APO RESEARCH · REPORT
B2B Price Optimization and Management Software
B2B price optimization and management (PO&M) software can help users to efficiently manage and optimize the price of its products and services. The software focus on the back-office price management, product management or providing sales intelligence in real-time to the sales representative. PO&M products are widely used by multiple industries, including travel and transportation, wholesale and distribution, energy, chemicals and petroleum, financial services and insurance, life sciences, high tech, manufacturing, telecommunications, food and beverage, and consumer packaged goods.
Product & engineering
Understand the product.
B2B price optimization and management (PO&M) software can help users to efficiently manage and optimize the price of its products and services. The software focus on the back-office price management, product management or providing sales intelligence in real-time to the sales representative. PO&M products are widely used by multiple industries, including travel and transportation, wholesale and distribution, energy, chemicals and petroleum, financial services and insurance, life sciences, high tech, manufacturing, telecommunications, food and beverage, and consumer packaged goods.
Selected research
Market Structure
Global B2B Price Optimization and Management Software Market by Size, by Type, by Application, by Region, History and Forecast 2021-2032
Market perspective
B2B price optimization and management (PO&M) software can help users to efficiently manage and optimize the price of its products and services. The software focus on the back-office price management, product management or providing sales intelligence in real-time to the sales representative. PO&M products are widely used by multiple industries, including travel and transportation, wholesale and distribution, energy, chemicals and petroleum, financial services and insurance, life sciences, high tech, manufacturing, telecommunications, food and beverage, and consumer packaged goods.
Global B2B price optimization and management software main service providers include McKinsey, Price Edge, Pricefx, PROS, SPOSEA, Vendavo, Vistaar Technologies, Vistex, Zilliant, GK Software, Syncron, Prisync, Pricemoov, Apttus Conga, etc., totally accounting for about 90%. Americas is the largest market, with a share about 43%. As for the types of products, it can be divided into cloud based and on-premises. Cloud based is the largest segment, holding a share about 80%. In terms of application, it is widely used in large enterprises and SMEs. The most common application is large enterprises, with a share over 57%.
Report Includes
Read the full market overview
This report provides an overview of the global B2B Price Optimization and Management Software market and its size, analyzing global market trends based on historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of B2B Price Optimization and Management Software and revenue in major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents B2B Price Optimization and Management Software revenue, market share, and industry ranking for the main manufacturers for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
In addition, the report analyzes segment data by Type and Application—covering revenue and growth rates—for 2021-2032, and evaluates and forecasts the B2B Price Optimization and Management Software market size, projected growth trends, production technologies, key applications, and end-use industries.
B2B Price Optimization and Management Software Segment by Company
McKinsey
Price Edge
Pricefx
PROS
SPOSEA
Vendavo
Vistaar Technologies
Vistex
Zilliant
GK Software
Syncron
Prisync
Pricemoov
Apttus Conga
B2B Price Optimization and Management Software Segment by Type
Cloud Based
On-premises
B2B Price Optimization and Management Software Segment by Application
Large Enterprises
SMEs
B2B Price Optimization and Management Software Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global B2B Price Optimization and Management Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of B2B Price Optimization and Management Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of B2B Price Optimization and Management Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of B2B Price Optimization and Management Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global B2B Price Optimization and Management Software industry.
Chapter 3: Detailed analysis of B2B Price Optimization and Management Software companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, B2B Price Optimization and Management Softwarerevenue, gross margin, and recent development, etc.
Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 8: Europe by type, by application and by country, revenue for each segment.
Chapter 9: China by type, and by application, revenue for each segment.
Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 11: South America, Middle East & Africa by type, by application and by country, revenue for each segment.
