APO RESEARCH · REPORT
MICE
This report studies the MICE market, from angles of players, regions, product types and end industries, to analyze the status and the future.
Product & engineering
Understand the product.
This report studies the MICE market, from angles of players, regions, product types and end industries, to analyze the status and the future.
Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term 'meetings industry' to avoid confusion from the acronym. Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events profession.
Selected research
Market Outlook & Growth Opportunities
Global MICE Market Outlook and Growth Opportunities 2026
Market perspective
This report studies the MICE market, from angles of players, regions, product types and end industries, to analyze the status and the future.
Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term 'meetings industry' to avoid confusion from the acronym. Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events profession.
In the Indonesian market, Major participants are PT Pamerindo Indonesia, GEM Indonesia, Debindo-ite, Melali Mice, Association of The Indonesia Tours & Travel Agencies, Indonesian Congress and Convention Association, Indonesian Exhibition Companies Association and Jakarta Convention & Exhibition Bureau, etc.
Read the full market overview
This report provides an overview of the global MICE market in terms of revenue and gross margin, analyzing global market trends using historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of MICE and market revenue by major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents MICE revenue, market share, and industry ranking for the main companies for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
Across the 2021-2026 period, the analysis compares revenue growth and profitability profiles by company, distinguishing participants with sustained expansion from those with more cyclical performance, and relates these patterns to differences in regional exposure, product portfolios, and application focus in the global MICE market.
MICE Segment by Company
PT Pamerindo Indonesia
GEM INDONESIA
Debindo-ITE
MELALI MICE
Association of The Indonesia Tours & Travel Agencies
Indonesian Congress and Convention Association
Indonesian Exhibition Companies Association
Jakarta Convention & Exhibition Bureau
MICE Segment by Type
Meetings
Incentives
Conferencing
Exhibitions
MICE Segment by Application
Academic Field
Business Field
Political Field
Others
MICE Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global MICE status and future forecast, involving, revenue, growth rate (CAGR), market share, historical and forecast.
2. To present the MICE key companies, revenue, market share, and recent developments.
3. To split the MICE breakdown data by regions, type, companies, and application.
4. To analyze the global and key regions MICE market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify MICE significant trends, drivers, influence factors in global and regions.
6. To analyze MICE competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global MICE market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of MICE and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of MICE.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global MICE industry.
Chapter 3: Detailed analysis of MICE company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales value of MICE in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of key country in the world.
Chapter 7: Sales value of MICE in country level. It provides sigmate data by type, and by application for each country/region.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 9: Concluding Insights.
More report detail
Tables and figures
Scope & coverage.
Types
- Meetings
- Incentives
- Conferencing
- Exhibitions
Applications
- Academic Field
- Business Field
- Political Field
- Others
Companies covered
- PT Pamerindo Indonesia
- GEM INDONESIA
- Debindo-ITE
- MELALI MICE
- Association of The Indonesia Tours & Travel Agencies
