Selected research
Industry Growth & Trends
Global Short Term Car Rental Industry Growth and Trends Forecast to 2032
Market perspective
According to APO Research, the global Short Term Car Rental market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a CAGR of xx% over 2026-2032.
The North America market for Short Term Car Rental is projected to increase from US$ million in 2026 to US$ million by 2032, corresponding to a CAGR of % over 2026-2032.
The Europe market for Short Term Car Rental is projected to increase from US$ million in 2026 to US$ million by 2032, registering a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Short Term Car Rental is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Leading global companies in the Short Term Car Rental market include Hertz, Avis Budget, Sixt, Europcar, Localiza, Enterprise, Movida, Unidas and Goldcar, among others. In 2025, the top three vendors together accounted for approximately % of global revenue.
Report Scope
This report provides a structured, data-driven view of the global Short Term Car Rental market, combining harmonized quantitative metrics with targeted qualitative insight to support business and growth strategy, market positioning, and capital allocation.
The Short Term Car Rental market size, estimates, and forecasts are presented in terms of revenue (US$ million), with 2025 as the base year and historical and forecast data for 2021-2032. The report segments the global Short Term Car Rental market by Type, Application, region/country, and company, provides regional market sizes at the segment level, profiles the competitive landscape and key players and their market ranks, and reviews technology trends and new product developments relevant to Short Term Car Rental.
Key Companies & Market Share Insights
This section analyzes the strategies and performance of leading companies in the global Short Term Car Rental market, including portfolio focus, innovation and product development, mergers and acquisitions, collaborations, and geographic expansion used to sustain or enhance competitive positions. It also summarizes recent corporate developments and key financial indicators and provides global revenue and gross margin data by manufacturer for 2021-2026, enabling benchmarking of scale, profitability, and market share and supporting assessment of market concentration through indicators such as CR5 and CR10.
Short Term Car Rental Market by Company
Hertz
Avis Budget
Sixt
Europcar
Localiza
Enterprise
Movida
Unidas
Goldcar
Fox Rent A Car
CAR Inc
eHi Car Service
Fengye Car Rental
Short Term Car Rental Segment by Type
Commercial Vehicle Rental
Passenger Car Rental
Short Term Car Rental Segment by Application
Personal Use
Business Use
Short Term Car Rental Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Key Drivers & Barriers
High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Short Term Car Rental market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Short Term Car Rental and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market
5. This report helps stakeholders to gain insights into which regions to target globally
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Short Term Car Rental.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2021-2025, 2026-2031). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 5: Detailed analysis of Short Term Car Rental companies' competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter 7, 8, 9, 10 and 11: North America, Europe, Asia Pacific, South America, Middle East & Africa, revenue by country.
Chapter 12: Concluding Insights of the report
More report detail
Tables and figures
Scope & coverage.
Types
- Commercial Vehicle Rental
- Passenger Car Rental
Applications
- Personal Use
- Business Use
Companies covered
- Hertz
- Avis Budget
- Sixt
- Europcar
- Localiza
- Enterprise
- Movida
- Unidas
- Goldcar
- Fox Rent A Car
- CAR Inc
- eHi Car Service
- Fengye Car Rental
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Market Growth Prospects
- 1.3 Global Short Term Car Rental Market Size Overview by Region 2021 VS 2025 VS 2032
- 1.4 Global Short Term Car Rental Market Size by Region (2021-2032)
