APO RESEARCH · REPORT
Luxury Safari Tourism
For this report, we undertook primary and secondary research in association with Tourism Economics, Amadeus Travel Intelligence, Connections Events, The Telegraph and various industry experts. Approaches include: analysing tourism Economics estimations of the number of outbound luxury trips from each region between 2014 and the present (using an arrival definition), and projected growth patterns until 2025. To compare the growth in overall travel with the growth in luxury travel, luxury traveller were defined as those with an annual household income of more than $350,000, and bookings arrivals order costs more than $3000 per person made by these traveller were deemed as luxury trips. Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.
Product & engineering
Understand the product.
For this report, we undertook primary and secondary research in association with Tourism Economics, Amadeus Travel Intelligence, Connections Events, The Telegraph and various industry experts. Approaches include: analysing tourism Economics estimations of the number of outbound luxury trips from each region between 2014 and the present (using an arrival definition), and projected growth patterns until 2025. To compare the growth in overall travel with the growth in luxury travel, luxury traveller were defined as those with an annual household income of more than $350,000, and bookings arrivals order costs more than $3000 per person made by these traveller were deemed as luxury trips. Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.
Selected research
Industry Growth & Trends
Global Luxury Safari Tourism Industry Growth and Trends Forecast to 2032
Market perspective
For this report, we undertook primary and secondary research in association with Tourism Economics, Amadeus Travel Intelligence, Connections Events, The Telegraph and various industry experts. Approaches include: analysing tourism Economics estimations of the number of outbound luxury trips from each region between 2014 and the present (using an arrival definition), and projected growth patterns until 2025. To compare the growth in overall travel with the growth in luxury travel, luxury traveller were defined as those with an annual household income of more than $350,000, and bookings arrivals order costs more than $3000 per person made by these traveller were deemed as luxury trips. Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see – they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales process.
According to APO Research, the global Luxury Safari Tourism market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
Report Scope
Read the full market overview
This report provides a structured, data-driven view of the global Luxury Safari Tourism market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Luxury Safari Tourism market size, estimates, and forecasts are presented in terms of revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Luxury Safari Tourism market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Luxury Safari Tourism.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading companies in the global Luxury Safari Tourism market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue and gross margin data by manufacturer for 2021-2026, enabling benchmarking of scale, profitability, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Luxury Safari Tourism Market by Company
Wilderness
TUI Group
&Beyond
Thomas Cook Group
Abercrombie & Kent Ltd
Micato Safaris
Singita
Cox & Kings Ltd
Great Plains
Gamewatchers Safaris
Scott Dunn
Backroads
Rothschild Safaris
Butterfield & Robinson
Travcoa
Zicasso
Luxury Safari Tourism Segment by Type
Adventure Travel
Personalized Vacations
Others
Luxury Safari Tourism Segment by Application
Millennial
Generation X
Baby Boomers
Others
Luxury Safari Tourism Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Luxury Safari Tourism market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Luxury Safari Tourism and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Luxury Safari Tourism.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2021-2025, 2026-2031). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Luxury Safari Tourism companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Adventure Travel
- Personalized Vacations
- Others
Applications
- Millennial
- Generation X
- Baby Boomers
- Others
Companies covered
- Wilderness
- TUI Group
- &Beyond
- Thomas Cook Group
- Abercrombie & Kent Ltd
- Micato Safaris
- Singita
- Cox & Kings Ltd
- Great Plains
- Gamewatchers Safaris
- Scott Dunn
- Backroads
- Rothschild Safaris
- Butterfield & Robinson
- Travcoa
- Zicasso
