APO RESEARCH · REPORT
MICE
This report studies the MICE market, from angles of players, regions, product types and end industries, to analyze the status and the future.
Product & engineering
Understand the product.
This report studies the MICE market, from angles of players, regions, product types and end industries, to analyze the status and the future.
Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term 'meetings industry' to avoid confusion from the acronym. Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events profession.
Selected research
Industry Growth & Trends
Global MICE Industry Growth and Trends Forecast to 2032
Market perspective
This report studies the MICE market, from angles of players, regions, product types and end industries, to analyze the status and the future.
Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term 'meetings industry' to avoid confusion from the acronym. Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events profession.
According to APO Research, the global MICE market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
Read the full market overview
Report Scope
This report provides a structured, data-driven view of the global MICE market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The MICE market size, estimates, and forecasts are presented in terms of revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global MICE market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to MICE.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading companies in the global MICE market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue and gross margin data by manufacturer for 2021-2026, enabling benchmarking of scale, profitability, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
MICE Market by Company
PT Pamerindo Indonesia
GEM INDONESIA
Debindo-ITE
MELALI MICE
Association of The Indonesia Tours & Travel Agencies
Indonesian Congress and Convention Association
Indonesian Exhibition Companies Association
Jakarta Convention & Exhibition Bureau
MICE Segment by Type
Meetings
Incentives
Conferencing
Exhibitions
MICE Segment by Application
Academic Field
Business Field
Political Field
Others
MICE Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global MICE market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of MICE and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of MICE.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2021-2025, 2026-2031). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of MICE companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Meetings
- Incentives
- Conferencing
- Exhibitions
Applications
- Academic Field
- Business Field
- Political Field
- Others
Companies covered
- PT Pamerindo Indonesia
- GEM INDONESIA
- Debindo-ITE
- MELALI MICE
- Association of The Indonesia Tours & Travel Agencies
- Indonesian Congress and Convention Association
- Indonesian Exhibition Companies Association
- Jakarta Convention & Exhibition Bureau
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.3 Global MICE Market Size Overview by Region 2021 VS 2025 VS 2032
- 1.4 Global MICE Market Size by Region (2021-2032)
- 1.4.1 Global MICE Market Size by Region (2021-2026)
- 1.4.2 Global MICE Market Size by Region (2027-2032)
- 1.5 Key Regions MICE Market Size (2021-2032)
- 1.5.1 North America MICE Market Size Growth Rate (2021-2032)
- 1.5.2 Europe MICE Market Size Growth Rate (2021-2032)
- 1.5.3 Asia-Pacific MICE Market Size Growth Rate (2021-2032)
- 1.5.4 South America MICE Market Size Growth Rate (2021-2032)
- 1.5.5 Middle East & Africa MICE Market Size Growth Rate (2021-2032)
2 MICE Market by Type
- 2.1 Type Introduction
- 2.1.1 Meetings
- 2.1.2 Incentives
- 2.1.3 Conferencing
- 2.1.4 Exhibitions
- 2.2 Global MICE Market Size by Type
- 2.2.1 Global MICE Market Size Overview by Type (2021-2032)
- 2.2.2 Global MICE Historic Market Size Review by Type (2021-2026)
- 2.2.3 Global MICE Market Size Forecasted by Type (2027-2032)
- 2.3 Global MICE Market Size by Regions
- 2.3.1 North America MICE Market Size Breakdown by Type (2021-2026)
- 2.3.2 Europe MICE Market Size Breakdown by Type (2021-2026)
- 2.3.3 Asia-Pacific MICE Market Size Breakdown by Type (2021-2026)
- 2.3.4 South America MICE Market Size Breakdown by Type (2021-2026)
- 2.3.5 Middle East and Africa MICE Market Size Breakdown by Type (2021-2026)
3 MICE Market by Application
- 3.1 Type Introduction
- 3.1.1 Academic Field
- 3.1.2 Business Field
- 3.1.3 Political Field
- 3.1.4 Others
- 3.2 Global MICE Market Size by Application
- 3.2.1 Global MICE Market Size Overview by Application (2021-2032)
- 3.2.2 Global MICE Historic Market Size Review by Application (2021-2026)
- 3.2.3 Global MICE Market Size Forecasted by Application (2027-2032)
- 3.3 Global MICE Market Size by Regions
- 3.3.1 North America MICE Market Size Breakdown by Application (2021-2026)
- 3.3.2 Europe MICE Market Size Breakdown by Application (2021-2026)
- 3.3.3 Asia-Pacific MICE Market Size Breakdown by Application (2021-2026)
