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Industry Research
Vacation Rentals Industry Research Report 2026
Market perspective
The global Vacation Rentals market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Vacation Rentals market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Vacation Rentals market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Vacation Rentals market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Vacation Rentals include Airbnb, Inc., Expedia Group, Inc., Booking Holdings Inc., HomeToGo SE, Awaze Vacation Rentals Ltd, Holidu GmbH, Sykes Cottages Ltd, Plum Guide Ltd and Casago Holdings, LLC, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Vacation Rentals market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Vacation Rentals.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Vacation Rentals Market by Company
Airbnb, Inc.
Expedia Group, Inc.
Booking Holdings Inc.
HomeToGo SE
Awaze Vacation Rentals Ltd
Holidu GmbH
Sykes Cottages Ltd
Plum Guide Ltd
Casago Holdings, LLC
AvantStay, Inc.
Evolve Vacation Rental Network, Inc.
Tujia Online Information Technology (Beijing) Co., Ltd.
Beijing Kuaipao Informational Technology Co., Ltd.
Beijing IUE Technology Co., Ltd.
Meituan
Rakuten STAY, Inc.
matsuri technologies Inc.
Ame Kaze Taiyo, Inc.
Wehome Inc.
Yanolja Co., Ltd.
AsiaYo Co., Ltd.
Traveloka
Villa Finder Pte. Ltd.
PRISM, formerly Oravel Stays Limited
StayVista
Vacation Rentals Segment by Type
Offline Booking
Online Booking
Vacation Rentals Segment by Application
Home and Villa
Apartment and Condo
Resort and Condominium Residence
Others
Vacation Rentals Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Vacation Rentals market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Vacation Rentals and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Vacation Rentals.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Vacation Rentals companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Offline Booking
- Online Booking
Applications
- Home and Villa
- Apartment and Condo
- Resort and Condominium Residence
- Others
Companies covered
- Airbnb, Inc.
- Expedia Group, Inc.
- Booking Holdings Inc.
- HomeToGo SE
- Awaze Vacation Rentals Ltd
- Holidu GmbH
- Sykes Cottages Ltd
- Plum Guide Ltd
- Casago Holdings, LLC
- AvantStay, Inc.
- Evolve Vacation Rental Network, Inc.
- Tujia Online Information Technology (Beijing) Co., Ltd.
- Beijing Kuaipao Informational Technology Co., Ltd.
- Beijing IUE Technology Co., Ltd.
- Meituan
- Rakuten STAY, Inc.
- matsuri technologies Inc.
- Ame Kaze Taiyo, Inc.
- Wehome Inc.
- Yanolja Co., Ltd.
- AsiaYo Co., Ltd.
- Traveloka
- Villa Finder Pte. Ltd.
- PRISM, formerly Oravel Stays Limited
- StayVista
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Vacation Rentals by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Offline Booking
- 2.2.3 Online Booking
- 2.3 Vacation Rentals by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Home and Villa
- 2.3.3 Apartment and Condo
- 2.3.4 Resort and Condominium Residence
- 2.3.5 Others
- 2.4 Assumptions and Limitations
3 Vacation Rentals Breakdown Data by Type
- 3.1 Global Vacation Rentals Historic Market Size by Type (2021-2026)
- 3.2 Global Vacation Rentals Forecasted Market Size by Type (2027-2032)
4 Vacation Rentals Breakdown Data by Application
- 4.1 Global Vacation Rentals Historic Market Size by Application (2021-2026)
- 4.2 Global Vacation Rentals Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Vacation Rentals Market Perspective (2021-2032)
- 5.2 Global Vacation Rentals Growth Trends by Region
- 5.2.1 Global Vacation Rentals Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Vacation Rentals Historic Market Size by Region (2021-2026)
- 5.2.3 Vacation Rentals Forecasted Market Size by Region (2027-2032)
- 5.3 Vacation Rentals Market Dynamics
- 5.3.1 Vacation Rentals Industry Trends
- 5.3.2 Vacation Rentals Market Drivers
- 5.3.3 Vacation Rentals Market Challenges
- 5.3.4 Vacation Rentals Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Vacation Rentals Players by Revenue
- 6.1.1 Global Top Vacation Rentals Players by Revenue (2021-2026)
- 6.1.2 Global Vacation Rentals Revenue Market Share by Players (2021-2026)
- 6.2 Global Vacation Rentals Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Vacation Rentals Head Office and Area Served
