APO RESEARCH · REPORT
Luxury Safari Tourism
For this report, we undertook primary and secondary research in association with Tourism Economics, Amadeus Travel Intelligence, Connections Events, The Telegraph and various industry experts. Approaches include: analysing tourism Economics estimations of the number of outbound luxury trips from each region between 2014 and the present (using an arrival definition), and projected growth patterns until 2025. To compare the growth in overall travel with the growth in luxury travel, luxury traveller were defined as those with an annual household income of more than $350,000, and bookings arrivals order costs more than $3000 per person made by these traveller were deemed as luxury trips. Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.
Product & engineering
Understand the product.
For this report, we undertook primary and secondary research in association with Tourism Economics, Amadeus Travel Intelligence, Connections Events, The Telegraph and various industry experts. Approaches include: analysing tourism Economics estimations of the number of outbound luxury trips from each region between 2014 and the present (using an arrival definition), and projected growth patterns until 2025. To compare the growth in overall travel with the growth in luxury travel, luxury traveller were defined as those with an annual household income of more than $350,000, and bookings arrivals order costs more than $3000 per person made by these traveller were deemed as luxury trips. Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.
Selected research
Industry Research
Luxury Safari Tourism Industry Research Report 2026
Market perspective
For this report, we undertook primary and secondary research in association with Tourism Economics, Amadeus Travel Intelligence, Connections Events, The Telegraph and various industry experts. Approaches include: analysing tourism Economics estimations of the number of outbound luxury trips from each region between 2014 and the present (using an arrival definition), and projected growth patterns until 2025. To compare the growth in overall travel with the growth in luxury travel, luxury traveller were defined as those with an annual household income of more than $350,000, and bookings arrivals order costs more than $3000 per person made by these traveller were deemed as luxury trips. Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.
Global Luxury Safari Tourism key players include Wilderness, TUI Group, &Beyond, Thomas Cook Group, Abercrombie & Kent Ltd, etc. Global top five manufacturers hold a share over 35%.
South Africa is the largest market, with a share over 15%, followed by Botswana and Kenya, both have a share about 30 percent.
Read the full market overview
In terms of product, Adventure Travel is the largest segment, with a share about 70%. And in terms of application, the largest application is Generation X, followed by Millennial.
Report Scope
This report quantifies the global Luxury Safari Tourism market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Luxury Safari Tourism.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Luxury Safari Tourism Market by Company
Wilderness
TUI Group
&Beyond
Thomas Cook Group
Abercrombie & Kent Ltd
Micato Safaris
Singita
Cox & Kings Ltd
Great Plains
Gamewatchers Safaris
Scott Dunn
Backroads
Rothschild Safaris
Butterfield & Robinson
Travcoa
Zicasso
Luxury Safari Tourism Segment by Type
Adventure Travel
Personalized Vacations
Others
Luxury Safari Tourism Segment by Application
Millennial
Generation X
Baby Boomers
Others
Luxury Safari Tourism Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Luxury Safari Tourism market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Luxury Safari Tourism and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Luxury Safari Tourism.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Luxury Safari Tourism companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Adventure Travel
- Personalized Vacations
- Others
Applications
- Millennial
- Generation X
- Baby Boomers
- Others
Companies covered
