Selected research
Industry Research
PR Measurement Tools Industry Research Report 2026
Market perspective
The global PR Measurement Tools market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the PR Measurement Tools market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the PR Measurement Tools market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the PR Measurement Tools market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of PR Measurement Tools include Meltwater, Cision, Critical Mention, Brand24, Brandwatch, CoverageBook, Prowly, Muck Rack and TVEyes, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global PR Measurement Tools market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to PR Measurement Tools.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
PR Measurement Tools Market by Company
Meltwater
Cision
Critical Mention
Brand24
Brandwatch
CoverageBook
Prowly
Muck Rack
TVEyes
Business Wire
Determ
Mention
Prezly
Talkwalker
Agility PR Solutions
Signal AI
Semrush
Path Social
Onclusive
Truescope
Metro Monitor
Sprinklr
PR Measurement Tools Segment by Type
Media Monitoring Tools
Social Media Analytics Tools
Web Analytics Tools
Influencer Analytics Tools
Others
PR Measurement Tools Segment by Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
Others
PR Measurement Tools Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global PR Measurement Tools market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of PR Measurement Tools and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of PR Measurement Tools.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of PR Measurement Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Media Monitoring Tools
- Social Media Analytics Tools
- Web Analytics Tools
- Influencer Analytics Tools
- Others
Applications
- BFSI
- Consumer Goods and Retail
- Government and Public Sector
- IT & Telecom & Healthcare
- Media & Entertainment
- Others
Companies covered
- Meltwater
- Cision
- Critical Mention
- Brand24
- Brandwatch
- CoverageBook
- Prowly
- Muck Rack
- TVEyes
- Business Wire
- Determ
- Mention
- Prezly
- Talkwalker
- Agility PR Solutions
- Signal AI
- Semrush
- Path Social
- Onclusive
- Truescope
- Metro Monitor
- Sprinklr
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 PR Measurement Tools by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Media Monitoring Tools
- 2.2.3 Social Media Analytics Tools
- 2.2.4 Web Analytics Tools
- 2.2.5 Influencer Analytics Tools
- 2.2.6 Others
- 2.3 PR Measurement Tools by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 BFSI
- 2.3.3 Consumer Goods and Retail
- 2.3.4 Government and Public Sector
- 2.3.5 IT & Telecom & Healthcare
- 2.3.6 Media & Entertainment
- 2.3.7 Others
- 2.4 Assumptions and Limitations
3 PR Measurement Tools Breakdown Data by Type
- 3.1 Global PR Measurement Tools Historic Market Size by Type (2021-2026)
- 3.2 Global PR Measurement Tools Forecasted Market Size by Type (2027-2032)
4 PR Measurement Tools Breakdown Data by Application
- 4.1 Global PR Measurement Tools Historic Market Size by Application (2021-2026)
- 4.2 Global PR Measurement Tools Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global PR Measurement Tools Market Perspective (2021-2032)
- 5.2 Global PR Measurement Tools Growth Trends by Region
- 5.2.1 Global PR Measurement Tools Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 PR Measurement Tools Historic Market Size by Region (2021-2026)
- 5.2.3 PR Measurement Tools Forecasted Market Size by Region (2027-2032)
- 5.3 PR Measurement Tools Market Dynamics
- 5.3.1 PR Measurement Tools Industry Trends
- 5.3.2 PR Measurement Tools Market Drivers
- 5.3.3 PR Measurement Tools Market Challenges
- 5.3.4 PR Measurement Tools Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top PR Measurement Tools Players by Revenue
- 6.1.1 Global Top PR Measurement Tools Players by Revenue (2021-2026)
