APO RESEARCH · REPORT
Visual Content
Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content.
Product & engineering
Understand the product.
Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content.
Selected research
Market Outlook & Growth Opportunities
Global Visual Content Market Outlook and Growth Opportunities 2026
Market perspective
Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content.
Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 45%.
United States is the largest market, with a share about 30%, followed by Europe and China, both have a share over 40 percent.
Read the full market overview
In terms of product, Video Visual Content is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.
This report provides an overview of the global Visual Content market in terms of revenue and gross margin, analyzing global market trends using historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Visual Content and market revenue by major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Visual Content revenue, market share, and industry ranking for the main companies for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
Across the 2021-2026 period, the analysis compares revenue growth and profitability profiles by company, distinguishing participants with sustained expansion from those with more cyclical performance, and relates these patterns to differences in regional exposure, product portfolios, and application focus in the global Visual Content market.
Visual Content Segment by Company
Shutterstock
123RF
Getty Images
Dreamstime
Fotolia
Story & Heart
Storyblocks
Depositphotos
Alamy
AP Images
Dissolve
Photofolio
Pond5
Unsplash
Visual Content Segment by Type
Images Visual Content
Video Visual Content
Infographics Visual Content
Others
Visual Content Segment by Application
Editorial
Commercial
Others
Visual Content Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global Visual Content status and future forecast, involving, revenue, growth rate (CAGR), market share, historical and forecast.
2. To present the Visual Content key companies, revenue, market share, and recent developments.
3. To split the Visual Content breakdown data by regions, type, companies, and application.
4. To analyze the global and key regions Visual Content market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify Visual Content significant trends, drivers, influence factors in global and regions.
6. To analyze Visual Content competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Visual Content market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Visual Content and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Visual Content.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Visual Content industry.
Chapter 3: Detailed analysis of Visual Content company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales value of Visual Content in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of key country in the world.
Chapter 7: Sales value of Visual Content in country level. It provides sigmate data by type, and by application for each country/region.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 9: Concluding Insights.
More report detail
Tables and figures
Scope & coverage.
Types
- Images Visual Content
- Video Visual Content
- Infographics Visual Content
- Others
Applications
- Editorial
- Commercial
- Others
Companies covered
- Shutterstock
- 123RF
- Getty Images
- Dreamstime
- Fotolia
- Story & Heart
- Storyblocks
- Depositphotos
- Alamy
- AP Images
- Dissolve
- Photofolio
- Pond5
- Unsplash
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Visual Content Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Visual Content Market Size (2021-2032)
- 1.4 Assumptions and Limitations
- 1.5 Study Goals and Objectives
2 Visual Content Market Dynamics
- 2.1 Visual Content Industry Trends
- 2.2 Visual Content Industry Drivers
- 2.3 Visual Content Industry Opportunities and Challenges
- 2.4 Visual Content Industry Restraints
