APO RESEARCH · REPORT
Visual Content
Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content.
Product & engineering
Understand the product.
Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content.
Selected research
Industry Research
Visual Content Industry Research Report 2026
Market perspective
Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content.
Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 45%.
United States is the largest market, with a share about 30%, followed by Europe and China, both have a share over 40 percent.
Read the full market overview
In terms of product, Video Visual Content is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.
Report Scope
This report quantifies the global Visual Content market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Visual Content.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Visual Content Market by Company
Shutterstock
123RF
Getty Images
Dreamstime
Fotolia
Story & Heart
Storyblocks
Depositphotos
Alamy
AP Images
Dissolve
Photofolio
Pond5
Unsplash
Visual Content Segment by Type
Images Visual Content
Video Visual Content
Infographics Visual Content
Others
Visual Content Segment by Application
Editorial
Commercial
Others
Visual Content Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Visual Content market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Visual Content and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Visual Content.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Visual Content companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Images Visual Content
- Video Visual Content
- Infographics Visual Content
- Others
Applications
- Editorial
- Commercial
- Others
Companies covered
- Shutterstock
- 123RF
- Getty Images
- Dreamstime
- Fotolia
- Story & Heart
- Storyblocks
- Depositphotos
- Alamy
- AP Images
- Dissolve
- Photofolio
- Pond5
- Unsplash
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Visual Content by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Images Visual Content
- 2.2.3 Video Visual Content
- 2.2.4 Infographics Visual Content
- 2.2.5 Others
- 2.3 Visual Content by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Editorial
- 2.3.3 Commercial
- 2.3.4 Others
- 2.4 Assumptions and Limitations
3 Visual Content Breakdown Data by Type
- 3.1 Global Visual Content Historic Market Size by Type (2021-2026)
- 3.2 Global Visual Content Forecasted Market Size by Type (2027-2032)
4 Visual Content Breakdown Data by Application
- 4.1 Global Visual Content Historic Market Size by Application (2021-2026)
- 4.2 Global Visual Content Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Visual Content Market Perspective (2021-2032)
- 5.2 Global Visual Content Growth Trends by Region
- 5.2.1 Global Visual Content Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Visual Content Historic Market Size by Region (2021-2026)
- 5.2.3 Visual Content Forecasted Market Size by Region (2027-2032)
- 5.3 Visual Content Market Dynamics
- 5.3.1 Visual Content Industry Trends
- 5.3.2 Visual Content Market Drivers
- 5.3.3 Visual Content Market Challenges
- 5.3.4 Visual Content Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Visual Content Players by Revenue
- 6.1.1 Global Top Visual Content Players by Revenue (2021-2026)
- 6.1.2 Global Visual Content Revenue Market Share by Players (2021-2026)
- 6.2 Global Visual Content Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Visual Content Head Office and Area Served
- 6.4 Global Visual Content Players, Product Type & Application
- 6.5 Global Visual Content Manufacturers Established Date
- 6.6 Global Visual Content Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Visual Content Market Size (2021-2032)
- 7.2 North America Visual Content Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Visual Content Market Size by Country (2021-2026)
- 7.4 North America Visual Content Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Visual Content Market Size (2021-2032)
- 8.2 Europe Visual Content Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Visual Content Market Size by Country (2021-2026)
- 8.4 Europe Visual Content Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Visual Content Market Size (2021-2032)
