APO RESEARCH · REPORT
Nail Polish
Nail polish called "nail lacquer." It is mainly composed of 70% -80% of a volatile solvent, about 15% of nitrocellulose, small amounts of solvent oil, camphor, titanium dioxide and oil-soluble pigments. After the nail polish applied to the film formed, with moderate coloration fastness and gloss, to protect the nails, but also gives the nails a beauty.
Product & engineering
Understand the product.
Nail polish called "nail lacquer." It is mainly composed of 70% -80% of a volatile solvent, about 15% of nitrocellulose, small amounts of solvent oil, camphor, titanium dioxide and oil-soluble pigments. After the nail polish applied to the film formed, with moderate coloration fastness and gloss, to protect the nails, but also gives the nails a beauty.
Selected research
Industry Growth & Trends
Global Nail Polish Industry Growth and Trends Forecast to 2032
Market perspective
Nail polish called "nail lacquer." It is mainly composed of 70% -80% of a volatile solvent, about 15% of nitrocellulose, small amounts of solvent oil, camphor, titanium dioxide and oil-soluble pigments. After the nail polish applied to the film formed, with moderate coloration fastness and gloss, to protect the nails, but also gives the nails a beauty.
Global Nail Polish key players include OPI, ZOTOS ACCENT, Maybelline, Dior, CHANEL, etc. Global top five manufacturers hold a share over 15%.
North America is the largest market, with a share over 30%, followed by China and Europe, both have a share over 30% percent. In terms of product, Organic solvent based nail polish is the largest segment, with a share over 65%. And in terms of application, the largest application is Individuals, followed by Nail art institutions.
Read the full market overview
Report Scope
This report provides a structured, data-driven view of the global Nail Polish market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Nail Polish market size, estimates, and forecasts are presented in terms of sales volume (K Pcs) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Nail Polish market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Nail Polish.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Nail Polish market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Nail Polish Market by Company
OPI
Maybelline
Dior
CHANEL
ORLY
Butter London
Kiko
Nails Inc
Revlon
Sally Hansen
Rimmel
CND
COSMAY
Essie
ZOTOS ACCENT
L’OREAL
ANNA SUI
Bobbi Brown
Nars
MISSHA
China Glaze
Nail Polish Segment by Type
Organic solvent based nail polish
Water based nail polish
Nail Polish Segment by Application
Nail art institutions
Individuals
Others
Nail Polish Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Nail Polish market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Nail Polish and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Nail Polish.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Nail Polish manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Nail Polish in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Organic solvent based nail polish
- Water based nail polish
Applications
- Nail art institutions
- Individuals
- Others
Companies covered
- OPI
- Maybelline
- Dior
- CHANEL
- ORLY
- Butter London
- Kiko
- Nails Inc
- Revlon
- Sally Hansen
- Rimmel
- CND
- COSMAY
- Essie
- ZOTOS ACCENT
- L’OREAL
- ANNA SUI
- Bobbi Brown
- Nars
- MISSHA
- China Glaze
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Nail Polish Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Nail Polish Sales Estimates and Forecasts (2021-2032)
- 1.3 Nail Polish Market by Type
- 1.3.1 Organic solvent based nail polish
- 1.3.2 Water based nail polish
- 1.4 Global Nail Polish Market Size by Type
- 1.4.1 Global Nail Polish Market Size Overview by Type (2021-2032)
- 1.4.2 Global Nail Polish Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Nail Polish Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Nail Polish Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Nail Polish Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Nail Polish Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Nail Polish Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Nail Polish Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Nail Polish Industry Trends
- 2.2 Nail Polish Industry Drivers
- 2.3 Nail Polish Industry Opportunities and Challenges
- 2.4 Nail Polish Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Nail Polish Revenue (2021-2026)
- 3.2 Global Top Players by Nail Polish Sales (2021-2026)
- 3.3 Global Top Players by Nail Polish Price (2021-2026)
- 3.4 Global Nail Polish Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Nail Polish Major Company Production Sites & Headquarters
