jewelry, sunglasses, etc.) and others (cell phones, earphones and other electronic products).
Read the full market overview
Sony Pictures, Paramount Pictures, Warner Bros, Huayi Brothers, Enlight Media, Lionsgate Films, NBC Universal, Nickelodeon, TOEI COMPANY, Alpha Group, The Walt Disney Company, Twentieth Century Fox and Toho Company are the key copyright owner in the global Movie Merchandise market. Top 5 took up about 66% of the global market. USA is the largest consumption regions of Movie Merchandise in the world in the past few years and it will keep increasing in the next few years. USA market took up about 50% the global market, while Europe was 25%, and China is followed with the share about 6%.
Report Scope
This report quantifies the global Movie Merchandise market in terms of revenue (US$ million) and, where applicable, sales volume (M Units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/M Units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Movie Merchandise Market by Company
Sony Picture
Paramount Pictures
Warner Bros
Huayi Brothers
Enlight Media
Lionsgate Films
NBC Universal
Nickelodeon
TOEI COMPANY
Alpha Group
The Walt Disney Company
Twentieth Century Fox
Toho Company
Movie Merchandise Segment by Type
Apparel
Home Decor
Toys
Accessories
Others
Movie Merchandise Segment by End Users
Men
Women
Youth
Movie Merchandise Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Movie Merchandise market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Movie Merchandise and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Movie Merchandise.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Movie Merchandise manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Movie Merchandise by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Movie Merchandise in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by end users, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Apparel
- Home Decor
- Toys
- Accessories
- Others
Applications
- Men
- Women
- Youth
Companies covered
- Sony Picture
- Paramount Pictures
- Warner Bros
- Huayi Brothers
- Enlight Media
- Lionsgate Films
- NBC Universal
- Nickelodeon
- TOEI COMPANY
- Alpha Group
- The Walt Disney Company
- Twentieth Century Fox
- Toho Company
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Movie Merchandise Market Size (2021-2032)
- 2.2.2 Global Movie Merchandise Sales (2021-2032)
- 2.2.3 Global Movie Merchandise Market Average Price (2021-2032)
- 2.3 Movie Merchandise by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Apparel
- 2.3.3 Home Decor
- 2.3.4 Toys
- 2.3.5 Accessories
- 2.3.6 Others
- 2.4 Movie Merchandise by End Users
- 2.4.1 Market Value Comparison by End Users (2021 VS 2025 VS 2032)
- 2.4.2 Men
- 2.4.3 Women
- 2.4.4 Youth
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Movie Merchandise Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Movie Merchandise Sales (M Units) of Manufacturers (2021-2026)
- 3.3 Global Movie Merchandise Revenue of Manufacturers (2021-2026)
- 3.4 Global Movie Merchandise Average Price by Manufacturers (2021-2026)
- 3.5 Global Movie Merchandise Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Movie Merchandise, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Movie Merchandise, Product Type & Application
- 3.8 Global Manufacturers of Movie Merchandise, Established Date
- 3.9 Global Movie Merchandise Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Sony Picture
- 4.1.1 Sony Picture Company Information
- 4.1.2 Sony Picture Business Overview
- 4.1.3 Sony Picture Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Sony Picture Movie Merchandise Product Portfolio
- 4.1.5 Sony Picture Recent Developments
- 4.2 Paramount Pictures
- 4.2.1 Paramount Pictures Company Information
- 4.2.2 Paramount Pictures Business Overview
- 4.2.3 Paramount Pictures Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Paramount Pictures Movie Merchandise Product Portfolio
- 4.2.5 Paramount Pictures Recent Developments
- 4.3 Warner Bros
- 4.3.1 Warner Bros Company Information
- 4.3.2 Warner Bros Business Overview
- 4.3.3 Warner Bros Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Warner Bros Movie Merchandise Product Portfolio
- 4.3.5 Warner Bros Recent Developments
- 4.4 Huayi Brothers
- 4.4.1 Huayi Brothers Company Information
- 4.4.2 Huayi Brothers Business Overview
- 4.4.3 Huayi Brothers Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Huayi Brothers Movie Merchandise Product Portfolio
- 4.4.5 Huayi Brothers Recent Developments
- 4.5 Enlight Media
- 4.5.1 Enlight Media Company Information
- 4.5.2 Enlight Media Business Overview
- 4.5.3 Enlight Media Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Enlight Media Movie Merchandise Product Portfolio
- 4.5.5 Enlight Media Recent Developments
- 4.6 Lionsgate Films
- 4.6.1 Lionsgate Films Company Information
- 4.6.2 Lionsgate Films Business Overview
- 4.6.3 Lionsgate Films Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Lionsgate Films Movie Merchandise Product Portfolio
- 4.6.5 Lionsgate Films Recent Developments
- 4.7 NBC Universal
- 4.7.1 NBC Universal Company Information
- 4.7.2 NBC Universal Business Overview
- 4.7.3 NBC Universal Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 NBC Universal Movie Merchandise Product Portfolio
