APO RESEARCH · REPORT
Emotion Analytics
Emotion Analytics (EA) is a new field that analysis of a person's verbal and non-verbal communication in order to understand the person's mood or attitude, then can be used in CRM (Customer Relationship Management) area, such as to identify how a customer perceives a product, the presentation of a product or an interaction with a representative.
Product & engineering
Understand the product.
Emotion Analytics (EA) is a new field that analysis of a person's verbal and non-verbal communication in order to understand the person's mood or attitude, then can be used in CRM (Customer Relationship Management) area, such as to identify how a customer perceives a product, the presentation of a product or an interaction with a representative.
Selected research
Industry Research
Emotion Analytics Industry Research Report 2026
Market perspective
Emotion Analytics (EA) is a new field that analysis of a person's verbal and non-verbal communication in order to understand the person's mood or attitude, then can be used in CRM (Customer Relationship Management) area, such as to identify how a customer perceives a product, the presentation of a product or an interaction with a representative.
Global Emotion Analytics key players include IBM, Microsoft, SAS Institute Inc, Deloitte, Affectiva, etc. Global top five manufacturers hold a share about 45%. North America is the largest market, with a share about 35%, followed by Asia-Pacific, with a share about 30 percent. In terms of product, Facial Analytics is the largest segment, with a share about 30%. And in terms of application, the largest application is Media & Entertainment, followed by Retail and Education, Healthcare, Financial Services, etc.
Report Scope
Read the full market overview
This report quantifies the global Emotion Analytics market in terms of revenue (US$ million) and, where applicable, service volume (K Units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Emotion Analytics.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Emotion Analytics Market by Company
Microsoft
IBM
Imotions A/S
Kairos
Beyond Verbal
Affectiva
Eyeris (EmoVu)
NViso SA
Realeyes
Yuyidata
Adoreboard
Heartbeat AI
Deloitte
SAS Institute Inc
Clarabridge
Crimson Hexagon
Berkshire Media
Dentsu
Emotion Analytics Segment by Type
Facial Analytics
Speech Analytics
Video Analytics
Others
Emotion Analytics Segment by Application
Media & Entertainment
Retail and Education
Financial Services
Healthcare
Others
Emotion Analytics Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Emotion Analytics market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Emotion Analytics and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Emotion Analytics.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Emotion Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Facial Analytics
- Speech Analytics
- Video Analytics
- Others
Applications
- Media & Entertainment
- Retail and Education
- Financial Services
- Healthcare
- Others
Companies covered
- Microsoft
- IBM
- Imotions A/S
- Kairos
- Beyond Verbal
- Affectiva
- Eyeris (EmoVu)
- NViso SA
- Realeyes
- Yuyidata
- Adoreboard
- Heartbeat AI
- Deloitte
- SAS Institute Inc
- Clarabridge
- Crimson Hexagon
- Berkshire Media
- Dentsu
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Emotion Analytics by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Facial Analytics
- 2.2.3 Speech Analytics
- 2.2.4 Video Analytics
- 2.2.5 Others
- 2.3 Emotion Analytics by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Media & Entertainment
- 2.3.3 Retail and Education
- 2.3.4 Financial Services
- 2.3.5 Healthcare
- 2.3.6 Others
- 2.4 Assumptions and Limitations
3 Emotion Analytics Breakdown Data by Type
- 3.1 Global Emotion Analytics Historic Market Size by Type (2021-2026)