- 9.2 Asia-Pacific Visual Content Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Visual Content Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Visual Content Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Visual Content Market Size (2021-2032)
- 10.2 South America Visual Content Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Visual Content Market Size by Country (2021-2026)
- 10.4 South America Visual Content Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Visual Content Market Size (2021-2032)
- 11.2 Middle East & Africa Visual Content Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Visual Content Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Visual Content Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Shutterstock
- 12.1.1 Shutterstock Company Information
- 12.1.2 Shutterstock Business Overview
- 12.1.3 Shutterstock Revenue in Visual Content Business (2021-2026)
- 12.1.4 Shutterstock Visual Content Product Portfolio
- 12.1.5 Shutterstock Recent Developments
- 12.2 123RF
- 12.2.1 123RF Company Information
- 12.2.2 123RF Business Overview
- 12.2.3 123RF Revenue in Visual Content Business (2021-2026)
- 12.2.4 123RF Visual Content Product Portfolio
- 12.2.5 123RF Recent Developments
- 12.3 Getty Images
- 12.3.1 Getty Images Company Information
- 12.3.2 Getty Images Business Overview
- 12.3.3 Getty Images Revenue in Visual Content Business (2021-2026)
- 12.3.4 Getty Images Visual Content Product Portfolio
- 12.3.5 Getty Images Recent Developments
- 12.4 Dreamstime
- 12.4.1 Dreamstime Company Information
- 12.4.2 Dreamstime Business Overview
- 12.4.3 Dreamstime Revenue in Visual Content Business (2021-2026)
- 12.4.4 Dreamstime Visual Content Product Portfolio
- 12.4.5 Dreamstime Recent Developments
- 12.5 Fotolia
- 12.5.1 Fotolia Company Information
- 12.5.2 Fotolia Business Overview
- 12.5.3 Fotolia Revenue in Visual Content Business (2021-2026)
- 12.5.4 Fotolia Visual Content Product Portfolio
- 12.5.5 Fotolia Recent Developments
- 12.6 Story & Heart
- 12.6.1 Story & Heart Company Information
- 12.6.2 Story & Heart Business Overview
- 12.6.3 Story & Heart Revenue in Visual Content Business (2021-2026)
- 12.6.4 Story & Heart Visual Content Product Portfolio
- 12.6.5 Story & Heart Recent Developments
- 12.7 Storyblocks
- 12.7.1 Storyblocks Company Information
- 12.7.2 Storyblocks Business Overview
- 12.7.3 Storyblocks Revenue in Visual Content Business (2021-2026)
- 12.7.4 Storyblocks Visual Content Product Portfolio
- 12.7.5 Storyblocks Recent Developments
- 12.8 Depositphotos
- 12.8.1 Depositphotos Company Information
- 12.8.2 Depositphotos Business Overview
- 12.8.3 Depositphotos Revenue in Visual Content Business (2021-2026)
- 12.8.4 Depositphotos Visual Content Product Portfolio
- 12.8.5 Depositphotos Recent Developments
- 12.9 Alamy
- 12.9.1 Alamy Company Information
- 12.9.2 Alamy Business Overview
- 12.9.3 Alamy Revenue in Visual Content Business (2021-2026)
- 12.9.4 Alamy Visual Content Product Portfolio
- 12.9.5 Alamy Recent Developments
- 12.10 AP Images
- 12.10.1 AP Images Company Information
- 12.10.2 AP Images Business Overview
- 12.10.3 AP Images Revenue in Visual Content Business (2021-2026)
- 12.10.4 AP Images Visual Content Product Portfolio
- 12.10.5 AP Images Recent Developments
- 12.11 Dissolve
- 12.11.1 Dissolve Company Information
- 12.11.2 Dissolve Business Overview
- 12.11.3 Dissolve Revenue in Visual Content Business (2021-2026)
- 12.11.4 Dissolve Visual Content Product Portfolio
- 12.11.5 Dissolve Recent Developments
- 12.12 Photofolio
- 12.12.1 Photofolio Company Information
- 12.12.2 Photofolio Business Overview
- 12.12.3 Photofolio Revenue in Visual Content Business (2021-2026)
- 12.12.4 Photofolio Visual Content Product Portfolio
- 12.12.5 Photofolio Recent Developments
- 12.13 Pond5
- 12.13.1 Pond5 Company Information
- 12.13.2 Pond5 Business Overview
- 12.13.3 Pond5 Revenue in Visual Content Business (2021-2026)
- 12.13.4 Pond5 Visual Content Product Portfolio
- 12.13.5 Pond5 Recent Developments
- 12.14 Unsplash
- 12.14.1 Unsplash Company Information
- 12.14.2 Unsplash Business Overview
- 12.14.3 Unsplash Revenue in Visual Content Business (2021-2026)
- 12.14.4 Unsplash Visual Content Product Portfolio
- 12.14.5 Unsplash Recent Developments
13 Report Conclusion
14 Disclaimer
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