APO RESEARCH · REPORT
E-cigarettes and Vaping
E-cigarette is a kind of electronic product that imitates cigarette. It has the same appearance, smoke, taste and feeling as cigarette. It is a kind of product that can be inhaled by users after nicotine is turned into steam by means of atomization.
Product & engineering
Understand the product.
E-cigarette is a kind of electronic product that imitates cigarette. It has the same appearance, smoke, taste and feeling as cigarette. It is a kind of product that can be inhaled by users after nicotine is turned into steam by means of atomization.
Electronic cigarette is composed of atomizer, control chip and battery. When the electronic cigarette is working, the liquid of the electronic cigarette is transferred to the atomization room, and then connected through the smoking air switch, and then the control chip (lithium battery drive) controls the heating of the atomization room to generate the vapor fog simulating the smoke, so as to meet the pleasure of smokers and the psychological habits developed for many years.
Selected research
Industry Growth & Trends
Global E-cigarettes and Vaping Industry Growth and Trends Forecast to 2032
Market perspective
E-cigarette is a kind of electronic product that imitates cigarette. It has the same appearance, smoke, taste and feeling as cigarette. It is a kind of product that can be inhaled by users after nicotine is turned into steam by means of atomization.
Electronic cigarette is composed of atomizer, control chip and battery. When the electronic cigarette is working, the liquid of the electronic cigarette is transferred to the atomization room, and then connected through the smoking air switch, and then the control chip (lithium battery drive) controls the heating of the atomization room to generate the vapor fog simulating the smoke, so as to meet the pleasure of smokers and the psychological habits developed for many years.
There are two main types of E-cigarettes and Vaping products: with and without display screen. Among them, the largest proportion is without display screen. In 2019, the market share is about 87%, accounting for more than half of the total market.
Read the full market overview
North America is the main sales area, accounting for about 42% of the global total sales. In the U.S. market, e-cigarettes are mainly occupied by large manufacturers affiliated to large multinational tobacco companies. Altria Group、Imperial Tobacco、ReynoldsAmerican、Japan Tobacco Inc and other well-known multinational tobacco companies have set up e-cigarette field, accounting for about 70-80% of the market space.
Report Scope
This report provides a structured, data-driven view of the global E-cigarettes and Vaping market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The E-cigarettes and Vaping market size, estimates, and forecasts are presented in terms of sales volume (K Units) and revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global E-cigarettes and Vaping market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to E-cigarettes and Vaping.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading manufacturers in the global E-cigarettes and Vaping market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue, price, and sales volume data by manufacturer for 2020-2025, enabling benchmarking of scale, pricing, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
E-cigarettes and Vaping Market by Company
Imperial Tobacco
ReynoldsAmerican
Japan Tobacco Inc.
Altria Group
VMR Product
Njoy
21st Century
Vaporcorp
Truvape
Shenzhen First Union Technology Co.,Ltd.
BUDDY
Guangdong Jeray Technology Group Co.,Ltd.
Innokin
Smoore
SMOK
Hangsen Group
E-cigarettes and Vaping Segment by Type
Without Screen
With Screen
E-cigarettes and Vaping Segment by Application
Online
Offline
E-cigarettes and Vaping Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global E-cigarettes and Vaping market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of E-cigarettes and Vaping and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of E-cigarettes and Vaping.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the study scope of this report, executive summary of market segments by type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of E-cigarettes and Vaping manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Sales, revenue of E-cigarettes and Vaping in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter 5: Introduces market segments by application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter 12: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics.
Chapter 13: Concluding Insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Without Screen
- With Screen
Applications
- Online
- Offline
Companies covered
- Imperial Tobacco
- ReynoldsAmerican
- Japan Tobacco Inc.
- Altria Group
- VMR Product
- Njoy
- 21st Century
- Vaporcorp
- Truvape
- Shenzhen First Union Technology Co.,Ltd.
- BUDDY
- Guangdong Jeray Technology Group Co.,Ltd.