- 3.2 Global Emotion Analytics Forecasted Market Size by Type (2027-2032)
4 Emotion Analytics Breakdown Data by Application
- 4.1 Global Emotion Analytics Historic Market Size by Application (2021-2026)
- 4.2 Global Emotion Analytics Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Emotion Analytics Market Perspective (2021-2032)
- 5.2 Global Emotion Analytics Growth Trends by Region
- 5.2.1 Global Emotion Analytics Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Emotion Analytics Historic Market Size by Region (2021-2026)
- 5.2.3 Emotion Analytics Forecasted Market Size by Region (2027-2032)
- 5.3 Emotion Analytics Market Dynamics
- 5.3.1 Emotion Analytics Industry Trends
- 5.3.2 Emotion Analytics Market Drivers
- 5.3.3 Emotion Analytics Market Challenges
- 5.3.4 Emotion Analytics Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Emotion Analytics Players by Revenue
- 6.1.1 Global Top Emotion Analytics Players by Revenue (2021-2026)
- 6.1.2 Global Emotion Analytics Revenue Market Share by Players (2021-2026)
- 6.2 Global Emotion Analytics Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Emotion Analytics Head Office and Area Served
- 6.4 Global Emotion Analytics Players, Product Type & Application
- 6.5 Global Emotion Analytics Manufacturers Established Date
- 6.6 Global Emotion Analytics Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Emotion Analytics Market Size (2021-2032)
- 7.2 North America Emotion Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Emotion Analytics Market Size by Country (2021-2026)
- 7.4 North America Emotion Analytics Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Emotion Analytics Market Size (2021-2032)
- 8.2 Europe Emotion Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Emotion Analytics Market Size by Country (2021-2026)
- 8.4 Europe Emotion Analytics Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Emotion Analytics Market Size (2021-2032)
- 9.2 Asia-Pacific Emotion Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Emotion Analytics Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Emotion Analytics Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Emotion Analytics Market Size (2021-2032)
- 10.2 South America Emotion Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Emotion Analytics Market Size by Country (2021-2026)
- 10.4 South America Emotion Analytics Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Emotion Analytics Market Size (2021-2032)
- 11.2 Middle East & Africa Emotion Analytics Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Emotion Analytics Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Emotion Analytics Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Microsoft
- 12.1.1 Microsoft Company Information
- 12.1.2 Microsoft Business Overview
- 12.1.3 Microsoft Revenue in Emotion Analytics Business (2021-2026)
- 12.1.4 Microsoft Emotion Analytics Product Portfolio
- 12.1.5 Microsoft Recent Developments
- 12.2 IBM
- 12.2.1 IBM Company Information
- 12.2.2 IBM Business Overview
- 12.2.3 IBM Revenue in Emotion Analytics Business (2021-2026)
- 12.2.4 IBM Emotion Analytics Product Portfolio
- 12.2.5 IBM Recent Developments
- 12.3 Imotions A/S
- 12.3.1 Imotions A/S Company Information
- 12.3.2 Imotions A/S Business Overview
- 12.3.3 Imotions A/S Revenue in Emotion Analytics Business (2021-2026)
- 12.3.4 Imotions A/S Emotion Analytics Product Portfolio
- 12.3.5 Imotions A/S Recent Developments
- 12.4 Kairos
- 12.4.1 Kairos Company Information
- 12.4.2 Kairos Business Overview
- 12.4.3 Kairos Revenue in Emotion Analytics Business (2021-2026)
- 12.4.4 Kairos Emotion Analytics Product Portfolio
- 12.4.5 Kairos Recent Developments
- 12.5 Beyond Verbal
- 12.5.1 Beyond Verbal Company Information
- 12.5.2 Beyond Verbal Business Overview