- 1.4.1 Global Short Term Car Rental Market Size by Region (2021-2026)
- 1.4.2 Global Short Term Car Rental Market Size by Region (2027-2032)
- 1.5 Key Regions Short Term Car Rental Market Size (2021-2032)
- 1.5.1 North America Short Term Car Rental Market Size Growth Rate (2021-2032)
- 1.5.2 Europe Short Term Car Rental Market Size Growth Rate (2021-2032)
- 1.5.3 Asia-Pacific Short Term Car Rental Market Size Growth Rate (2021-2032)
- 1.5.4 South America Short Term Car Rental Market Size Growth Rate (2021-2032)
- 1.5.5 Middle East & Africa Short Term Car Rental Market Size Growth Rate (2021-2032)
2 Short Term Car Rental Market by Type
- 2.1 Type Introduction
- 2.1.1 Commercial Vehicle Rental
- 2.1.2 Passenger Car Rental
- 2.2 Global Short Term Car Rental Market Size by Type
- 2.2.1 Global Short Term Car Rental Market Size Overview by Type (2021-2032)
- 2.2.2 Global Short Term Car Rental Historic Market Size Review by Type (2021-2026)
- 2.2.3 Global Short Term Car Rental Market Size Forecasted by Type (2027-2032)
- 2.3 Global Short Term Car Rental Market Size by Regions
- 2.3.1 North America Short Term Car Rental Market Size Breakdown by Type (2021-2026)
- 2.3.2 Europe Short Term Car Rental Market Size Breakdown by Type (2021-2026)
- 2.3.3 Asia-Pacific Short Term Car Rental Market Size Breakdown by Type (2021-2026)
- 2.3.4 South America Short Term Car Rental Market Size Breakdown by Type (2021-2026)
- 2.3.5 Middle East and Africa Short Term Car Rental Market Size Breakdown by Type (2021-2026)
3 Short Term Car Rental Market by Application
- 3.1 Type Introduction
- 3.1.1 Personal Use
- 3.1.2 Business Use
- 3.2 Global Short Term Car Rental Market Size by Application
- 3.2.1 Global Short Term Car Rental Market Size Overview by Application (2021-2032)
- 3.2.2 Global Short Term Car Rental Historic Market Size Review by Application (2021-2026)
- 3.2.3 Global Short Term Car Rental Market Size Forecasted by Application (2027-2032)
- 3.3 Global Short Term Car Rental Market Size by Regions
- 3.3.1 North America Short Term Car Rental Market Size Breakdown by Application (2021-2026)
- 3.3.2 Europe Short Term Car Rental Market Size Breakdown by Application (2021-2026)
- 3.3.3 Asia-Pacific Short Term Car Rental Market Size Breakdown by Application (2021-2026)
- 3.3.4 South America Short Term Car Rental Market Size Breakdown by Application (2021-2026)
- 3.3.5 Middle East and Africa Short Term Car Rental Market Size Breakdown by Application (2021-2026)
4 Global Market Dynamics
- 4.1 Short Term Car Rental Industry Trends
- 4.2 Short Term Car Rental Industry Drivers
- 4.3 Short Term Car Rental Industry Opportunities and Challenges
- 4.4 Short Term Car Rental Industry Restraints
5 Competitive Insights by Company
- 5.1 Global Top Players by Short Term Car Rental Revenue (2021-2026)
- 5.2 Global Short Term Car Rental Industry Company Ranking, 2024 VS 2025 VS 2026
- 5.3 Global Short Term Car Rental Key Company Headquarters & Area Served
- 5.4 Global Short Term Car Rental Company, Product Type & Application
- 5.5 Global Short Term Car Rental Company Commercialization Time
- 5.6 Market Competitive Analysis
- 5.6.1 Global Short Term Car Rental Market CR5 and HHI
- 5.6.2 Global Top 5 and 10 Short Term Car Rental Players Market Share by Revenue in 2025
- 5.6.3 2025 Short Term Car Rental Tier 1, Tier 2, and Tier 3
6 Company Profiles
- 6.1 Hertz
- 6.1.1 Hertz Company Information
- 6.1.2 Hertz Business Overview
- 6.1.3 Hertz Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.1.4 Hertz Short Term Car Rental Product Portfolio
- 6.1.5 Hertz Recent Developments
- 6.2 Avis Budget
- 6.2.1 Avis Budget Company Information
- 6.2.2 Avis Budget Business Overview
- 6.2.3 Avis Budget Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.2.4 Avis Budget Short Term Car Rental Product Portfolio
- 6.2.5 Avis Budget Recent Developments
- 6.3 Sixt
- 6.3.1 Sixt Company Information
- 6.3.2 Sixt Business Overview
- 6.3.3 Sixt Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.3.4 Sixt Short Term Car Rental Product Portfolio
- 6.3.5 Sixt Recent Developments
- 6.4 Europcar
- 6.4.1 Europcar Company Information
- 6.4.2 Europcar Business Overview