- Innokin
- Smoore
- SMOK
- Hangsen Group
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.2.1 Global E-cigarettes and Vaping Market Size Estimates and Forecasts (2021-2032)
- 1.2.2 Global E-cigarettes and Vaping Sales Estimates and Forecasts (2021-2032)
- 1.3 E-cigarettes and Vaping Market by Type
- 1.3.1 Without Screen
- 1.3.2 With Screen
- 1.4 Global E-cigarettes and Vaping Market Size by Type
- 1.4.1 Global E-cigarettes and Vaping Market Size Overview by Type (2021-2032)
- 1.4.2 Global E-cigarettes and Vaping Historic Market Size Review by Type (2021-2026)
- 1.4.3 Global E-cigarettes and Vaping Forecasted Market Size by Type (2027-2032)
- 1.5 Key Regions Market Size by Type
- 1.5.1 North America E-cigarettes and Vaping Sales Breakdown by Type (2021-2026)
- 1.5.2 Europe E-cigarettes and Vaping Sales Breakdown by Type (2021-2026)
- 1.5.3 Asia-Pacific E-cigarettes and Vaping Sales Breakdown by Type (2021-2026)
- 1.5.4 South America E-cigarettes and Vaping Sales Breakdown by Type (2021-2026)
- 1.5.5 Middle East and Africa E-cigarettes and Vaping Sales Breakdown by Type (2021-2026)
2 Global Market Dynamics
- 2.1 E-cigarettes and Vaping Industry Trends
- 2.2 E-cigarettes and Vaping Industry Drivers
- 2.3 E-cigarettes and Vaping Industry Opportunities and Challenges
- 2.4 E-cigarettes and Vaping Industry Restraints
3 Market Competitive Landscape by Company
- 3.1 Global Top Players by E-cigarettes and Vaping Revenue (2021-2026)
- 3.2 Global Top Players by E-cigarettes and Vaping Sales (2021-2026)
- 3.3 Global Top Players by E-cigarettes and Vaping Price (2021-2026)
- 3.4 Global E-cigarettes and Vaping Industry Company Ranking, 2024 VS 2025 VS 2026
- 3.5 Global E-cigarettes and Vaping Major Company Production Sites & Headquarters
- 3.6 Global E-cigarettes and Vaping Company, Product Type & Application
- 3.7 Global E-cigarettes and Vaping Company Establishment Date
- 3.8 Market Competitive Analysis
- 3.8.1 Global E-cigarettes and Vaping Market CR5 and HHI
- 3.8.2 Global Top 5 and 10 E-cigarettes and Vaping Players Market Share by Revenue in 2025
- 3.8.3 2025 E-cigarettes and Vaping Tier 1, Tier 2, and Tier 3
4 E-cigarettes and Vaping Regional Status and Outlook
- 4.1 Global E-cigarettes and Vaping Market Size and CAGR by Region: 2021 VS 2025 VS 2032
- 4.2 Global E-cigarettes and Vaping Historic Market Size by Region
- 4.2.1 Global E-cigarettes and Vaping Sales in Volume by Region (2021-2026)
- 4.2.2 Global E-cigarettes and Vaping Sales in Value by Region (2021-2026)
- 4.2.3 Global E-cigarettes and Vaping Sales (Volume & Value), Price and Gross Margin (2021-2026)
- 4.3 Global E-cigarettes and Vaping Forecasted Market Size by Region
- 4.3.1 Global E-cigarettes and Vaping Sales in Volume by Region (2027-2032)
- 4.3.2 Global E-cigarettes and Vaping Sales in Value by Region (2027-2032)
- 4.3.3 Global E-cigarettes and Vaping Sales (Volume & Value), Price and Gross Margin (2027-2032)
5 E-cigarettes and Vaping by Application
- 5.1 E-cigarettes and Vaping Market by Application
- 5.1.1 Online
- 5.1.2 Offline
- 5.2 Global E-cigarettes and Vaping Market Size by Application
- 5.2.1 Global E-cigarettes and Vaping Market Size Overview by Application (2021-2032)
- 5.2.2 Global E-cigarettes and Vaping Historic Market Size Review by Application (2021-2026)
- 5.2.3 Global E-cigarettes and Vaping Forecasted Market Size by Application (2027-2032)
- 5.3 Key Regions Market Size by Application
- 5.3.1 North America E-cigarettes and Vaping Sales Breakdown by Application (2021-2026)
- 5.3.2 Europe E-cigarettes and Vaping Sales Breakdown by Application (2021-2026)
- 5.3.3 Asia-Pacific E-cigarettes and Vaping Sales Breakdown by Application (2021-2026)
- 5.3.4 South America E-cigarettes and Vaping Sales Breakdown by Application (2021-2026)
- 5.3.5 Middle East and Africa E-cigarettes and Vaping Sales Breakdown by Application (2021-2026)
6 Company Profiles
- 6.1 Imperial Tobacco
- 6.1.1 Imperial Tobacco Company Information
- 6.1.2 Imperial Tobacco Business Overview
- 6.1.3 Imperial Tobacco E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.1.4 Imperial Tobacco E-cigarettes and Vaping Product Portfolio
- 6.1.5 Imperial Tobacco Recent Developments
- 6.2 ReynoldsAmerican
- 6.2.1 ReynoldsAmerican Company Information
- 6.2.2 ReynoldsAmerican Business Overview
- 6.2.3 ReynoldsAmerican E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.2.4 ReynoldsAmerican E-cigarettes and Vaping Product Portfolio
- 6.2.5 ReynoldsAmerican Recent Developments
- 6.3 Japan Tobacco Inc.