- Wilderness
- TUI Group
- &Beyond
- Thomas Cook Group
- Abercrombie & Kent Ltd
- Micato Safaris
- Singita
- Cox & Kings Ltd
- Great Plains
- Gamewatchers Safaris
- Scott Dunn
- Backroads
- Rothschild Safaris
- Butterfield & Robinson
- Travcoa
- Zicasso
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Luxury Safari Tourism by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Adventure Travel
- 2.2.3 Personalized Vacations
- 2.2.4 Others
- 2.3 Luxury Safari Tourism by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Millennial
- 2.3.3 Generation X
- 2.3.4 Baby Boomers
- 2.3.5 Others
- 2.4 Assumptions and Limitations
3 Luxury Safari Tourism Breakdown Data by Type
- 3.1 Global Luxury Safari Tourism Historic Market Size by Type (2021-2026)
- 3.2 Global Luxury Safari Tourism Forecasted Market Size by Type (2027-2032)
4 Luxury Safari Tourism Breakdown Data by Application
- 4.1 Global Luxury Safari Tourism Historic Market Size by Application (2021-2026)
- 4.2 Global Luxury Safari Tourism Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Luxury Safari Tourism Market Perspective (2021-2032)
- 5.2 Global Luxury Safari Tourism Growth Trends by Region
- 5.2.1 Global Luxury Safari Tourism Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Luxury Safari Tourism Historic Market Size by Region (2021-2026)
- 5.2.3 Luxury Safari Tourism Forecasted Market Size by Region (2027-2032)
- 5.3 Luxury Safari Tourism Market Dynamics
- 5.3.1 Luxury Safari Tourism Industry Trends
- 5.3.2 Luxury Safari Tourism Market Drivers
- 5.3.3 Luxury Safari Tourism Market Challenges
- 5.3.4 Luxury Safari Tourism Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Luxury Safari Tourism Players by Revenue
- 6.1.1 Global Top Luxury Safari Tourism Players by Revenue (2021-2026)
- 6.1.2 Global Luxury Safari Tourism Revenue Market Share by Players (2021-2026)
- 6.2 Global Luxury Safari Tourism Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Luxury Safari Tourism Head Office and Area Served
- 6.4 Global Luxury Safari Tourism Players, Product Type & Application
- 6.5 Global Luxury Safari Tourism Manufacturers Established Date
- 6.6 Global Luxury Safari Tourism Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Luxury Safari Tourism Market Size (2021-2032)
- 7.2 North America Luxury Safari Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Luxury Safari Tourism Market Size by Country (2021-2026)
- 7.4 North America Luxury Safari Tourism Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Luxury Safari Tourism Market Size (2021-2032)
- 8.2 Europe Luxury Safari Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Luxury Safari Tourism Market Size by Country (2021-2026)
- 8.4 Europe Luxury Safari Tourism Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Luxury Safari Tourism Market Size (2021-2032)
- 9.2 Asia-Pacific Luxury Safari Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Luxury Safari Tourism Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Luxury Safari Tourism Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Luxury Safari Tourism Market Size (2021-2032)
- 10.2 South America Luxury Safari Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Luxury Safari Tourism Market Size by Country (2021-2026)
- 10.4 South America Luxury Safari Tourism Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Luxury Safari Tourism Market Size (2021-2032)
- 11.2 Middle East & Africa Luxury Safari Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Luxury Safari Tourism Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Luxury Safari Tourism Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Wilderness
- 12.1.1 Wilderness Company Information
- 12.1.2 Wilderness Business Overview
- 12.1.3 Wilderness Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.1.4 Wilderness Luxury Safari Tourism Product Portfolio
- 12.1.5 Wilderness Recent Developments
- 12.2 TUI Group
- 12.2.1 TUI Group Company Information
- 12.2.2 TUI Group Business Overview
- 12.2.3 TUI Group Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.2.4 TUI Group Luxury Safari Tourism Product Portfolio
- 12.2.5 TUI Group Recent Developments