- 6.1.2 Global PR Measurement Tools Revenue Market Share by Players (2021-2026)
- 6.2 Global PR Measurement Tools Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of PR Measurement Tools Head Office and Area Served
- 6.4 Global PR Measurement Tools Players, Product Type & Application
- 6.5 Global PR Measurement Tools Manufacturers Established Date
- 6.6 Global PR Measurement Tools Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America PR Measurement Tools Market Size (2021-2032)
- 7.2 North America PR Measurement Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America PR Measurement Tools Market Size by Country (2021-2026)
- 7.4 North America PR Measurement Tools Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe PR Measurement Tools Market Size (2021-2032)
- 8.2 Europe PR Measurement Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe PR Measurement Tools Market Size by Country (2021-2026)
- 8.4 Europe PR Measurement Tools Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific PR Measurement Tools Market Size (2021-2032)
- 9.2 Asia-Pacific PR Measurement Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific PR Measurement Tools Market Size by Country (2021-2026)
- 9.4 Asia-Pacific PR Measurement Tools Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America PR Measurement Tools Market Size (2021-2032)
- 10.2 South America PR Measurement Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America PR Measurement Tools Market Size by Country (2021-2026)
- 10.4 South America PR Measurement Tools Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa PR Measurement Tools Market Size (2021-2032)
- 11.2 Middle East & Africa PR Measurement Tools Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa PR Measurement Tools Market Size by Country (2021-2026)
- 11.4 Middle East & Africa PR Measurement Tools Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Meltwater
- 12.1.1 Meltwater Company Information
- 12.1.2 Meltwater Business Overview
- 12.1.3 Meltwater Revenue in PR Measurement Tools Business (2021-2026)
- 12.1.4 Meltwater PR Measurement Tools Product Portfolio
- 12.1.5 Meltwater Recent Developments
- 12.2 Cision
- 12.2.1 Cision Company Information
- 12.2.2 Cision Business Overview
- 12.2.3 Cision Revenue in PR Measurement Tools Business (2021-2026)
- 12.2.4 Cision PR Measurement Tools Product Portfolio
- 12.2.5 Cision Recent Developments
- 12.3 Critical Mention
- 12.3.1 Critical Mention Company Information
- 12.3.2 Critical Mention Business Overview
- 12.3.3 Critical Mention Revenue in PR Measurement Tools Business (2021-2026)
- 12.3.4 Critical Mention PR Measurement Tools Product Portfolio
- 12.3.5 Critical Mention Recent Developments
- 12.4 Brand24
- 12.4.1 Brand24 Company Information
- 12.4.2 Brand24 Business Overview
- 12.4.3 Brand24 Revenue in PR Measurement Tools Business (2021-2026)
- 12.4.4 Brand24 PR Measurement Tools Product Portfolio
- 12.4.5 Brand24 Recent Developments
- 12.5 Brandwatch
- 12.5.1 Brandwatch Company Information
- 12.5.2 Brandwatch Business Overview
- 12.5.3 Brandwatch Revenue in PR Measurement Tools Business (2021-2026)
- 12.5.4 Brandwatch PR Measurement Tools Product Portfolio
- 12.5.5 Brandwatch Recent Developments
- 12.6 CoverageBook
- 12.6.1 CoverageBook Company Information
- 12.6.2 CoverageBook Business Overview
- 12.6.3 CoverageBook Revenue in PR Measurement Tools Business (2021-2026)
- 12.6.4 CoverageBook PR Measurement Tools Product Portfolio
- 12.6.5 CoverageBook Recent Developments
- 12.7 Prowly
- 12.7.1 Prowly Company Information
- 12.7.2 Prowly Business Overview
- 12.7.3 Prowly Revenue in PR Measurement Tools Business (2021-2026)
- 12.7.4 Prowly PR Measurement Tools Product Portfolio
- 12.7.5 Prowly Recent Developments
- 12.8 Muck Rack
- 12.8.1 Muck Rack Company Information
- 12.8.2 Muck Rack Business Overview
- 12.8.3 Muck Rack Revenue in PR Measurement Tools Business (2021-2026)
- 12.8.4 Muck Rack PR Measurement Tools Product Portfolio