- 6.3.1 Japan Tobacco Inc. Company Information
- 6.3.2 Japan Tobacco Inc. Business Overview
- 6.3.3 Japan Tobacco Inc. E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.3.4 Japan Tobacco Inc. E-cigarettes and Vaping Product Portfolio
- 6.3.5 Japan Tobacco Inc. Recent Developments
- 6.4 Altria Group
- 6.4.1 Altria Group Company Information
- 6.4.2 Altria Group Business Overview
- 6.4.3 Altria Group E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.4.4 Altria Group E-cigarettes and Vaping Product Portfolio
- 6.4.5 Altria Group Recent Developments
- 6.5 VMR Product
- 6.5.1 VMR Product Company Information
- 6.5.2 VMR Product Business Overview
- 6.5.3 VMR Product E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.5.4 VMR Product E-cigarettes and Vaping Product Portfolio
- 6.5.5 VMR Product Recent Developments
- 6.6 Njoy
- 6.6.1 Njoy Company Information
- 6.6.2 Njoy Business Overview
- 6.6.3 Njoy E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.6.4 Njoy E-cigarettes and Vaping Product Portfolio
- 6.6.5 Njoy Recent Developments
- 6.7 21st Century
- 6.7.1 21st Century Company Information
- 6.7.2 21st Century Business Overview
- 6.7.3 21st Century E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.7.4 21st Century E-cigarettes and Vaping Product Portfolio
- 6.7.5 21st Century Recent Developments
- 6.8 Vaporcorp
- 6.8.1 Vaporcorp Company Information
- 6.8.2 Vaporcorp Business Overview
- 6.8.3 Vaporcorp E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.8.4 Vaporcorp E-cigarettes and Vaping Product Portfolio
- 6.8.5 Vaporcorp Recent Developments
- 6.9 Truvape
- 6.9.1 Truvape Company Information
- 6.9.2 Truvape Business Overview
- 6.9.3 Truvape E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.9.4 Truvape E-cigarettes and Vaping Product Portfolio
- 6.9.5 Truvape Recent Developments
- 6.10 Shenzhen First Union Technology Co.,Ltd.
- 6.10.1 Shenzhen First Union Technology Co.,Ltd. Company Information
- 6.10.2 Shenzhen First Union Technology Co.,Ltd. Business Overview
- 6.10.3 Shenzhen First Union Technology Co.,Ltd. E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.10.4 Shenzhen First Union Technology Co.,Ltd. E-cigarettes and Vaping Product Portfolio
- 6.10.5 Shenzhen First Union Technology Co.,Ltd. Recent Developments
- 6.11 BUDDY
- 6.11.1 BUDDY Company Information
- 6.11.2 BUDDY Business Overview
- 6.11.3 BUDDY E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.11.4 BUDDY E-cigarettes and Vaping Product Portfolio
- 6.11.5 BUDDY Recent Developments
- 6.12 Guangdong Jeray Technology Group Co.,Ltd.
