Selected research
Market Analysis & Forecast
Global Intelligent Content Operation Platform Market Analysis and Forecast 2026-2032
Market perspective
The global Intelligent Content Operation Platform market is projected to grow from US$ million in 2026 to US$ million by 2032, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The North America market for Intelligent Content Operation Platform is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.
Europe market for Intelligent Content Operation Platform is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.
Read the full market overview
Asia-Pacific market for Intelligent Content Operation Platform is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.
The China market for Intelligent Content Operation Platform is estimated to increase from $ million in 2026 to reach $ million by 2032, at a CAGR of % during the forecast period of 2026 through 2032.
The major global companies of Intelligent Content Operation Platform include Adobe, Salesforce, HubSpot, Oracle, OpenAI, Jasper, Copy.ai, Writer and Sprinklr, etc. In 2025, the world's top three vendors accounted for approximately % of the revenue.
Report Includes
This report presents an overview of global market for Intelligent Content Operation Platform, market size. Analyses of the global market trends, with historic market revenue data for 2021 - 2025, estimates for 2026, and projections of CAGR through 2032.
This report researches the key producers of Intelligent Content Operation Platform, also provides the revenue of main regions and countries. Of the upcoming market potential for Intelligent Content Operation Platform, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Intelligent Content Operation Platform revenue, market share and industry ranking of main manufacturers, data from 2021 to 2026. Identification of the major stakeholders in the global Intelligent Content Operation Platform market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2021 to 2032. Evaluation and forecast the market size for Intelligent Content Operation Platform revenue, projected growth trends, production technology, application and end-user industry.
Intelligent Content Operation Platform Segment by Company
Adobe
Salesforce
HubSpot
Oracle
OpenAI
Jasper
Copy.ai
Writer
Sprinklr
Hootsuite
Buffer
Outbrain
Acrolinx
Censhare
BrightEdge
Mutiny
Canva
Typeface
Sensors Data
Deepzero
Intelligent Content Operation Platform Segment by Type
Basic Model
Advanced Model
Flagship Model
Intelligent Content Operation Platform Segment by Application
Internet and New Media
E-Commerce and Retail
Education
Finance and Insurance
Others
Intelligent Content Operation Platform Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.
2. To present the key players, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Intelligent Content Operation Platform market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Intelligent Content Operation Platform and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in market size), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Intelligent Content Operation Platform.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Revenue of Intelligent Content Operation Platform in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 4: Detailed analysis of Intelligent Content Operation Platform company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Intelligent Content Operation Platform revenue, gross margin, and recent development, etc.
Chapter 8: North America by type, by application and by country, revenue for each segment.
Chapter 9: Europe by type, by application and by country, revenue for each segment.
Chapter 10: China type, by application, revenue for each segment.
Chapter 11: Asia (excluding China) type, by application and by region, revenue for each segment.
Chapter 12: South America, Middle East and Africa by type, by application and by country, revenue for each segment.