- 6.4 Global Vacation Rentals Players, Product Type & Application
- 6.5 Global Vacation Rentals Manufacturers Established Date
- 6.6 Global Vacation Rentals Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Vacation Rentals Market Size (2021-2032)
- 7.2 North America Vacation Rentals Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Vacation Rentals Market Size by Country (2021-2026)
- 7.4 North America Vacation Rentals Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Vacation Rentals Market Size (2021-2032)
- 8.2 Europe Vacation Rentals Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Vacation Rentals Market Size by Country (2021-2026)
- 8.4 Europe Vacation Rentals Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Vacation Rentals Market Size (2021-2032)
- 9.2 Asia-Pacific Vacation Rentals Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Vacation Rentals Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Vacation Rentals Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Vacation Rentals Market Size (2021-2032)
- 10.2 South America Vacation Rentals Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Vacation Rentals Market Size by Country (2021-2026)
- 10.4 South America Vacation Rentals Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Vacation Rentals Market Size (2021-2032)
- 11.2 Middle East & Africa Vacation Rentals Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Vacation Rentals Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Vacation Rentals Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Airbnb, Inc.
- 12.1.1 Airbnb, Inc. Company Information
- 12.1.2 Airbnb, Inc. Business Overview
- 12.1.3 Airbnb, Inc. Revenue in Vacation Rentals Business (2021-2026)
- 12.1.4 Airbnb, Inc. Vacation Rentals Product Portfolio
- 12.1.5 Airbnb, Inc. Recent Developments
- 12.2 Expedia Group, Inc.
- 12.2.1 Expedia Group, Inc. Company Information
- 12.2.2 Expedia Group, Inc. Business Overview
- 12.2.3 Expedia Group, Inc. Revenue in Vacation Rentals Business (2021-2026)
- 12.2.4 Expedia Group, Inc. Vacation Rentals Product Portfolio
- 12.2.5 Expedia Group, Inc. Recent Developments
- 12.3 Booking Holdings Inc.
- 12.3.1 Booking Holdings Inc. Company Information
- 12.3.2 Booking Holdings Inc. Business Overview
- 12.3.3 Booking Holdings Inc. Revenue in Vacation Rentals Business (2021-2026)
- 12.3.4 Booking Holdings Inc. Vacation Rentals Product Portfolio
- 12.3.5 Booking Holdings Inc. Recent Developments
- 12.4 HomeToGo SE
- 12.4.1 HomeToGo SE Company Information
- 12.4.2 HomeToGo SE Business Overview
- 12.4.3 HomeToGo SE Revenue in Vacation Rentals Business (2021-2026)
- 12.4.4 HomeToGo SE Vacation Rentals Product Portfolio
- 12.4.5 HomeToGo SE Recent Developments
- 12.5 Awaze Vacation Rentals Ltd
- 12.5.1 Awaze Vacation Rentals Ltd Company Information
- 12.5.2 Awaze Vacation Rentals Ltd Business Overview
- 12.5.3 Awaze Vacation Rentals Ltd Revenue in Vacation Rentals Business (2021-2026)
- 12.5.4 Awaze Vacation Rentals Ltd Vacation Rentals Product Portfolio
- 12.5.5 Awaze Vacation Rentals Ltd Recent Developments
- 12.6 Holidu GmbH
- 12.6.1 Holidu GmbH Company Information
- 12.6.2 Holidu GmbH Business Overview
- 12.6.3 Holidu GmbH Revenue in Vacation Rentals Business (2021-2026)
- 12.6.4 Holidu GmbH Vacation Rentals Product Portfolio
- 12.6.5 Holidu GmbH Recent Developments
- 12.7 Sykes Cottages Ltd
- 12.7.1 Sykes Cottages Ltd Company Information
- 12.7.2 Sykes Cottages Ltd Business Overview
- 12.7.3 Sykes Cottages Ltd Revenue in Vacation Rentals Business (2021-2026)
- 12.7.4 Sykes Cottages Ltd Vacation Rentals Product Portfolio
- 12.7.5 Sykes Cottages Ltd Recent Developments
- 12.8 Plum Guide Ltd
- 12.8.1 Plum Guide Ltd Company Information
- 12.8.2 Plum Guide Ltd Business Overview
- 12.8.3 Plum Guide Ltd Revenue in Vacation Rentals Business (2021-2026)
- 12.8.4 Plum Guide Ltd Vacation Rentals Product Portfolio
- 12.8.5 Plum Guide Ltd Recent Developments
- 12.9 Casago Holdings, LLC
- 12.9.1 Casago Holdings, LLC Company Information
- 12.9.2 Casago Holdings, LLC Business Overview
- 12.9.3 Casago Holdings, LLC Revenue in Vacation Rentals Business (2021-2026)
- 12.9.4 Casago Holdings, LLC Vacation Rentals Product Portfolio
- 12.9.5 Casago Holdings, LLC Recent Developments
- 12.10 AvantStay, Inc.
