Selected research
Industry Research
Wine Tourism Industry Research Report 2026
Market perspective
The global Wine Tourism market was valued at US$ million in 2025 and is projected to reach US$ million by 2032, implying a CAGR of % over 2026–2032.
North America: the Wine Tourism market is projected to increase from US$ million in 2026 to US$ million by 2032, reflecting a CAGR of % over 2026–2032. Europe: the Wine Tourism market is projected to rise from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026–2032. Asia Pacific: the Wine Tourism market is expected to grow from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026–2032. Leading global service providers of Wine Tourism include Abercrombie & Kent USA, LLC, Greaves Travel Ltd, India Food Tour, Classic Journeys, LLC, The FTC4Lobe Group, The Travel Corporation, Gourmet on Tour, Culinary Adventures International and Culinary Tours, among others; in 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
Read the full market overview
This report quantifies the global Wine Tourism market in terms of revenue (US$ million) and, where applicable, service volume (k units), using 2024 as the base year and providing annual historical and forecast data for 2021–2032.
It standardizes definitions of service Types and end-use Applications, harmonizes provider attribution, and delivers comparable time series by company, Type, Application, and region or country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10). Outputs are intended to support service design, budgeting, capacity planning, and benchmarking for providers, platforms, channel partners, and investors; the report also reviews technology shifts and notable service innovations relevant to Wine Tourism.
Key Companies & Market Share Insights
This section profiles leading service providers with 2021–2025 results and a 2026–2032 outlook—covering revenue, market share, price bands, service portfolio and client mix, regional and channel mix, and key developments (M&A, network expansion, certifications). It also provides global revenue, average price, and—where applicable—volume metrics by provider, and calculates CR5/CR10 and rank changes to support comparative benchmarking.
Wine Tourism Market by Company
Abercrombie & Kent USA, LLC
Greaves Travel Ltd
India Food Tour
Classic Journeys, LLC
The FTC4Lobe Group
The Travel Corporation
Gourmet on Tour
Culinary Adventures International
Culinary Tours
Butterfield & Robinson Inc.
Viavinum
Winetourbooking
Sogrape
Swiss Wine Promotion
Wine Paths
Zephyr Tours
BK Wine Tours
Wine Tourism Segment by Type
Winery Visits and Tastings
Wine Trails and Routes
Wine Festivals and Events
Wine Education and Workshops
Others
Wine Tourism Segment by Application
Individual Travel
Professional Groups
Group Travels
Wine Tourism Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Russia
Netherlands
Nordic Countries
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Saudi Arabia
Israel
United Arab Emirates
Turkey
Iran
Egypt
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Wine Tourism market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Wine Tourism and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Wine Tourism.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Research objectives, research methods, data sources, data cross-validation;
Chapter 2: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 3: Provides the analysis of various market segments product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 6: Detailed analysis of Wine Tourism companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 7, 8, 9, 10, 11: North America, Europe, Asia Pacific, South America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 12: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 13: The main points and conclusions of the report.
More report detail
Tables and figures
Scope & coverage.
Types
- Winery Visits and Tastings
- Wine Trails and Routes
- Wine Festivals and Events
- Wine Education and Workshops
- Others
Applications
- Individual Travel
- Professional Groups
- Group Travels
Companies covered
- Abercrombie & Kent USA, LLC
- Greaves Travel Ltd
- India Food Tour
- Classic Journeys, LLC
- The FTC4Lobe Group
- The Travel Corporation
- Gourmet on Tour
- Culinary Adventures International
- Culinary Tours
- Butterfield & Robinson Inc.
- Viavinum
- Winetourbooking
- Sogrape
- Swiss Wine Promotion
- Wine Paths
- Zephyr Tours
- BK Wine Tours
Inside the report.
1 Preface
- 1.1 Scope of Report
- 1.2 Reasons for Doing This Study
- 1.3 Research Methodology
- 1.4 Research Process
- 1.5 Data Source
- 1.5.1 Secondary Sources
- 1.5.2 Primary Sources
2 Market Overview
- 2.1 Product Definition
- 2.2 Wine Tourism by Type
- 2.2.1 Market Value Comparison by Type (2021 VS 2025 VS 2032)
- 2.2.2 Winery Visits and Tastings
- 2.2.3 Wine Trails and Routes
- 2.2.4 Wine Festivals and Events
- 2.2.5 Wine Education and Workshops
- 2.2.6 Others
- 2.3 Wine Tourism by Application
- 2.3.1 Market Value Comparison by Application (2021 VS 2025 VS 2032)
- 2.3.2 Individual Travel
- 2.3.3 Professional Groups
- 2.3.4 Group Travels
- 2.4 Assumptions and Limitations
3 Wine Tourism Breakdown Data by Type
- 3.1 Global Wine Tourism Historic Market Size by Type (2021-2026)
- 3.2 Global Wine Tourism Forecasted Market Size by Type (2027-2032)
4 Wine Tourism Breakdown Data by Application
- 4.1 Global Wine Tourism Historic Market Size by Application (2021-2026)
- 4.2 Global Wine Tourism Forecasted Market Size by Application (2027-2032)
5 Global Growth Trends
- 5.1 Global Wine Tourism Market Perspective (2021-2032)
- 5.2 Global Wine Tourism Growth Trends by Region
- 5.2.1 Global Wine Tourism Market Size by Region: 2021 VS 2025 VS 2032
- 5.2.2 Wine Tourism Historic Market Size by Region (2021-2026)
- 5.2.3 Wine Tourism Forecasted Market Size by Region (2027-2032)
- 5.3 Wine Tourism Market Dynamics
- 5.3.1 Wine Tourism Industry Trends
- 5.3.2 Wine Tourism Market Drivers
- 5.3.3 Wine Tourism Market Challenges
- 5.3.4 Wine Tourism Market Restraints
6 Market Competitive Landscape by Players
- 6.1 Global Top Wine Tourism Players by Revenue
- 6.1.1 Global Top Wine Tourism Players by Revenue (2021-2026)
- 6.1.2 Global Wine Tourism Revenue Market Share by Players (2021-2026)
- 6.2 Global Wine Tourism Industry Players Ranking, 2023 VS 2024 VS 2025
- 6.3 Global Key Players of Wine Tourism Head Office and Area Served
- 6.4 Global Wine Tourism Players, Product Type & Application
- 6.5 Global Wine Tourism Manufacturers Established Date
- 6.6 Global Wine Tourism Market CR5 and HHI
- 6.7 Global Players Mergers & Acquisition
7 North America
- 7.1 North America Wine Tourism Market Size (2021-2032)
- 7.2 North America Wine Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 7.3 North America Wine Tourism Market Size by Country (2021-2026)
- 7.4 North America Wine Tourism Market Size by Country (2027-2032)
- 7.5 United States
- 7.5 United States
- 7.6 Canada
- 7.7 Mexico
8 Europe
- 8.1 Europe Wine Tourism Market Size (2021-2032)
- 8.2 Europe Wine Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 8.3 Europe Wine Tourism Market Size by Country (2021-2026)
- 8.4 Europe Wine Tourism Market Size by Country (2027-2032)
- 8.5 Germany
- 8.6 France
- 8.7 U.K.
- 8.8 Italy
- 8.9 Spain
- 8.10 Russia
- 8.11 Netherlands
- 8.12 Nordic Countries
9 Asia-Pacific
- 9.1 Asia-Pacific Wine Tourism Market Size (2021-2032)
- 9.2 Asia-Pacific Wine Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 9.3 Asia-Pacific Wine Tourism Market Size by Country (2021-2026)
- 9.4 Asia-Pacific Wine Tourism Market Size by Country (2027-2032)
- 9.5 China
- 9.6 Japan
- 9.7 South Korea
- 9.8 India
- 9.9 Australia
- 9.10 China Taiwan
- 9.11 Southeast Asia
10 South America
- 10.1 South America Wine Tourism Market Size (2021-2032)
- 10.2 South America Wine Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 10.3 South America Wine Tourism Market Size by Country (2021-2026)
- 10.4 South America Wine Tourism Market Size by Country (2027-2032)
- 10.5 Brazil
- 10.6 Argentina
- 10.7 Chile
- 10.8 Colombia
- 10.9 Peru
11 Middle East & Africa
- 11.1 Middle East & Africa Wine Tourism Market Size (2021-2032)
- 11.2 Middle East & Africa Wine Tourism Market Growth Rate by Country: 2021 VS 2025 VS 2032
- 11.3 Middle East & Africa Wine Tourism Market Size by Country (2021-2026)
- 11.4 Middle East & Africa Wine Tourism Market Size by Country (2027-2032)
- 11.5 Saudi Arabia
- 11.6 Israel
- 11.7 United Arab Emirates
- 11.8 Turkey
- 11.9 Iran
- 11.10 Egypt
12 Players Profiled
- 12.1 Abercrombie & Kent USA, LLC
- 12.1.1 Abercrombie & Kent USA, LLC Company Information
- 12.1.2 Abercrombie & Kent USA, LLC Business Overview
- 12.1.3 Abercrombie & Kent USA, LLC Revenue in Wine Tourism Business (2021-2026)
- 12.1.4 Abercrombie & Kent USA, LLC Wine Tourism Product Portfolio
- 12.1.5 Abercrombie & Kent USA, LLC Recent Developments
- 12.2 Greaves Travel Ltd
- 12.2.1 Greaves Travel Ltd Company Information
- 12.2.2 Greaves Travel Ltd Business Overview
- 12.2.3 Greaves Travel Ltd Revenue in Wine Tourism Business (2021-2026)
- 12.2.4 Greaves Travel Ltd Wine Tourism Product Portfolio
- 12.2.5 Greaves Travel Ltd Recent Developments
- 12.3 India Food Tour
- 12.3.1 India Food Tour Company Information
- 12.3.2 India Food Tour Business Overview
- 12.3.3 India Food Tour Revenue in Wine Tourism Business (2021-2026)
- 12.3.4 India Food Tour Wine Tourism Product Portfolio
- 12.3.5 India Food Tour Recent Developments
- 12.4 Classic Journeys, LLC
- 12.4.1 Classic Journeys, LLC Company Information
- 12.4.2 Classic Journeys, LLC Business Overview
- 12.4.3 Classic Journeys, LLC Revenue in Wine Tourism Business (2021-2026)
- 12.4.4 Classic Journeys, LLC Wine Tourism Product Portfolio
- 12.4.5 Classic Journeys, LLC Recent Developments
- 12.5 The FTC4Lobe Group
- 12.5.1 The FTC4Lobe Group Company Information
- 12.5.2 The FTC4Lobe Group Business Overview
- 12.5.3 The FTC4Lobe Group Revenue in Wine Tourism Business (2021-2026)
- 12.5.4 The FTC4Lobe Group Wine Tourism Product Portfolio
- 12.5.5 The FTC4Lobe Group Recent Developments
- 12.6 The Travel Corporation
- 12.6.1 The Travel Corporation Company Information
- 12.6.2 The Travel Corporation Business Overview
- 12.6.3 The Travel Corporation Revenue in Wine Tourism Business (2021-2026)
- 12.6.4 The Travel Corporation Wine Tourism Product Portfolio
- 12.6.5 The Travel Corporation Recent Developments
- 12.7 Gourmet on Tour
- 12.7.1 Gourmet on Tour Company Information
- 12.7.2 Gourmet on Tour Business Overview
- 12.7.3 Gourmet on Tour Revenue in Wine Tourism Business (2021-2026)
- 12.7.4 Gourmet on Tour Wine Tourism Product Portfolio
- 12.7.5 Gourmet on Tour Recent Developments
- 12.8 Culinary Adventures International
- 12.8.1 Culinary Adventures International Company Information
- 12.8.2 Culinary Adventures International Business Overview
- 12.8.3 Culinary Adventures International Revenue in Wine Tourism Business (2021-2026)
- 12.8.4 Culinary Adventures International Wine Tourism Product Portfolio
- 12.8.5 Culinary Adventures International Recent Developments
- 12.9 Culinary Tours
- 12.9.1 Culinary Tours Company Information
- 12.9.2 Culinary Tours Business Overview
- 12.9.3 Culinary Tours Revenue in Wine Tourism Business (2021-2026)
- 12.9.4 Culinary Tours Wine Tourism Product Portfolio
- 12.9.5 Culinary Tours Recent Developments
- 12.10 Butterfield & Robinson Inc.