Chapter 13: The main concluding insights of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Basic Model
- Advanced Model
- Flagship Model
Applications
- Internet and New Media
- E-Commerce and Retail
- Education
- Finance and Insurance
- Others
Companies covered
- Adobe
- Salesforce
- HubSpot
- Oracle
- OpenAI
- Jasper
- Copy.ai
- Writer
- Sprinklr
- Hootsuite
- Buffer
- Outbrain
- Acrolinx
- Censhare
- BrightEdge
- Mutiny
- Canva
- Typeface
- Sensors Data
- Deepzero
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Intelligent Content Operation Platform Market by Type
- 1.2.1 Global Intelligent Content Operation Platform Market Size by Type, 2021 VS 2025 VS 2032
- 1.2.2 Basic Model
- 1.2.3 Advanced Model
- 1.2.4 Flagship Model
- 1.3 Intelligent Content Operation Platform Market by Application
- 1.3.1 Global Intelligent Content Operation Platform Market Size by Application, 2021 VS 2025 VS 2032
- 1.3.2 Internet and New Media
- 1.3.3 E-Commerce and Retail
- 1.3.4 Education
- 1.3.5 Finance and Insurance
- 1.3.6 Others
- 1.4 Assumptions and Limitations
- 1.5 Study Goals and Objectives
2 Intelligent Content Operation Platform Market Dynamics
- 2.1 Intelligent Content Operation Platform Industry Trends
- 2.2 Intelligent Content Operation Platform Industry Drivers
- 2.3 Intelligent Content Operation Platform Industry Opportunities and Challenges
- 2.4 Intelligent Content Operation Platform Industry Restraints
3 Global Growth Perspective
- 3.1 Global Intelligent Content Operation Platform Market Perspective (2021-2032)
- 3.2 Global Intelligent Content Operation Platform Growth Trends by Region
- 3.2.1 Global Intelligent Content Operation Platform Market Size by Region: 2021 VS 2025 VS 2032
- 3.2.2 Global Intelligent Content Operation Platform Market Size by Region (2021-2026)
- 3.2.3 Global Intelligent Content Operation Platform Market Size by Region (2027-2032)
4 Competitive Landscape by Players
- 4.1 Global Intelligent Content Operation Platform Revenue by Players
- 4.1.1 Global Intelligent Content Operation Platform Revenue by Players (2021-2026)
- 4.1.2 Global Intelligent Content Operation Platform Revenue Market Share by Players (2021-2026)
- 4.1.3 Global Intelligent Content Operation Platform Players Revenue Share Top 10 and Top 5 in 2025
- 4.2 Global Intelligent Content Operation Platform Key Players Ranking, 2024 VS 2025 VS 2026
- 4.3 Global Intelligent Content Operation Platform Key Players Headquarters & Area Served
- 4.4 Global Intelligent Content Operation Platform Players, Product Type & Application
- 4.5 Global Intelligent Content Operation Platform Players Establishment Date
- 4.6 Market Competitive Analysis
- 4.6.1 Global Intelligent Content Operation Platform Market CR5 and HHI
- 4.6.3 2025 Intelligent Content Operation Platform Tier 1, Tier 2, and Tier 3
5 Intelligent Content Operation Platform Market Size by Type
- 5.1 Global Intelligent Content Operation Platform Revenue by Type (2021 VS 2025 VS 2032)
- 5.2 Global Intelligent Content Operation Platform Revenue by Type (2021-2032)
- 5.3 Global Intelligent Content Operation Platform Revenue Market Share by Type (2021-2032)
6 Intelligent Content Operation Platform Market Size by Application
- 6.1 Global Intelligent Content Operation Platform Revenue by Application (2021 VS 2025 VS 2032)
- 6.2 Global Intelligent Content Operation Platform Revenue by Application (2021-2032)
- 6.3 Global Intelligent Content Operation Platform Revenue Market Share by Application (2021-2032)
7 Company Profiles
- 7.1 Adobe
- 7.1.1 Adobe Company Information
- 7.1.2 Adobe Business Overview
- 7.1.3 Adobe Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.1.4 Adobe Intelligent Content Operation Platform Product Portfolio