- 12.8.5 Muck Rack Recent Developments
- 12.9 TVEyes
- 12.9.1 TVEyes Company Information
- 12.9.2 TVEyes Business Overview
- 12.9.3 TVEyes Revenue in PR Measurement Tools Business (2021-2026)
- 12.9.4 TVEyes PR Measurement Tools Product Portfolio
- 12.9.5 TVEyes Recent Developments
- 12.10 Business Wire
- 12.10.1 Business Wire Company Information
- 12.10.2 Business Wire Business Overview
- 12.10.3 Business Wire Revenue in PR Measurement Tools Business (2021-2026)
- 12.10.4 Business Wire PR Measurement Tools Product Portfolio
- 12.10.5 Business Wire Recent Developments
- 12.11 Determ
- 12.11.1 Determ Company Information
- 12.11.2 Determ Business Overview
- 12.11.3 Determ Revenue in PR Measurement Tools Business (2021-2026)
- 12.11.4 Determ PR Measurement Tools Product Portfolio
- 12.11.5 Determ Recent Developments
- 12.12 Mention
- 12.12.1 Mention Company Information
- 12.12.2 Mention Business Overview
- 12.12.3 Mention Revenue in PR Measurement Tools Business (2021-2026)
- 12.12.4 Mention PR Measurement Tools Product Portfolio
- 12.12.5 Mention Recent Developments
- 12.13 Prezly
- 12.13.1 Prezly Company Information
- 12.13.2 Prezly Business Overview
- 12.13.3 Prezly Revenue in PR Measurement Tools Business (2021-2026)
- 12.13.4 Prezly PR Measurement Tools Product Portfolio
- 12.13.5 Prezly Recent Developments
- 12.14 Talkwalker
- 12.14.1 Talkwalker Company Information
- 12.14.2 Talkwalker Business Overview
- 12.14.3 Talkwalker Revenue in PR Measurement Tools Business (2021-2026)
- 12.14.4 Talkwalker PR Measurement Tools Product Portfolio
- 12.14.5 Talkwalker Recent Developments
- 12.15 Agility PR Solutions
- 12.15.1 Agility PR Solutions Company Information
- 12.15.2 Agility PR Solutions Business Overview
- 12.15.3 Agility PR Solutions Revenue in PR Measurement Tools Business (2021-2026)
- 12.15.4 Agility PR Solutions PR Measurement Tools Product Portfolio
- 12.15.5 Agility PR Solutions Recent Developments
- 12.16 Signal AI
- 12.16.1 Signal AI Company Information
- 12.16.2 Signal AI Business Overview
- 12.16.3 Signal AI Revenue in PR Measurement Tools Business (2021-2026)
- 12.16.4 Signal AI PR Measurement Tools Product Portfolio
- 12.16.5 Signal AI Recent Developments
- 12.17 Semrush
- 12.17.1 Semrush Company Information
- 12.17.2 Semrush Business Overview
- 12.17.3 Semrush Revenue in PR Measurement Tools Business (2021-2026)
- 12.17.4 Semrush PR Measurement Tools Product Portfolio
- 12.17.5 Semrush Recent Developments
- 12.18 Path Social
- 12.18.1 Path Social Company Information
- 12.18.2 Path Social Business Overview
- 12.18.3 Path Social Revenue in PR Measurement Tools Business (2021-2026)
- 12.18.4 Path Social PR Measurement Tools Product Portfolio
- 12.18.5 Path Social Recent Developments
- 12.19 Onclusive
- 12.19.1 Onclusive Company Information
- 12.19.2 Onclusive Business Overview
- 12.19.3 Onclusive Revenue in PR Measurement Tools Business (2021-2026)
- 12.19.4 Onclusive PR Measurement Tools Product Portfolio
- 12.19.5 Onclusive Recent Developments
- 12.20 Truescope
- 12.20.1 Truescope Company Information
- 12.20.2 Truescope Business Overview
- 12.20.3 Truescope Revenue in PR Measurement Tools Business (2021-2026)
- 12.20.4 Truescope PR Measurement Tools Product Portfolio
- 12.20.5 Truescope Recent Developments
- 12.21 Metro Monitor
- 12.21.1 Metro Monitor Company Information
- 12.21.2 Metro Monitor Business Overview
- 12.21.3 Metro Monitor Revenue in PR Measurement Tools Business (2021-2026)
- 12.21.4 Metro Monitor PR Measurement Tools Product Portfolio
- 12.21.5 Metro Monitor Recent Developments
- 12.22 Sprinklr
- 12.22.1 Sprinklr Company Information
- 12.22.2 Sprinklr Business Overview
- 12.22.3 Sprinklr Revenue in PR Measurement Tools Business (2021-2026)
- 12.22.4 Sprinklr PR Measurement Tools Product Portfolio
- 12.22.5 Sprinklr Recent Developments
13 Report Conclusion
14 Disclaimer
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