APO RESEARCH · REPORT
Cruise
Cruise is a passenger ship used for recreational and leisure voyages, in which the journey itself and the onboard amenities, attractions, activities and entertainment options are integrant part of the cruise experience.
Product & engineering
Understand the product.
Cruise is a passenger ship used for recreational and leisure voyages, in which the journey itself and the onboard amenities, attractions, activities and entertainment options are integrant part of the cruise experience.
Selected research
Industry Research
Cruise Industry Research Report 2026
Market perspective
Cruise is a passenger ship used for recreational and leisure voyages, in which the journey itself and the onboard amenities, attractions, activities and entertainment options are integrant part of the cruise experience.
Global Cruise key players include Carnival, RCI, NCLH, MSC, etc. Global top four manufacturers hold a share over 80%.
North America is the largest market, with a share about 50%, followed by Europe, and Asia, both have a share about 40 percent.
Read the full market overview
In terms of product, Contemporary Cruise is the largest segment, with a share over 35%.
Report Scope
This report quantifies the global Cruise market in revenue (US$ million) and, where applicable, sales volume (K Persons), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of types and applications, harmonizes vendor attribution, and presents comparable time series by company, type, application, and region/country, including indicative price bands (US$/K Persons) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for manufacturers, new entrants, channel partners, and investors; the report also reviews technology shifts and notable product introductions relevant to Cruise.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Cruise Market by Company
Carnival
RCI
NCLH
MSC
Disney
Genting
Hurtigruten
Silversea
TUI
Cruise Segment by Type
Contemporary Cruise
Premium Cruise
Luxury Cruise
Others
Cruise Segment by Application
Transportation
Entertainment
Others
Cruise Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Cruise market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Cruise and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Cruise.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Cruise manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Cruise by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Cruise in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Contemporary Cruise
- Premium Cruise
- Luxury Cruise
- Others
Applications
- Transportation
- Entertainment
- Others
Companies covered
- Carnival
- RCI
- NCLH
- MSC
- Disney
- Genting
- Hurtigruten
- Silversea
- TUI
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Cruise by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.2.2 Contemporary Cruise
- 2.2.3 Premium Cruise
- 2.2.4 Luxury Cruise
- 2.2.5 Others
- 2.3 Cruise by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Transportation
- 2.3.3 Entertainment
- 2.3.4 Others
- 2.4 Global Market Growth Prospects
- 2.4.1 Global Cruise Production Value Estimates and Forecasts (2021-2032)
- 2.4.2 Global Cruise Production Capacity Estimates and Forecasts (2021-2032)
- 2.4.3 Global Cruise Production Estimates and Forecasts (2021-2032)
- 2.4.4 Global Cruise Market Average Price (2021-2032)
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Cruise Production by Manufacturers (2021-2026)
- 3.2 Global Cruise Production Value by Manufacturers (2021-2026)
- 3.3 Global Cruise Average Price by Manufacturers (2021-2026)
- 3.4 Global Cruise Industry Manufacturers Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Cruise Key Manufacturers, Manufacturing Sites & Headquarters
- 3.6 Global Cruise Manufacturers, Product Type & Application
- 3.7 Global Cruise Manufacturers Established Date
- 3.8 Global Cruise Market CR5 and HHI
- 3.9 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Carnival
- 4.1.1 Carnival Cruise Company Information
- 4.1.2 Carnival Cruise Business Overview
- 4.1.3 Carnival Cruise Production, Value and Gross Margin (2021-2026)
- 4.1.4 Carnival Product Portfolio
- 4.1.5 Carnival Recent Developments
- 4.2 RCI
- 4.2.1 RCI Cruise Company Information
- 4.2.2 RCI Cruise Business Overview
- 4.2.3 RCI Cruise Production, Value and Gross Margin (2021-2026)
- 4.2.4 RCI Product Portfolio
- 4.2.5 RCI Recent Developments
- 4.3 NCLH
- 4.3.1 NCLH Cruise Company Information
- 4.3.2 NCLH Cruise Business Overview
- 4.3.3 NCLH Cruise Production, Value and Gross Margin (2021-2026)
- 4.3.4 NCLH Product Portfolio
- 4.3.5 NCLH Recent Developments
- 4.4 MSC
- 4.4.1 MSC Cruise Company Information
- 4.4.2 MSC Cruise Business Overview
- 4.4.3 MSC Cruise Production, Value and Gross Margin (2021-2026)
- 4.4.4 MSC Product Portfolio
- 4.4.5 MSC Recent Developments
- 4.5 Disney
- 4.5.1 Disney Cruise Company Information
- 4.5.2 Disney Cruise Business Overview
- 4.5.3 Disney Cruise Production, Value and Gross Margin (2021-2026)
- 4.5.4 Disney Product Portfolio
- 4.5.5 Disney Recent Developments
- 4.6 Genting
