APO RESEARCH · REPORT
Tissue Paper
Tissue paper is a type of commodity with characteristics of thin, relatively strong, translucent paper that made for wrapping or other applications.
Product & engineering
Understand the product.
Tissue paper is a type of commodity with characteristics of thin, relatively strong, translucent paper that made for wrapping or other applications.
Selected research
Industry Growth & Trends
Global Tissue Paper Industry Growth and Trends Forecast to 2032
Market perspective
Tissue paper is a type of commodity with characteristics of thin, relatively strong, translucent paper that made for wrapping or other applications.
Kimberly-Clark, Essity (from SCA), Procter & Gamble, Georgia-Pacific, Sofidel, Empresas CMPC, Hengan International, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, C & S, ICT Group etc. are the key suppliers in the global Tissue Paper market. Top 5 took up more than 40% of the global market. Kimberly-Clark, Essity (from SCA), Procter & Gamble, Georgia-Pacific, Sofidel etc. which have leading technology and market position, are well-known suppliers around the world.
Americas market took up about 39% the global market, while APAC and Europe were about 29%, 26%.
Read the full market overview
Report Scope
This report provides a structured, data-driven view of the global Tissue Paper market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Tissue Paper market size, estimates, and forecasts are presented in terms of sales volume (K MT) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Tissue Paper market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Tissue Paper.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global Tissue Paper market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Tissue Paper Market by Company
Kimberly-Clark
Essity (from SCA)
Procter & Gamble
Georgia-Pacific
Sofidel
Empresas CMPC
Hengan International
APP (Sinar Mas Group)
WEPA
Metsa Group
Kruger
Cascades
C & S
ICT Group
Tissue Paper Segment by Type
Toilet Paper
Kitchen & Hand Towels
Napkins
Facial tissues
Others
Tissue Paper Segment by Application
At Home(AH)
Away from Home(AFH)
Parent Rolls
Tissue Paper Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Tissue Paper market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Tissue Paper and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Tissue Paper.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Tissue Paper manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of Tissue Paper in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Toilet Paper
- Kitchen & Hand Towels
- Napkins
- Facial tissues
- Others
Applications
- At Home(AH)
- Away from Home(AFH)
- Parent Rolls
Companies covered
- Kimberly-Clark
- Essity (from SCA)
- Procter & Gamble
- Georgia-Pacific
- Sofidel
- Empresas CMPC
- Hengan International
- APP (Sinar Mas Group)
- WEPA
- Metsa Group
- Kruger
- Cascades
- C & S
- ICT Group
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global Tissue Paper Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global Tissue Paper Sales Estimates and Forecasts (2021-2032)
- 1.3 Tissue Paper Market by Type
- 1.3.1 Toilet Paper
- 1.3.2 Kitchen & Hand Towels
- 1.3.3 Napkins
- 1.3.4 Facial tissues
- 1.3.5 Others
- 1.4 Global Tissue Paper Market Size by Type
- 1.4.1 Global Tissue Paper Market Size Overview by Type (2021-2032)
- 1.4.2 Global Tissue Paper Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global Tissue Paper Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America Tissue Paper Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe Tissue Paper Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific Tissue Paper Sales Breakdown by Type (2021-2026)
- 1.5.4 South America Tissue Paper Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa Tissue Paper Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 Tissue Paper Industry Trends
- 2.2 Tissue Paper Industry Drivers
- 2.3 Tissue Paper Industry Opportunities and Challenges
- 2.4 Tissue Paper Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by Tissue Paper Revenue (2021-2026)
- 3.2 Global Top Players by Tissue Paper Sales (2021-2026)
- 3.3 Global Top Players by Tissue Paper Price (2021-2026)
- 3.4 Global Tissue Paper Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global Tissue Paper Major Company Production Sites & Headquarters
- 3.6 Global Tissue Paper Company, Product Type & Application
- 3.7 Global Tissue Paper Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global Tissue Paper Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 Tissue Paper Players Market Share by Revenue in 2025
- 3.8.3 2025 Tissue Paper Tier 1, Tier 2, and Tier 3
4 Tissue Paper Regional Status and Outlook
- 4.1 Global Tissue Paper Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global Tissue Paper Historic Market Size by Region
- 4.2.1 Global Tissue Paper Sales in Volume by Region (2021-2026)
- 4.2.2 Global Tissue Paper Sales in Value by Region (2021-2026)
- 4.2.3 Global Tissue Paper Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global Tissue Paper Forecasted Market Size by Region
- 4.3.1 Global Tissue Paper Sales in Volume by Region (2027-2032)
- 4.3.2 Global Tissue Paper Sales in Value by Region (2027-2032)
- 4.3.3 Global Tissue Paper Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 Tissue Paper by Application
- 5.1 Tissue Paper Market by Application
- 5.1.1 At Home(AH)
- 5.1.2 Away from Home(AFH)
- 5.1.3 Parent Rolls
- 5.2 Global Tissue Paper Market Size by Application
- 5.2.1 Global Tissue Paper Market Size Overview by Application (2021-2032)
- 5.2.2 Global Tissue Paper Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global Tissue Paper Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America Tissue Paper Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe Tissue Paper Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific Tissue Paper Sales Breakdown by Application (2021-2026)
- 5.3.4 South America Tissue Paper Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa Tissue Paper Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Kimberly-Clark
- 6.1.1 Kimberly-Clark Company Information
- 6.1.2 Kimberly-Clark Business Overview
- 6.1.3 Kimberly-Clark Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Kimberly-Clark Tissue Paper Product Portfolio
- 6.1.5 Kimberly-Clark Recent Developments