- Indonesian Congress and Convention Association
- Indonesian Exhibition Companies Association
- Jakarta Convention & Exhibition Bureau
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global MICE Market Size, 2021 VS 2025 VS 2032
- 1.3 Global MICE Market Size (2021-2032)
- 1.4 Assumptions and Limitations
- 1.5 Study Goals and Objectives
2 MICE Market Dynamics
- 2.1 MICE Industry Trends
- 2.2 MICE Industry Drivers
- 2.3 MICE Industry Opportunities and Challenges
- 2.4 MICE Industry Restraints
3 MICE Market by Company
- 3.1 Global MICE Company Revenue Ranking in 2025
- 3.2 Global MICE Revenue by Company (2021-2026)
- 3.3 Global MICE Company Ranking (2024-2026)
- 3.4 Global MICE Company Manufacturing Base and Headquarters
- 3.5 Global MICE Company Product Type and Application
- 3.6 Global MICE Company Establishment Date
- 3.7 Market Competitive Analysis
- 3.7.1 Global MICE Market Concentration Ratio (CR5 and HHI)
- 3.7.2 Global Top 5 and 10 Company Market Share by Revenue in 2025
- 3.7.3 2025 MICE Tier 1, Tier 2, and Tier 3 Companies
- 3.8 Mergers and Acquisitions Expansion
4 MICE Market by Type
- 4.1 MICE Type Introduction
- 4.1.1 Meetings
- 4.1.2 Incentives
- 4.1.3 Conferencing
- 4.1.4 Exhibitions
- 4.2 Global MICE Sales Value by Type
- 4.2.1 Global MICE Sales Value by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global MICE Sales Value by Type (2021-2032)
- 4.2.3 Global MICE Sales Value Share by Type (2021-2032)
5 MICE Market by Application
- 5.1 MICE Application Introduction
- 5.1.1 Academic Field
- 5.1.2 Business Field
- 5.1.3 Political Field
- 5.1.4 Others
- 5.2 Global MICE Sales Value by Application
- 5.2.1 Global MICE Sales Value by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global MICE Sales Value by Application (2021-2032)
- 5.2.3 Global MICE Sales Value Share by Application (2021-2032)
6 MICE Regional Value Analysis
- 6.1 Global MICE Sales Value by Region: 2021 VS 2025 VS 2032
- 6.2 Global MICE Sales Value by Region (2021-2032)
- 6.2.1 Global MICE Sales Value by Region: 2021-2026
- 6.2.2 Global MICE Sales Value by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America MICE Sales Value (2021-2032)
- 6.3.2 North America MICE Sales Value Share by Country, 2025 VS 2032
- 6.4 Europe
- 6.4.1 Europe MICE Sales Value (2021-2032)
- 6.4.2 Europe MICE Sales Value Share by Country, 2025 VS 2032
- 6.5 Asia-Pacific
- 6.5.1 Asia-Pacific MICE Sales Value (2021-2032)
- 6.5.2 Asia-Pacific MICE Sales Value Share by Country, 2025 VS 2032
- 6.6 South America
- 6.6.1 South America MICE Sales Value (2021-2032)
- 6.6.2 South America MICE Sales Value Share by Country, 2025 VS 2032
- 6.7 Middle East & Africa
- 6.7.1 Middle East & Africa MICE Sales Value (2021-2032)
- 6.7.2 Middle East & Africa MICE Sales Value Share by Country, 2025 VS 2032
7 MICE Country-level Value Analysis
- 7.1 Global MICE Sales Value by Country: 2021 VS 2025 VS 2032
- 7.2 Global MICE Sales Value by Country (2021-2032)
- 7.2.1 Global MICE Sales Value by Country (2021-2026)
- 7.2.2 Global MICE Sales Value by Country (2027-2032)
- 7.3 USA
- 7.3.1 USA MICE Sales Value Growth Rate (2021-2032)
- 7.3.2 USA MICE Sales Value Share by Type, 2025 VS 2032
- 7.3.3 USA MICE Sales Value Share by Application, 2025 VS 2032
- 7.4 Canada
- 7.4.1 Canada MICE Sales Value Growth Rate (2021-2032)
- 7.4.2 Canada MICE Sales Value Share by Type, 2025 VS 2032
- 7.4.3 Canada MICE Sales Value Share by Application, 2025 VS 2032
- 7.5 Mexico
- 7.5.1 Mexico MICE Sales Value Growth Rate (2021-2032)
- 7.5.2 Mexico MICE Sales Value Share by Type, 2025 VS 2032
- 7.5.3 Mexico MICE Sales Value Share by Application, 2025 VS 2032
- 7.6 Germany
- 7.6.1 Germany MICE Sales Value Growth Rate (2021-2032)
- 7.6.2 Germany MICE Sales Value Share by Type, 2025 VS 2032
- 7.6.3 Germany MICE Sales Value Share by Application, 2025 VS 2032
- 7.7 France
- 7.7.1 France MICE Sales Value Growth Rate (2021-2032)
- 7.7.2 France MICE Sales Value Share by Type, 2025 VS 2032
- 7.7.3 France MICE Sales Value Share by Application, 2025 VS 2032
- 7.8 U.K.