Chapter 12: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Cloud Based
- On-premises
Applications
- Large Enterprises
- SMEs
Companies covered
- McKinsey
- Price Edge
- Pricefx
- PROS
- SPOSEA
- Vendavo
- Vistaar Technologies
- Vistex
- Zilliant
- GK Software
- Syncron
- Prisync
- Pricemoov
- Apttus Conga
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Market Analysis by Type
- 1.2.1 Global B2B Price Optimization and Management Software Market Size Growth Rate by Type: 2021 VS 2025 VS 2032
- 1.2.2 Cloud Based
- 1.2.3 On-premises
- 1.3 Market Analysis by Application
- 1.3.1 Global B2B Price Optimization and Management Software Market Size Growth Rate by Application: 2021 VS 2025 VS 2032
- 1.3.2 Large Enterprises
- 1.3.3 SMEs
- 1.4 Global Market Growth Prospects
- 1.5 Global B2B Price Optimization and Management Software Growth Trends by Region
- 1.5.1 Global B2B Price Optimization and Management Software Market Size by Region: 2021 VS 2025 VS 2032
- 1.5.2 B2B Price Optimization and Management Software Market Size by Region (2021-2026)
- 1.5.3 B2B Price Optimization and Management Software Market Size by Region (2027-2032)
- 1.6 Assumptions and Limitations
- 1.7 Study Goals and Objectives
- 1.8 Years Considered
2 Global B2B Price Optimization and Management Software Market Dynamics
- 2.1 B2B Price Optimization and Management Software Industry Trends
- 2.2 B2B Price Optimization and Management Software Industry Drivers
- 2.3 B2B Price Optimization and Management Software Industry Opportunities and Challenges
- 2.4 B2B Price Optimization and Management Software Industry Restraints
3 Competitive Landscape by Company
- 3.1 Global B2B Price Optimization and Management Software Revenue by Company (2021-2026)
- 3.2 Global B2B Price Optimization and Management Software Players Revenue Ranking, 2024 VS 2025 VS 2026
- 3.3 Global B2B Price Optimization and Management Software Key Company Head office and Area Served
- 3.4 Global B2B Price Optimization and Management Software Company, Product Type & Application
- 3.5 Global B2B Price Optimization and Management Software Company Establishment Date
- 3.6 Market Competitive Analysis
- 3.6.1 Global B2B Price Optimization and Management Software Market CR5 and HHI
- 3.6.2 Global Top 5 and 10 B2B Price Optimization and Management Software Players Market Share by Revenue in 2025
- 3.6.3 2025 B2B Price Optimization and Management Software Tier 1, Tier 2, and Tier 3
4 B2B Price Optimization and Management Software Market by Type
- 4.1 Global B2B Price Optimization and Management Software Market Size by Type (2021 VS 2025 VS 2032)
- 4.2 Global B2B Price Optimization and Management Software Market Size by Type (2021-2032)
- 4.3 Global B2B Price Optimization and Management Software Market Size Share by Type (2021-2032)
5 B2B Price Optimization and Management Software Market by Application
- 5.1 Global B2B Price Optimization and Management Software Market Size by Application (2021 VS 2025 VS 2032)
- 5.2 Global B2B Price Optimization and Management Software Market Size by Application (2021-2032)
- 5.3 Global B2B Price Optimization and Management Software Market Size Share by Application (2021-2032)
6 Company Profiles
- 6.1 McKinsey
- 6.1.1 McKinsey Company Information
- 6.1.2 McKinsey Business Overview
- 6.1.3 McKinsey B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.1.4 McKinsey B2B Price Optimization and Management Software Product Portfolio
- 6.1.5 McKinsey Recent Developments
- 6.2 Price Edge
- 6.2.1 Price Edge Company Information
- 6.2.2 Price Edge Business Overview
- 6.2.3 Price Edge B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.2.4 Price Edge B2B Price Optimization and Management Software Product Portfolio
- 6.2.5 Price Edge Recent Developments
- 6.3 Pricefx
- 6.3.1 Pricefx Company Information
- 6.3.2 Pricefx Business Overview
- 6.3.3 Pricefx B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.3.4 Pricefx B2B Price Optimization and Management Software Product Portfolio
- 6.3.5 Pricefx Recent Developments
- 6.4 PROS
- 6.4.1 PROS Company Information
- 6.4.2 PROS Business Overview
- 6.4.3 PROS B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.4.4 PROS B2B Price Optimization and Management Software Product Portfolio
- 6.4.5 PROS Recent Developments
- 6.5 SPOSEA
- 6.5.1 SPOSEA Company Information
- 6.5.2 SPOSEA Business Overview
- 6.5.3 SPOSEA B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.5.4 SPOSEA B2B Price Optimization and Management Software Product Portfolio
- 6.5.5 SPOSEA Recent Developments
- 6.6 Vendavo
- 6.6.1 Vendavo Company Information
- 6.6.2 Vendavo Business Overview
- 6.6.3 Vendavo B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.6.4 Vendavo B2B Price Optimization and Management Software Product Portfolio
- 6.6.5 Vendavo Recent Developments
- 6.7 Vistaar Technologies
- 6.7.1 Vistaar Technologies Company Information
- 6.7.2 Vistaar Technologies Business Overview
