APO RESEARCH · REPORT
Authoring Tools
A content authoring tool, also known as an elearning content authoring tool, is a software program that enables users to create elearning courses using text, media, and interactions.
Product & engineering
Understand the product.
A content authoring tool, also known as an elearning content authoring tool, is a software program that enables users to create elearning courses using text, media, and interactions.
Selected research
Industry Research
Authoring Tools Industry Research Report 2026
Market perspective
A content authoring tool, also known as an elearning content authoring tool, is a software program that enables users to create elearning courses using text, media, and interactions.
Brainshark (US), Adobe (US), Articulate (US), TechSmith (US), SAP (Germany), Trivantis (US), UDUTU (CA), SmartBuilder (US), Elucidat (UK), iSpring (US), DominKnow (CA) are major players in the content authoring tools in 2018. Top 3 took 44.72% market share.
Report Scope
Read the full market overview
This report quantifies the global Authoring Tools market in terms of revenue (US$ million) and, where applicable, service volume (K Units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Authoring Tools.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Authoring Tools Market by Company
Adobe
Articulate
DominKnow
Trivantis
SAP
TechSmith
iSpring
Elucidat
Brainshark
SoftChalk
Knowbly
UDUTU
SmartBuilder
CourseArc
Gomo Learning (UK)
Authoring Tools Segment by Type
Video
Graphics
Sound
Other
Authoring Tools Segment by Application
Corporate
Education
Other
Authoring Tools Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Authoring Tools market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Authoring Tools and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Authoring Tools.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Authoring Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Video
- Graphics
- Sound
- Other
Applications
- Corporate
- Education
- Other
Companies covered
- Adobe
- Articulate
- DominKnow
- Trivantis
- SAP
- TechSmith
- iSpring
- Elucidat
- Brainshark
- SoftChalk
- Knowbly
- UDUTU
- SmartBuilder
- CourseArc
- Gomo Learning (UK)
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Authoring Tools by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Video
- 2.2.3 Graphics
- 2.2.4 Sound
- 2.2.5 Other
- 2.3 Authoring Tools by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Corporate
- 2.3.3 Education
- 2.3.4 Other
- 2.4 Assumptions and Limitations
3 Authoring Tools Breakdown Data by Type
- 3.1 Global Authoring Tools Historic Market Size by Type (2021-2026)
- 3.2 Global Authoring Tools Forecasted Market Size by Type (2027-2032)
4 Authoring Tools Breakdown Data by Application
- 4.1 Global Authoring Tools Historic Market Size by Application (2021-2026)
- 4.2 Global Authoring Tools Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Authoring Tools Market Perspective (2021-2032)
- 5.2 Global Authoring Tools Growth Trends by Region
- 5.2.1 Global Authoring Tools Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Authoring Tools Historic Market Size by Region (2021-2026)
- 5.2.3 Authoring Tools Forecasted Market Size by Region (2027-2032)
- 5.3 Authoring Tools Market Dynamics
- 5.3.1 Authoring Tools Industry Trends
- 5.3.2 Authoring Tools Market Drivers
- 5.3.3 Authoring Tools Market Challenges
- 5.3.4 Authoring Tools Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Authoring Tools Players by Revenue
- 6.1.1 Global Top Authoring Tools Players by Revenue (2021-2026)
- 6.1.2 Global Authoring Tools Revenue Market Share by Players (2021-2026)
- 6.2 Global Authoring Tools Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Authoring Tools Head Office and Area Served
- 6.4 Global Authoring Tools Players, Product Type & Application
- 6.5 Global Authoring Tools Manufacturers Established Date
- 6.6 Global Authoring Tools Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Authoring Tools Market Size (2021-2032)
- 7.2 North America Authoring Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Authoring Tools Market Size by Country (2021-2026)
- 7.4 North America Authoring Tools Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Authoring Tools Market Size (2021-2032)
- 8.2 Europe Authoring Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Authoring Tools Market Size by Country (2021-2026)
- 8.4 Europe Authoring Tools Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Authoring Tools Market Size (2021-2032)