- 6.12.1 Guangdong Jeray Technology Group Co.,Ltd. Company Information
- 6.12.2 Guangdong Jeray Technology Group Co.,Ltd. Business Overview
- 6.12.3 Guangdong Jeray Technology Group Co.,Ltd. E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.12.4 Guangdong Jeray Technology Group Co.,Ltd. E-cigarettes and Vaping Product Portfolio
- 6.12.5 Guangdong Jeray Technology Group Co.,Ltd. Recent Developments
- 6.13 Innokin
- 6.13.1 Innokin Company Information
- 6.13.2 Innokin Business Overview
- 6.13.3 Innokin E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.13.4 Innokin E-cigarettes and Vaping Product Portfolio
- 6.13.5 Innokin Recent Developments
- 6.14 Smoore
- 6.14.1 Smoore Company Information
- 6.14.2 Smoore Business Overview
- 6.14.3 Smoore E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.14.4 Smoore E-cigarettes and Vaping Product Portfolio
- 6.14.5 Smoore Recent Developments
- 6.15 SMOK
- 6.15.1 SMOK Company Information
- 6.15.2 SMOK Business Overview
- 6.15.3 SMOK E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.15.4 SMOK E-cigarettes and Vaping Product Portfolio
- 6.15.5 SMOK Recent Developments
- 6.16 Hangsen Group
- 6.16.1 Hangsen Group Company Information
- 6.16.2 Hangsen Group Business Overview
- 6.16.3 Hangsen Group E-cigarettes and Vaping Sales, Revenue and Gross Margin (2021-2026)
- 6.16.4 Hangsen Group E-cigarettes and Vaping Product Portfolio
- 6.16.5 Hangsen Group Recent Developments
7 North America by Country
- 7.1 North America E-cigarettes and Vaping Sales by Country
- 7.1.1 North America E-cigarettes and Vaping Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.1.2 North America E-cigarettes and Vaping Sales by Country (2021-2026)
- 7.1.3 North America E-cigarettes and Vaping Sales Forecast by Country (2027-2032)
- 7.2 North America E-cigarettes and Vaping Market Size by Country
- 7.2.1 North America E-cigarettes and Vaping Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2.2 North America E-cigarettes and Vaping Market Size by Country (2021-2026)
- 7.2.3 North America E-cigarettes and Vaping Market Size Forecast by Country (2027-2032)
8 Europe by Country
- 8.1 Europe E-cigarettes and Vaping Sales by Country
- 8.1.1 Europe E-cigarettes and Vaping Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.1.2 Europe E-cigarettes and Vaping Sales by Country (2021-2026)
- 8.1.3 Europe E-cigarettes and Vaping Sales Forecast by Country (2027-2032)
- 8.2 Europe E-cigarettes and Vaping Market Size by Country
- 8.2.1 Europe E-cigarettes and Vaping Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2.2 Europe E-cigarettes and Vaping Market Size by Country (2021-2026)
- 8.2.3 Europe E-cigarettes and Vaping Market Size Forecast by Country (2027-2032)
9 Asia-Pacific by Country
- 9.1 Asia-Pacific E-cigarettes and Vaping Sales by Country
- 9.1.1 Asia-Pacific E-cigarettes and Vaping Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.1.2 Asia-Pacific E-cigarettes and Vaping Sales by Country (2021-2026)
- 9.1.3 Asia-Pacific E-cigarettes and Vaping Sales Forecast by Country (2027-2032)
- 9.2 Asia-Pacific E-cigarettes and Vaping Market Size by Country
- 9.2.1 Asia-Pacific E-cigarettes and Vaping Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2.2 Asia-Pacific E-cigarettes and Vaping Market Size by Country (2021-2026)
- 9.2.3 Asia-Pacific E-cigarettes and Vaping Market Size Forecast by Country (2027-2032)
10 South America by Country
- 10.1 South America E-cigarettes and Vaping Sales by Country
- 10.1.1 South America E-cigarettes and Vaping Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.1.2 South America E-cigarettes and Vaping Sales by Country (2021-2026)
- 10.1.3 South America E-cigarettes and Vaping Sales Forecast by Country (2027-2032)
- 10.2 South America E-cigarettes and Vaping Market Size by Country
- 10.2.1 South America E-cigarettes and Vaping Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2.2 South America E-cigarettes and Vaping Market Size by Country (2021-2026)
- 10.2.3 South America E-cigarettes and Vaping Market Size Forecast by Country (2027-2032)
11 Middle East and Africa by Country
- 11.1 Middle East and Africa E-cigarettes and Vaping Sales by Country
- 11.1.1 Middle East and Africa E-cigarettes and Vaping Sales Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.1.2 Middle East and Africa E-cigarettes and Vaping Sales by Country (2021-2026)
- 11.1.3 Middle East and Africa E-cigarettes and Vaping Sales Forecast by Country (2027-2032)
- 11.2 Middle East and Africa E-cigarettes and Vaping Market Size by Country
- 11.2.1 Middle East and Africa E-cigarettes and Vaping Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2.2 Middle East and Africa E-cigarettes and Vaping Market Size by Country (2021-2026)
- 11.2.3 Middle East and Africa E-cigarettes and Vaping Market Size Forecast by Country (2027-2032)
12 Value Chain and Sales Channels Analysis
- 12.1 E-cigarettes and Vaping Value Chain Analysis
- 12.1.1 E-cigarettes and Vaping Key Raw Materials
- 12.1.2 Key Raw Materials Price
- 12.1.3 Raw Materials Key Suppliers
- 12.1.4 Manufacturing Cost Structure
- 12.1.5 E-cigarettes and Vaping Production Mode & Process
- 12.2 E-cigarettes and Vaping Sales Channels Analysis
- 12.2.1 Direct Comparison with Distribution Share
- 12.2.2 E-cigarettes and Vaping Distributors
- 12.2.3 E-cigarettes and Vaping Customers
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
- 14.6 Disclaimer
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