APO RESEARCH · REPORT
Liquor
Liquor, also known as shaojiu or baijiu in china, is a Chinese alcoholic beverage made from grain. Liquor is a strong distilled spirit, generally between 40% and 60% alcohol by volume (ABV).
Product & engineering
Understand the product.
Liquor, also known as shaojiu or baijiu in china, is a Chinese alcoholic beverage made from grain. Liquor is a strong distilled spirit, generally between 40% and 60% alcohol by volume (ABV).
Selected research
Industry Research
Liquor Industry Research Report 2026
Market perspective
Liquor, also known as shaojiu or baijiu in china, is a Chinese alcoholic beverage made from grain. Liquor is a strong distilled spirit, generally between 40% and 60% alcohol by volume (ABV).
In China, Liquor key players include Moutai, Wuliangye, Yanghe, etc. Chinese top three manufacturers hold a share about 20%.
In terms of product, Thick-flavor is the largest segment, with a share about 45%. And in terms of application, the largest application is Family Dinner , followed by Friends Gathering.
Read the full market overview
Report Scope
This report quantifies the global Liquor market in terms of revenue (US$ million) and, where applicable, sales volume (kt), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/kt) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Liquor Market by Company
Moutai
Wuliangye
Yanghe
Fenjiu
Luzhou Laojiao
Daohuaxiang
Langjiu Group
Gujing Group
Shunxin Holdings
Baiyunbian Group
Xifeng Liquor
Hetao Group
Yingjia Group
Kouzi Liquor
Guojing Group
King’s Luck
Jingzhi Liquor
Red Star
Laobaigan
JNC Group
Golden Seed Winery
Yilite
Huzhu Highland
Jinhui Liquor
Weiwei Group
Tuopai Shede
Xiangjiao Winery
Shanzhuang Group
Taishan Liquor
Gubeichun Group
Liquor Segment by Type
Thick-flavor
Sauce-flavor
Light-flavor
Other
Liquor Segment by Application
Family Dinner
Friends Gathering
Business Entertainment
Others
Liquor Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Liquor market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Liquor and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Liquor.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Liquor manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Liquor by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Liquor in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Thick-flavor
- Sauce-flavor
- Light-flavor
- Other
Applications
- Family Dinner
- Friends Gathering
- Business Entertainment
- Others
Companies covered
- Moutai
- Wuliangye
- Yanghe
- Fenjiu
- Luzhou Laojiao
- Daohuaxiang
- Langjiu Group
- Gujing Group
- Shunxin Holdings
- Baiyunbian Group
- Xifeng Liquor
- Hetao Group
- Yingjia Group
- Kouzi Liquor
- Guojing Group
- King’s Luck
- Jingzhi Liquor
- Red Star
- Laobaigan
- JNC Group
- Golden Seed Winery
- Yilite
- Huzhu Highland
- Jinhui Liquor
- Weiwei Group
- Tuopai Shede
- Xiangjiao Winery
- Shanzhuang Group
- Taishan Liquor
- Gubeichun Group
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Liquor Market Size (2021-2032)
- 2.2.2 Global Liquor Sales (2021-2032)
- 2.2.3 Global Liquor Market Average Price (2021-2032)
- 2.3 Liquor by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Thick-flavor
- 2.3.3 Sauce-flavor
- 2.3.4 Light-flavor
- 2.3.5 Other
- 2.4 Liquor by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Family Dinner
- 2.4.3 Friends Gathering
- 2.4.4 Business Entertainment
- 2.4.5 Others
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Liquor Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Liquor Sales (kt) of Manufacturers (2021-2026)
- 3.3 Global Liquor Revenue of Manufacturers (2021-2026)
- 3.4 Global Liquor Average Price by Manufacturers (2021-2026)
- 3.5 Global Liquor Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Liquor, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Liquor, Product Type & Application
- 3.8 Global Manufacturers of Liquor, Established Date
- 3.9 Global Liquor Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Moutai
- 4.1.1 Moutai Company Information
- 4.1.2 Moutai Business Overview
- 4.1.3 Moutai Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Moutai Liquor Product Portfolio
- 4.1.5 Moutai Recent Developments
- 4.2 Wuliangye
- 4.2.1 Wuliangye Company Information
- 4.2.2 Wuliangye Business Overview
- 4.2.3 Wuliangye Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Wuliangye Liquor Product Portfolio
- 4.2.5 Wuliangye Recent Developments
- 4.3 Yanghe
- 4.3.1 Yanghe Company Information
- 4.3.2 Yanghe Business Overview
- 4.3.3 Yanghe Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Yanghe Liquor Product Portfolio
- 4.3.5 Yanghe Recent Developments
- 4.4 Fenjiu
- 4.4.1 Fenjiu Company Information
- 4.4.2 Fenjiu Business Overview
- 4.4.3 Fenjiu Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Fenjiu Liquor Product Portfolio
- 4.4.5 Fenjiu Recent Developments