- 9.2 Asia-Pacific Authoring Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Authoring Tools Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Authoring Tools Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Authoring Tools Market Size (2021-2032)
- 10.2 South America Authoring Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Authoring Tools Market Size by Country (2021-2026)
- 10.4 South America Authoring Tools Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Authoring Tools Market Size (2021-2032)
- 11.2 Middle East & Africa Authoring Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Authoring Tools Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Authoring Tools Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Adobe
- 12.1.1 Adobe Company Information
- 12.1.2 Adobe Business Overview
- 12.1.3 Adobe Revenue in Authoring Tools Business (2021-2026)
- 12.1.4 Adobe Authoring Tools Product Portfolio
- 12.1.5 Adobe Recent Developments
- 12.2 Articulate
- 12.2.1 Articulate Company Information
- 12.2.2 Articulate Business Overview
- 12.2.3 Articulate Revenue in Authoring Tools Business (2021-2026)
- 12.2.4 Articulate Authoring Tools Product Portfolio
- 12.2.5 Articulate Recent Developments
- 12.3 DominKnow
- 12.3.1 DominKnow Company Information
- 12.3.2 DominKnow Business Overview
- 12.3.3 DominKnow Revenue in Authoring Tools Business (2021-2026)
- 12.3.4 DominKnow Authoring Tools Product Portfolio
- 12.3.5 DominKnow Recent Developments
- 12.4 Trivantis
- 12.4.1 Trivantis Company Information
- 12.4.2 Trivantis Business Overview
- 12.4.3 Trivantis Revenue in Authoring Tools Business (2021-2026)
- 12.4.4 Trivantis Authoring Tools Product Portfolio
- 12.4.5 Trivantis Recent Developments
- 12.5 SAP
- 12.5.1 SAP Company Information
- 12.5.2 SAP Business Overview
- 12.5.3 SAP Revenue in Authoring Tools Business (2021-2026)
- 12.5.4 SAP Authoring Tools Product Portfolio
- 12.5.5 SAP Recent Developments
- 12.6 TechSmith
- 12.6.1 TechSmith Company Information
- 12.6.2 TechSmith Business Overview
- 12.6.3 TechSmith Revenue in Authoring Tools Business (2021-2026)
- 12.6.4 TechSmith Authoring Tools Product Portfolio
- 12.6.5 TechSmith Recent Developments
- 12.7 iSpring
- 12.7.1 iSpring Company Information
- 12.7.2 iSpring Business Overview
- 12.7.3 iSpring Revenue in Authoring Tools Business (2021-2026)
- 12.7.4 iSpring Authoring Tools Product Portfolio
- 12.7.5 iSpring Recent Developments
- 12.8 Elucidat
- 12.8.1 Elucidat Company Information
- 12.8.2 Elucidat Business Overview
- 12.8.3 Elucidat Revenue in Authoring Tools Business (2021-2026)
- 12.8.4 Elucidat Authoring Tools Product Portfolio
- 12.8.5 Elucidat Recent Developments
- 12.9 Brainshark
- 12.9.1 Brainshark Company Information
- 12.9.2 Brainshark Business Overview
- 12.9.3 Brainshark Revenue in Authoring Tools Business (2021-2026)
- 12.9.4 Brainshark Authoring Tools Product Portfolio
- 12.9.5 Brainshark Recent Developments
- 12.10 SoftChalk
- 12.10.1 SoftChalk Company Information
- 12.10.2 SoftChalk Business Overview
- 12.10.3 SoftChalk Revenue in Authoring Tools Business (2021-2026)
- 12.10.4 SoftChalk Authoring Tools Product Portfolio
- 12.10.5 SoftChalk Recent Developments
- 12.11 Knowbly
- 12.11.1 Knowbly Company Information
- 12.11.2 Knowbly Business Overview
- 12.11.3 Knowbly Revenue in Authoring Tools Business (2021-2026)
- 12.11.4 Knowbly Authoring Tools Product Portfolio
- 12.11.5 Knowbly Recent Developments
- 12.12 UDUTU
- 12.12.1 UDUTU Company Information
- 12.12.2 UDUTU Business Overview
- 12.12.3 UDUTU Revenue in Authoring Tools Business (2021-2026)
- 12.12.4 UDUTU Authoring Tools Product Portfolio
- 12.12.5 UDUTU Recent Developments
- 12.13 SmartBuilder
- 12.13.1 SmartBuilder Company Information
- 12.13.2 SmartBuilder Business Overview
- 12.13.3 SmartBuilder Revenue in Authoring Tools Business (2021-2026)
- 12.13.4 SmartBuilder Authoring Tools Product Portfolio
- 12.13.5 SmartBuilder Recent Developments
- 12.14 CourseArc
- 12.14.1 CourseArc Company Information
- 12.14.2 CourseArc Business Overview
- 12.14.3 CourseArc Revenue in Authoring Tools Business (2021-2026)
- 12.14.4 CourseArc Authoring Tools Product Portfolio
- 12.14.5 CourseArc Recent Developments
- 12.15 Gomo Learning (UK)
- 12.15.1 Gomo Learning (UK) Company Information
- 12.15.2 Gomo Learning (UK) Business Overview
- 12.15.3 Gomo Learning (UK) Revenue in Authoring Tools Business (2021-2026)
- 12.15.4 Gomo Learning (UK) Authoring Tools Product Portfolio
- 12.15.5 Gomo Learning (UK) Recent Developments
13 Report Conclusion
14 Disclaimer
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