- 6.7.3 Vistaar Technologies B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.7.4 Vistaar Technologies B2B Price Optimization and Management Software Product Portfolio
- 6.7.5 Vistaar Technologies Recent Developments
- 6.8 Vistex
- 6.8.1 Vistex Company Information
- 6.8.2 Vistex Business Overview
- 6.8.3 Vistex B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.8.4 Vistex B2B Price Optimization and Management Software Product Portfolio
- 6.8.5 Vistex Recent Developments
- 6.9 Zilliant
- 6.9.1 Zilliant Company Information
- 6.9.2 Zilliant Business Overview
- 6.9.3 Zilliant B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.9.4 Zilliant B2B Price Optimization and Management Software Product Portfolio
- 6.9.5 Zilliant Recent Developments
- 6.10 GK Software
- 6.10.1 GK Software Company Information
- 6.10.2 GK Software Business Overview
- 6.10.3 GK Software B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.10.4 GK Software B2B Price Optimization and Management Software Product Portfolio
- 6.10.5 GK Software Recent Developments
- 6.11 Syncron
- 6.11.1 Syncron Company Information
- 6.11.2 Syncron Business Overview
- 6.11.3 Syncron B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.11.4 Syncron B2B Price Optimization and Management Software Product Portfolio
- 6.11.5 Syncron Recent Developments
- 6.12 Prisync
- 6.12.1 Prisync Company Information
- 6.12.2 Prisync Business Overview
- 6.12.3 Prisync B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.12.4 Prisync B2B Price Optimization and Management Software Product Portfolio
- 6.12.5 Prisync Recent Developments
- 6.13 Pricemoov
- 6.13.1 Pricemoov Company Information
- 6.13.2 Pricemoov Business Overview
- 6.13.3 Pricemoov B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.13.4 Pricemoov B2B Price Optimization and Management Software Product Portfolio
- 6.13.5 Pricemoov Recent Developments
- 6.14 Apttus Conga
- 6.14.1 Apttus Conga Company Information
- 6.14.2 Apttus Conga Business Overview
- 6.14.3 Apttus Conga B2B Price Optimization and Management Software Revenue and Gross Margin (US$ Million) & (2021-2026)
- 6.14.4 Apttus Conga B2B Price Optimization and Management Software Product Portfolio
- 6.14.5 Apttus Conga Recent Developments
7 North America
- 7.1 North America B2B Price Optimization and Management Software Market Size (2021-2032)
- 7.2 North America B2B Price Optimization and Management Software Market Size by Type
- 7.2.1 North America B2B Price Optimization and Management Software Market Size by Type (2021-2026)
- 7.2.2 North America B2B Price Optimization and Management Software Market Size by Type (2027-2032)
- 7.2.3 North America B2B Price Optimization and Management Software Market Share by Type (2021-2032)
- 7.3 North America B2B Price Optimization and Management Software Market Size by Application
- 7.3.1 North America B2B Price Optimization and Management Software Market Size by Application (2021-2026)
- 7.3.2 North America B2B Price Optimization and Management Software Market Size by Application (2027-2032)
- 7.3.3 North America B2B Price Optimization and Management Software Market Share by Application (2021-2032)
- 7.4 North America B2B Price Optimization and Management Software Market Size by Country
- 7.4.1 North America B2B Price Optimization and Management Software Market Size by Country (2021 VS 2025 VS 2032)
- 7.4.2 North America B2B Price Optimization and Management Software Market Size by Country (2021-2026)
- 7.4.3 North America B2B Price Optimization and Management Software Market Size by Country (2027-2032)
- 7.4.4 North America B2B Price Optimization and Management Software Market Share by Country (2021-2032)
- 7.4.5 United States
- 7.4.6 Canada
- 7.4.7 Mexico
8 Europe
- 8.1 Europe B2B Price Optimization and Management Software Market Size (2021-2032)
- 8.2 Europe B2B Price Optimization and Management Software Market Size by Type
- 8.2.1 Europe B2B Price Optimization and Management Software Market Size by Type (2021-2026)
- 8.2.2 Europe B2B Price Optimization and Management Software Market Size by Type (2027-2032)
- 8.2.3 Europe B2B Price Optimization and Management Software Market Share by Type (2021-2032)
- 8.3 Europe B2B Price Optimization and Management Software Market Size by Application
- 8.3.1 Europe B2B Price Optimization and Management Software Market Size by Application (2021-2026)
- 8.3.2 Europe B2B Price Optimization and Management Software Market Size by Application (2027-2032)
- 8.3.3 Europe B2B Price Optimization and Management Software Market Share by Application (2021-2032)
- 8.4 Europe B2B Price Optimization and Management Software Market Size by Country
- 8.4.1 Europe B2B Price Optimization and Management Software Market Size by Country (2021 VS 2025 VS 2032)
- 8.4.2 Europe B2B Price Optimization and Management Software Market Size by Country (2021-2026)
- 8.4.3 Europe B2B Price Optimization and Management Software Market Size by Country (2027-2032)
- 8.4.4 Europe B2B Price Optimization and Management Software Market Share by Country (2021-2032)
- 8.4.5 Germany
- 8.4.6 France
- 8.4.7 U.K.