- 3.6 Global Nail Polish Company, Product Type & Application
- 3.7 Global Nail Polish Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Nail Polish Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Nail Polish Players Market Share by Revenue in 2025
- 3.8.3 2025 Nail Polish Tier 1, Tier 2, and Tier 3
4 Nail Polish Regional Status and Outlook
- 4.1 Global Nail Polish Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Nail Polish Historic Market Size by Region
- 4.2.1 Global Nail Polish Sales in Volume by Region (2021-2026)
- 4.2.2 Global Nail Polish Sales in Value by Region (2021-2026)
- 4.2.3 Global Nail Polish Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Nail Polish Forecasted Market Size by Region
- 4.3.1 Global Nail Polish Sales in Volume by Region (2027-2032)
- 4.3.2 Global Nail Polish Sales in Value by Region (2027-2032)
- 4.3.3 Global Nail Polish Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Nail Polish by Application
- 5.1 Nail Polish Market by Application
- 5.1.1 Nail art institutions
- 5.1.2 Individuals
- 5.1.3 Others
- 5.2 Global Nail Polish Market Size by Application
- 5.2.1 Global Nail Polish Market Size Overview by Application (2021-2032)
- 5.2.2 Global Nail Polish Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Nail Polish Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Nail Polish Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Nail Polish Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Nail Polish Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Nail Polish Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Nail Polish Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 OPI
- 6.1.1 OPI Company Information
- 6.1.2 OPI Business Overview
- 6.1.3 OPI Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 OPI Nail Polish Product Portfolio
- 6.1.5 OPI Recent Developments
- 6.2 Maybelline
- 6.2.1 Maybelline Company Information
- 6.2.2 Maybelline Business Overview
- 6.2.3 Maybelline Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 Maybelline Nail Polish Product Portfolio
- 6.2.5 Maybelline Recent Developments
- 6.3 Dior
- 6.3.1 Dior Company Information
- 6.3.2 Dior Business Overview
- 6.3.3 Dior Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Dior Nail Polish Product Portfolio
- 6.3.5 Dior Recent Developments
- 6.4 CHANEL
- 6.4.1 CHANEL Company Information
- 6.4.2 CHANEL Business Overview
- 6.4.3 CHANEL Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 CHANEL Nail Polish Product Portfolio
- 6.4.5 CHANEL Recent Developments
- 6.5 ORLY
- 6.5.1 ORLY Company Information
- 6.5.2 ORLY Business Overview
- 6.5.3 ORLY Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 ORLY Nail Polish Product Portfolio
- 6.5.5 ORLY Recent Developments
- 6.6 Butter London
- 6.6.1 Butter London Company Information
- 6.6.2 Butter London Business Overview
- 6.6.3 Butter London Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Butter London Nail Polish Product Portfolio
- 6.6.5 Butter London Recent Developments
- 6.7 Kiko
- 6.7.1 Kiko Company Information
- 6.7.2 Kiko Business Overview
- 6.7.3 Kiko Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Kiko Nail Polish Product Portfolio
- 6.7.5 Kiko Recent Developments
- 6.8 Nails Inc
- 6.8.1 Nails Inc Company Information
- 6.8.2 Nails Inc Business Overview
- 6.8.3 Nails Inc Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 Nails Inc Nail Polish Product Portfolio
- 6.8.5 Nails Inc Recent Developments
- 6.9 Revlon
- 6.9.1 Revlon Company Information
- 6.9.2 Revlon Business Overview
- 6.9.3 Revlon Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Revlon Nail Polish Product Portfolio
- 6.9.5 Revlon Recent Developments
- 6.10 Sally Hansen
- 6.10.1 Sally Hansen Company Information
- 6.10.2 Sally Hansen Business Overview
- 6.10.3 Sally Hansen Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 Sally Hansen Nail Polish Product Portfolio
- 6.10.5 Sally Hansen Recent Developments
- 6.11 Rimmel
- 6.11.1 Rimmel Company Information
- 6.11.2 Rimmel Business Overview
- 6.11.3 Rimmel Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 Rimmel Nail Polish Product Portfolio
- 6.11.5 Rimmel Recent Developments
- 6.12 CND
- 6.12.1 CND Company Information
- 6.12.2 CND Business Overview
- 6.12.3 CND Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 CND Nail Polish Product Portfolio
- 6.12.5 CND Recent Developments
- 6.13 COSMAY
- 6.13.1 COSMAY Company Information
- 6.13.2 COSMAY Business Overview
- 6.13.3 COSMAY Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 COSMAY Nail Polish Product Portfolio
- 6.13.5 COSMAY Recent Developments
- 6.14 Essie
- 6.14.1 Essie Company Information
- 6.14.2 Essie Business Overview