- 6.2 Essity (from SCA)
- 6.2.1 Essity (from SCA) Company Information
- 6.2.2 Essity (from SCA) Business Overview
- 6.2.3 Essity (from SCA) Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 Essity (from SCA) Tissue Paper Product Portfolio
- 6.2.5 Essity (from SCA) Recent Developments
- 6.3 Procter & Gamble
- 6.3.1 Procter & Gamble Company Information
- 6.3.2 Procter & Gamble Business Overview
- 6.3.3 Procter & Gamble Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Procter & Gamble Tissue Paper Product Portfolio
- 6.3.5 Procter & Gamble Recent Developments
- 6.4 Georgia-Pacific
- 6.4.1 Georgia-Pacific Company Information
- 6.4.2 Georgia-Pacific Business Overview
- 6.4.3 Georgia-Pacific Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Georgia-Pacific Tissue Paper Product Portfolio
- 6.4.5 Georgia-Pacific Recent Developments
- 6.5 Sofidel
- 6.5.1 Sofidel Company Information
- 6.5.2 Sofidel Business Overview
- 6.5.3 Sofidel Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 Sofidel Tissue Paper Product Portfolio
- 6.5.5 Sofidel Recent Developments
- 6.6 Empresas CMPC
- 6.6.1 Empresas CMPC Company Information
- 6.6.2 Empresas CMPC Business Overview
- 6.6.3 Empresas CMPC Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Empresas CMPC Tissue Paper Product Portfolio
- 6.6.5 Empresas CMPC Recent Developments
- 6.7 Hengan International
- 6.7.1 Hengan International Company Information
- 6.7.2 Hengan International Business Overview
- 6.7.3 Hengan International Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 Hengan International Tissue Paper Product Portfolio
- 6.7.5 Hengan International Recent Developments
- 6.8 APP (Sinar Mas Group)
- 6.8.1 APP (Sinar Mas Group) Company Information
- 6.8.2 APP (Sinar Mas Group) Business Overview
- 6.8.3 APP (Sinar Mas Group) Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 APP (Sinar Mas Group) Tissue Paper Product Portfolio
- 6.8.5 APP (Sinar Mas Group) Recent Developments
- 6.9 WEPA
- 6.9.1 WEPA Company Information
- 6.9.2 WEPA Business Overview
- 6.9.3 WEPA Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 WEPA Tissue Paper Product Portfolio
- 6.9.5 WEPA Recent Developments
- 6.10 Metsa Group
- 6.10.1 Metsa Group Company Information
- 6.10.2 Metsa Group Business Overview
- 6.10.3 Metsa Group Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 Metsa Group Tissue Paper Product Portfolio
- 6.10.5 Metsa Group Recent Developments
- 6.11 Kruger
- 6.11.1 Kruger Company Information
- 6.11.2 Kruger Business Overview
- 6.11.3 Kruger Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 Kruger Tissue Paper Product Portfolio
- 6.11.5 Kruger Recent Developments
- 6.12 Cascades
- 6.12.1 Cascades Company Information
- 6.12.2 Cascades Business Overview
- 6.12.3 Cascades Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 Cascades Tissue Paper Product Portfolio
- 6.12.5 Cascades Recent Developments
- 6.13 C & S
- 6.13.1 C & S Company Information
- 6.13.2 C & S Business Overview
- 6.13.3 C & S Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 C & S Tissue Paper Product Portfolio
- 6.13.5 C & S Recent Developments
- 6.14 ICT Group
- 6.14.1 ICT Group Company Information
- 6.14.2 ICT Group Business Overview
- 6.14.3 ICT Group Tissue Paper Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 ICT Group Tissue Paper Product Portfolio
- 6.14.5 ICT Group Recent Developments
7 North America by Country
- 7.1 North America Tissue Paper Sales by Country
- 7.1.1 North America Tissue Paper Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America Tissue Paper Sales by Country (2021-2026)
- 7.1.3 North America Tissue Paper Sales Forecast by Country (2027-2032)
- 7.2 North America Tissue Paper Market Size by Country
- 7.2.1 North America Tissue Paper Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America Tissue Paper Market Size by Country (2021-2026)
- 7.2.3 North America Tissue Paper Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe Tissue Paper Sales by Country
- 8.1.1 Europe Tissue Paper Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe Tissue Paper Sales by Country (2021-2026)
- 8.1.3 Europe Tissue Paper Sales Forecast by Country (2027-2032)
- 8.2 Europe Tissue Paper Market Size by Country
- 8.2.1 Europe Tissue Paper Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe Tissue Paper Market Size by Country (2021-2026)
- 8.2.3 Europe Tissue Paper Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific Tissue Paper Sales by Country
- 9.1.1 Asia-Pacific Tissue Paper Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific Tissue Paper Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific Tissue Paper Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific Tissue Paper Market Size by Country
- 9.2.1 Asia-Pacific Tissue Paper Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific Tissue Paper Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific Tissue Paper Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America Tissue Paper Sales by Country
- 10.1.1 South America Tissue Paper Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America Tissue Paper Sales by Country (2021-2026)
- 10.1.3 South America Tissue Paper Sales Forecast by Country (2027-2032)
- 10.2 South America Tissue Paper Market Size by Country
- 10.2.1 South America Tissue Paper Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America Tissue Paper Market Size by Country (2021-2026)
- 10.2.3 South America Tissue Paper Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa Tissue Paper Sales by Country
- 11.1.1 Middle East and Africa Tissue Paper Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa Tissue Paper Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa Tissue Paper Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa Tissue Paper Market Size by Country
- 11.2.1 Middle East and Africa Tissue Paper Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa Tissue Paper Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa Tissue Paper Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 Tissue Paper Value Chain Analysis
- 12.1.1 Tissue Paper Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 Tissue Paper Production Mode & Process
- 12.2 Tissue Paper Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 Tissue Paper Distributors
- 12.2.3 Tissue Paper Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst