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Industry Research
Automated Marketing Software Industry Research Report 2026
Market perspective
The global Automated Marketing Software market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Automated Marketing Software market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Automated Marketing Software market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Automated Marketing Software market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Automated Marketing Software include Hubb, Cvent, Mautic, Click, ActiveCampaign, Adobe, Zapier, Zoho and SAP Emarsys, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Automated Marketing Software market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Automated Marketing Software.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Automated Marketing Software Market by Company
Hubb
Cvent
Mautic
Click
ActiveCampaign
Adobe
Zapier
Zoho
SAP Emarsys
Keap
Act-On
Omnisend
BenchmarkONE
Ortto
Mailchimp
Automated Marketing Software Segment by Type
On-premise
Cloud-based
Automated Marketing Software Segment by Application
Large Enterprise
Small and Medium Enterprises
Others
Automated Marketing Software Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Automated Marketing Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Automated Marketing Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Automated Marketing Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Automated Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- On-premise
- Cloud-based
Applications
- Large Enterprise
- Small and Medium Enterprises
- Others
Companies covered
- Hubb
- Cvent
- Mautic
- Click
- ActiveCampaign
- Adobe
- Zapier
- Zoho
- SAP Emarsys
- Keap
- Act-On
- Omnisend
- BenchmarkONE
- Ortto
- Mailchimp
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Automated Marketing Software by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 On-premise
- 2.2.3 Cloud-based
- 2.3 Automated Marketing Software by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Large Enterprise
- 2.3.3 Small and Medium Enterprises
- 2.3.4 Others
- 2.4 Assumptions and Limitations
3 Automated Marketing Software Breakdown Data by Type
- 3.1 Global Automated Marketing Software Historic Market Size by Type (2021-2026)
- 3.2 Global Automated Marketing Software Forecasted Market Size by Type (2027-2032)
4 Automated Marketing Software Breakdown Data by Application
- 4.1 Global Automated Marketing Software Historic Market Size by Application (2021-2026)
- 4.2 Global Automated Marketing Software Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Automated Marketing Software Market Perspective (2021-2032)
- 5.2 Global Automated Marketing Software Growth Trends by Region
- 5.2.1 Global Automated Marketing Software Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Automated Marketing Software Historic Market Size by Region (2021-2026)
- 5.2.3 Automated Marketing Software Forecasted Market Size by Region (2027-2032)
- 5.3 Automated Marketing Software Market Dynamics
- 5.3.1 Automated Marketing Software Industry Trends
- 5.3.2 Automated Marketing Software Market Drivers
- 5.3.3 Automated Marketing Software Market Challenges
- 5.3.4 Automated Marketing Software Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Automated Marketing Software Players by Revenue
- 6.1.1 Global Top Automated Marketing Software Players by Revenue (2021-2026)
- 6.1.2 Global Automated Marketing Software Revenue Market Share by Players (2021-2026)
- 6.2 Global Automated Marketing Software Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Automated Marketing Software Head Office and Area Served
- 6.4 Global Automated Marketing Software Players, Product Type & Application
- 6.5 Global Automated Marketing Software Manufacturers Established Date
- 6.6 Global Automated Marketing Software Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Automated Marketing Software Market Size (2021-2032)
- 7.2 North America Automated Marketing Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Automated Marketing Software Market Size by Country (2021-2026)
- 7.4 North America Automated Marketing Software Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Automated Marketing Software Market Size (2021-2032)
- 8.2 Europe Automated Marketing Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Automated Marketing Software Market Size by Country (2021-2026)
- 8.4 Europe Automated Marketing Software Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Automated Marketing Software Market Size (2021-2032)
- 9.2 Asia-Pacific Automated Marketing Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Automated Marketing Software Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Automated Marketing Software Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Automated Marketing Software Market Size (2021-2032)