- 6.4.3 Europcar Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.4.4 Europcar Short Term Car Rental Product Portfolio
- 6.4.5 Europcar Recent Developments
- 6.5 Localiza
- 6.5.1 Localiza Company Information
- 6.5.2 Localiza Business Overview
- 6.5.3 Localiza Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.5.4 Localiza Short Term Car Rental Product Portfolio
- 6.5.5 Localiza Recent Developments
- 6.6 Enterprise
- 6.6.1 Enterprise Company Information
- 6.6.2 Enterprise Business Overview
- 6.6.3 Enterprise Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.6.4 Enterprise Short Term Car Rental Product Portfolio
- 6.6.5 Enterprise Recent Developments
- 6.7 Movida
- 6.7.1 Movida Company Information
- 6.7.2 Movida Business Overview
- 6.7.3 Movida Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.7.4 Movida Short Term Car Rental Product Portfolio
- 6.7.5 Movida Recent Developments
- 6.8 Unidas
- 6.8.1 Unidas Company Information
- 6.8.2 Unidas Business Overview
- 6.8.3 Unidas Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.8.4 Unidas Short Term Car Rental Product Portfolio
- 6.8.5 Unidas Recent Developments
- 6.9 Goldcar
- 6.9.1 Goldcar Company Information
- 6.9.2 Goldcar Business Overview
- 6.9.3 Goldcar Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.9.4 Goldcar Short Term Car Rental Product Portfolio
- 6.9.5 Goldcar Recent Developments
- 6.10 Fox Rent A Car
- 6.10.1 Fox Rent A Car Company Information
- 6.10.2 Fox Rent A Car Business Overview
- 6.10.3 Fox Rent A Car Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.10.4 Fox Rent A Car Short Term Car Rental Product Portfolio
- 6.10.5 Fox Rent A Car Recent Developments
- 6.11 CAR Inc
- 6.11.1 CAR Inc Company Information
- 6.11.2 CAR Inc Business Overview
- 6.11.3 CAR Inc Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.11.4 CAR Inc Short Term Car Rental Product Portfolio
- 6.11.5 CAR Inc Recent Developments
- 6.12 eHi Car Service
- 6.12.1 eHi Car Service Company Information
- 6.12.2 eHi Car Service Business Overview
- 6.12.3 eHi Car Service Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.12.4 eHi Car Service Short Term Car Rental Product Portfolio
- 6.12.5 eHi Car Service Recent Developments
- 6.13 Fengye Car Rental
- 6.13.1 Fengye Car Rental Company Information
- 6.13.2 Fengye Car Rental Business Overview
- 6.13.3 Fengye Car Rental Short Term Car Rental Revenue, Global Share and Gross Margin (2021-2026)
- 6.13.4 Fengye Car Rental Short Term Car Rental Product Portfolio
- 6.13.5 Fengye Car Rental Recent Developments
7 North America
- 7.1 North America Short Term Car Rental Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 7.2 North America Short Term Car Rental Market Size by Country (2021-2026)
- 7.3 North America Short Term Car Rental Market Size Forecast by Country (2027-2032)
8 Europe
- 8.1 Europe Short Term Car Rental Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 8.2 Europe Short Term Car Rental Market Size by Country (2021-2026)
- 8.3 Europe Short Term Car Rental Market Size Forecast by Country (2027-2032)
9 Asia-Pacific
- 9.1 Asia-Pacific Short Term Car Rental Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 9.2 Asia-Pacific Short Term Car Rental Market Size by Country (2021-2026)
- 9.3 Asia-Pacific Short Term Car Rental Market Size Forecast by Country (2027-2032)
10 South America
- 10.1 South America Short Term Car Rental Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 10.2 South America Short Term Car Rental Market Size by Country (2021-2026)
- 10.3 South America Short Term Car Rental Market Size Forecast by Country (2027-2032)
11 Middle East & Africa
- 11.1 Middle East & Africa Short Term Car Rental Market Size Growth Rate (CAGR) by Country: 2021 VS 2025 VS 2032
- 11.2 Middle East & Africa Short Term Car Rental Market Size by Country (2021-2026)
- 11.3 Middle East & Africa Short Term Car Rental Market Size Forecast by Country (2027-2032)
12 Concluding Insights
13 Appendix
- 13.1 Reasons for Doing This Study
- 13.2 Research Methodology
- 13.3 Research Process
- 13.4 Authors List of This Report
- 13.5 Data Source
- 13.5.1 Secondary Sources
- 13.5.2 Primary Sources
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