- 4.5 Luzhou Laojiao
- 4.5.1 Luzhou Laojiao Company Information
- 4.5.2 Luzhou Laojiao Business Overview
- 4.5.3 Luzhou Laojiao Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Luzhou Laojiao Liquor Product Portfolio
- 4.5.5 Luzhou Laojiao Recent Developments
- 4.6 Daohuaxiang
- 4.6.1 Daohuaxiang Company Information
- 4.6.2 Daohuaxiang Business Overview
- 4.6.3 Daohuaxiang Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Daohuaxiang Liquor Product Portfolio
- 4.6.5 Daohuaxiang Recent Developments
- 4.7 Langjiu Group
- 4.7.1 Langjiu Group Company Information
- 4.7.2 Langjiu Group Business Overview
- 4.7.3 Langjiu Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Langjiu Group Liquor Product Portfolio
- 4.7.5 Langjiu Group Recent Developments
- 4.8 Gujing Group
- 4.8.1 Gujing Group Company Information
- 4.8.2 Gujing Group Business Overview
- 4.8.3 Gujing Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Gujing Group Liquor Product Portfolio
- 4.8.5 Gujing Group Recent Developments
- 4.9 Shunxin Holdings
- 4.9.1 Shunxin Holdings Company Information
- 4.9.2 Shunxin Holdings Business Overview
- 4.9.3 Shunxin Holdings Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Shunxin Holdings Liquor Product Portfolio
- 4.9.5 Shunxin Holdings Recent Developments
- 4.10 Baiyunbian Group
- 4.10.1 Baiyunbian Group Company Information
- 4.10.2 Baiyunbian Group Business Overview
- 4.10.3 Baiyunbian Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Baiyunbian Group Liquor Product Portfolio
- 4.10.5 Baiyunbian Group Recent Developments
- 4.11 Xifeng Liquor
- 4.11.1 Xifeng Liquor Company Information
- 4.11.2 Xifeng Liquor Business Overview
- 4.11.3 Xifeng Liquor Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Xifeng Liquor Liquor Product Portfolio
- 4.11.5 Xifeng Liquor Recent Developments
- 4.12 Hetao Group
- 4.12.1 Hetao Group Company Information
- 4.12.2 Hetao Group Business Overview
- 4.12.3 Hetao Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Hetao Group Liquor Product Portfolio
- 4.12.5 Hetao Group Recent Developments
- 4.13 Yingjia Group
- 4.13.1 Yingjia Group Company Information
- 4.13.2 Yingjia Group Business Overview
- 4.13.3 Yingjia Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Yingjia Group Liquor Product Portfolio
- 4.13.5 Yingjia Group Recent Developments
- 4.14 Kouzi Liquor
- 4.14.1 Kouzi Liquor Company Information
- 4.14.2 Kouzi Liquor Business Overview
- 4.14.3 Kouzi Liquor Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Kouzi Liquor Liquor Product Portfolio
- 4.14.5 Kouzi Liquor Recent Developments
- 4.15 Guojing Group
- 4.15.1 Guojing Group Company Information
- 4.15.2 Guojing Group Business Overview
- 4.15.3 Guojing Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 Guojing Group Liquor Product Portfolio
- 4.15.5 Guojing Group Recent Developments
- 4.16 King’s Luck
- 4.16.1 King’s Luck Company Information
- 4.16.2 King’s Luck Business Overview
- 4.16.3 King’s Luck Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.16.4 King’s Luck Liquor Product Portfolio
- 4.16.5 King’s Luck Recent Developments
- 4.17 Jingzhi Liquor
- 4.17.1 Jingzhi Liquor Company Information
- 4.17.2 Jingzhi Liquor Business Overview
- 4.17.3 Jingzhi Liquor Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.17.4 Jingzhi Liquor Liquor Product Portfolio
- 4.17.5 Jingzhi Liquor Recent Developments
- 4.18 Red Star
- 4.18.1 Red Star Company Information
- 4.18.2 Red Star Business Overview
- 4.18.3 Red Star Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.18.4 Red Star Liquor Product Portfolio
- 4.18.5 Red Star Recent Developments
- 4.19 Laobaigan
- 4.19.1 Laobaigan Company Information
- 4.19.2 Laobaigan Business Overview
- 4.19.3 Laobaigan Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.19.4 Laobaigan Liquor Product Portfolio
- 4.19.5 Laobaigan Recent Developments
- 4.20 JNC Group
- 4.20.1 JNC Group Company Information
- 4.20.2 JNC Group Business Overview
- 4.20.3 JNC Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.20.4 JNC Group Liquor Product Portfolio
- 4.20.5 JNC Group Recent Developments
- 4.21 Golden Seed Winery
- 4.21.1 Golden Seed Winery Company Information
- 4.21.2 Golden Seed Winery Business Overview
- 4.21.3 Golden Seed Winery Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.21.4 Golden Seed Winery Liquor Product Portfolio
- 4.21.5 Golden Seed Winery Recent Developments
- 4.22 Yilite
- 4.22.1 Yilite Company Information
- 4.22.2 Yilite Business Overview
- 4.22.3 Yilite Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.22.4 Yilite Liquor Product Portfolio
- 4.22.5 Yilite Recent Developments
- 4.23 Huzhu Highland
- 4.23.1 Huzhu Highland Company Information
- 4.23.2 Huzhu Highland Business Overview
- 4.23.3 Huzhu Highland Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.23.4 Huzhu Highland Liquor Product Portfolio
- 4.23.5 Huzhu Highland Recent Developments
