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Industry Research
Men's Lipstick Industry Research Report 2026
Market perspective
The global Men's Lipstick market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
The North America market for Men's Lipstick is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026–2032.
The Europe market for Men's Lipstick is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032.
Read the full market overview
The Asia Pacific market for Men's Lipstick is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032.
Leading global manufacturers of Men's Lipstick include Mentholatum, Beiersdorf AG, L’Oréal, Unilever, Shiseido, Jack Black, Burt’s Bees, Malin+Goetz and CO Bigelow, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report quantifies the global Men's Lipstick market in terms of revenue (US$ million) and, where applicable, sales volume (k units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of Types and Applications, harmonizes vendor attribution, and presents comparable time series by company, Type, Application, and region/country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10).
The outputs are intended to support strategy development, budgeting, and performance benchmarking for brand owners, manufacturers, retailers, channel partners, and investors; data are structured with consistent units and fields to facilitate integration into internal FP&A and BI systems.
Key Companies & Market Share Insights
This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Men's Lipstick Market by Company
Mentholatum
Beiersdorf AG
L’Oréal
Unilever
Shiseido
Jack Black
Burt’s Bees
Malin+Goetz
CO Bigelow
Guangzhou Mizi Cosmetics
Mengerda
Shanghai Jahwa United
Chando
Men's Lipstick Segment by Type
Solid Paste
Liquid Gel
Men's Lipstick Segment by Application
Online Sales
Offline Sales
Men's Lipstick Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Men's Lipstick market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Men's Lipstick and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Men's Lipstick.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Detailed analysis of Men's Lipstick manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.
Chapter 5: Production/output, value of Men's Lipstick by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.
Chapter 6: Consumption of Men's Lipstick in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.
Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 11: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Solid Paste
- Liquid Gel
Applications
- Online Sales
- Offline Sales
Companies covered
- Mentholatum
- Beiersdorf AG
- L’Oréal
- Unilever
- Shiseido
- Jack Black
- Burt’s Bees
- Malin+Goetz
- CO Bigelow
- Guangzhou Mizi Cosmetics
- Mengerda
- Shanghai Jahwa United
- Chando
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Global Market Growth Prospects
- 2.2.1 Global Men's Lipstick Market Size (2021-2032)
- 2.2.2 Global Men's Lipstick Sales (2021-2032)
- 2.2.3 Global Men's Lipstick Market Average Price (2021-2032)
- 2.3 Men's Lipstick by Type
- 2.3.1 Market Value Comparison by Type (2021 VS 2025 VS 2032) & (US$ Million)
- 2.3.2 Solid Paste
- 2.3.3 Liquid Gel
- 2.4 Men's Lipstick by Application
- 2.4.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.4.2 Online Sales
- 2.4.3 Offline Sales
3 Market Competitive Landscape by Manufacturers
- 3.1 Global Men's Lipstick Market Competitive Situation by Manufacturers (2021 Versus 2025)
- 3.2 Global Men's Lipstick Sales (k units) of Manufacturers (2021-2026)
- 3.3 Global Men's Lipstick Revenue of Manufacturers (2021-2026)
- 3.4 Global Men's Lipstick Average Price by Manufacturers (2021-2026)
- 3.5 Global Men's Lipstick Industry Ranking, 2024 VS 2025 VS 2026
- 3.6 Global Manufacturers of Men's Lipstick, Manufacturing Sites & Headquarters
- 3.7 Global Manufacturers of Men's Lipstick, Product Type & Application
- 3.8 Global Manufacturers of Men's Lipstick, Established Date
- 3.9 Global Men's Lipstick Market CR5 and HHI
- 3.10 Global Manufacturers Mergers & Acquisition
4 Manufacturers Profiled
- 4.1 Mentholatum
- 4.1.1 Mentholatum Company Information
- 4.1.2 Mentholatum Business Overview
- 4.1.3 Mentholatum Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.1.4 Mentholatum Men's Lipstick Product Portfolio