- 4.6.1 Genting Cruise Company Information
- 4.6.2 Genting Cruise Business Overview
- 4.6.3 Genting Cruise Production, Value and Gross Margin (2021-2026)
- 4.6.4 Genting Product Portfolio
- 4.6.5 Genting Recent Developments
- 4.7 Hurtigruten
- 4.7.1 Hurtigruten Cruise Company Information
- 4.7.2 Hurtigruten Cruise Business Overview
- 4.7.3 Hurtigruten Cruise Production, Value and Gross Margin (2021-2026)
- 4.7.4 Hurtigruten Product Portfolio
- 4.7.5 Hurtigruten Recent Developments
- 4.8 Silversea
- 4.8.1 Silversea Cruise Company Information
- 4.8.2 Silversea Cruise Business Overview
- 4.8.3 Silversea Cruise Production, Value and Gross Margin (2021-2026)
- 4.8.4 Silversea Product Portfolio
- 4.8.5 Silversea Recent Developments
- 4.9 TUI
- 4.9.1 TUI Cruise Company Information
- 4.9.2 TUI Cruise Business Overview
- 4.9.3 TUI Cruise Production, Value and Gross Margin (2021-2026)
- 4.9.4 TUI Product Portfolio
- 4.9.5 TUI Recent Developments
5 Global Cruise Production by Region
- 5.1 Global Cruise Production Estimates and Forecasts by Region: 2021 VS 2025 VS 2032
- 5.2 Global Cruise Production by Region: 2021-2032
- 5.2.1 Global Cruise Production by Region: 2021-2026
- 5.2.2 Global Cruise Production Forecast by Region (2027-2032)
- 5.3 Global Cruise Production Value Estimates and Forecasts by Region: 2021 VS 2025 VS 2032
- 5.4 Global Cruise Production Value by Region: 2021-2032
- 5.4.1 Global Cruise Production Value by Region: 2021-2026
- 5.4.2 Global Cruise Production Value Forecast by Region (2027-2032)
- 5.5 Global Cruise Market Price Analysis by Region (2021-2026)
- 5.6 Global Cruise Production and Value, YOY Growth
- 5.6.1 North America Cruise Production Value Estimates and Forecasts (2021-2032)
- 5.6.2 Europe Cruise Production Value Estimates and Forecasts (2021-2032)
- 5.6.3 China Cruise Production Value Estimates and Forecasts (2021-2032)
- 5.6.4 Japan Cruise Production Value Estimates and Forecasts (2021-2032)
- 5.6.5 South Korea Cruise Production Value Estimates and Forecasts (2021-2032)
- 5.6.6 India Cruise Production Value Estimates and Forecasts (2021-2032)
6 Global Cruise Consumption by Region
- 6.1 Global Cruise Consumption Estimates and Forecasts by Region: 2021 VS 2025 VS 2032
- 6.2 Global Cruise Consumption by Region (2021-2032)
- 6.2.1 Global Cruise Consumption by Region: 2021-2026
- 6.2.2 Global Cruise Forecasted Consumption by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Cruise Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.3.2 North America Cruise Consumption by Country (2021-2032)
- 6.3.3 United States
- 6.3.4 Canada
- 6.3.5 Mexico
- 6.4 Europe
- 6.4.1 Europe Cruise Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.4.2 Europe Cruise Consumption by Country (2021-2032)
- 6.4.3 Germany
- 6.4.4 France
- 6.4.5 U.K.
- 6.4.6 Italy
- 6.4.7 Russia
- 6.4.8 Spain
- 6.4.9 Netherlands
- 6.4.10 Switzerland
- 6.4.11 Sweden
- 6.4.12 Poland
- 6.5 Asia Pacific
- 6.5.1 Asia Pacific Cruise Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.5.2 Asia Pacific Cruise Consumption by Country (2021-2032)
- 6.5.3 China
- 6.5.4 Japan
- 6.5.5 South Korea
- 6.5.6 India
- 6.5.7 Australia
- 6.5.8 Taiwan
- 6.5.9 Southeast Asia
- 6.6 South America, Middle East & Africa
- 6.6.1 South America, Middle East & Africa Cruise Consumption Growth Rate by Country: 2021 VS 2025 VS 2032
- 6.6.2 South America, Middle East & Africa Cruise Consumption by Country (2021-2032)
- 6.6.3 Brazil
- 6.6.4 Argentina
- 6.6.5 Chile
- 6.6.6 Turkey
- 6.6.7 GCC Countries
7 Segment by Type
- 7.1 Global Cruise Production by Type (2021-2032)
- 7.1.1 Global Cruise Production by Type (2021-2032) & (K Persons)
- 7.1.2 Global Cruise Production Market Share by Type (2021-2032)
- 7.2 Global Cruise Production Value by Type (2021-2032)
- 7.2.1 Global Cruise Production Value by Type (2021-2032) & (US$ Million)
- 7.2.2 Global Cruise Production Value Market Share by Type (2021-2032)
- 7.3 Global Cruise Price by Type (2021-2032)
8 Segment by Application
- 8.1 Global Cruise Production by Application (2021-2032)
- 8.1.1 Global Cruise Production by Application (2021-2032) & (K Persons)
- 8.1.2 Global Cruise Production Market Share by Application (2021-2032)
- 8.2 Global Cruise Production Value by Application (2021-2032)
- 8.2.1 Global Cruise Production Value by Application (2021-2032) & (US$ Million)
- 8.2.2 Global Cruise Production Value Market Share by Application (2021-2032)
- 8.3 Global Cruise Price by Application (2021-2032)
9 Value Chain and Sales Channels Analysis of the Market
- 9.1 Cruise Value Chain Analysis
- 9.1.1 Cruise Key Raw Materials
- 9.1.2 Raw Materials Key Suppliers
- 9.1.3 Cruise Production Mode & Process
- 9.2 Cruise Sales Channels Analysis
- 9.2.1 Direct Comparison with Distribution Share
- 9.2.2 Cruise Distributors
- 9.2.3 Cruise Customers
10 Global Cruise Analyzing Market Dynamics
- 10.1 Cruise Industry Trends
- 10.2 Cruise Industry Drivers
- 10.3 Cruise Industry Opportunities and Challenges
- 10.4 Cruise Industry Restraints
11 Report Conclusion
12 Disclaimer
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