3 Visual Content Market by Company
- 3.1 Global Visual Content Company Revenue Ranking in 2025
- 3.2 Global Visual Content Revenue by Company (2021-2026)
- 3.3 Global Visual Content Company Ranking (2024-2026)
- 3.4 Global Visual Content Company Manufacturing Base and Headquarters
- 3.5 Global Visual Content Company Product Type and Application
- 3.6 Global Visual Content Company Establishment Date
- 3.7 Market Competitive Analysis
- 3.7.1 Global Visual Content Market Concentration Ratio (CR5 and HHI)
- 3.7.2 Global Top 5 and 10 Company Market Share by Revenue in 2025
- 3.7.3 2025 Visual Content Tier 1, Tier 2, and Tier 3 Companies
- 3.8 Mergers and Acquisitions Expansion
4 Visual Content Market by Type
- 4.1 Visual Content Type Introduction
- 4.1.1 Images Visual Content
- 4.1.2 Video Visual Content
- 4.1.3 Infographics Visual Content
- 4.1.4 Others
- 4.2 Global Visual Content Sales Value by Type
- 4.2.1 Global Visual Content Sales Value by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Visual Content Sales Value by Type (2021-2032)
- 4.2.3 Global Visual Content Sales Value Share by Type (2021-2032)
5 Visual Content Market by Application
- 5.1 Visual Content Application Introduction
- 5.1.1 Editorial
- 5.1.2 Commercial
- 5.1.3 Others
- 5.2 Global Visual Content Sales Value by Application
- 5.2.1 Global Visual Content Sales Value by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Visual Content Sales Value by Application (2021-2032)
- 5.2.3 Global Visual Content Sales Value Share by Application (2021-2032)
6 Visual Content Regional Value Analysis
- 6.1 Global Visual Content Sales Value by Region: 2021 VS 2025 VS 2032
- 6.2 Global Visual Content Sales Value by Region (2021-2032)
- 6.2.1 Global Visual Content Sales Value by Region: 2021-2026
- 6.2.2 Global Visual Content Sales Value by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Visual Content Sales Value (2021-2032)
- 6.3.2 North America Visual Content Sales Value Share by Country, 2025 VS 2032
- 6.4 Europe
- 6.4.1 Europe Visual Content Sales Value (2021-2032)
- 6.4.2 Europe Visual Content Sales Value Share by Country, 2025 VS 2032
- 6.5 Asia-Pacific
- 6.5.1 Asia-Pacific Visual Content Sales Value (2021-2032)
- 6.5.2 Asia-Pacific Visual Content Sales Value Share by Country, 2025 VS 2032
- 6.6 South America
- 6.6.1 South America Visual Content Sales Value (2021-2032)
- 6.6.2 South America Visual Content Sales Value Share by Country, 2025 VS 2032
- 6.7 Middle East & Africa
- 6.7.1 Middle East & Africa Visual Content Sales Value (2021-2032)
- 6.7.2 Middle East & Africa Visual Content Sales Value Share by Country, 2025 VS 2032
7 Visual Content Country-level Value Analysis
- 7.1 Global Visual Content Sales Value by Country: 2021 VS 2025 VS 2032
- 7.2 Global Visual Content Sales Value by Country (2021-2032)
- 7.2.1 Global Visual Content Sales Value by Country (2021-2026)
- 7.2.2 Global Visual Content Sales Value by Country (2027-2032)
- 7.3 USA
- 7.3.1 USA Visual Content Sales Value Growth Rate (2021-2032)
- 7.3.2 USA Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.3.3 USA Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.4 Canada
- 7.4.1 Canada Visual Content Sales Value Growth Rate (2021-2032)
- 7.4.2 Canada Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.4.3 Canada Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.5 Mexico
- 7.5.1 Mexico Visual Content Sales Value Growth Rate (2021-2032)
- 7.5.2 Mexico Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.5.3 Mexico Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.6 Germany
- 7.6.1 Germany Visual Content Sales Value Growth Rate (2021-2032)
- 7.6.2 Germany Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.6.3 Germany Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.7 France
- 7.7.1 France Visual Content Sales Value Growth Rate (2021-2032)
- 7.7.2 France Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.7.3 France Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.8 U.K.