- 4.1.5 Mentholatum Recent Developments
- 4.2 Beiersdorf AG
- 4.2.1 Beiersdorf AG Company Information
- 4.2.2 Beiersdorf AG Business Overview
- 4.2.3 Beiersdorf AG Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.2.4 Beiersdorf AG Men's Lipstick Product Portfolio
- 4.2.5 Beiersdorf AG Recent Developments
- 4.3 L’Oréal
- 4.3.1 L’Oréal Company Information
- 4.3.2 L’Oréal Business Overview
- 4.3.3 L’Oréal Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.3.4 L’Oréal Men's Lipstick Product Portfolio
- 4.3.5 L’Oréal Recent Developments
- 4.4 Unilever
- 4.4.1 Unilever Company Information
- 4.4.2 Unilever Business Overview
- 4.4.3 Unilever Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.4.4 Unilever Men's Lipstick Product Portfolio
- 4.4.5 Unilever Recent Developments
- 4.5 Shiseido
- 4.5.1 Shiseido Company Information
- 4.5.2 Shiseido Business Overview
- 4.5.3 Shiseido Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.5.4 Shiseido Men's Lipstick Product Portfolio
- 4.5.5 Shiseido Recent Developments
- 4.6 Jack Black
- 4.6.1 Jack Black Company Information
- 4.6.2 Jack Black Business Overview
- 4.6.3 Jack Black Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.6.4 Jack Black Men's Lipstick Product Portfolio
- 4.6.5 Jack Black Recent Developments
- 4.7 Burt’s Bees
- 4.7.1 Burt’s Bees Company Information
- 4.7.2 Burt’s Bees Business Overview
- 4.7.3 Burt’s Bees Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.7.4 Burt’s Bees Men's Lipstick Product Portfolio
- 4.7.5 Burt’s Bees Recent Developments
- 4.8 Malin+Goetz
- 4.8.1 Malin+Goetz Company Information
- 4.8.2 Malin+Goetz Business Overview
- 4.8.3 Malin+Goetz Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.8.4 Malin+Goetz Men's Lipstick Product Portfolio
- 4.8.5 Malin+Goetz Recent Developments
- 4.9 CO Bigelow
- 4.9.1 CO Bigelow Company Information
- 4.9.2 CO Bigelow Business Overview
- 4.9.3 CO Bigelow Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.9.4 CO Bigelow Men's Lipstick Product Portfolio
- 4.9.5 CO Bigelow Recent Developments
- 4.10 Guangzhou Mizi Cosmetics
- 4.10.1 Guangzhou Mizi Cosmetics Company Information
- 4.10.2 Guangzhou Mizi Cosmetics Business Overview
- 4.10.3 Guangzhou Mizi Cosmetics Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.10.4 Guangzhou Mizi Cosmetics Men's Lipstick Product Portfolio
- 4.10.5 Guangzhou Mizi Cosmetics Recent Developments
- 4.11 Mengerda
- 4.11.1 Mengerda Company Information
- 4.11.2 Mengerda Business Overview
- 4.11.3 Mengerda Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.11.4 Mengerda Men's Lipstick Product Portfolio
- 4.11.5 Mengerda Recent Developments
- 4.12 Shanghai Jahwa United
- 4.12.1 Shanghai Jahwa United Company Information
- 4.12.2 Shanghai Jahwa United Business Overview
- 4.12.3 Shanghai Jahwa United Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.12.4 Shanghai Jahwa United Men's Lipstick Product Portfolio
- 4.12.5 Shanghai Jahwa United Recent Developments
- 4.13 Chando
- 4.13.1 Chando Company Information
- 4.13.2 Chando Business Overview
- 4.13.3 Chando Men's Lipstick Sales, Revenue and Gross Margin (2021-2026)
- 4.13.4 Chando Men's Lipstick Product Portfolio
- 4.13.5 Chando Recent Developments
5 Global Men's Lipstick Market Scenario by Region
- 5.1 Global Men's Lipstick Market Size by Region: 2021 VS 2025 VS 2032
- 5.2 Global Men's Lipstick Sales by Region: 2021-2032
- 5.2.1 Global Men's Lipstick Sales by Region: 2021-2026
- 5.2.2 Global Men's Lipstick Sales by Region: 2027-2032
- 5.3 Global Men's Lipstick Revenue by Region: 2021-2032
- 5.3.1 Global Men's Lipstick Revenue by Region: 2021-2026
- 5.3.2 Global Men's Lipstick Revenue by Region: 2027-2032
- 5.4 North America Men's Lipstick Market Facts & Figures by Country
- 5.4.1 North America Men's Lipstick Market Size by Country: 2021 VS 2025 VS 2032
- 5.4.2 North America Men's Lipstick Sales by Country (2021-2032)
- 5.4.3 North America Men's Lipstick Revenue by Country (2021-2032)
- 5.4.4 United States
- 5.4.5 Canada
- 5.4.6 Mexico
- 5.5 Europe Men's Lipstick Market Facts & Figures by Country
- 5.5.1 Europe Men's Lipstick Market Size by Country: 2021 VS 2025 VS 2032
- 5.5.2 Europe Men's Lipstick Sales by Country (2021-2032)
- 5.5.3 Europe Men's Lipstick Revenue by Country (2021-2032)
- 5.5.4 Germany
- 5.5.5 France
- 5.5.6 U.K.