- 7.8.1 U.K. MICE Sales Value Growth Rate (2021-2032)
- 7.8.2 U.K. MICE Sales Value Share by Type, 2025 VS 2032
- 7.8.3 U.K. MICE Sales Value Share by Application, 2025 VS 2032
- 7.9 Italy
- 7.9.1 Italy MICE Sales Value Growth Rate (2021-2032)
- 7.9.2 Italy MICE Sales Value Share by Type, 2025 VS 2032
- 7.9.3 Italy MICE Sales Value Share by Application, 2025 VS 2032
- 7.10 Spain
- 7.10.1 Spain MICE Sales Value Growth Rate (2021-2032)
- 7.10.2 Spain MICE Sales Value Share by Type, 2025 VS 2032
- 7.10.3 Spain MICE Sales Value Share by Application, 2025 VS 2032
- 7.11 Russia
- 7.11.1 Russia MICE Sales Value Growth Rate (2021-2032)
- 7.11.2 Russia MICE Sales Value Share by Type, 2025 VS 2032
- 7.11.3 Russia MICE Sales Value Share by Application, 2025 VS 2032
- 7.12 Netherlands
- 7.12.1 Netherlands MICE Sales Value Growth Rate (2021-2032)
- 7.12.2 Netherlands MICE Sales Value Share by Type, 2025 VS 2032
- 7.12.3 Netherlands MICE Sales Value Share by Application, 2025 VS 2032
- 7.13 Nordic Countries
- 7.13.1 Nordic Countries MICE Sales Value Growth Rate (2021-2032)
- 7.13.2 Nordic Countries MICE Sales Value Share by Type, 2025 VS 2032
- 7.13.3 Nordic Countries MICE Sales Value Share by Application, 2025 VS 2032
- 7.14 China
- 7.14.1 China MICE Sales Value Growth Rate (2021-2032)
- 7.14.2 China MICE Sales Value Share by Type, 2025 VS 2032
- 7.14.3 China MICE Sales Value Share by Application, 2025 VS 2032
- 7.15 Japan
- 7.15.1 Japan MICE Sales Value Growth Rate (2021-2032)
- 7.15.2 Japan MICE Sales Value Share by Type, 2025 VS 2032
- 7.15.3 Japan MICE Sales Value Share by Application, 2025 VS 2032
- 7.16 South Korea
- 7.16.1 South Korea MICE Sales Value Growth Rate (2021-2032)
- 7.16.2 South Korea MICE Sales Value Share by Type, 2025 VS 2032
- 7.16.3 South Korea MICE Sales Value Share by Application, 2025 VS 2032
- 7.17 India
- 7.17.1 India MICE Sales Value Growth Rate (2021-2032)
- 7.17.2 India MICE Sales Value Share by Type, 2025 VS 2032
- 7.17.3 India MICE Sales Value Share by Application, 2025 VS 2032
- 7.18 Australia
- 7.18.1 Australia MICE Sales Value Growth Rate (2021-2032)
- 7.18.2 Australia MICE Sales Value Share by Type, 2025 VS 2032
- 7.18.3 Australia MICE Sales Value Share by Application, 2025 VS 2032
- 7.19 Southeast Asia
- 7.19.1 Southeast Asia MICE Sales Value Growth Rate (2021-2032)
- 7.19.2 Southeast Asia MICE Sales Value Share by Type, 2025 VS 2032
- 7.19.3 Southeast Asia MICE Sales Value Share by Application, 2025 VS 2032
- 7.20 Brazil
- 7.20.1 Brazil MICE Sales Value Growth Rate (2021-2032)
- 7.20.2 Brazil MICE Sales Value Share by Type, 2025 VS 2032
- 7.20.3 Brazil MICE Sales Value Share by Application, 2025 VS 2032
- 7.21 Argentina
- 7.21.1 Argentina MICE Sales Value Growth Rate (2021-2032)
- 7.21.2 Argentina MICE Sales Value Share by Type, 2025 VS 2032
- 7.21.3 Argentina MICE Sales Value Share by Application, 2025 VS 2032
- 7.22 Chile
- 7.22.1 Chile MICE Sales Value Growth Rate (2021-2032)
- 7.22.2 Chile MICE Sales Value Share by Type, 2025 VS 2032
- 7.22.3 Chile MICE Sales Value Share by Application, 2025 VS 2032
- 7.23 Colombia
- 7.23.1 Colombia MICE Sales Value Growth Rate (2021-2032)
- 7.23.2 Colombia MICE Sales Value Share by Type, 2025 VS 2032
- 7.23.3 Colombia MICE Sales Value Share by Application, 2025 VS 2032
- 7.24 Peru
- 7.24.1 Peru MICE Sales Value Growth Rate (2021-2032)
- 7.24.2 Peru MICE Sales Value Share by Type, 2025 VS 2032
- 7.24.3 Peru MICE Sales Value Share by Application, 2025 VS 2032
- 7.25 Saudi Arabia
- 7.25.1 Saudi Arabia MICE Sales Value Growth Rate (2021-2032)
- 7.25.2 Saudi Arabia MICE Sales Value Share by Type, 2025 VS 2032
- 7.25.3 Saudi Arabia MICE Sales Value Share by Application, 2025 VS 2032
- 7.26 Israel
- 7.26.1 Israel MICE Sales Value Growth Rate (2021-2032)
- 7.26.2 Israel MICE Sales Value Share by Type, 2025 VS 2032
- 7.26.3 Israel MICE Sales Value Share by Application, 2025 VS 2032