- 7.8.1 U.K. Visual Content Sales Value Growth Rate (2021-2032)
- 7.8.2 U.K. Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.8.3 U.K. Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.9 Italy
- 7.9.1 Italy Visual Content Sales Value Growth Rate (2021-2032)
- 7.9.2 Italy Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.9.3 Italy Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.10 Spain
- 7.10.1 Spain Visual Content Sales Value Growth Rate (2021-2032)
- 7.10.2 Spain Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.10.3 Spain Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.11 Russia
- 7.11.1 Russia Visual Content Sales Value Growth Rate (2021-2032)
- 7.11.2 Russia Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.11.3 Russia Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.12 Netherlands
- 7.12.1 Netherlands Visual Content Sales Value Growth Rate (2021-2032)
- 7.12.2 Netherlands Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.12.3 Netherlands Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.13 Nordic Countries
- 7.13.1 Nordic Countries Visual Content Sales Value Growth Rate (2021-2032)
- 7.13.2 Nordic Countries Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.13.3 Nordic Countries Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.14 China
- 7.14.1 China Visual Content Sales Value Growth Rate (2021-2032)
- 7.14.2 China Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.14.3 China Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.15 Japan
- 7.15.1 Japan Visual Content Sales Value Growth Rate (2021-2032)
- 7.15.2 Japan Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.15.3 Japan Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.16 South Korea
- 7.16.1 South Korea Visual Content Sales Value Growth Rate (2021-2032)
- 7.16.2 South Korea Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.16.3 South Korea Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.17 India
- 7.17.1 India Visual Content Sales Value Growth Rate (2021-2032)
- 7.17.2 India Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.17.3 India Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.18 Australia
- 7.18.1 Australia Visual Content Sales Value Growth Rate (2021-2032)
- 7.18.2 Australia Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.18.3 Australia Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.19 Southeast Asia
- 7.19.1 Southeast Asia Visual Content Sales Value Growth Rate (2021-2032)
- 7.19.2 Southeast Asia Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.19.3 Southeast Asia Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.20 Brazil
- 7.20.1 Brazil Visual Content Sales Value Growth Rate (2021-2032)
- 7.20.2 Brazil Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.20.3 Brazil Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.21 Argentina
- 7.21.1 Argentina Visual Content Sales Value Growth Rate (2021-2032)
- 7.21.2 Argentina Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.21.3 Argentina Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.22 Chile
- 7.22.1 Chile Visual Content Sales Value Growth Rate (2021-2032)
- 7.22.2 Chile Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.22.3 Chile Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.23 Colombia
- 7.23.1 Colombia Visual Content Sales Value Growth Rate (2021-2032)
- 7.23.2 Colombia Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.23.3 Colombia Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.24 Peru
- 7.24.1 Peru Visual Content Sales Value Growth Rate (2021-2032)
- 7.24.2 Peru Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.24.3 Peru Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.25 Saudi Arabia
- 7.25.1 Saudi Arabia Visual Content Sales Value Growth Rate (2021-2032)
- 7.25.2 Saudi Arabia Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.25.3 Saudi Arabia Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.26 Israel
- 7.26.1 Israel Visual Content Sales Value Growth Rate (2021-2032)
- 7.26.2 Israel Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.26.3 Israel Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.27 UAE
- 7.27.1 UAE Visual Content Sales Value Growth Rate (2021-2032)
- 7.27.2 UAE Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.27.3 UAE Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.28 Turkey
- 7.28.1 Turkey Visual Content Sales Value Growth Rate (2021-2032)