- 12.5.3 Beyond Verbal Revenue in Emotion Analytics Business (2021-2026)
- 12.5.4 Beyond Verbal Emotion Analytics Product Portfolio
- 12.5.5 Beyond Verbal Recent Developments
- 12.6 Affectiva
- 12.6.1 Affectiva Company Information
- 12.6.2 Affectiva Business Overview
- 12.6.3 Affectiva Revenue in Emotion Analytics Business (2021-2026)
- 12.6.4 Affectiva Emotion Analytics Product Portfolio
- 12.6.5 Affectiva Recent Developments
- 12.7 Eyeris (EmoVu)
- 12.7.1 Eyeris (EmoVu) Company Information
- 12.7.2 Eyeris (EmoVu) Business Overview
- 12.7.3 Eyeris (EmoVu) Revenue in Emotion Analytics Business (2021-2026)
- 12.7.4 Eyeris (EmoVu) Emotion Analytics Product Portfolio
- 12.7.5 Eyeris (EmoVu) Recent Developments
- 12.8 NViso SA
- 12.8.1 NViso SA Company Information
- 12.8.2 NViso SA Business Overview
- 12.8.3 NViso SA Revenue in Emotion Analytics Business (2021-2026)
- 12.8.4 NViso SA Emotion Analytics Product Portfolio
- 12.8.5 NViso SA Recent Developments
- 12.9 Realeyes
- 12.9.1 Realeyes Company Information
- 12.9.2 Realeyes Business Overview
- 12.9.3 Realeyes Revenue in Emotion Analytics Business (2021-2026)
- 12.9.4 Realeyes Emotion Analytics Product Portfolio
- 12.9.5 Realeyes Recent Developments
- 12.10 Yuyidata
- 12.10.1 Yuyidata Company Information
- 12.10.2 Yuyidata Business Overview
- 12.10.3 Yuyidata Revenue in Emotion Analytics Business (2021-2026)
- 12.10.4 Yuyidata Emotion Analytics Product Portfolio
- 12.10.5 Yuyidata Recent Developments
- 12.11 Adoreboard
- 12.11.1 Adoreboard Company Information
- 12.11.2 Adoreboard Business Overview
- 12.11.3 Adoreboard Revenue in Emotion Analytics Business (2021-2026)
- 12.11.4 Adoreboard Emotion Analytics Product Portfolio
- 12.11.5 Adoreboard Recent Developments
- 12.12 Heartbeat AI
- 12.12.1 Heartbeat AI Company Information
- 12.12.2 Heartbeat AI Business Overview
- 12.12.3 Heartbeat AI Revenue in Emotion Analytics Business (2021-2026)
- 12.12.4 Heartbeat AI Emotion Analytics Product Portfolio
- 12.12.5 Heartbeat AI Recent Developments
- 12.13 Deloitte
- 12.13.1 Deloitte Company Information
- 12.13.2 Deloitte Business Overview
- 12.13.3 Deloitte Revenue in Emotion Analytics Business (2021-2026)
- 12.13.4 Deloitte Emotion Analytics Product Portfolio
- 12.13.5 Deloitte Recent Developments
- 12.14 SAS Institute Inc
- 12.14.1 SAS Institute Inc Company Information
- 12.14.2 SAS Institute Inc Business Overview
- 12.14.3 SAS Institute Inc Revenue in Emotion Analytics Business (2021-2026)
- 12.14.4 SAS Institute Inc Emotion Analytics Product Portfolio
- 12.14.5 SAS Institute Inc Recent Developments
- 12.15 Clarabridge
- 12.15.1 Clarabridge Company Information
- 12.15.2 Clarabridge Business Overview
- 12.15.3 Clarabridge Revenue in Emotion Analytics Business (2021-2026)
- 12.15.4 Clarabridge Emotion Analytics Product Portfolio
- 12.15.5 Clarabridge Recent Developments
- 12.16 Crimson Hexagon
- 12.16.1 Crimson Hexagon Company Information
- 12.16.2 Crimson Hexagon Business Overview
- 12.16.3 Crimson Hexagon Revenue in Emotion Analytics Business (2021-2026)
- 12.16.4 Crimson Hexagon Emotion Analytics Product Portfolio
- 12.16.5 Crimson Hexagon Recent Developments
- 12.17 Berkshire Media
- 12.17.1 Berkshire Media Company Information
- 12.17.2 Berkshire Media Business Overview
- 12.17.3 Berkshire Media Revenue in Emotion Analytics Business (2021-2026)
- 12.17.4 Berkshire Media Emotion Analytics Product Portfolio
- 12.17.5 Berkshire Media Recent Developments
- 12.18 Dentsu
- 12.18.1 Dentsu Company Information
- 12.18.2 Dentsu Business Overview
- 12.18.3 Dentsu Revenue in Emotion Analytics Business (2021-2026)
- 12.18.4 Dentsu Emotion Analytics Product Portfolio
- 12.18.5 Dentsu Recent Developments
13 Report Conclusion
14 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst