APO RESEARCH · REPORT
Nail Polish
Nail polish called "nail lacquer." It is mainly composed of 70% -80% of a volatile solvent, about 15% of nitrocellulose, small amounts of solvent oil, camphor, titanium dioxide and oil-soluble pigments. After the nail polish applied to the film formed, with moderate coloration fastness and gloss, to protect the nails, but also gives the nails a beauty.
Product & engineering
Understand the product.
Nail polish called "nail lacquer." It is mainly composed of 70% -80% of a volatile solvent, about 15% of nitrocellulose, small amounts of solvent oil, camphor, titanium dioxide and oil-soluble pigments. After the nail polish applied to the film formed, with moderate coloration fastness and gloss, to protect the nails, but also gives the nails a beauty.
Selected research
Industry Research
Nail Polish Industry Research Report 2026
Market perspective
Nail polish called "nail lacquer." It is mainly composed of 70% -80% of a volatile solvent, about 15% of nitrocellulose, small amounts of solvent oil, camphor, titanium dioxide and oil-soluble pigments. After the nail polish applied to the film formed, with moderate coloration fastness and gloss, to protect the nails, but also gives the nails a beauty.
Global Nail Polish key players include OPI, ZOTOS ACCENT, Maybelline, Dior, CHANEL, etc. Global top five manufacturers hold a share over 15%.
North America is the largest market, with a share over 30%, followed by China and Europe, both have a share over 30% percent. In terms of product, Organic solvent based nail polish is the largest segment, with a share over 65%. And in terms of application, the largest application is Individuals, followed by Nail art institutions.
Read the full market overview
Report Scope
This report quantifies the global Nail Polish market in terms of revenue (US$ million) and, where applicable, sales volume (K Pcs), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/K Pcs) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Nail Polish Market by Company
OPI
Maybelline
Dior
CHANEL
ORLY
Butter London
Kiko
Nails Inc
Revlon
Sally Hansen
Rimmel
CND
COSMAY
Essie
ZOTOS ACCENT
L’OREAL
ANNA SUI
Bobbi Brown
Nars
MISSHA
China Glaze
Nail Polish Segment by Type
Organic solvent based nail polish
Water based nail polish
Nail Polish Segment by Application
Nail art institutions
Individuals
Others
Nail Polish Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Nail Polish market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Nail Polish and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Nail Polish.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Nail Polish manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Nail Polish by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Nail Polish in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Organic solvent based nail polish
- Water based nail polish
Applications
- Nail art institutions
- Individuals
- Others
Companies covered
- OPI
- Maybelline
- Dior
- CHANEL
- ORLY
- Butter London
- Kiko
- Nails Inc
- Revlon
- Sally Hansen
- Rimmel
- CND
- COSMAY
- Essie
- ZOTOS ACCENT
- L’OREAL
- ANNA SUI
- Bobbi Brown
- Nars
- MISSHA
- China Glaze
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Nail Polish Market Size (2021-2032)
- 2.2.2 Global Nail Polish Sales (2021-2032)
- 2.2.3 Global Nail Polish Market Average Price (2021-2032)
- 2.3 Nail Polish by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Organic solvent based nail polish
- 2.3.3 Water based nail polish
- 2.4 Nail Polish by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Nail art institutions
- 2.4.3 Individuals
- 2.4.4 Others
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Nail Polish Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Nail Polish Sales (K Pcs) of Manufacturers (2021-2026)
- 3.3 Global Nail Polish Revenue of Manufacturers (2021-2026)
- 3.4 Global Nail Polish Average Price by Manufacturers (2021-2026)
- 3.5 Global Nail Polish Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Nail Polish, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Nail Polish, Product Type & Application