- 12.10.1 AvantStay, Inc. Company Information
- 12.10.2 AvantStay, Inc. Business Overview
- 12.10.3 AvantStay, Inc. Revenue in Vacation Rentals Business (2021-2026)
- 12.10.4 AvantStay, Inc. Vacation Rentals Product Portfolio
- 12.10.5 AvantStay, Inc. Recent Developments
- 12.11 Evolve Vacation Rental Network, Inc.
- 12.11.1 Evolve Vacation Rental Network, Inc. Company Information
- 12.11.2 Evolve Vacation Rental Network, Inc. Business Overview
- 12.11.3 Evolve Vacation Rental Network, Inc. Revenue in Vacation Rentals Business (2021-2026)
- 12.11.4 Evolve Vacation Rental Network, Inc. Vacation Rentals Product Portfolio
- 12.11.5 Evolve Vacation Rental Network, Inc. Recent Developments
- 12.12 Tujia Online Information Technology (Beijing) Co., Ltd.
- 12.12.1 Tujia Online Information Technology (Beijing) Co., Ltd. Company Information
- 12.12.2 Tujia Online Information Technology (Beijing) Co., Ltd. Business Overview
- 12.12.3 Tujia Online Information Technology (Beijing) Co., Ltd. Revenue in Vacation Rentals Business (2021-2026)
- 12.12.4 Tujia Online Information Technology (Beijing) Co., Ltd. Vacation Rentals Product Portfolio
- 12.12.5 Tujia Online Information Technology (Beijing) Co., Ltd. Recent Developments
- 12.13 Beijing Kuaipao Informational Technology Co., Ltd.
- 12.13.1 Beijing Kuaipao Informational Technology Co., Ltd. Company Information
- 12.13.2 Beijing Kuaipao Informational Technology Co., Ltd. Business Overview
- 12.13.3 Beijing Kuaipao Informational Technology Co., Ltd. Revenue in Vacation Rentals Business (2021-2026)
- 12.13.4 Beijing Kuaipao Informational Technology Co., Ltd. Vacation Rentals Product Portfolio
- 12.13.5 Beijing Kuaipao Informational Technology Co., Ltd. Recent Developments
- 12.14 Beijing IUE Technology Co., Ltd.
- 12.14.1 Beijing IUE Technology Co., Ltd. Company Information
- 12.14.2 Beijing IUE Technology Co., Ltd. Business Overview
- 12.14.3 Beijing IUE Technology Co., Ltd. Revenue in Vacation Rentals Business (2021-2026)
- 12.14.4 Beijing IUE Technology Co., Ltd. Vacation Rentals Product Portfolio
- 12.14.5 Beijing IUE Technology Co., Ltd. Recent Developments
- 12.15 Meituan
- 12.15.1 Meituan Company Information
- 12.15.2 Meituan Business Overview
- 12.15.3 Meituan Revenue in Vacation Rentals Business (2021-2026)
- 12.15.4 Meituan Vacation Rentals Product Portfolio
- 12.15.5 Meituan Recent Developments
- 12.16 Rakuten STAY, Inc.