- 12.10.1 Butterfield & Robinson Inc. Company Information
- 12.10.2 Butterfield & Robinson Inc. Business Overview
- 12.10.3 Butterfield & Robinson Inc. Revenue in Wine Tourism Business (2021-2026)
- 12.10.4 Butterfield & Robinson Inc. Wine Tourism Product Portfolio
- 12.10.5 Butterfield & Robinson Inc. Recent Developments
- 12.11 Viavinum
- 12.11.1 Viavinum Company Information
- 12.11.2 Viavinum Business Overview
- 12.11.3 Viavinum Revenue in Wine Tourism Business (2021-2026)
- 12.11.4 Viavinum Wine Tourism Product Portfolio
- 12.11.5 Viavinum Recent Developments
- 12.12 Winetourbooking
- 12.12.1 Winetourbooking Company Information
- 12.12.2 Winetourbooking Business Overview
- 12.12.3 Winetourbooking Revenue in Wine Tourism Business (2021-2026)
- 12.12.4 Winetourbooking Wine Tourism Product Portfolio
- 12.12.5 Winetourbooking Recent Developments
- 12.13 Sogrape
- 12.13.1 Sogrape Company Information
- 12.13.2 Sogrape Business Overview
- 12.13.3 Sogrape Revenue in Wine Tourism Business (2021-2026)
- 12.13.4 Sogrape Wine Tourism Product Portfolio
- 12.13.5 Sogrape Recent Developments
- 12.14 Swiss Wine Promotion
- 12.14.1 Swiss Wine Promotion Company Information
- 12.14.2 Swiss Wine Promotion Business Overview
- 12.14.3 Swiss Wine Promotion Revenue in Wine Tourism Business (2021-2026)
- 12.14.4 Swiss Wine Promotion Wine Tourism Product Portfolio
- 12.14.5 Swiss Wine Promotion Recent Developments
- 12.15 Wine Paths
- 12.15.1 Wine Paths Company Information
- 12.15.2 Wine Paths Business Overview
- 12.15.3 Wine Paths Revenue in Wine Tourism Business (2021-2026)
- 12.15.4 Wine Paths Wine Tourism Product Portfolio
- 12.15.5 Wine Paths Recent Developments
- 12.16 Zephyr Tours
- 12.16.1 Zephyr Tours Company Information
- 12.16.2 Zephyr Tours Business Overview
- 12.16.3 Zephyr Tours Revenue in Wine Tourism Business (2021-2026)
- 12.16.4 Zephyr Tours Wine Tourism Product Portfolio
- 12.16.5 Zephyr Tours Recent Developments
- 12.17 BK Wine Tours
- 12.17.1 BK Wine Tours Company Information
- 12.17.2 BK Wine Tours Business Overview
- 12.17.3 BK Wine Tours Revenue in Wine Tourism Business (2021-2026)
- 12.17.4 BK Wine Tours Wine Tourism Product Portfolio
- 12.17.5 BK Wine Tours Recent Developments
13 Report Conclusion
14 Disclaimer
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