- 3.8 Global Manufacturers of Nail Polish, Established Date
- 3.9 Global Nail Polish Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 OPI
- 4.1.1 OPI Company Information
- 4.1.2 OPI Business Overview
- 4.1.3 OPI Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 OPI Nail Polish Product Portfolio
- 4.1.5 OPI Recent Developments
- 4.2 Maybelline
- 4.2.1 Maybelline Company Information
- 4.2.2 Maybelline Business Overview
- 4.2.3 Maybelline Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Maybelline Nail Polish Product Portfolio
- 4.2.5 Maybelline Recent Developments
- 4.3 Dior
- 4.3.1 Dior Company Information
- 4.3.2 Dior Business Overview
- 4.3.3 Dior Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 Dior Nail Polish Product Portfolio
- 4.3.5 Dior Recent Developments
- 4.4 CHANEL
- 4.4.1 CHANEL Company Information
- 4.4.2 CHANEL Business Overview
- 4.4.3 CHANEL Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 CHANEL Nail Polish Product Portfolio
- 4.4.5 CHANEL Recent Developments
- 4.5 ORLY
- 4.5.1 ORLY Company Information
- 4.5.2 ORLY Business Overview
- 4.5.3 ORLY Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 ORLY Nail Polish Product Portfolio
- 4.5.5 ORLY Recent Developments
- 4.6 Butter London
- 4.6.1 Butter London Company Information
- 4.6.2 Butter London Business Overview
- 4.6.3 Butter London Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Butter London Nail Polish Product Portfolio
- 4.6.5 Butter London Recent Developments
- 4.7 Kiko
- 4.7.1 Kiko Company Information
- 4.7.2 Kiko Business Overview
- 4.7.3 Kiko Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Kiko Nail Polish Product Portfolio
- 4.7.5 Kiko Recent Developments
- 4.8 Nails Inc
- 4.8.1 Nails Inc Company Information
- 4.8.2 Nails Inc Business Overview
- 4.8.3 Nails Inc Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Nails Inc Nail Polish Product Portfolio
- 4.8.5 Nails Inc Recent Developments
- 4.9 Revlon
- 4.9.1 Revlon Company Information
- 4.9.2 Revlon Business Overview
- 4.9.3 Revlon Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 Revlon Nail Polish Product Portfolio
- 4.9.5 Revlon Recent Developments
- 4.10 Sally Hansen
- 4.10.1 Sally Hansen Company Information
- 4.10.2 Sally Hansen Business Overview
- 4.10.3 Sally Hansen Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Sally Hansen Nail Polish Product Portfolio
- 4.10.5 Sally Hansen Recent Developments
- 4.11 Rimmel
- 4.11.1 Rimmel Company Information
- 4.11.2 Rimmel Business Overview
- 4.11.3 Rimmel Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Rimmel Nail Polish Product Portfolio
- 4.11.5 Rimmel Recent Developments
- 4.12 CND
- 4.12.1 CND Company Information
- 4.12.2 CND Business Overview
- 4.12.3 CND Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 CND Nail Polish Product Portfolio
- 4.12.5 CND Recent Developments
- 4.13 COSMAY
- 4.13.1 COSMAY Company Information
- 4.13.2 COSMAY Business Overview
- 4.13.3 COSMAY Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 COSMAY Nail Polish Product Portfolio
- 4.13.5 COSMAY Recent Developments
- 4.14 Essie
- 4.14.1 Essie Company Information
- 4.14.2 Essie Business Overview
- 4.14.3 Essie Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.14.4 Essie Nail Polish Product Portfolio
- 4.14.5 Essie Recent Developments
- 4.15 ZOTOS ACCENT
- 4.15.1 ZOTOS ACCENT Company Information
- 4.15.2 ZOTOS ACCENT Business Overview
- 4.15.3 ZOTOS ACCENT Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.15.4 ZOTOS ACCENT Nail Polish Product Portfolio
- 4.15.5 ZOTOS ACCENT Recent Developments
- 4.16 L’OREAL
- 4.16.1 L’OREAL Company Information
- 4.16.2 L’OREAL Business Overview
- 4.16.3 L’OREAL Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.16.4 L’OREAL Nail Polish Product Portfolio
- 4.16.5 L’OREAL Recent Developments
- 4.17 ANNA SUI
- 4.17.1 ANNA SUI Company Information
- 4.17.2 ANNA SUI Business Overview
- 4.17.3 ANNA SUI Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.17.4 ANNA SUI Nail Polish Product Portfolio
- 4.17.5 ANNA SUI Recent Developments
- 4.18 Bobbi Brown
- 4.18.1 Bobbi Brown Company Information
