APO RESEARCH · REPORT
MICE
This report studies the MICE market, from angles of players, regions, product types and end industries, to analyze the status and the future.
Product & engineering
Understand the product.
This report studies the MICE market, from angles of players, regions, product types and end industries, to analyze the status and the future.
Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term 'meetings industry' to avoid confusion from the acronym. Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events profession.
Selected research
Industry Research
MICE Industry Research Report 2026
Market perspective
This report studies the MICE market, from angles of players, regions, product types and end industries, to analyze the status and the future.
Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term 'meetings industry' to avoid confusion from the acronym. Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events profession.
In the Indonesian market, Major participants are PT Pamerindo Indonesia, GEM Indonesia, Debindo-ite, Melali Mice, Association of The Indonesia Tours & Travel Agencies, Indonesian Congress and Convention Association, Indonesian Exhibition Companies Association and Jakarta Convention & Exhibition Bureau, etc.
Read the full market overview
Report Scope
This report quantifies the global MICE market in terms of revenue (US$ million) and, where applicable, service volume (K Units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/K Units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to MICE.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
MICE Market by Company
PT Pamerindo Indonesia
GEM INDONESIA
Debindo-ITE
MELALI MICE
Association of The Indonesia Tours & Travel Agencies
Indonesian Congress and Convention Association
Indonesian Exhibition Companies Association
Jakarta Convention & Exhibition Bureau
MICE Segment by Type
Meetings
Incentives
Conferencing
Exhibitions
MICE Segment by Application
Academic Field
Business Field
Political Field
Others
MICE Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global MICE market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of MICE and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of MICE.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of MICE companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Meetings
- Incentives
- Conferencing
- Exhibitions
Applications
- Academic Field
- Business Field
- Political Field
- Others
Companies covered
- PT Pamerindo Indonesia
- GEM INDONESIA
- Debindo-ITE
- MELALI MICE
- Association of The Indonesia Tours & Travel Agencies
- Indonesian Congress and Convention Association
- Indonesian Exhibition Companies Association
- Jakarta Convention & Exhibition Bureau
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 MICE by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Meetings
- 2.2.3 Incentives
- 2.2.4 Conferencing
- 2.2.5 Exhibitions
- 2.3 MICE by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Academic Field
- 2.3.3 Business Field
- 2.3.4 Political Field
- 2.3.5 Others
- 2.4 Assumptions and Limitations
3 MICE Breakdown Data by Type
- 3.1 Global MICE Historic Market Size by Type (2021-2026)
- 3.2 Global MICE Forecasted Market Size by Type (2027-2032)
4 MICE Breakdown Data by Application
- 4.1 Global MICE Historic Market Size by Application (2021-2026)
- 4.2 Global MICE Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global MICE Market Perspective (2021-2032)
- 5.2 Global MICE Growth Trends by Region
- 5.2.1 Global MICE Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 MICE Historic Market Size by Region (2021-2026)
- 5.2.3 MICE Forecasted Market Size by Region (2027-2032)
- 5.3 MICE Market Dynamics
- 5.3.1 MICE Industry Trends
- 5.3.2 MICE Market Drivers
- 5.3.3 MICE Market Challenges
- 5.3.4 MICE Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top MICE Players by Revenue
- 6.1.1 Global Top MICE Players by Revenue (2021-2026)
- 6.1.2 Global MICE Revenue Market Share by Players (2021-2026)
- 6.2 Global MICE Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of MICE Head Office and Area Served
- 6.4 Global MICE Players, Product Type & Application
- 6.5 Global MICE Manufacturers Established Date