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.3 Global Luxury Safari Tourism Market Size Overview by Region 2021 VS 2025 VS 2032
- 1.4 Global Luxury Safari Tourism Market Size by Region (2021-2032)
- 1.4.1 Global Luxury Safari Tourism Market Size by Region (2021-2026)
- 1.4.2 Global Luxury Safari Tourism Market Size by Region (2027-2032)
- 1.5 Key Regions Luxury Safari Tourism Market Size (2021-2032)
- 1.5.1 North America Luxury Safari Tourism Market Size Growth Rate (2021-2032)
- 1.5.2 Europe Luxury Safari Tourism Market Size Growth Rate (2021-2032)
- 1.5.3 Asia-Pacific Luxury Safari Tourism Market Size Growth Rate (2021-2032)
- 1.5.4 South America Luxury Safari Tourism Market Size Growth Rate (2021-2032)
- 1.5.5 Middle East & Africa Luxury Safari Tourism Market Size Growth Rate (2021-2032)
2 Luxury Safari Tourism Market by Type
- 2.1 Type Introduction
- 2.1.1 Adventure Travel
- 2.1.2 Personalized Vacations
- 2.1.3 Others
- 2.2 Global Luxury Safari Tourism Market Size by Type
- 2.2.1 Global Luxury Safari Tourism Market Size Overview by Type (2021-2032)
- 2.2.2 Global Luxury Safari Tourism Historic Market Size Review by Type (2021-2026)
- 2.2.3 Global Luxury Safari Tourism Market Size Forecasted by Type (2027-2032)
- 2.3 Global Luxury Safari Tourism Market Size by Regions
- 2.3.1 North America Luxury Safari Tourism Market Size Breakdown by Type (2021-2026)
- 2.3.2 Europe Luxury Safari Tourism Market Size Breakdown by Type (2021-2026)
- 2.3.3 Asia-Pacific Luxury Safari Tourism Market Size Breakdown by Type (2021-2026)
- 2.3.4 South America Luxury Safari Tourism Market Size Breakdown by Type (2021-2026)
- 2.3.5 Middle East and Africa Luxury Safari Tourism Market Size Breakdown by Type (2021-2026)
3 Luxury Safari Tourism Market by Application
- 3.1 Type Introduction
- 3.1.1 Millennial
- 3.1.2 Generation X
- 3.1.3 Baby Boomers
- 3.1.4 Others
- 3.2 Global Luxury Safari Tourism Market Size by Application
- 3.2.1 Global Luxury Safari Tourism Market Size Overview by Application (2021-2032)
- 3.2.2 Global Luxury Safari Tourism Historic Market Size Review by Application (2021-2026)
- 3.2.3 Global Luxury Safari Tourism Market Size Forecasted by Application (2027-2032)
- 3.3 Global Luxury Safari Tourism Market Size by Regions
- 3.3.1 North America Luxury Safari Tourism Market Size Breakdown by Application (2021-2026)
- 3.3.2 Europe Luxury Safari Tourism Market Size Breakdown by Application (2021-2026)
- 3.3.3 Asia-Pacific Luxury Safari Tourism Market Size Breakdown by Application (2021-2026)
- 3.3.4 South America Luxury Safari Tourism Market Size Breakdown by Application (2021-2026)
- 3.3.5 Middle East and Africa Luxury Safari Tourism Market Size Breakdown by Application (2021-2026)
4 Global Market Dynamics
- 4.1 Luxury Safari Tourism Industry Trends
- 4.2 Luxury Safari Tourism Industry Drivers
- 4.3 Luxury Safari Tourism Industry Opportunities and Challenges
- 4.4 Luxury Safari Tourism Industry Restraints
5 Competitive Insights by Company
- 5.1 Global Top Players by Luxury Safari Tourism Revenue (2021-2026)
- 5.2 Global Luxury Safari Tourism Industry Company Ranking, 2024 VS 2025 VS 2026
- 5.3 Global Luxury Safari Tourism Key Company Headquarters & Area Served
- 5.4 Global Luxury Safari Tourism Company, Product Type & Application
- 5.5 Global Luxury Safari Tourism Company Commercialization Time
- 5.6 Market Competitive Analysis
- 5.6.1 Global Luxury Safari Tourism Market CR5 and HHI
- 5.6.2 Global Top 5 and 10 Luxury Safari Tourism Players Market Share by Revenue in 2025
- 5.6.3 2025 Luxury Safari Tourism Tier 1, Tier 2, and Tier 3
6 Company Profiles
- 6.1 Wilderness
- 6.1.1 Wilderness Company Information
- 6.1.2 Wilderness Business Overview
- 6.1.3 Wilderness Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.1.4 Wilderness Luxury Safari Tourism Product Portfolio
- 6.1.5 Wilderness Recent Developments
- 6.2 TUI Group
- 6.2.1 TUI Group Company Information
- 6.2.2 TUI Group Business Overview
- 6.2.3 TUI Group Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.2.4 TUI Group Luxury Safari Tourism Product Portfolio
- 6.2.5 TUI Group Recent Developments
- 6.3 &Beyond
- 6.3.1 &Beyond Company Information
- 6.3.2 &Beyond Business Overview
- 6.3.3 &Beyond Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.3.4 &Beyond Luxury Safari Tourism Product Portfolio
- 6.3.5 &Beyond Recent Developments
- 6.4 Thomas Cook Group
- 6.4.1 Thomas Cook Group Company Information
- 6.4.2 Thomas Cook Group Business Overview
- 6.4.3 Thomas Cook Group Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.4.4 Thomas Cook Group Luxury Safari Tourism Product Portfolio
- 6.4.5 Thomas Cook Group Recent Developments
- 6.5 Abercrombie & Kent Ltd
- 6.5.1 Abercrombie & Kent Ltd Company Information
- 6.5.2 Abercrombie & Kent Ltd Business Overview
- 6.5.3 Abercrombie & Kent Ltd Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.5.4 Abercrombie & Kent Ltd Luxury Safari Tourism Product Portfolio
- 6.5.5 Abercrombie & Kent Ltd Recent Developments
- 6.6 Micato Safaris
- 6.6.1 Micato Safaris Company Information
- 6.6.2 Micato Safaris Business Overview
- 6.6.3 Micato Safaris Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.6.4 Micato Safaris Luxury Safari Tourism Product Portfolio
- 6.6.5 Micato Safaris Recent Developments
- 6.7 Singita
- 6.7.1 Singita Company Information
- 6.7.2 Singita Business Overview
- 6.7.3 Singita Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.7.4 Singita Luxury Safari Tourism Product Portfolio
- 6.7.5 Singita Recent Developments
- 6.8 Cox & Kings Ltd
- 6.8.1 Cox & Kings Ltd Company Information
- 6.8.2 Cox & Kings Ltd Business Overview
- 6.8.3 Cox & Kings Ltd Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.8.4 Cox & Kings Ltd Luxury Safari Tourism Product Portfolio
- 6.8.5 Cox & Kings Ltd Recent Developments
- 6.9 Great Plains
- 6.9.1 Great Plains Company Information
- 6.9.2 Great Plains Business Overview
- 6.9.3 Great Plains Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.9.4 Great Plains Luxury Safari Tourism Product Portfolio
- 6.9.5 Great Plains Recent Developments
- 6.10 Gamewatchers Safaris
- 6.10.1 Gamewatchers Safaris Company Information
- 6.10.2 Gamewatchers Safaris Business Overview
- 6.10.3 Gamewatchers Safaris Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.10.4 Gamewatchers Safaris Luxury Safari Tourism Product Portfolio
- 6.10.5 Gamewatchers Safaris Recent Developments
- 6.11 Scott Dunn
- 6.11.1 Scott Dunn Company Information
- 6.11.2 Scott Dunn Business Overview
- 6.11.3 Scott Dunn Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.11.4 Scott Dunn Luxury Safari Tourism Product Portfolio
- 6.11.5 Scott Dunn Recent Developments
- 6.12 Backroads
- 6.12.1 Backroads Company Information
- 6.12.2 Backroads Business Overview
- 6.12.3 Backroads Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.12.4 Backroads Luxury Safari Tourism Product Portfolio
- 6.12.5 Backroads Recent Developments
- 6.13 Rothschild Safaris
- 6.13.1 Rothschild Safaris Company Information
- 6.13.2 Rothschild Safaris Business Overview
- 6.13.3 Rothschild Safaris Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.13.4 Rothschild Safaris Luxury Safari Tourism Product Portfolio
- 6.13.5 Rothschild Safaris Recent Developments
- 6.14 Butterfield & Robinson
- 6.14.1 Butterfield & Robinson Company Information
- 6.14.2 Butterfield & Robinson Business Overview
- 6.14.3 Butterfield & Robinson Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.14.4 Butterfield & Robinson Luxury Safari Tourism Product Portfolio
- 6.14.5 Butterfield & Robinson Recent Developments
- 6.15 Travcoa
- 6.15.1 Travcoa Company Information
- 6.15.2 Travcoa Business Overview
- 6.15.3 Travcoa Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.15.4 Travcoa Luxury Safari Tourism Product Portfolio
- 6.15.5 Travcoa Recent Developments
- 6.16 Zicasso
- 6.16.1 Zicasso Company Information
- 6.16.2 Zicasso Business Overview
- 6.16.3 Zicasso Luxury Safari Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.16.4 Zicasso Luxury Safari Tourism Product Portfolio
- 6.16.5 Zicasso Recent Developments
7 North America
- 7.1 North America Luxury Safari Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2 North America Luxury Safari Tourism Market Size by Country (2021-2026)
- 7.3 North America Luxury Safari Tourism Market Size Forecast by Country (2027-2032)
8 Europe
- 8.1 Europe Luxury Safari Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2 Europe Luxury Safari Tourism Market Size by Country (2021-2026)
- 8.3 Europe Luxury Safari Tourism Market Size Forecast by Country (2027-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Luxury Safari Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2 Asia-Pacific Luxury Safari Tourism Market Size by Country (2021-2026)
- 9.3 Asia-Pacific Luxury Safari Tourism Market Size Forecast by Country (2027-2032)
10 South America
- 10.1 South America Luxury Safari Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2 South America Luxury Safari Tourism Market Size by Country (2021-2026)
- 10.3 South America Luxury Safari Tourism Market Size Forecast by Country (2027-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Luxury Safari Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2 Middle East & Africa Luxury Safari Tourism Market Size by Country (2021-2026)
- 11.3 Middle East & Africa Luxury Safari Tourism Market Size Forecast by Country (2027-2032)
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
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