- 4.7.5 NBC Universal Recent Developments
- 4.8 Nickelodeon
- 4.8.1 Nickelodeon Company Information
- 4.8.2 Nickelodeon Business Overview
- 4.8.3 Nickelodeon Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Nickelodeon Movie Merchandise Product Portfolio
- 4.8.5 Nickelodeon Recent Developments
- 4.9 TOEI COMPANY
- 4.9.1 TOEI COMPANY Company Information
- 4.9.2 TOEI COMPANY Business Overview
- 4.9.3 TOEI COMPANY Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 TOEI COMPANY Movie Merchandise Product Portfolio
- 4.9.5 TOEI COMPANY Recent Developments
- 4.10 Alpha Group
- 4.10.1 Alpha Group Company Information
- 4.10.2 Alpha Group Business Overview
- 4.10.3 Alpha Group Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Alpha Group Movie Merchandise Product Portfolio
- 4.10.5 Alpha Group Recent Developments
- 4.11 The Walt Disney Company
- 4.11.1 The Walt Disney Company Company Information
- 4.11.2 The Walt Disney Company Business Overview
- 4.11.3 The Walt Disney Company Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 The Walt Disney Company Movie Merchandise Product Portfolio
- 4.11.5 The Walt Disney Company Recent Developments
- 4.12 Twentieth Century Fox
- 4.12.1 Twentieth Century Fox Company Information
- 4.12.2 Twentieth Century Fox Business Overview
- 4.12.3 Twentieth Century Fox Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Twentieth Century Fox Movie Merchandise Product Portfolio
- 4.12.5 Twentieth Century Fox Recent Developments
- 4.13 Toho Company
- 4.13.1 Toho Company Company Information
- 4.13.2 Toho Company Business Overview
- 4.13.3 Toho Company Movie Merchandise Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Toho Company Movie Merchandise Product Portfolio
- 4.13.5 Toho Company Recent Developments
5 Global Movie Merchandise Market Scenario by Region
- 5.1 Global Movie Merchandise Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Movie Merchandise Sales by Region: 2021-2032
- 5.2.1 Global Movie Merchandise Sales by Region: 2021-2026
- 5.2.2 Global Movie Merchandise Sales by Region: 2027-2032
- 5.3 Global Movie Merchandise Revenue by Region: 2021-2032
- 5.3.1 Global Movie Merchandise Revenue by Region: 2021-2026
- 5.3.2 Global Movie Merchandise Revenue by Region: 2027-2032
- 5.4 North America Movie Merchandise Market Facts & Figures by Country
- 5.4.1 North America Movie Merchandise Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Movie Merchandise Sales by Country (2021-2032)
- 5.4.3 North America Movie Merchandise Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Movie Merchandise Market Facts & Figures by Country
- 5.5.1 Europe Movie Merchandise Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Movie Merchandise Sales by Country (2021-2032)
- 5.5.3 Europe Movie Merchandise Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Movie Merchandise Market Facts & Figures by Country
- 5.6.1 Asia Pacific Movie Merchandise Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Movie Merchandise Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Movie Merchandise Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Movie Merchandise Market Facts & Figures by Country
- 5.7.1 South America Movie Merchandise Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Movie Merchandise Sales by Country (2021-2032)
- 5.7.3 South America Movie Merchandise Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Movie Merchandise Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Movie Merchandise Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Movie Merchandise Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Movie Merchandise Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Movie Merchandise Sales by Type (2021-2032)
- 6.1.1 Global Movie Merchandise Sales by Type (2021-2032) & (M Units)
- 6.1.2 Global Movie Merchandise Sales Market Share by Type (2021-2032)
- 6.2 Global Movie Merchandise Revenue by Type (2021-2032)
- 6.2.1 Global Movie Merchandise Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Movie Merchandise Revenue Market Share by Type (2021-2032)
- 6.3 Global Movie Merchandise Price by Type (2021-2032)
7 Segment by End Users
- 7.1 Global Movie Merchandise Sales by End Users (2021-2032)
- 7.1.1 Global Movie Merchandise Sales by End Users (2021-2032) & (M Units)
- 7.1.2 Global Movie Merchandise Sales Market Share by End Users (2021-2032)
- 7.2 Global Movie Merchandise Revenue by End Users (2021-2032)
- 7.2.1 Global Movie Merchandise Sales by End Users (2021-2032) & (US$ Million)
- 7.2.2 Global Movie Merchandise Revenue Market Share by End Users (2021-2032)
- 7.3 Global Movie Merchandise Price by End Users (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Movie Merchandise Value Chain Analysis
- 8.1.1 Movie Merchandise Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Movie Merchandise Production Mode & Process
- 8.2 Movie Merchandise Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Movie Merchandise Distributors
- 8.2.3 Movie Merchandise Customers
9 Global Movie Merchandise Analyzing Market Dynamics
- 9.1 Movie Merchandise Industry Trends
- 9.2 Movie Merchandise Industry Drivers
- 9.3 Movie Merchandise Industry Opportunities and Challenges
- 9.4 Movie Merchandise Industry Restraints
10 Report Conclusion
11 Disclaimer
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