- 4.18.2 Bobbi Brown Business Overview
- 4.18.3 Bobbi Brown Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.18.4 Bobbi Brown Nail Polish Product Portfolio
- 4.18.5 Bobbi Brown Recent Developments
- 4.19 Nars
- 4.19.1 Nars Company Information
- 4.19.2 Nars Business Overview
- 4.19.3 Nars Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.19.4 Nars Nail Polish Product Portfolio
- 4.19.5 Nars Recent Developments
- 4.20 MISSHA
- 4.20.1 MISSHA Company Information
- 4.20.2 MISSHA Business Overview
- 4.20.3 MISSHA Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.20.4 MISSHA Nail Polish Product Portfolio
- 4.20.5 MISSHA Recent Developments
- 4.21 China Glaze
- 4.21.1 China Glaze Company Information
- 4.21.2 China Glaze Business Overview
- 4.21.3 China Glaze Nail Polish Sales, Revenue and Gross Margin (2021-2026)
- 4.21.4 China Glaze Nail Polish Product Portfolio
- 4.21.5 China Glaze Recent Developments
5 Global Nail Polish Market Scenario by Region
- 5.1 Global Nail Polish Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Nail Polish Sales by Region: 2021-2032
- 5.2.1 Global Nail Polish Sales by Region: 2021-2026
- 5.2.2 Global Nail Polish Sales by Region: 2027-2032
- 5.3 Global Nail Polish Revenue by Region: 2021-2032
- 5.3.1 Global Nail Polish Revenue by Region: 2021-2026
- 5.3.2 Global Nail Polish Revenue by Region: 2027-2032
- 5.4 North America Nail Polish Market Facts & Figures by Country
- 5.4.1 North America Nail Polish Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Nail Polish Sales by Country (2021-2032)
- 5.4.3 North America Nail Polish Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Nail Polish Market Facts & Figures by Country
- 5.5.1 Europe Nail Polish Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Nail Polish Sales by Country (2021-2032)
- 5.5.3 Europe Nail Polish Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Nail Polish Market Facts & Figures by Country
- 5.6.1 Asia Pacific Nail Polish Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Nail Polish Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Nail Polish Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Nail Polish Market Facts & Figures by Country
- 5.7.1 South America Nail Polish Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Nail Polish Sales by Country (2021-2032)
- 5.7.3 South America Nail Polish Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.8 Middle East and Africa Nail Polish Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Nail Polish Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Nail Polish Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Nail Polish Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Nail Polish Sales by Type (2021-2032)
- 6.1.1 Global Nail Polish Sales by Type (2021-2032) & (K Pcs)
- 6.1.2 Global Nail Polish Sales Market Share by Type (2021-2032)
- 6.2 Global Nail Polish Revenue by Type (2021-2032)
- 6.2.1 Global Nail Polish Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Nail Polish Revenue Market Share by Type (2021-2032)
- 6.3 Global Nail Polish Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Nail Polish Sales by Application (2021-2032)
- 7.1.1 Global Nail Polish Sales by Application (2021-2032) & (K Pcs)
- 7.1.2 Global Nail Polish Sales Market Share by Application (2021-2032)
- 7.2 Global Nail Polish Revenue by Application (2021-2032)
- 7.2.1 Global Nail Polish Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Nail Polish Revenue Market Share by Application (2021-2032)
- 7.3 Global Nail Polish Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Nail Polish Value Chain Analysis
- 8.1.1 Nail Polish Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Nail Polish Production Mode & Process
- 8.2 Nail Polish Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Nail Polish Distributors
- 8.2.3 Nail Polish Customers
9 Global Nail Polish Analyzing Market Dynamics
- 9.1 Nail Polish Industry Trends
- 9.2 Nail Polish Industry Drivers
- 9.3 Nail Polish Industry Opportunities and Challenges
- 9.4 Nail Polish Industry Restraints
10 Report Conclusion
11 Disclaimer
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