Selected research
Industry Growth & Trends
Global Wine Tourism Industry Growth and Trends Forecast to 2032
Market perspective
According to APO Research, the global Wine Tourism market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Wine Tourism is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Wine Tourism is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Wine Tourism is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global companies in the Wine Tourism market include Abercrombie & Kent USA, LLC, Greaves Travel Ltd, India Food Tour, Classic Journeys, LLC, The FTC4Lobe Group, The Travel Corporation, Gourmet on Tour, Culinary Adventures International and Culinary Tours, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Wine Tourism market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Wine Tourism market size, estimates, and forecasts are presented in terms of revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Wine Tourism market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Wine Tourism.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading companies in the global Wine Tourism market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue and gross margin data by manufacturer for 2021-2026, enabling benchmarking of scale, profitability, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Wine Tourism Market by Company
Abercrombie & Kent USA, LLC
Greaves Travel Ltd
India Food Tour
Classic Journeys, LLC
The FTC4Lobe Group
The Travel Corporation
Gourmet on Tour
Culinary Adventures International
Culinary Tours
Butterfield & Robinson Inc.
Viavinum
Winetourbooking
Sogrape
Swiss Wine Promotion
Wine Paths
Zephyr Tours
BK Wine Tours
Wine Tourism Segment by Type
Winery Visits and Tastings
Wine Trails and Routes
Wine Festivals and Events
Wine Education and Workshops
Others
Wine Tourism Segment by Application
Individual Travel
Professional Groups
Group Travels
Wine Tourism Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Wine Tourism market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Wine Tourism and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Wine Tourism.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2021-2025, 2026-2031). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Wine Tourism companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Winery Visits and Tastings
- Wine Trails and Routes
- Wine Festivals and Events
- Wine Education and Workshops
- Others
Applications
- Individual Travel
- Professional Groups
- Group Travels
Companies covered
- Abercrombie & Kent USA, LLC
- Greaves Travel Ltd
- India Food Tour
- Classic Journeys, LLC
- The FTC4Lobe Group
- The Travel Corporation
- Gourmet on Tour
- Culinary Adventures International
- Culinary Tours
- Butterfield & Robinson Inc.
- Viavinum
- Winetourbooking
- Sogrape
- Swiss Wine Promotion
- Wine Paths
- Zephyr Tours
- BK Wine Tours
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.3 Global Wine Tourism Market Size Overview by Region 2021 VS 2025 VS 2032
- 1.4 Global Wine Tourism Market Size by Region (2021-2032)
- 1.4.1 Global Wine Tourism Market Size by Region (2021-2026)
- 1.4.2 Global Wine Tourism Market Size by Region (2027-2032)
- 1.5 Key Regions Wine Tourism Market Size (2021-2032)
- 1.5.1 North America Wine Tourism Market Size Growth Rate (2021-2032)
- 1.5.2 Europe Wine Tourism Market Size Growth Rate (2021-2032)
- 1.5.3 Asia-Pacific Wine Tourism Market Size Growth Rate (2021-2032)
- 1.5.4 South America Wine Tourism Market Size Growth Rate (2021-2032)
- 1.5.5 Middle East & Africa Wine Tourism Market Size Growth Rate (2021-2032)
2 Wine Tourism Market by Type
- 2.1 Type Introduction
- 2.1.1 Winery Visits and Tastings
- 2.1.2 Wine Trails and Routes
- 2.1.3 Wine Festivals and Events
- 2.1.4 Wine Education and Workshops
- 2.1.5 Others
- 2.2 Global Wine Tourism Market Size by Type
- 2.2.1 Global Wine Tourism Market Size Overview by Type (2021-2032)
- 2.2.2 Global Wine Tourism Historic Market Size Review by Type (2021-2026)
- 2.2.3 Global Wine Tourism Market Size Forecasted by Type (2027-2032)
- 2.3 Global Wine Tourism Market Size by Regions
- 2.3.1 North America Wine Tourism Market Size Breakdown by Type (2021-2026)
- 2.3.2 Europe Wine Tourism Market Size Breakdown by Type (2021-2026)
- 2.3.3 Asia-Pacific Wine Tourism Market Size Breakdown by Type (2021-2026)
- 2.3.4 South America Wine Tourism Market Size Breakdown by Type (2021-2026)
- 2.3.5 Middle East and Africa Wine Tourism Market Size Breakdown by Type (2021-2026)