- 6.14.3 Essie Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 Essie Nail Polish Product Portfolio
- 6.14.5 Essie Recent Developments
- 6.15 ZOTOS ACCENT
- 6.15.1 ZOTOS ACCENT Company Information
- 6.15.2 ZOTOS ACCENT Business Overview
- 6.15.3 ZOTOS ACCENT Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.15.4 ZOTOS ACCENT Nail Polish Product Portfolio
- 6.15.5 ZOTOS ACCENT Recent Developments
- 6.16 L’OREAL
- 6.16.1 L’OREAL Company Information
- 6.16.2 L’OREAL Business Overview
- 6.16.3 L’OREAL Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.16.4 L’OREAL Nail Polish Product Portfolio
- 6.16.5 L’OREAL Recent Developments
- 6.17 ANNA SUI
- 6.17.1 ANNA SUI Company Information
- 6.17.2 ANNA SUI Business Overview
- 6.17.3 ANNA SUI Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.17.4 ANNA SUI Nail Polish Product Portfolio
- 6.17.5 ANNA SUI Recent Developments
- 6.18 Bobbi Brown
- 6.18.1 Bobbi Brown Company Information
- 6.18.2 Bobbi Brown Business Overview
- 6.18.3 Bobbi Brown Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.18.4 Bobbi Brown Nail Polish Product Portfolio
- 6.18.5 Bobbi Brown Recent Developments
- 6.19 Nars
- 6.19.1 Nars Company Information
- 6.19.2 Nars Business Overview
- 6.19.3 Nars Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.19.4 Nars Nail Polish Product Portfolio
- 6.19.5 Nars Recent Developments
- 6.20 MISSHA
- 6.20.1 MISSHA Company Information
- 6.20.2 MISSHA Business Overview
- 6.20.3 MISSHA Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.20.4 MISSHA Nail Polish Product Portfolio
- 6.20.5 MISSHA Recent Developments
- 6.21 China Glaze
- 6.21.1 China Glaze Company Information
- 6.21.2 China Glaze Business Overview
- 6.21.3 China Glaze Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 6.21.4 China Glaze Nail Polish Product Portfolio
- 6.21.5 China Glaze Recent Developments
7 North America by Country
- 7.1 North America Nail Polish Sales by Country
- 7.1.1 North America Nail Polish Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Nail Polish Sales by Country (2021-2026)
- 7.1.3 North America Nail Polish Sales Forecast by Country (2027-2032)
- 7.2 North America Nail Polish Market Size by Country
- 7.2.1 North America Nail Polish Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Nail Polish Market Size by Country (2021-2026)
- 7.2.3 North America Nail Polish Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Nail Polish Sales by Country
- 8.1.1 Europe Nail Polish Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Nail Polish Sales by Country (2021-2026)
- 8.1.3 Europe Nail Polish Sales Forecast by Country (2027-2032)
- 8.2 Europe Nail Polish Market Size by Country
- 8.2.1 Europe Nail Polish Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Nail Polish Market Size by Country (2021-2026)
- 8.2.3 Europe Nail Polish Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Nail Polish Sales by Country
- 9.1.1 Asia-Pacific Nail Polish Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Nail Polish Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Nail Polish Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Nail Polish Market Size by Country
- 9.2.1 Asia-Pacific Nail Polish Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Nail Polish Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Nail Polish Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Nail Polish Sales by Country
- 10.1.1 South America Nail Polish Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Nail Polish Sales by Country (2021-2026)
- 10.1.3 South America Nail Polish Sales Forecast by Country (2027-2032)
- 10.2 South America Nail Polish Market Size by Country
- 10.2.1 South America Nail Polish Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Nail Polish Market Size by Country (2021-2026)
- 10.2.3 South America Nail Polish Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Nail Polish Sales by Country
- 11.1.1 Middle East and Africa Nail Polish Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Nail Polish Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Nail Polish Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Nail Polish Market Size by Country
- 11.2.1 Middle East and Africa Nail Polish Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Nail Polish Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Nail Polish Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Nail Polish Value Chain Analysis
- 12.1.1 Nail Polish Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Nail Polish Production Mode & Process
- 12.2 Nail Polish Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Nail Polish Distributors
- 12.2.3 Nail Polish Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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