- 7.27 UAE
- 7.27.1 UAE MICE Sales Value Growth Rate (2021-2032)
- 7.27.2 UAE MICE Sales Value Share by Type, 2025 VS 2032
- 7.27.3 UAE MICE Sales Value Share by Application, 2025 VS 2032
- 7.28 Turkey
- 7.28.1 Turkey MICE Sales Value Growth Rate (2021-2032)
- 7.28.2 Turkey MICE Sales Value Share by Type, 2025 VS 2032
- 7.28.3 Turkey MICE Sales Value Share by Application, 2025 VS 2032
- 7.29 Iran
- 7.29.1 Iran MICE Sales Value Growth Rate (2021-2032)
- 7.29.2 Iran MICE Sales Value Share by Type, 2025 VS 2032
- 7.29.3 Iran MICE Sales Value Share by Application, 2025 VS 2032
- 7.30 Egypt
- 7.30.1 Egypt MICE Sales Value Growth Rate (2021-2032)
- 7.30.2 Egypt MICE Sales Value Share by Type, 2025 VS 2032
- 7.30.3 Egypt MICE Sales Value Share by Application, 2025 VS 2032
8 Company Profiles
- 8.1 PT Pamerindo Indonesia
- 8.1.1 PT Pamerindo Indonesia Company Information
- 8.1.2 PT Pamerindo Indonesia Business Overview
- 8.1.3 PT Pamerindo Indonesia MICE Revenue and Gross Margin (2021-2026)
- 8.1.4 PT Pamerindo Indonesia MICE Product Portfolio
- 8.1.5 PT Pamerindo Indonesia Recent Developments
- 8.2 GEM INDONESIA
- 8.2.1 GEM INDONESIA Company Information
- 8.2.2 GEM INDONESIA Business Overview
- 8.2.3 GEM INDONESIA MICE Revenue and Gross Margin (2021-2026)
- 8.2.4 GEM INDONESIA MICE Product Portfolio
- 8.2.5 GEM INDONESIA Recent Developments
- 8.3 Debindo-ITE
- 8.3.1 Debindo-ITE Company Information
- 8.3.2 Debindo-ITE Business Overview
- 8.3.3 Debindo-ITE MICE Revenue and Gross Margin (2021-2026)
- 8.3.4 Debindo-ITE MICE Product Portfolio
- 8.3.5 Debindo-ITE Recent Developments
- 8.4 MELALI MICE
- 8.4.1 MELALI MICE Company Information
- 8.4.2 MELALI MICE Business Overview
- 8.4.3 MELALI MICE MICE Revenue and Gross Margin (2021-2026)
- 8.4.4 MELALI MICE MICE Product Portfolio
- 8.4.5 MELALI MICE Recent Developments
- 8.5 Association of The Indonesia Tours & Travel Agencies
- 8.5.1 Association of The Indonesia Tours & Travel Agencies Company Information
- 8.5.2 Association of The Indonesia Tours & Travel Agencies Business Overview
- 8.5.3 Association of The Indonesia Tours & Travel Agencies MICE Revenue and Gross Margin (2021-2026)
- 8.5.4 Association of The Indonesia Tours & Travel Agencies MICE Product Portfolio
- 8.5.5 Association of The Indonesia Tours & Travel Agencies Recent Developments
- 8.6 Indonesian Congress and Convention Association
- 8.6.1 Indonesian Congress and Convention Association Company Information
- 8.6.2 Indonesian Congress and Convention Association Business Overview
- 8.6.3 Indonesian Congress and Convention Association MICE Revenue and Gross Margin (2021-2026)
- 8.6.4 Indonesian Congress and Convention Association MICE Product Portfolio
- 8.6.5 Indonesian Congress and Convention Association Recent Developments
- 8.7 Indonesian Exhibition Companies Association
- 8.7.1 Indonesian Exhibition Companies Association Company Information
- 8.7.2 Indonesian Exhibition Companies Association Business Overview
- 8.7.3 Indonesian Exhibition Companies Association MICE Revenue and Gross Margin (2021-2026)
- 8.7.4 Indonesian Exhibition Companies Association MICE Product Portfolio
- 8.7.5 Indonesian Exhibition Companies Association Recent Developments
- 8.8 Jakarta Convention & Exhibition Bureau
- 8.8.1 Jakarta Convention & Exhibition Bureau Company Information
- 8.8.2 Jakarta Convention & Exhibition Bureau Business Overview
- 8.8.3 Jakarta Convention & Exhibition Bureau MICE Revenue and Gross Margin (2021-2026)
- 8.8.4 Jakarta Convention & Exhibition Bureau MICE Product Portfolio
- 8.8.5 Jakarta Convention & Exhibition Bureau Recent Developments
9 Concluding Insights
10 Appendix
- 10.1 Reasons for Doing This Study
- 10.2 Research Methodology
- 10.3 Research Process
- 10.4 Authors List of This Report
- 10.5 Data Source
- 10.5.1 Secondary Sources
- 10.5.2 Primary Sources
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