3 Wine Tourism Market by Application
- 3.1 Type Introduction
- 3.1.1 Individual Travel
- 3.1.2 Professional Groups
- 3.1.3 Group Travels
- 3.2 Global Wine Tourism Market Size by Application
- 3.2.1 Global Wine Tourism Market Size Overview by Application (2021-2032)
- 3.2.2 Global Wine Tourism Historic Market Size Review by Application (2021-2026)
- 3.2.3 Global Wine Tourism Market Size Forecasted by Application (2027-2032)
- 3.3 Global Wine Tourism Market Size by Regions
- 3.3.1 North America Wine Tourism Market Size Breakdown by Application (2021-2026)
- 3.3.2 Europe Wine Tourism Market Size Breakdown by Application (2021-2026)
- 3.3.3 Asia-Pacific Wine Tourism Market Size Breakdown by Application (2021-2026)
- 3.3.4 South America Wine Tourism Market Size Breakdown by Application (2021-2026)
- 3.3.5 Middle East and Africa Wine Tourism Market Size Breakdown by Application (2021-2026)
4 Global Market Dynamics
- 4.1 Wine Tourism Industry Trends
- 4.2 Wine Tourism Industry Drivers
- 4.3 Wine Tourism Industry Opportunities and Challenges
- 4.4 Wine Tourism Industry Restraints
5 Competitive Insights by Company
- 5.1 Global Top Players by Wine Tourism Revenue (2021-2026)
- 5.2 Global Wine Tourism Industry Company Ranking, 2024 VS 2025 VS 2026
- 5.3 Global Wine Tourism Key Company Headquarters & Area Served
- 5.4 Global Wine Tourism Company, Product Type & Application
- 5.5 Global Wine Tourism Company Commercialization Time
- 5.6 Market Competitive Analysis
- 5.6.1 Global Wine Tourism Market CR5 and HHI
- 5.6.2 Global Top 5 and 10 Wine Tourism Players Market Share by Revenue in 2025
- 5.6.3 2025 Wine Tourism Tier 1, Tier 2, and Tier 3
6 Company Profiles
- 6.1 Abercrombie & Kent USA, LLC
- 6.1.1 Abercrombie & Kent USA, LLC Company Information
- 6.1.2 Abercrombie & Kent USA, LLC Business Overview
- 6.1.3 Abercrombie & Kent USA, LLC Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.1.4 Abercrombie & Kent USA, LLC Wine Tourism Product Portfolio
- 6.1.5 Abercrombie & Kent USA, LLC Recent Developments
- 6.2 Greaves Travel Ltd
- 6.2.1 Greaves Travel Ltd Company Information
- 6.2.2 Greaves Travel Ltd Business Overview
- 6.2.3 Greaves Travel Ltd Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.2.4 Greaves Travel Ltd Wine Tourism Product Portfolio
- 6.2.5 Greaves Travel Ltd Recent Developments
- 6.3 India Food Tour
- 6.3.1 India Food Tour Company Information
- 6.3.2 India Food Tour Business Overview
- 6.3.3 India Food Tour Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.3.4 India Food Tour Wine Tourism Product Portfolio
- 6.3.5 India Food Tour Recent Developments
- 6.4 Classic Journeys, LLC
- 6.4.1 Classic Journeys, LLC Company Information
- 6.4.2 Classic Journeys, LLC Business Overview
- 6.4.3 Classic Journeys, LLC Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.4.4 Classic Journeys, LLC Wine Tourism Product Portfolio
- 6.4.5 Classic Journeys, LLC Recent Developments
- 6.5 The FTC4Lobe Group
- 6.5.1 The FTC4Lobe Group Company Information
- 6.5.2 The FTC4Lobe Group Business Overview
- 6.5.3 The FTC4Lobe Group Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.5.4 The FTC4Lobe Group Wine Tourism Product Portfolio
- 6.5.5 The FTC4Lobe Group Recent Developments
- 6.6 The Travel Corporation
- 6.6.1 The Travel Corporation Company Information
- 6.6.2 The Travel Corporation Business Overview
- 6.6.3 The Travel Corporation Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.6.4 The Travel Corporation Wine Tourism Product Portfolio
- 6.6.5 The Travel Corporation Recent Developments
- 6.7 Gourmet on Tour
- 6.7.1 Gourmet on Tour Company Information
- 6.7.2 Gourmet on Tour Business Overview
- 6.7.3 Gourmet on Tour Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.7.4 Gourmet on Tour Wine Tourism Product Portfolio
- 6.7.5 Gourmet on Tour Recent Developments
- 6.8 Culinary Adventures International
- 6.8.1 Culinary Adventures International Company Information
- 6.8.2 Culinary Adventures International Business Overview
- 6.8.3 Culinary Adventures International Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.8.4 Culinary Adventures International Wine Tourism Product Portfolio
- 6.8.5 Culinary Adventures International Recent Developments
- 6.9 Culinary Tours
- 6.9.1 Culinary Tours Company Information
- 6.9.2 Culinary Tours Business Overview
- 6.9.3 Culinary Tours Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.9.4 Culinary Tours Wine Tourism Product Portfolio
- 6.9.5 Culinary Tours Recent Developments
- 6.10 Butterfield & Robinson Inc.