- 10.2 South America Automated Marketing Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Automated Marketing Software Market Size by Country (2021-2026)
- 10.4 South America Automated Marketing Software Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Automated Marketing Software Market Size (2021-2032)
- 11.2 Middle East & Africa Automated Marketing Software Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Automated Marketing Software Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Automated Marketing Software Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Hubb
- 12.1.1 Hubb Company Information
- 12.1.2 Hubb Business Overview
- 12.1.3 Hubb Revenue in Automated Marketing Software Business (2021-2026)
- 12.1.4 Hubb Automated Marketing Software Product Portfolio
- 12.1.5 Hubb Recent Developments
- 12.2 Cvent
- 12.2.1 Cvent Company Information
- 12.2.2 Cvent Business Overview
- 12.2.3 Cvent Revenue in Automated Marketing Software Business (2021-2026)
- 12.2.4 Cvent Automated Marketing Software Product Portfolio
- 12.2.5 Cvent Recent Developments
- 12.3 Mautic
- 12.3.1 Mautic Company Information
- 12.3.2 Mautic Business Overview
- 12.3.3 Mautic Revenue in Automated Marketing Software Business (2021-2026)
- 12.3.4 Mautic Automated Marketing Software Product Portfolio
- 12.3.5 Mautic Recent Developments
- 12.4 Click
- 12.4.1 Click Company Information
- 12.4.2 Click Business Overview
- 12.4.3 Click Revenue in Automated Marketing Software Business (2021-2026)
- 12.4.4 Click Automated Marketing Software Product Portfolio
- 12.4.5 Click Recent Developments
- 12.5 ActiveCampaign
- 12.5.1 ActiveCampaign Company Information
- 12.5.2 ActiveCampaign Business Overview
- 12.5.3 ActiveCampaign Revenue in Automated Marketing Software Business (2021-2026)
- 12.5.4 ActiveCampaign Automated Marketing Software Product Portfolio
- 12.5.5 ActiveCampaign Recent Developments
- 12.6 Adobe
- 12.6.1 Adobe Company Information
- 12.6.2 Adobe Business Overview
- 12.6.3 Adobe Revenue in Automated Marketing Software Business (2021-2026)
- 12.6.4 Adobe Automated Marketing Software Product Portfolio
- 12.6.5 Adobe Recent Developments
- 12.7 Zapier
- 12.7.1 Zapier Company Information
- 12.7.2 Zapier Business Overview
- 12.7.3 Zapier Revenue in Automated Marketing Software Business (2021-2026)
- 12.7.4 Zapier Automated Marketing Software Product Portfolio
- 12.7.5 Zapier Recent Developments
- 12.8 Zoho
- 12.8.1 Zoho Company Information
- 12.8.2 Zoho Business Overview
- 12.8.3 Zoho Revenue in Automated Marketing Software Business (2021-2026)
- 12.8.4 Zoho Automated Marketing Software Product Portfolio
- 12.8.5 Zoho Recent Developments
- 12.9 SAP Emarsys
- 12.9.1 SAP Emarsys Company Information
- 12.9.2 SAP Emarsys Business Overview
- 12.9.3 SAP Emarsys Revenue in Automated Marketing Software Business (2021-2026)
- 12.9.4 SAP Emarsys Automated Marketing Software Product Portfolio
- 12.9.5 SAP Emarsys Recent Developments
- 12.10 Keap
- 12.10.1 Keap Company Information
- 12.10.2 Keap Business Overview
- 12.10.3 Keap Revenue in Automated Marketing Software Business (2021-2026)
- 12.10.4 Keap Automated Marketing Software Product Portfolio
- 12.10.5 Keap Recent Developments
- 12.11 Act-On
- 12.11.1 Act-On Company Information
- 12.11.2 Act-On Business Overview
- 12.11.3 Act-On Revenue in Automated Marketing Software Business (2021-2026)
- 12.11.4 Act-On Automated Marketing Software Product Portfolio
- 12.11.5 Act-On Recent Developments
- 12.12 Omnisend
- 12.12.1 Omnisend Company Information
- 12.12.2 Omnisend Business Overview
- 12.12.3 Omnisend Revenue in Automated Marketing Software Business (2021-2026)
- 12.12.4 Omnisend Automated Marketing Software Product Portfolio
- 12.12.5 Omnisend Recent Developments
- 12.13 BenchmarkONE
- 12.13.1 BenchmarkONE Company Information
- 12.13.2 BenchmarkONE Business Overview
- 12.13.3 BenchmarkONE Revenue in Automated Marketing Software Business (2021-2026)
- 12.13.4 BenchmarkONE Automated Marketing Software Product Portfolio
- 12.13.5 BenchmarkONE Recent Developments
- 12.14 Ortto
- 12.14.1 Ortto Company Information
- 12.14.2 Ortto Business Overview
- 12.14.3 Ortto Revenue in Automated Marketing Software Business (2021-2026)
- 12.14.4 Ortto Automated Marketing Software Product Portfolio
- 12.14.5 Ortto Recent Developments
- 12.15 Mailchimp
- 12.15.1 Mailchimp Company Information
- 12.15.2 Mailchimp Business Overview
- 12.15.3 Mailchimp Revenue in Automated Marketing Software Business (2021-2026)
- 12.15.4 Mailchimp Automated Marketing Software Product Portfolio
- 12.15.5 Mailchimp Recent Developments
13 Report Conclusion
14 Disclaimer
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