- 8.4.8 Italy
- 8.4.9 Russia
- 8.4.10 Nordic Countries
9 China
- 9.1 China B2B Price Optimization and Management Software Market Size (2021-2032)
- 9.2 China B2B Price Optimization and Management Software Market Size by Type
- 9.2.1 China B2B Price Optimization and Management Software Market Size by Type (2021-2026)
- 9.2.2 China B2B Price Optimization and Management Software Market Size by Type (2027-2032)
- 9.2.3 China B2B Price Optimization and Management Software Market Share by Type (2021-2032)
- 9.3 China B2B Price Optimization and Management Software Market Size by Application
- 9.3.1 China B2B Price Optimization and Management Software Market Size by Application (2021-2026)
- 9.3.2 China B2B Price Optimization and Management Software Market Size by Application (2027-2032)
- 9.3.3 China B2B Price Optimization and Management Software Market Share by Application (2021-2032)
10 Asia (Excluding China)
- 10.1 Asia B2B Price Optimization and Management Software Market Size (2021-2032)
- 10.2 Asia B2B Price Optimization and Management Software Market Size by Type
- 10.2.1 Asia B2B Price Optimization and Management Software Market Size by Type (2021-2026)
- 10.2.2 Asia B2B Price Optimization and Management Software Market Size by Type (2027-2032)
- 10.2.3 Asia B2B Price Optimization and Management Software Market Share by Type (2021-2032)
- 10.3 Asia B2B Price Optimization and Management Software Market Size by Application
- 10.3.1 Asia B2B Price Optimization and Management Software Market Size by Application (2021-2026)
- 10.3.2 Asia B2B Price Optimization and Management Software Market Size by Application (2027-2032)
- 10.3.3 Asia B2B Price Optimization and Management Software Market Share by Application (2021-2032)
- 10.4 Asia B2B Price Optimization and Management Software Market Size by Country
- 10.4.1 Asia B2B Price Optimization and Management Software Market Size by Country (2021 VS 2025 VS 2032)
- 10.4.2 Asia B2B Price Optimization and Management Software Market Size by Country (2021-2026)
- 10.4.3 Asia B2B Price Optimization and Management Software Market Size by Country (2027-2032)
- 10.4.4 Asia B2B Price Optimization and Management Software Market Share by Country (2021-2032)
- 10.4.5 Japan
- 10.4.6 South Korea
- 10.4.7 Taiwan
- 10.4.8 Southeast Asia
- 10.4.9 India
- 10.4.10 Australia
11 South America, Middle East & Africa
- 11.1 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size (2021-2032)
- 11.2 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Type
- 11.2.1 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Type (2021-2026)
- 11.2.2 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Type (2027-2032)
- 11.2.3 South America, Middle East & Africa B2B Price Optimization and Management Software Market Share by Type (2021-2032)
- 11.3 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Application
- 11.3.1 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Application (2021-2026)
- 11.3.2 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Application (2027-2032)
- 11.3.3 South America, Middle East & Africa B2B Price Optimization and Management Software Market Share by Application (2021-2032)
- 11.4 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Country
- 11.4.1 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Country (2021 VS 2025 VS 2032)
- 11.4.2 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Country (2021-2026)
- 11.4.3 South America, Middle East & Africa B2B Price Optimization and Management Software Market Size by Country (2027-2032)
- 11.4.4 South America, Middle East & Africa B2B Price Optimization and Management Software Market Share by Country (2021-2032)
- 11.4.5 Brazil
- 11.4.6 South Africa
- 11.4.7 Saudi Arabia
- 11.4.8 Turkey
- 11.4.9 Argentina
- 11.4.9 UAE
- 11.4.9 Egypt
- 11.4.9 Chile
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
- 13.6 Disclaimer
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