- 6.6 Global MICE Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America MICE Market Size (2021-2032)
- 7.2 North America MICE Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America MICE Market Size by Country (2021-2026)
- 7.4 North America MICE Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe MICE Market Size (2021-2032)
- 8.2 Europe MICE Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe MICE Market Size by Country (2021-2026)
- 8.4 Europe MICE Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific MICE Market Size (2021-2032)
- 9.2 Asia-Pacific MICE Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific MICE Market Size by Country (2021-2026)
- 9.4 Asia-Pacific MICE Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America MICE Market Size (2021-2032)
- 10.2 South America MICE Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America MICE Market Size by Country (2021-2026)
- 10.4 South America MICE Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa MICE Market Size (2021-2032)
- 11.2 Middle East & Africa MICE Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa MICE Market Size by Country (2021-2026)
- 11.4 Middle East & Africa MICE Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 PT Pamerindo Indonesia
- 12.1.1 PT Pamerindo Indonesia Company Information
- 12.1.2 PT Pamerindo Indonesia Business Overview
- 12.1.3 PT Pamerindo Indonesia Revenue in MICE Business (2021-2026)
- 12.1.4 PT Pamerindo Indonesia MICE Product Portfolio
- 12.1.5 PT Pamerindo Indonesia Recent Developments
- 12.2 GEM INDONESIA
- 12.2.1 GEM INDONESIA Company Information
- 12.2.2 GEM INDONESIA Business Overview
- 12.2.3 GEM INDONESIA Revenue in MICE Business (2021-2026)
- 12.2.4 GEM INDONESIA MICE Product Portfolio
- 12.2.5 GEM INDONESIA Recent Developments
- 12.3 Debindo-ITE
- 12.3.1 Debindo-ITE Company Information
- 12.3.2 Debindo-ITE Business Overview
- 12.3.3 Debindo-ITE Revenue in MICE Business (2021-2026)
- 12.3.4 Debindo-ITE MICE Product Portfolio
- 12.3.5 Debindo-ITE Recent Developments
- 12.4 MELALI MICE
- 12.4.1 MELALI MICE Company Information
- 12.4.2 MELALI MICE Business Overview
- 12.4.3 MELALI MICE Revenue in MICE Business (2021-2026)
- 12.4.4 MELALI MICE MICE Product Portfolio
- 12.4.5 MELALI MICE Recent Developments
- 12.5 Association of The Indonesia Tours & Travel Agencies
- 12.5.1 Association of The Indonesia Tours & Travel Agencies Company Information
- 12.5.2 Association of The Indonesia Tours & Travel Agencies Business Overview
- 12.5.3 Association of The Indonesia Tours & Travel Agencies Revenue in MICE Business (2021-2026)
- 12.5.4 Association of The Indonesia Tours & Travel Agencies MICE Product Portfolio
- 12.5.5 Association of The Indonesia Tours & Travel Agencies Recent Developments
- 12.6 Indonesian Congress and Convention Association
- 12.6.1 Indonesian Congress and Convention Association Company Information
- 12.6.2 Indonesian Congress and Convention Association Business Overview
- 12.6.3 Indonesian Congress and Convention Association Revenue in MICE Business (2021-2026)
- 12.6.4 Indonesian Congress and Convention Association MICE Product Portfolio
- 12.6.5 Indonesian Congress and Convention Association Recent Developments
- 12.7 Indonesian Exhibition Companies Association
- 12.7.1 Indonesian Exhibition Companies Association Company Information
- 12.7.2 Indonesian Exhibition Companies Association Business Overview
- 12.7.3 Indonesian Exhibition Companies Association Revenue in MICE Business (2021-2026)
- 12.7.4 Indonesian Exhibition Companies Association MICE Product Portfolio
- 12.7.5 Indonesian Exhibition Companies Association Recent Developments
- 12.8 Jakarta Convention & Exhibition Bureau
- 12.8.1 Jakarta Convention & Exhibition Bureau Company Information
- 12.8.2 Jakarta Convention & Exhibition Bureau Business Overview
- 12.8.3 Jakarta Convention & Exhibition Bureau Revenue in MICE Business (2021-2026)
- 12.8.4 Jakarta Convention & Exhibition Bureau MICE Product Portfolio
- 12.8.5 Jakarta Convention & Exhibition Bureau Recent Developments
13 Report Conclusion
14 Disclaimer
GET THE RESEARCH
Choose your license.
Choose who needs access.
All options are for this report and research series.
PDF by email within 3–5 working days after payment confirmation.
Talk to an analyst