- 12.3 &Beyond
- 12.3.1 &Beyond Company Information
- 12.3.2 &Beyond Business Overview
- 12.3.3 &Beyond Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.3.4 &Beyond Luxury Safari Tourism Product Portfolio
- 12.3.5 &Beyond Recent Developments
- 12.4 Thomas Cook Group
- 12.4.1 Thomas Cook Group Company Information
- 12.4.2 Thomas Cook Group Business Overview
- 12.4.3 Thomas Cook Group Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.4.4 Thomas Cook Group Luxury Safari Tourism Product Portfolio
- 12.4.5 Thomas Cook Group Recent Developments
- 12.5 Abercrombie & Kent Ltd
- 12.5.1 Abercrombie & Kent Ltd Company Information
- 12.5.2 Abercrombie & Kent Ltd Business Overview
- 12.5.3 Abercrombie & Kent Ltd Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.5.4 Abercrombie & Kent Ltd Luxury Safari Tourism Product Portfolio
- 12.5.5 Abercrombie & Kent Ltd Recent Developments
- 12.6 Micato Safaris
- 12.6.1 Micato Safaris Company Information
- 12.6.2 Micato Safaris Business Overview
- 12.6.3 Micato Safaris Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.6.4 Micato Safaris Luxury Safari Tourism Product Portfolio
- 12.6.5 Micato Safaris Recent Developments
- 12.7 Singita
- 12.7.1 Singita Company Information
- 12.7.2 Singita Business Overview
- 12.7.3 Singita Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.7.4 Singita Luxury Safari Tourism Product Portfolio
- 12.7.5 Singita Recent Developments
- 12.8 Cox & Kings Ltd
- 12.8.1 Cox & Kings Ltd Company Information
- 12.8.2 Cox & Kings Ltd Business Overview
- 12.8.3 Cox & Kings Ltd Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.8.4 Cox & Kings Ltd Luxury Safari Tourism Product Portfolio
- 12.8.5 Cox & Kings Ltd Recent Developments
- 12.9 Great Plains
- 12.9.1 Great Plains Company Information
- 12.9.2 Great Plains Business Overview
- 12.9.3 Great Plains Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.9.4 Great Plains Luxury Safari Tourism Product Portfolio
- 12.9.5 Great Plains Recent Developments
- 12.10 Gamewatchers Safaris
- 12.10.1 Gamewatchers Safaris Company Information
- 12.10.2 Gamewatchers Safaris Business Overview
- 12.10.3 Gamewatchers Safaris Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.10.4 Gamewatchers Safaris Luxury Safari Tourism Product Portfolio
- 12.10.5 Gamewatchers Safaris Recent Developments
- 12.11 Scott Dunn
- 12.11.1 Scott Dunn Company Information
- 12.11.2 Scott Dunn Business Overview
- 12.11.3 Scott Dunn Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.11.4 Scott Dunn Luxury Safari Tourism Product Portfolio
- 12.11.5 Scott Dunn Recent Developments
- 12.12 Backroads
- 12.12.1 Backroads Company Information
- 12.12.2 Backroads Business Overview
- 12.12.3 Backroads Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.12.4 Backroads Luxury Safari Tourism Product Portfolio
- 12.12.5 Backroads Recent Developments
- 12.13 Rothschild Safaris
- 12.13.1 Rothschild Safaris Company Information
- 12.13.2 Rothschild Safaris Business Overview
- 12.13.3 Rothschild Safaris Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.13.4 Rothschild Safaris Luxury Safari Tourism Product Portfolio
- 12.13.5 Rothschild Safaris Recent Developments
- 12.14 Butterfield & Robinson
- 12.14.1 Butterfield & Robinson Company Information
- 12.14.2 Butterfield & Robinson Business Overview
- 12.14.3 Butterfield & Robinson Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.14.4 Butterfield & Robinson Luxury Safari Tourism Product Portfolio
- 12.14.5 Butterfield & Robinson Recent Developments
- 12.15 Travcoa
- 12.15.1 Travcoa Company Information
- 12.15.2 Travcoa Business Overview
- 12.15.3 Travcoa Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.15.4 Travcoa Luxury Safari Tourism Product Portfolio
- 12.15.5 Travcoa Recent Developments
- 12.16 Zicasso
- 12.16.1 Zicasso Company Information
- 12.16.2 Zicasso Business Overview
- 12.16.3 Zicasso Revenue in Luxury Safari Tourism Business (2021-2026)
- 12.16.4 Zicasso Luxury Safari Tourism Product Portfolio
- 12.16.5 Zicasso Recent Developments
13 Report Conclusion
14 Disclaimer
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