- 7.28.2 Turkey Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.28.3 Turkey Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.29 Iran
- 7.29.1 Iran Visual Content Sales Value Growth Rate (2021-2032)
- 7.29.2 Iran Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.29.3 Iran Visual Content Sales Value Share by Application, 2025 VS 2032
- 7.30 Egypt
- 7.30.1 Egypt Visual Content Sales Value Growth Rate (2021-2032)
- 7.30.2 Egypt Visual Content Sales Value Share by Type, 2025 VS 2032
- 7.30.3 Egypt Visual Content Sales Value Share by Application, 2025 VS 2032
8 Company Profiles
- 8.1 Shutterstock
- 8.1.1 Shutterstock Company Information
- 8.1.2 Shutterstock Business Overview
- 8.1.3 Shutterstock Visual Content Revenue and Gross Margin (2021-2026)
- 8.1.4 Shutterstock Visual Content Product Portfolio
- 8.1.5 Shutterstock Recent Developments
- 8.2 123RF
- 8.2.1 123RF Company Information
- 8.2.2 123RF Business Overview
- 8.2.3 123RF Visual Content Revenue and Gross Margin (2021-2026)
- 8.2.4 123RF Visual Content Product Portfolio
- 8.2.5 123RF Recent Developments
- 8.3 Getty Images
- 8.3.1 Getty Images Company Information
- 8.3.2 Getty Images Business Overview
- 8.3.3 Getty Images Visual Content Revenue and Gross Margin (2021-2026)
- 8.3.4 Getty Images Visual Content Product Portfolio
- 8.3.5 Getty Images Recent Developments
- 8.4 Dreamstime
- 8.4.1 Dreamstime Company Information
- 8.4.2 Dreamstime Business Overview
- 8.4.3 Dreamstime Visual Content Revenue and Gross Margin (2021-2026)
- 8.4.4 Dreamstime Visual Content Product Portfolio
- 8.4.5 Dreamstime Recent Developments
- 8.5 Fotolia
- 8.5.1 Fotolia Company Information
- 8.5.2 Fotolia Business Overview
- 8.5.3 Fotolia Visual Content Revenue and Gross Margin (2021-2026)
- 8.5.4 Fotolia Visual Content Product Portfolio
- 8.5.5 Fotolia Recent Developments
- 8.6 Story & Heart
- 8.6.1 Story & Heart Company Information
- 8.6.2 Story & Heart Business Overview
- 8.6.3 Story & Heart Visual Content Revenue and Gross Margin (2021-2026)
- 8.6.4 Story & Heart Visual Content Product Portfolio
- 8.6.5 Story & Heart Recent Developments
- 8.7 Storyblocks
- 8.7.1 Storyblocks Company Information
- 8.7.2 Storyblocks Business Overview
- 8.7.3 Storyblocks Visual Content Revenue and Gross Margin (2021-2026)
- 8.7.4 Storyblocks Visual Content Product Portfolio
- 8.7.5 Storyblocks Recent Developments
- 8.8 Depositphotos
- 8.8.1 Depositphotos Company Information
- 8.8.2 Depositphotos Business Overview
- 8.8.3 Depositphotos Visual Content Revenue and Gross Margin (2021-2026)
- 8.8.4 Depositphotos Visual Content Product Portfolio
- 8.8.5 Depositphotos Recent Developments
- 8.9 Alamy
- 8.9.1 Alamy Company Information
- 8.9.2 Alamy Business Overview
- 8.9.3 Alamy Visual Content Revenue and Gross Margin (2021-2026)
- 8.9.4 Alamy Visual Content Product Portfolio
- 8.9.5 Alamy Recent Developments
- 8.10 AP Images
- 8.10.1 AP Images Company Information
- 8.10.2 AP Images Business Overview
- 8.10.3 AP Images Visual Content Revenue and Gross Margin (2021-2026)
- 8.10.4 AP Images Visual Content Product Portfolio
- 8.10.5 AP Images Recent Developments
- 8.11 Dissolve
- 8.11.1 Dissolve Company Information
- 8.11.2 Dissolve Business Overview
- 8.11.3 Dissolve Visual Content Revenue and Gross Margin (2021-2026)
- 8.11.4 Dissolve Visual Content Product Portfolio
- 8.11.5 Dissolve Recent Developments
- 8.12 Photofolio
- 8.12.1 Photofolio Company Information
- 8.12.2 Photofolio Business Overview
- 8.12.3 Photofolio Visual Content Revenue and Gross Margin (2021-2026)
- 8.12.4 Photofolio Visual Content Product Portfolio
- 8.12.5 Photofolio Recent Developments
- 8.13 Pond5
- 8.13.1 Pond5 Company Information
- 8.13.2 Pond5 Business Overview
- 8.13.3 Pond5 Visual Content Revenue and Gross Margin (2021-2026)
- 8.13.4 Pond5 Visual Content Product Portfolio
- 8.13.5 Pond5 Recent Developments
- 8.14 Unsplash
- 8.14.1 Unsplash Company Information
- 8.14.2 Unsplash Business Overview
- 8.14.3 Unsplash Visual Content Revenue and Gross Margin (2021-2026)
- 8.14.4 Unsplash Visual Content Product Portfolio
- 8.14.5 Unsplash Recent Developments
9 Concluding Insights
10 Appendix
- 10.1 Reasons for Doing This Study
- 10.2 Research Methodology
- 10.3 Research Process
- 10.4 Authors List of This Report
- 10.5 Data Source
- 10.5.1 Secondary Sources
- 10.5.2 Primary Sources
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