- 5.5.7 Italy
- 5.5.8 Russia
- 5.5.9 Spain
- 5.5.10 Netherlands
- 5.5.11 Switzerland
- 5.5.12 Sweden
- 5.5.13 Poland
- 5.6 Asia Pacific Men's Lipstick Market Facts & Figures by Country
- 5.6.1 Asia Pacific Men's Lipstick Market Size by Country: 2021 VS 2025 VS 2032
- 5.6.2 Asia Pacific Men's Lipstick Sales by Country (2021-2032)
- 5.6.3 Asia Pacific Men's Lipstick Revenue by Country (2021-2032)
- 5.6.4 China
- 5.6.5 Japan
- 5.6.6 South Korea
- 5.6.7 India
- 5.6.8 Australia
- 5.6.9 Taiwan
- 5.6.10 Southeast Asia
- 5.7 South America Men's Lipstick Market Facts & Figures by Country
- 5.7.1 South America Men's Lipstick Market Size by Country: 2021 VS 2025 VS 2032
- 5.7.2 South America Men's Lipstick Sales by Country (2021-2032)
- 5.7.3 South America Men's Lipstick Revenue by Country (2021-2032)
- 5.7.4 Brazil
- 5.7.5 Argentina
- 5.7.6 Chile
- 5.7.7 Colombia
- 5.8 Middle East and Africa Men's Lipstick Market Facts & Figures by Country
- 5.8.1 Middle East and Africa Men's Lipstick Market Size by Country: 2021 VS 2025 VS 2032
- 5.8.2 Middle East and Africa Men's Lipstick Sales by Country (2021-2032)
- 5.8.3 Middle East and Africa Men's Lipstick Revenue by Country (2021-2032)
- 5.8.4 Egypt
- 5.8.5 South Africa
- 5.8.6 Israel
- 5.8.7 Türkiye
- 5.8.8 GCC Countries
6 Segment by Type
- 6.1 Global Men's Lipstick Sales by Type (2021-2032)
- 6.1.1 Global Men's Lipstick Sales by Type (2021-2032) & (k units)
- 6.1.2 Global Men's Lipstick Sales Market Share by Type (2021-2032)
- 6.2 Global Men's Lipstick Revenue by Type (2021-2032)
- 6.2.1 Global Men's Lipstick Sales by Type (2021-2032) & (US$ Million)
- 6.2.2 Global Men's Lipstick Revenue Market Share by Type (2021-2032)
- 6.3 Global Men's Lipstick Price by Type (2021-2032)
7 Segment by Application
- 7.1 Global Men's Lipstick Sales by Application (2021-2032)
- 7.1.1 Global Men's Lipstick Sales by Application (2021-2032) & (k units)
- 7.1.2 Global Men's Lipstick Sales Market Share by Application (2021-2032)
- 7.2 Global Men's Lipstick Revenue by Application (2021-2032)
- 7.2.1 Global Men's Lipstick Sales by Application (2021-2032) & (US$ Million)
- 7.2.2 Global Men's Lipstick Revenue Market Share by Application (2021-2032)
- 7.3 Global Men's Lipstick Price by Application (2021-2032)
8 Value Chain and Sales Channels Analysis of the Market
- 8.1 Men's Lipstick Value Chain Analysis
- 8.1.1 Men's Lipstick Key Raw Materials
- 8.1.2 Raw Materials Key Suppliers
- 8.1.3 Men's Lipstick Production Mode & Process
- 8.2 Men's Lipstick Sales Channels Analysis
- 8.2.1 Direct Comparison with Distribution Share
- 8.2.2 Men's Lipstick Distributors
- 8.2.3 Men's Lipstick Customers
9 Global Men's Lipstick Analyzing Market Dynamics
- 9.1 Men's Lipstick Industry Trends
- 9.2 Men's Lipstick Industry Drivers
- 9.3 Men's Lipstick Industry Opportunities and Challenges
- 9.4 Men's Lipstick Industry Restraints
10 Report Conclusion
11 Disclaimer
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