- 7.1.5 Adobe Recent Developments
- 7.2 Salesforce
- 7.2.1 Salesforce Company Information
- 7.2.2 Salesforce Business Overview
- 7.2.3 Salesforce Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.2.4 Salesforce Intelligent Content Operation Platform Product Portfolio
- 7.2.5 Salesforce Recent Developments
- 7.3 HubSpot
- 7.3.1 HubSpot Company Information
- 7.3.2 HubSpot Business Overview
- 7.3.3 HubSpot Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.3.4 HubSpot Intelligent Content Operation Platform Product Portfolio
- 7.3.5 HubSpot Recent Developments
- 7.4 Oracle
- 7.4.1 Oracle Company Information
- 7.4.2 Oracle Business Overview
- 7.4.3 Oracle Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.4.4 Oracle Intelligent Content Operation Platform Product Portfolio
- 7.4.5 Oracle Recent Developments
- 7.5 OpenAI
- 7.5.1 OpenAI Company Information
- 7.5.2 OpenAI Business Overview
- 7.5.3 OpenAI Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.5.4 OpenAI Intelligent Content Operation Platform Product Portfolio
- 7.5.5 OpenAI Recent Developments
- 7.6 Jasper
- 7.6.1 Jasper Company Information
- 7.6.2 Jasper Business Overview
- 7.6.3 Jasper Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.6.4 Jasper Intelligent Content Operation Platform Product Portfolio
- 7.6.5 Jasper Recent Developments
- 7.7 Copy.ai
- 7.7.1 Copy.ai Company Information
- 7.7.2 Copy.ai Business Overview
- 7.7.3 Copy.ai Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.7.4 Copy.ai Intelligent Content Operation Platform Product Portfolio
- 7.7.5 Copy.ai Recent Developments
- 7.8 Writer
- 7.8.1 Writer Company Information
- 7.8.2 Writer Business Overview
- 7.8.3 Writer Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.8.4 Writer Intelligent Content Operation Platform Product Portfolio
- 7.8.5 Writer Recent Developments
- 7.9 Sprinklr
- 7.9.1 Sprinklr Company Information
- 7.9.2 Sprinklr Business Overview
- 7.9.3 Sprinklr Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.9.4 Sprinklr Intelligent Content Operation Platform Product Portfolio
- 7.9.5 Sprinklr Recent Developments
- 7.10 Hootsuite
- 7.10.1 Hootsuite Company Information
- 7.10.2 Hootsuite Business Overview
- 7.10.3 Hootsuite Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.10.4 Hootsuite Intelligent Content Operation Platform Product Portfolio
- 7.10.5 Hootsuite Recent Developments
- 7.11 Buffer
- 7.11.1 Buffer Company Information
- 7.11.2 Buffer Business Overview
- 7.11.3 Buffer Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.11.4 Buffer Intelligent Content Operation Platform Product Portfolio
- 7.11.5 Buffer Recent Developments
- 7.12 Outbrain
- 7.12.1 Outbrain Company Information
- 7.12.2 Outbrain Business Overview
- 7.12.3 Outbrain Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.12.4 Outbrain Intelligent Content Operation Platform Product Portfolio
- 7.12.5 Outbrain Recent Developments
- 7.13 Acrolinx
- 7.13.1 Acrolinx Company Information
- 7.13.2 Acrolinx Business Overview
- 7.13.3 Acrolinx Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.13.4 Acrolinx Intelligent Content Operation Platform Product Portfolio
- 7.13.5 Acrolinx Recent Developments
- 7.14 Censhare
- 7.14.1 Censhare Company Information
- 7.14.2 Censhare Business Overview
- 7.14.3 Censhare Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.14.4 Censhare Intelligent Content Operation Platform Product Portfolio
- 7.14.5 Censhare Recent Developments
- 7.15 BrightEdge
- 7.15.1 BrightEdge Company Information
- 7.15.2 BrightEdge Business Overview
- 7.15.3 BrightEdge Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.15.4 BrightEdge Intelligent Content Operation Platform Product Portfolio
- 7.15.5 BrightEdge Recent Developments
- 7.16 Mutiny
- 7.16.1 Mutiny Company Information