- 3.3.4 South America MICE Market Size Breakdown by Application (2021-2026)
- 3.3.5 Middle East and Africa MICE Market Size Breakdown by Application (2021-2026)
4 Global Market Dynamics
- 4.1 MICE Industry Trends
- 4.2 MICE Industry Drivers
- 4.3 MICE Industry Opportunities and Challenges
- 4.4 MICE Industry Restraints
5 Competitive Insights by Company
- 5.1 Global Top Players by MICE Revenue (2021-2026)
- 5.2 Global MICE Industry Company Ranking, 2024 VS 2025 VS 2026
- 5.3 Global MICE Key Company Headquarters & Area Served
- 5.4 Global MICE Company, Product Type & Application
- 5.5 Global MICE Company Commercialization Time
- 5.6 Market Competitive Analysis
- 5.6.1 Global MICE Market CR5 and HHI
- 5.6.2 Global Top 5 and 10 MICE Players Market Share by Revenue in 2025
- 5.6.3 2025 MICE Tier 1, Tier 2, and Tier 3
6 Company Profiles
- 6.1 PT Pamerindo Indonesia
- 6.1.1 PT Pamerindo Indonesia Company Information
- 6.1.2 PT Pamerindo Indonesia Business Overview
- 6.1.3 PT Pamerindo Indonesia MICE Revenue, Global Share and Gross Margin (2021-2026)
- 6.1.4 PT Pamerindo Indonesia MICE Product Portfolio
- 6.1.5 PT Pamerindo Indonesia Recent Developments
- 6.2 GEM INDONESIA
- 6.2.1 GEM INDONESIA Company Information
- 6.2.2 GEM INDONESIA Business Overview
- 6.2.3 GEM INDONESIA MICE Revenue, Global Share and Gross Margin (2021-2026)
- 6.2.4 GEM INDONESIA MICE Product Portfolio
- 6.2.5 GEM INDONESIA Recent Developments
- 6.3 Debindo-ITE
- 6.3.1 Debindo-ITE Company Information
- 6.3.2 Debindo-ITE Business Overview
- 6.3.3 Debindo-ITE MICE Revenue, Global Share and Gross Margin (2021-2026)
- 6.3.4 Debindo-ITE MICE Product Portfolio
- 6.3.5 Debindo-ITE Recent Developments
- 6.4 MELALI MICE
- 6.4.1 MELALI MICE Company Information
- 6.4.2 MELALI MICE Business Overview
- 6.4.3 MELALI MICE MICE Revenue, Global Share and Gross Margin (2021-2026)
- 6.4.4 MELALI MICE MICE Product Portfolio
- 6.4.5 MELALI MICE Recent Developments
- 6.5 Association of The Indonesia Tours & Travel Agencies
- 6.5.1 Association of The Indonesia Tours & Travel Agencies Company Information
- 6.5.2 Association of The Indonesia Tours & Travel Agencies Business Overview
- 6.5.3 Association of The Indonesia Tours & Travel Agencies MICE Revenue, Global Share and Gross Margin (2021-2026)
- 6.5.4 Association of The Indonesia Tours & Travel Agencies MICE Product Portfolio
- 6.5.5 Association of The Indonesia Tours & Travel Agencies Recent Developments
- 6.6 Indonesian Congress and Convention Association
- 6.6.1 Indonesian Congress and Convention Association Company Information
- 6.6.2 Indonesian Congress and Convention Association Business Overview
- 6.6.3 Indonesian Congress and Convention Association MICE Revenue, Global Share and Gross Margin (2021-2026)
- 6.6.4 Indonesian Congress and Convention Association MICE Product Portfolio
- 6.6.5 Indonesian Congress and Convention Association Recent Developments
- 6.7 Indonesian Exhibition Companies Association
- 6.7.1 Indonesian Exhibition Companies Association Company Information
- 6.7.2 Indonesian Exhibition Companies Association Business Overview
- 6.7.3 Indonesian Exhibition Companies Association MICE Revenue, Global Share and Gross Margin (2021-2026)
- 6.7.4 Indonesian Exhibition Companies Association MICE Product Portfolio
- 6.7.5 Indonesian Exhibition Companies Association Recent Developments
- 6.8 Jakarta Convention & Exhibition Bureau
- 6.8.1 Jakarta Convention & Exhibition Bureau Company Information
- 6.8.2 Jakarta Convention & Exhibition Bureau Business Overview
- 6.8.3 Jakarta Convention & Exhibition Bureau MICE Revenue, Global Share and Gross Margin (2021-2026)
- 6.8.4 Jakarta Convention & Exhibition Bureau MICE Product Portfolio
- 6.8.5 Jakarta Convention & Exhibition Bureau Recent Developments
7 North America
- 7.1 North America MICE Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2 North America MICE Market Size by Country (2021-2026)
- 7.3 North America MICE Market Size Forecast by Country (2027-2032)
8 Europe
- 8.1 Europe MICE Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2 Europe MICE Market Size by Country (2021-2026)
- 8.3 Europe MICE Market Size Forecast by Country (2027-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific MICE Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2 Asia-Pacific MICE Market Size by Country (2021-2026)
- 9.3 Asia-Pacific MICE Market Size Forecast by Country (2027-2032)
10 South America
- 10.1 South America MICE Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2 South America MICE Market Size by Country (2021-2026)
- 10.3 South America MICE Market Size Forecast by Country (2027-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa MICE Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2 Middle East & Africa MICE Market Size by Country (2021-2026)
- 11.3 Middle East & Africa MICE Market Size Forecast by Country (2027-2032)
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
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