- 12.16.1 Rakuten STAY, Inc. Company Information
- 12.16.2 Rakuten STAY, Inc. Business Overview
- 12.16.3 Rakuten STAY, Inc. Revenue in Vacation Rentals Business (2021-2026)
- 12.16.4 Rakuten STAY, Inc. Vacation Rentals Product Portfolio
- 12.16.5 Rakuten STAY, Inc. Recent Developments
- 12.17 matsuri technologies Inc.
- 12.17.1 matsuri technologies Inc. Company Information
- 12.17.2 matsuri technologies Inc. Business Overview
- 12.17.3 matsuri technologies Inc. Revenue in Vacation Rentals Business (2021-2026)
- 12.17.4 matsuri technologies Inc. Vacation Rentals Product Portfolio
- 12.17.5 matsuri technologies Inc. Recent Developments
- 12.18 Ame Kaze Taiyo, Inc.
- 12.18.1 Ame Kaze Taiyo, Inc. Company Information
- 12.18.2 Ame Kaze Taiyo, Inc. Business Overview
- 12.18.3 Ame Kaze Taiyo, Inc. Revenue in Vacation Rentals Business (2021-2026)
- 12.18.4 Ame Kaze Taiyo, Inc. Vacation Rentals Product Portfolio
- 12.18.5 Ame Kaze Taiyo, Inc. Recent Developments
- 12.19 Wehome Inc.
- 12.19.1 Wehome Inc. Company Information
- 12.19.2 Wehome Inc. Business Overview
- 12.19.3 Wehome Inc. Revenue in Vacation Rentals Business (2021-2026)
- 12.19.4 Wehome Inc. Vacation Rentals Product Portfolio
- 12.19.5 Wehome Inc. Recent Developments
- 12.20 Yanolja Co., Ltd.
- 12.20.1 Yanolja Co., Ltd. Company Information
- 12.20.2 Yanolja Co., Ltd. Business Overview
- 12.20.3 Yanolja Co., Ltd. Revenue in Vacation Rentals Business (2021-2026)
- 12.20.4 Yanolja Co., Ltd. Vacation Rentals Product Portfolio
- 12.20.5 Yanolja Co., Ltd. Recent Developments
- 12.21 AsiaYo Co., Ltd.
- 12.21.1 AsiaYo Co., Ltd. Company Information
- 12.21.2 AsiaYo Co., Ltd. Business Overview
- 12.21.3 AsiaYo Co., Ltd. Revenue in Vacation Rentals Business (2021-2026)
- 12.21.4 AsiaYo Co., Ltd. Vacation Rentals Product Portfolio
- 12.21.5 AsiaYo Co., Ltd. Recent Developments
- 12.22 Traveloka
- 12.22.1 Traveloka Company Information
- 12.22.2 Traveloka Business Overview
- 12.22.3 Traveloka Revenue in Vacation Rentals Business (2021-2026)
- 12.22.4 Traveloka Vacation Rentals Product Portfolio
- 12.22.5 Traveloka Recent Developments
- 12.23 Villa Finder Pte. Ltd.
- 12.23.1 Villa Finder Pte. Ltd. Company Information
- 12.23.2 Villa Finder Pte. Ltd. Business Overview
- 12.23.3 Villa Finder Pte. Ltd. Revenue in Vacation Rentals Business (2021-2026)
- 12.23.4 Villa Finder Pte. Ltd. Vacation Rentals Product Portfolio
- 12.23.5 Villa Finder Pte. Ltd. Recent Developments
- 12.24 PRISM, formerly Oravel Stays Limited
- 12.24.1 PRISM, formerly Oravel Stays Limited Company Information
- 12.24.2 PRISM, formerly Oravel Stays Limited Business Overview
- 12.24.3 PRISM, formerly Oravel Stays Limited Revenue in Vacation Rentals Business (2021-2026)
- 12.24.4 PRISM, formerly Oravel Stays Limited Vacation Rentals Product Portfolio
- 12.24.5 PRISM, formerly Oravel Stays Limited Recent Developments
- 12.25 StayVista
- 12.25.1 StayVista Company Information
- 12.25.2 StayVista Business Overview
- 12.25.3 StayVista Revenue in Vacation Rentals Business (2021-2026)
- 12.25.4 StayVista Vacation Rentals Product Portfolio
- 12.25.5 StayVista Recent Developments
13 Report Conclusion
14 Disclaimer
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