- 6.10.1 Butterfield & Robinson Inc. Company Information
- 6.10.2 Butterfield & Robinson Inc. Business Overview
- 6.10.3 Butterfield & Robinson Inc. Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.10.4 Butterfield & Robinson Inc. Wine Tourism Product Portfolio
- 6.10.5 Butterfield & Robinson Inc. Recent Developments
- 6.11 Viavinum
- 6.11.1 Viavinum Company Information
- 6.11.2 Viavinum Business Overview
- 6.11.3 Viavinum Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.11.4 Viavinum Wine Tourism Product Portfolio
- 6.11.5 Viavinum Recent Developments
- 6.12 Winetourbooking
- 6.12.1 Winetourbooking Company Information
- 6.12.2 Winetourbooking Business Overview
- 6.12.3 Winetourbooking Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.12.4 Winetourbooking Wine Tourism Product Portfolio
- 6.12.5 Winetourbooking Recent Developments
- 6.13 Sogrape
- 6.13.1 Sogrape Company Information
- 6.13.2 Sogrape Business Overview
- 6.13.3 Sogrape Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.13.4 Sogrape Wine Tourism Product Portfolio
- 6.13.5 Sogrape Recent Developments
- 6.14 Swiss Wine Promotion
- 6.14.1 Swiss Wine Promotion Company Information
- 6.14.2 Swiss Wine Promotion Business Overview
- 6.14.3 Swiss Wine Promotion Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.14.4 Swiss Wine Promotion Wine Tourism Product Portfolio
- 6.14.5 Swiss Wine Promotion Recent Developments
- 6.15 Wine Paths
- 6.15.1 Wine Paths Company Information
- 6.15.2 Wine Paths Business Overview
- 6.15.3 Wine Paths Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.15.4 Wine Paths Wine Tourism Product Portfolio
- 6.15.5 Wine Paths Recent Developments
- 6.16 Zephyr Tours
- 6.16.1 Zephyr Tours Company Information
- 6.16.2 Zephyr Tours Business Overview
- 6.16.3 Zephyr Tours Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.16.4 Zephyr Tours Wine Tourism Product Portfolio
- 6.16.5 Zephyr Tours Recent Developments
- 6.17 BK Wine Tours
- 6.17.1 BK Wine Tours Company Information
- 6.17.2 BK Wine Tours Business Overview
- 6.17.3 BK Wine Tours Wine Tourism Revenue, Global Share and Gross Margin (2021-2026)
- 6.17.4 BK Wine Tours Wine Tourism Product Portfolio
- 6.17.5 BK Wine Tours Recent Developments
7 North America
- 7.1 North America Wine Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2 North America Wine Tourism Market Size by Country (2021-2026)
- 7.3 North America Wine Tourism Market Size Forecast by Country (2027-2032)
8 Europe
- 8.1 Europe Wine Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2 Europe Wine Tourism Market Size by Country (2021-2026)
- 8.3 Europe Wine Tourism Market Size Forecast by Country (2027-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Wine Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2 Asia-Pacific Wine Tourism Market Size by Country (2021-2026)
- 9.3 Asia-Pacific Wine Tourism Market Size Forecast by Country (2027-2032)
10 South America
- 10.1 South America Wine Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2 South America Wine Tourism Market Size by Country (2021-2026)
- 10.3 South America Wine Tourism Market Size Forecast by Country (2027-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Wine Tourism Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2 Middle East & Africa Wine Tourism Market Size by Country (2021-2026)
- 11.3 Middle East & Africa Wine Tourism Market Size Forecast by Country (2027-2032)
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
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