- 4.24 Jinhui Liquor
- 4.24.1 Jinhui Liquor Company Information
- 4.24.2 Jinhui Liquor Business Overview
- 4.24.3 Jinhui Liquor Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.24.4 Jinhui Liquor Liquor Product Portfolio
- 4.24.5 Jinhui Liquor Recent Developments
- 4.25 Weiwei Group
- 4.25.1 Weiwei Group Company Information
- 4.25.2 Weiwei Group Business Overview
- 4.25.3 Weiwei Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.25.4 Weiwei Group Liquor Product Portfolio
- 4.25.5 Weiwei Group Recent Developments
- 4.26 Tuopai Shede
- 4.26.1 Tuopai Shede Company Information
- 4.26.2 Tuopai Shede Business Overview
- 4.26.3 Tuopai Shede Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.26.4 Tuopai Shede Liquor Product Portfolio
- 4.26.5 Tuopai Shede Recent Developments
- 4.27 Xiangjiao Winery
- 4.27.1 Xiangjiao Winery Company Information
- 4.27.2 Xiangjiao Winery Business Overview
- 4.27.3 Xiangjiao Winery Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.27.4 Xiangjiao Winery Liquor Product Portfolio
- 4.27.5 Xiangjiao Winery Recent Developments
- 4.28 Shanzhuang Group
- 4.28.1 Shanzhuang Group Company Information
- 4.28.2 Shanzhuang Group Business Overview
- 4.28.3 Shanzhuang Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.28.4 Shanzhuang Group Liquor Product Portfolio
- 4.28.5 Shanzhuang Group Recent Developments
- 4.29 Taishan Liquor
- 4.29.1 Taishan Liquor Company Information
- 4.29.2 Taishan Liquor Business Overview
- 4.29.3 Taishan Liquor Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.29.4 Taishan Liquor Liquor Product Portfolio
- 4.29.5 Taishan Liquor Recent Developments
- 4.30 Gubeichun Group
- 4.30.1 Gubeichun Group Company Information
- 4.30.2 Gubeichun Group Business Overview
- 4.30.3 Gubeichun Group Liquor Sales, Revenue and Gross Margin (2021-2026)
- 4.30.4 Gubeichun Group Liquor Product Portfolio
- 4.30.5 Gubeichun Group Recent Developments
5 Global Liquor Market Scenario by Region
- 5.1 Global Liquor Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Liquor Sales by Region: 2021-2032
- 5.2.1 Global Liquor Sales by Region: 2021-2026
- 5.2.2 Global Liquor Sales by Region: 2027-2032
- 5.3 Global Liquor Revenue by Region: 2021-2032
- 5.3.1 Global Liquor Revenue by Region: 2021-2026
- 5.3.2 Global Liquor Revenue by Region: 2027-2032
- 5.4 North America Liquor Market Facts & Figures by Country
- 5.4.1 North America Liquor Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Liquor Sales by Country (2021-2032)
- 5.4.3 North America Liquor Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Liquor Market Facts & Figures by Country
- 5.5.1 Europe Liquor Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Liquor Sales by Country (2021-2032)
- 5.5.3 Europe Liquor Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Liquor Market Facts & Figures by Country
- 5.6.1 Asia Pacific Liquor Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Liquor Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Liquor Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Liquor Market Facts & Figures by Country
- 5.7.1 South America Liquor Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Liquor Sales by Country (2021-2032)
- 5.7.3 South America Liquor Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Liquor Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Liquor Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Liquor Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Liquor Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Liquor Sales by Type (2021-2032)
- 6.1.1 Global Liquor Sales by Type (2021-2032) & (kt)
- 6.1.2 Global Liquor Sales Market Share by Type (2021-2032)
- 6.2 Global Liquor Revenue by Type (2021-2032)
- 6.2.1 Global Liquor Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Liquor Revenue Market Share by Type (2021-2032)
- 6.3 Global Liquor Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Liquor Sales by Application (2021-2032)
- 7.1.1 Global Liquor Sales by Application (2021-2032) & (kt)
- 7.1.2 Global Liquor Sales Market Share by Application (2021-2032)
- 7.2 Global Liquor Revenue by Application (2021-2032)
- 7.2.1 Global Liquor Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Liquor Revenue Market Share by Application (2021-2032)
- 7.3 Global Liquor Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Liquor Value Chain Analysis
- 8.1.1 Liquor Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Liquor Production Mode & Process
- 8.2 Liquor Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Liquor Distributors
- 8.2.3 Liquor Customers
9 Global Liquor Analyzing Market Dynamics
- 9.1 Liquor Industry Trends
- 9.2 Liquor Industry Drivers
- 9.3 Liquor Industry Opportunities and Challenges
- 9.4 Liquor Industry Restraints
10 Report Conclusion
11 Disclaimer
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