- 7.16.2 Mutiny Business Overview
- 7.16.3 Mutiny Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.16.4 Mutiny Intelligent Content Operation Platform Product Portfolio
- 7.16.5 Mutiny Recent Developments
- 7.17 Canva
- 7.17.1 Canva Company Information
- 7.17.2 Canva Business Overview
- 7.17.3 Canva Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.17.4 Canva Intelligent Content Operation Platform Product Portfolio
- 7.17.5 Canva Recent Developments
- 7.18 Typeface
- 7.18.1 Typeface Company Information
- 7.18.2 Typeface Business Overview
- 7.18.3 Typeface Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.18.4 Typeface Intelligent Content Operation Platform Product Portfolio
- 7.18.5 Typeface Recent Developments
- 7.19 Sensors Data
- 7.19.1 Sensors Data Company Information
- 7.19.2 Sensors Data Business Overview
- 7.19.3 Sensors Data Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.19.4 Sensors Data Intelligent Content Operation Platform Product Portfolio
- 7.19.5 Sensors Data Recent Developments
- 7.20 Deepzero
- 7.20.1 Deepzero Company Information
- 7.20.2 Deepzero Business Overview
- 7.20.3 Deepzero Intelligent Content Operation Platform Revenue and Gross Margin (2021-2026)
- 7.20.4 Deepzero Intelligent Content Operation Platform Product Portfolio
- 7.20.5 Deepzero Recent Developments
8 North America
- 8.1 North America Intelligent Content Operation Platform Revenue (2021-2032)
- 8.2 North America Intelligent Content Operation Platform Revenue by Type (2021-2032)
- 8.2.1 North America Intelligent Content Operation Platform Revenue by Type (2021-2026)
- 8.2.2 North America Intelligent Content Operation Platform Revenue by Type (2027-2032)
- 8.3 North America Intelligent Content Operation Platform Revenue Share by Type (2021-2032)
- 8.4 North America Intelligent Content Operation Platform Revenue by Application (2021-2032)
- 8.4.1 North America Intelligent Content Operation Platform Revenue by Application (2021-2026)
- 8.4.2 North America Intelligent Content Operation Platform Revenue by Application (2027-2032)
- 8.5 North America Intelligent Content Operation Platform Revenue Share by Application (2021-2032)
- 8.6 North America Intelligent Content Operation Platform Revenue by Country
- 8.6.1 North America Intelligent Content Operation Platform Revenue by Country (2021 VS 2025 VS 2032)
- 8.6.2 North America Intelligent Content Operation Platform Revenue by Country (2021-2026)
- 8.6.3 North America Intelligent Content Operation Platform Revenue by Country (2027-2032)
- 8.6.4 United States
- 8.6.5 Canada
- 8.6.6 Mexico
9 Europe
- 9.1 Europe Intelligent Content Operation Platform Revenue (2021-2032)
- 9.2 Europe Intelligent Content Operation Platform Revenue by Type (2021-2032)
- 9.2.1 Europe Intelligent Content Operation Platform Revenue by Type (2021-2026)
- 9.2.2 Europe Intelligent Content Operation Platform Revenue by Type (2027-2032)
- 9.3 Europe Intelligent Content Operation Platform Revenue Share by Type (2021-2032)
- 9.4 Europe Intelligent Content Operation Platform Revenue by Application (2021-2032)
- 9.4.1 Europe Intelligent Content Operation Platform Revenue by Application (2021-2026)
- 9.4.2 Europe Intelligent Content Operation Platform Revenue by Application (2027-2032)
- 9.5 Europe Intelligent Content Operation Platform Revenue Share by Application (2021-2032)
- 9.6 Europe Intelligent Content Operation Platform Revenue by Country
- 9.6.1 Europe Intelligent Content Operation Platform Revenue by Country (2021 VS 2025 VS 2032)
- 9.6.2 Europe Intelligent Content Operation Platform Revenue by Country (2021-2026)
- 9.6.3 Europe Intelligent Content Operation Platform Revenue by Country (2027-2032)
- 9.6.4 Germany
- 9.6.5 France
- 9.6.6 U.K.
- 9.6.7 Italy
- 9.6.8 Russia
- 9.6.9 Spain
- 9.6.10 Netherlands
- 9.6.11 Switzerland
- 9.6.12 Sweden
- 9.6.13 Poland
10 China
- 10.1 China Intelligent Content Operation Platform Revenue (2021-2032)
- 10.2 China Intelligent Content Operation Platform Revenue by Type (2021-2032)
- 10.2.1 China Intelligent Content Operation Platform Revenue by Type (2021-2026)
- 10.2.2 China Intelligent Content Operation Platform Revenue by Type (2027-2032)
- 10.3 China Intelligent Content Operation Platform Revenue Share by Type (2021-2032)
- 10.4 China Intelligent Content Operation Platform Revenue by Application (2021-2032)
- 10.4.1 China Intelligent Content Operation Platform Revenue by Application (2021-2026)
- 10.4.2 China Intelligent Content Operation Platform Revenue by Application (2027-2032)
- 10.5 China Intelligent Content Operation Platform Revenue Share by Application (2021-2032)
11 Asia (Excluding China)
- 11.1 Asia Intelligent Content Operation Platform Revenue (2021-2032)
- 11.2 Asia Intelligent Content Operation Platform Revenue by Type (2021-2032)
- 11.2.1 Asia Intelligent Content Operation Platform Revenue by Type (2021-2026)
- 11.2.2 Asia Intelligent Content Operation Platform Revenue by Type (2027-2032)
- 11.3 Asia Intelligent Content Operation Platform Revenue Share by Type (2021-2032)
- 11.4 Asia Intelligent Content Operation Platform Revenue by Application (2021-2032)
- 11.4.1 Asia Intelligent Content Operation Platform Revenue by Application (2021-2026)
- 11.4.2 Asia Intelligent Content Operation Platform Revenue by Application (2027-2032)
- 11.5 Asia Intelligent Content Operation Platform Revenue Share by Application (2021-2032)
- 11.6 Asia Intelligent Content Operation Platform Revenue by Country
- 11.6.1 Asia Intelligent Content Operation Platform Revenue by Country (2021 VS 2025 VS 2032)
- 11.6.2 Asia Intelligent Content Operation Platform Revenue by Country (2021-2026)
- 11.6.3 Asia Intelligent Content Operation Platform Revenue by Country (2027-2032)
- 11.6.4 Japan
- 11.6.5 South Korea
- 11.6.6 India
- 11.6.7 Australia
- 11.6.8 Taiwan
- 11.6.9 Southeast Asia
12 South America, Middle East and Africa
- 12.1 SAMEA Intelligent Content Operation Platform Revenue (2021-2032)
- 12.2 SAMEA Intelligent Content Operation Platform Revenue by Type (2021-2032)
- 12.2.1 SAMEA Intelligent Content Operation Platform Revenue by Type (2021-2026)
- 12.2.2 SAMEA Intelligent Content Operation Platform Revenue by Type (2027-2032)
- 12.3 SAMEA Intelligent Content Operation Platform Revenue Share by Type (2021-2032)
- 12.4 SAMEA Intelligent Content Operation Platform Revenue by Application (2021-2032)
- 12.4.1 SAMEA Intelligent Content Operation Platform Revenue by Application (2021-2026)
- 12.4.2 SAMEA Intelligent Content Operation Platform Revenue by Application (2027-2032)
- 12.5 SAMEA Intelligent Content Operation Platform Revenue Share by Application (2021-2032)
- 12.6 SAMEA Intelligent Content Operation Platform Revenue by Country
- 12.6.1 SAMEA Intelligent Content Operation Platform Revenue by Country (2021 VS 2025 VS 2032)
- 12.6.2 SAMEA Intelligent Content Operation Platform Revenue by Country (2021-2026)
- 12.6.3 SAMEA Intelligent Content Operation Platform Revenue by Country (2027-2032)
- 12.6.4 Brazil
- 12.6.5 Argentina
- 12.6.6 Chile
- 12.6.7 Colombia
- 12.6.8 Peru
- 12.6.9 Saudi Arabia
- 12.6.10 Israel
- 12.6.11 UAE
- 12.6.12 Turkey
- 12.6.13 Iran
- 12.6.14 Egypt
13 Concluding Insights
14 Appendix
- 14.1 Reasons for Doing This Study
- 14.2 Research Methodology
- 14.3 Research Process
- 14.4 Authors List of This Report
- 14.5 Data Source
- 14.5.1 Secondary Sources
- 14.5.2 Primary Sources
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst